Greater Manchester Moving

What Greater Manchester Moving does

Greater Manchester Moving is a UK registered charity and company limited by guarantee (Company No. 03258930, Charity No. 1059115), headquartered at the National Squash Centre & Regional Arena, Rowsley Street, Manchester. It operates as one of 42 Active Partnerships in England working under Sport England's Uniting the Movement strategy, leading the GM Moving in Action strategy across the ten Greater Manchester boroughs of Bury, Bolton, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan. The organisation convenes a network of more than 2,000 partners spanning local authorities, NHS trusts, leisure providers, schools and community organisations, with the stated mission of "Active Lives For All." It was founded in 1996 and employs between 11 and 50 people.

The organisation's portfolio comprises training programmes (Different Conversations, This Mum Moves), healthcare integration initiatives (Active Practices, Active Hospitals, Physical Activity Clinical Champions), place-based programmes (Place Partnerships, Opening School Facilities, Safe Spaces for Children and Young People), public-facing campaigns (Active Soles, #StrongEnough, GM Walking Festival), and shared learning events including a series on social care workforce delivered with consultancy Noisy Cricket. Reported population outcomes include 50.1% of children and young people in Greater Manchester being active and 61.2% of adults being active, narrowing the gap with the national adult figure of 63.7%.

Greater Manchester Moving is funded through a charitable/grant funding model, with named principal backers including Sport England, the Greater Manchester Combined Authority, and NHS Greater Manchester Integrated Care. It does not operate a commercial pricing model; revenue is not publicly disclosed. The organisation holds multiple workplace accreditations including Living Wage Employer, Disability Confident Committed, Good Employment Charter membership, Mental Health at Work Commitment, and Child Protection in Sport Unit safeguarding standards. Strategic direction is set via the 2025-27 Business Plan and the September 2024 Environmental Sustainability Plan aligned to Sport England's "Every Move" strategy.

Name

Greater Manchester Moving

Legal name

Greater Manchester Moving

Website

https://gmmoving.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Greater Manchester Moving is a UK registered charity and Active Partnership that convenes over 2,000 partners across the ten Greater Manchester boroughs to deliver the GM Moving in Action physical activity strategy, funded primarily by Sport England, GMCA and NHS Greater Manchester Integrated Care.

Ownership category

akta.pro rank

Product category

Community Health and Physical Activity Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Physical activity promotion
• Community health programmes
• Active partnerships
• Social care prevention
• Health inequalities

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable/Grant Funding: As a registered charity (Company No. 03258930, Charity No. 1059115), Greater Manchester Moving receives funding from public bodies including Sport England, Greater Manchester Combined Authority, and NHS Greater Manchester Integrated Care. The organization operates as part of the Active Partnership Network funded to deliver the GM Moving in Action strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Greater Manchester Moving leads, supports and connects a network of more than 2,000 partner organizations across all 10 Greater Manchester boroughs to deliver the GM Moving in Action Strategy. The charity coordinates training (e.g. Different Conversations), campaigns (e.g. #StrongEnough, Active Soles), programmes (Active Practices, Active Hospitals, This Mum Moves) and shared learning events that embed physical activity into health, social care, education and community systems. It functions as the regional Active Partnership for Sport England, focused on reducing health inequalities through movement.

Product overview

Greater Manchester Moving is a charity (Company No. 03258930, Charity No. 1059115) that leads, supports, and connects partners across Greater Manchester to implement the GM Moving in Action Strategy. Rather than a unified software product, the organization offers a portfolio of programs and initiatives including training programs (Different Conversations), healthcare integration initiatives (Active Practices, Active Hospitals, This Mum Moves), place-based approaches (Place Partnerships, Opening School Facilities), campaigns (Active Soles, #StrongEnough, GM Walking Festival), and shared learning events for social care workforce development. The organization coordinates physical activity and movement initiatives across ten boroughs through strategic partnerships with local authorities, NHS, leisure providers, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• GM Moving in Action Strategy

Quantifiable outcome

• 50.1% of children and young people in Greater Manchester are now active
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• 10GMcoreStrategic or Co-development PartnerPartnership Board member representing the shared movement for movement across Greater Manchester. 10GM coordinates collective efforts in physical activity strategy.
• GM ActivecoreStrategic or Co-development PartnerCollective of 12 separate leisure and community organisations operating in all ten local authority areas across Greater Manchester, accounting for 99 leisure and sports facilities. Key partner in delivering active wellbeing services.
• Greater Manchester Integrated Care PartnershipcoreStrategic or Co-development PartnerNHS Greater Manchester Integrated Care Board partner for integrating physical activity into health and care systems across the city region.
• Greater Manchester Combined Authority (GMCA)coreStrategic or Co-development PartnerRegional authority partner providing strategic alignment and support for physical activity initiatives across Greater Manchester.
• Sport EnglandcoreStrategic or Co-development PartnerNational funder and strategic partner. GM Moving is one of 42 Active Partnerships working with Sport England to support local implementation of the Uniting the Movement strategy.
• Bee NetworksupportingStrategic or Co-development PartnerPartner in the Greater Manchester walking, wheeling, and cycling initiative supporting active travel and physical activity.
• Transport for Greater Manchester (TfGM)supportingStrategic or Co-development PartnerTransport partner supporting integration of physical activity with active travel initiatives across Greater Manchester.
• Noisy CricketcoreImplementation/ SI/ Consulting PartnerSystem change consultancy working in partnership with GM Moving on shared learning events exploring physical activity in social care prevention. Led by Lauren Coulman, conducting system mapping and research.
• Active Partnership NetworkcoreStrategic or Co-development PartnerNational network of 42 Active Partnerships working collaboratively to create conditions for an active nation. GM Moving is one member of this collective.
• Active Pregnancy Foundation / This Mum MovessupportingStrategic or Co-development PartnerNational initiative supported by GM Moving to integrate physical activity into pregnancy care through midwifery training.
• The Proud TrustsupportingImplementation/ SI/ Consulting PartnerLGBTQ+ partner organization co-delivering inclusion workshops with GM Moving.
• Active PartnershipscoreStrategic or Co-development PartnerNational network of which GM Moving is one of 42 Active Partnerships, working collaboratively to create conditions for an active nation using the power of sport and physical activity.
• Beth SutcliffecoreOthersStrategic Lead at GM Moving providing leadership for Health and Care Integration, Partnerships, Walking City Region Ambition, Learning and Development.
• Kate HardingcoreOthersStrategic Lead for Health Inequalities at GM Moving, providing leadership for integrating movement into health and care systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Active Devon: Active Devon is one of the 42 Active Partnerships working county-wide to reduce physical inactivity in Devon. Comparable to GM Moving in mission, funding model, and place-based approach.
• Active Sussex: Active Sussex is one of the 42 Active Partnerships in England, operating as a charity to increase physical activity across Sussex. It is a direct structural analogue to GM Moving, applying the same Sport England framework in a different region.
• Get Berkshire Active: Get Berkshire Active is one of the 42 Active Partnerships delivering Sport England's Uniting the Movement strategy across Berkshire. It shares GM Moving's model of convening local partners around physical-activity outcomes.
• Active Black Country: Active Black Country is an Active Partnership covering the four local authorities of the Black Country. Like GM Moving, it convenes health, sport, education, and community partners to drive physical-activity uptake.
• Yorkshire Sport Foundation: Yorkshire Sport Foundation is one of the 42 Active Partnerships coordinating physical-activity strategy across Yorkshire. It mirrors GM Moving's partnership-leadership role and Sport England grant dependency.
• Active Gloucestershire: Active Gloucestershire is a fellow Active Partnership charity coordinating physical activity strategy across Gloucestershire. It operates with an identical whole-system, partnership-led model funded by Sport England.

Broad incumbents

• UK Active: UK Active is the trade body for the physical-activity sector in the UK, representing gyms, leisure operators, and community activity providers. It operates more broadly than GM Moving and includes many of GM Moving's leisure-network partners as members.
• Sport England: Sport England is the national arm's-length body that funds and oversees the Active Partnership Network of which GM Moving is a member. It is a strategic funder and policy-setter rather than direct competitor, but anchors the funding relationship and strategic direction.

Others

• Sustrans: Sustrans is the UK walking and cycling charity that partners with GM Moving through the Bee Network and active-travel initiatives. It is an adjacent enabling partner in the active-travel policy space rather than a direct competitor.

Emerging players

• StreetGames: StreetGames is a UK charity that uses sport to engage disadvantaged young people. It overlaps with GM Moving's Children and Young People priority but focuses on sport-based youth engagement rather than whole-system physical-activity strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greatermanchestermoving
• Xx.com/GmMoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Manchester Moving