Tulsat

What Tulsat does

Tulsat is a value-added distributor and reseller of cable television, broadband, and related telecommunications equipment, operating as a division of ADDvantage Technologies Group, Inc. and headquartered in Broken Arrow, Oklahoma. Founded in 1985, the company functions as an aggregator between a broad set of OEMs and the U.S. cable operator, enterprise, and residential/SMB buyer base, carrying more than 20 manufacturer brands across headend, outside-plant, optical, RF, and subscriber-premises equipment lines.

The catalog spans current-generation access technology (DOCSIS 3.1 and DOCSIS 4.0 cable modems and gateways, DAA-ready nodes and RF/optical infrastructure from ATX and Aurora), cloud-managed enterprise networking (Cisco Meraki), traditional headend and distribution gear (Cisco, Arris/CommScope, Triveni Digital, Pico Digital, Emcore, Cheetah, Blonder Tongue, Drake, Channel Master, Superior Satellite Engineers, AFL Telecommunications), and a significant legacy and refurbished equipment inventory covering legacy Motorola and legacy Scientific Atlanta product lines. An in-house RMA/repair capability supports post-warranty and end-of-life service for installed equipment that OEMs no longer service directly.

Tulsat operates a hybrid go-to-market: quote-based inside sales for B2B projects with cable MSOs and larger operators and enterprise customers, paired with a direct e-commerce storefront on the Volusion platform that serves smaller operators and residential/SMB buyers with self-serve transactions (for example, the Technicolor TC4400 DOCSIS 3.1 modem listed at approximately $150). Pricing is largely transaction- and quote-based, with revenue mechanics driven by unit sales, project-level deployments, and incremental service revenue from RMA and refurbished sales rather than recurring subscription contracts.

Name

Tulsat

Legal name

Tulsat

Website

https://tulsat.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Tulsat is a value-added distributor of CATV, broadband, and telecommunications equipment, founded in 1985 in Broken Arrow, Oklahoma, serving cable MSOs, enterprise buyers, and residential/SMB customers across 20+ manufacturer brands including Cisco, Arris, ATX, and CommScope.

Ownership category

akta.pro rank

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CATV/Broadband Equipment Resale: Primary revenue stream from resale of new cable TV and broadband headend and outside-plant equipment from leading manufacturers (Cisco, Arris, ATX Networks, CommScope, Aurora, Emcore, Triveni Digital, Pico Digital, etc.) via tulsat.com e-commerce storefront and direct sales team. Most product prices are quote-based ("Call For Pricing and Availability"), indicating transactional/inside-sales revenue rather than subscription.
2. Equipment Repair Services: Tulsat offers RMA-based repair services for cable equipment via a dedicated "Request an RMA for Repair" channel and "Return for Credit" process, generating service-based revenue from customers' existing installed base.
3. Refurbished/Used Equipment Sales: Sale of refurbished cable equipment such as the DSR-6100 (Refurbished) Integrated Receiver/Transcoder at price points below new units, broadening addressable demand.
4. Consumer Cable Modem Resale: Resale of consumer-grade cable modems (e.g., Technicolor TC4400) at a stated $150.00 list price, targeting end-user and SMB subscribers through the Tulsat storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tulsat is a value-added distributor and retailer of new, refurbished, and legacy cable television (CATV) and broadband headend, outside-plant, optical transport, IPTV, and cloud-managed networking equipment from more than 20 manufacturers (ATX Networks, Cisco, Arris, CommScope, Aurora, Technicolor, Triveni Digital, Emcore, Pico Digital, Alpha/Cheetah, Eagle Comtronics, Microwave Filter Company, Blonder Tongue, Drake, Holland, WellAV, ProMax, Quintech, Clearfield, Casa Systems, plus legacy Motorola and Scientific Atlanta lines). The company also offers in-house equipment repair services via a dedicated RMA process and Return for Credit program, generating both product resale and service revenue through its tulsat.com storefront and direct sales team.

Product overview

Tulsat (a subsidiary of ADDvantage Technologies Group, headquartered in Broken Arrow, OK) is a multi-line distributor of cable television equipment rather than a software vendor. Its product offering is a portfolio-plus-brands architecture: a single ecommerce storefront catalogs equipment from more than twenty manufacturers, organized into the Tulsat product categories of Cable Tools, Manufacturers (ATX Networks, CommScope/ARRIS, Cisco, Eagle Comtronics, Arris, Casa Systems, Technicolor, Triveni Digital, Emcore, Pico Digital, Alpha/Cheetah, Microwave Filter Company, Blonder Tongue, Drake, Holland, WellAV, Legacy Motorola, Legacy Scientific Atlanta, ProMax, Quintech, Aurora, Clearfield), Nodes, IPTV Equipment, Digital Receivers, Drop Amplifiers, Connectors, and MAXNET RF Management. The Connectors, IPTV Equipment, Digital Receivers, Drop Amplifiers, and Nodes categories (covering items like the Opti Max OM1111/OM2741/OM4100, GainMaker Optoelectronic Node, Cisco Taps, Cisco Meraki cloud-managed networking, Technicolor TC4400 cable modem, and the Tulsat-branded drop amplifier line) sit alongside the manufacturer-specific catalogs as the entry points for customer-facing equipment selection, and the company also offers Repairs/Returns (RMA) services across the full product range.

Differentiator

Problem solved

Functional benefit

Products and services

• ATX Networks GigaXtend Cable Network Equipment ATX Networks media access platform equipment including 1.2 GHz GigaXtend GMC amplifiers (Line Extender, High Gain Dual, High Gain Balanced Triple), SG series taps & passives, the GigaXtend UN3000 Universal Access Node for DAA with 3 GHz+ future spectrum support, and the field-hardened I-HUB outside hub platform, distributed to cable MSOs and operators.
• Cisco (Scientific-Atlanta) Cable Infrastructure and Headend Equipment Cisco / Scientific-Atlanta cable and headend equipment including GainMaker broadband amplifier platform (1 GHz and 1.2 GHz), GS7000 1.2 GHz 4-port node, Prisma II optical network (1310/1550 nm transmitters and EDFA optical amplifiers), PowerVu D9824/D9854-I/D9858/D9859/D9865/D9800 receivers and transcoders, D9022/D9032/D9034-S/D9054 MPEG-2/MPEG-4 encoders, and 1.25 GHz Surge-Gap taps, for cable operators and broadcasters.
• Cisco Meraki Cloud-Managed Networking 100% cloud-managed Cisco Meraki networking products including indoor/outdoor 802.11n and 802.11ac Wave 2 wireless access points (MR18, MR26, MR34, MR42, MR62, MR66, MR72), MX series security appliances (MX64, MX64W, MX65, MX65W, MX84, MX100, MX400, MX600), and Meraki switches, managed centrally from the Meraki cloud dashboard for distributed enterprises.
• Arris Cable Infrastructure, Headend, and CMTS Comprehensive Arris/ARRIS portfolio including the E6000 Converged Edge Router and C4/C4c CMTS platforms, Flex Max FM321e-LE/FM331-LE/FM601e/FM901e amplifiers, Opti Max OM1111/OM2741/OM3100/OM4100 optical nodes, APEX1000/APEX3000 edge QAMs, CherryPicker CAP-1000/DM6400 digital video processing, OmniStar GX2 and CHP Max5000 headend optics, OM2000 out-of-band multiplexer, DSR-4410/4440/4460/6000/6100 satellite receivers, FTTMax RFoG ONU, and VH4000/VH2000 Virtual Hub.
• CommScope / ARRIS Opti Max Optical Nodes ARRIS Opti Max optical node portfolio distributed by Tulsat, covering the compact 1 GHz OM1111 single-high-output node and the segmentable OM2741, OM3100 (2x2), and OM4100 (4x4) nodes using GaN hybrid technology for HFC and fiber-deep architectures.
• Aurora Networks Optical Nodes Aurora optical node platforms including NC2000, NC4000HG, and NC4000S3, leveraging Aurora's plug-and-play digital return technology for cable operators.
• Technicolor TC4400 Ultra-Broadband Cable Modem Technicolor TC4400 ultra-broadband DOCSIS cable modem offered as a customer-premise device, with a list price of $150.00 and a 20% restocking fee, targeting residential and SMB subscribers.
• Triveni Digital MPEG Analysis and Metadata Triveni Digital video quality and metadata products including the portable StreamScope Portal Tablet MPEG analyzer, the StreamScope MT-50 HDT touchscreen MPEG analyzer, the StreamScope RM-40 remote DTV transport stream monitor, and GuideBuilder 5 — an industry-leading PSIP/DVB-SI/mobile ESG electronic program guide metadata generation platform with over 1,300 deployments.
• Emcore Optical Transmission and EDFA Amplification Emcore Indium Phosphide (InP) optical components including the Medallion 6000 family of 1550 nm externally modulated CATV fiber optic transmitters and the Medallion 8000 direct-modulation DWDM optical transmitter for wideband CATV and DBS transport up to 30 km, plus EDFA optical amplification.
• Pico Digital Headend, Distribution, and Fiber Optics Pico Digital/Pico Macom broadband infrastructure equipment for CATV, SMATV, MDU, and hospitality markets, including push-pull distribution amplifiers (CA-30/1000, CA-30RK1000, PIDA-1000, L860, TA-25/36, MPA-HD), the IPQC/IPQC24 GbE-input edge QAM and mux/scrambler family, the PD1000 HD/SD encoder modulation system and PD6IP MPEG-2 IP encoder, and 1310 nm PFT optical transmitters plus the PMN-1 mini-indoor optical node.
• Alpha/Cheetah Network Monitoring and Management Cheetah carrier-class broadband quality assurance products including the strand/pedestal-mounted Cheetah Network Tracker agent, CheetahXD network management software, the CloudXD cloud-delivered network management platform, and the CMD-N family of DOCSIS-based embedded transponders for Arris, Cisco GS7000, Cisco SA694X, and Harmonic nodes.
• Eagle Comtronics Cable Filters Eagle Comtronics EBWD brick-wall QAM channel deletion filters for digital signal reinsertion and the EZLP low-pass point-of-entry filter used to enhance home-to-home MoCA signal isolation.
• Microwave Filter Company CATV and DOCSIS 3.1 Filters Microwave Filter Company CATV filters for DOCSIS 3.1 testing, including bandstop, bandpass, and highpass filters, single and multi-channel deletion filters for both digital and analog signals, and the 11649 cable simulator.
• Blonder Tongue Headend and IPTV Equipment Blonder Tongue headend, encoding, and IPTV equipment for the cable and broadband industry, including Edge/IP, encoders, and digital CATV equipment.
• Holland Cable and Headend Equipment Holland cable amplifiers, fiber optic, head-end equipment, and the NE1101L rack-mount receiver.
• WellAV Headend Platforms WellAV SMP modular headend platform and DMP 900 high-density headend system for AV reception, descrambling, decoding, transcoding, multiplexing, scrambling, modulation, IP/ASI processing, and A/V receiving/decoding.
• Drake Digital Cable Equipment Drake digital cable equipment distributed by Tulsat.
• Legacy Motorola Cable Equipment Legacy Motorola head-end, node, and transmission equipment including the BTN-2 Broadband Telecommunications Node and the 1 GHz Starline BT series BTN100 optical node, supporting installed-base operators maintaining older HFC infrastructure.
• Legacy Scientific Atlanta Cable Equipment Legacy Scientific-Atlanta demodulators, encoders, modulators, optoelectronics, reverse transmitters, RF signal management products, satellite receivers, and transmission equipment.
• ProMax Cable and Fiber Test & Measurement Equipment ProMax test and measurement equipment for cable TV and fiber optic networks, including Cable TV Analysers, Field Strength Meters, Light Sources, Optical Fiber Accessories, Optical Power Meters, Optical Spectrum Analysers, and OTDRs.
• Quintech RF Distribution Equipment Quintech RF amplifiers, splitters, and combiners for cable distribution networks.
• Clearfield Fiber Optic Splitters Clearfield fiber optic splitters for cable and broadband networks.
• Casa Systems IPTV Equipment Casa Systems IPTV equipment distributed by Tulsat.
• Tulsat Drop Amplifiers Drop amplifier product family sold under the Tulsat catalog covering 1, 2, 4, and 8 port subscriber-premise amplifiers in the 52–1002 MHz forward and 5–42 MHz reverse band, including models with VoIP support, passive and active return, and integrated power inserters from manufacturers such as Extreme, Antronix (MRA), Veiwsonic, and PPC Evolution.
• MAXNET RF Management MAXNET RF management products offered through Tulsat.
• Tulsat Repairs/Returns (RMA) Service RMA-based equipment repair services and Return for Credit processing for cable equipment customers, accessed via dedicated Jotform request channels and the Tulsat Sales Team.
• Refurbished/Used Cable Equipment Sale of refurbished cable equipment including refurbished DSR-6100 Integrated Receiver/Transcoders at price points below new units, broadening addressable demand for installed-base and budget-constrained cable operators.

Quantifiable outcome

• More than 1,300 Triveni Digital GuideBuilder deployments globally, enabled in part through Tulsat channel sales.
• +6 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• ATX NetworksflagshipChannel Partner/ Reseller/ DistributorTulsat is an authorized distributor/reseller of ATX Networks products including the GigaXtend GMC 1.2GHz Amplifier family, GigaXtend SG 1.2GHz Taps & Passives, and Optical Nodes and Hubs (GigaXtend UN3000, I-HUB platform). ATX technology is described as a "media access platform" with 7M+ products deployed across 75 countries, used by the largest cable MSOs and satellite operators.
• Cisco (now CommScope / Cisco GainMaker, Scientific Atlanta legacy)flagshipChannel Partner/ Reseller/ DistributorTulsat resells the full Cisco cable portfolio: GainMaker 1.2 GHz amplifiers and nodes, Cloud Services (Cisco Meraki), Digital Encoders (D9022, D9032, D9034-S, D9054), Digital Receivers (D9800, D9854-I, D9858, D9859, D9865), Network Transport, Prisma II optical network, Taps, Cisco CWDM, RF Electronics, and bdr Digital Reverse.
• ArrisflagshipChannel Partner/ Reseller/ DistributorTulsat resells the full Arris cable portfolio including Amplifiers, CherryPicker, CMTS (C4, C4c, E6000), Digital Receivers (DSR-4410, DSR-4440, DSR-4460, DSR-6000, DSR-6100), Encoders, Headend, Line Extenders, Optical Nodes, Taps & Equalizers, Virtual Hub (VH4000/VH2000), FTTMax RFoG ONU, and AgileMax optical distribution.
• CommScopecoreChannel Partner/ Reseller/ DistributorTulsat is an authorized distributor of CommScope cable equipment including the ARRIS OM1111 Opti Max Optical Node. Tulsat advertises in-stock CommScope 204MHz Digital Return products.
• Aurora NetworkscoreChannel Partner/ Reseller/ DistributorTulsat resells Aurora optical node platforms including NC2000, NC4000HG, and NC4000S3, leveraging Aurora's plug-and-play digital return technology.
• Eagle ComtronicsminorChannel Partner/ Reseller/ DistributorTulsat distributes Eagle Comtronics products including EBWD Brick Wall Digital Deletion Filters and the EZLPSERIES MoCA Point of Entry Filter.
• Casa SystemsminorChannel Partner/ Reseller/ DistributorTulsat lists Casa Systems among its manufacturer partners for IPTV equipment and cable product lines.
• TechnicolorminorChannel Partner/ Reseller/ DistributorTulsat distributes Technicolor broadband products, including the TC4400 Ultra-Broadband Cable Modem sold to end users for $150.00 list.
• Triveni DigitalcoreChannel Partner/ Reseller/ DistributorTulsat resells Triveni Digital's GuideBuilder metadata platform (1,300+ deployments) and MPEG analysis tools including StreamScope Portal, StreamScope MT-50, and StreamScope RM-40.
• EmcorecoreChannel Partner/ Reseller/ DistributorTulsat distributes Emcore's CATV optical transmitters and EDFA optical amplification products, including the Medallion 8000 DWDM transmitter and Medallion 6000 1550 nm externally-modulated transmitters.
• Pico DigitalcoreChannel Partner/ Reseller/ DistributorTulsat resells the full Pico Digital catalog (operating in 50+ countries) including distribution amplifiers, edge QAMs (IPQC, IPQC24, IPQC24-IP, IPQT-12), HD/SD encoders (PD100, PD1000 family), 1310 nm optical transmitters (PFT series), and the PMN-1 mini indoor optical node.
• Alpha/CheetahcoreChannel Partner/ Reseller/ DistributorTulsat resells Alpha/Cheetah network performance monitoring products (Network Tracker), CheetahXD and CloudXD network management software, plus CMD-N DOCSIS-based transponders for Arris, Cisco GS7000, Cisco SA694X, and Harmonic nodes.
• Microwave Filter CompanyminorChannel Partner/ Reseller/ DistributorTulsat resells Microwave Filter Company CATV bandstop/bandpass/highpass filters for DOCSIS 3.1 testing, single- and multi-channel deletion filters (digital and analog), and the 11649 cable simulator.
• Blonder TongueminorChannel Partner/ Reseller/ DistributorTulsat distributes Blonder Tongue Edge/IP products, encoders, and digital CATV equipment, as well as IPTV equipment.
• DrakeminorChannel Partner/ Reseller/ DistributorTulsat resells Drake digital headend equipment.
• Holland ElectronicsminorChannel Partner/ Reseller/ DistributorTulsat resells Holland amplifiers, fiber optic products, and head-end equipment, including the Holland NE1101L-based rack-mount receiver.
• WellAVminorChannel Partner/ Reseller/ DistributorTulsat distributes WellAV A/V receiving/decoding products and the SMP/DMP Digital Media Platform headend systems.
• Legacy Motorola / Scientific AtlantaminorChannel Partner/ Reseller/ DistributorTulsat carries legacy Motorola head-end, nodes, transmission equipment, and legacy Scientific Atlanta demodulators, encoders, modulators, optoelectronics, reverse transmitters, RF signal management, satellite receivers, and transmission gear to support installed-base operators.
• ProMaxminorChannel Partner/ Reseller/ DistributorTulsat resells ProMax test & measurement equipment including Cable TV Analysers, Field Strength Meters, Light Sources, Optical Fiber Accessories, Optical Power Meters, Optical Spectrum Analysers, and OTDR.
• QuintechminorChannel Partner/ Reseller/ DistributorTulsat distributes Quintech RF amplifiers, splitters, and combiners.
• Clearfield SplittersminorChannel Partner/ Reseller/ DistributorTulsat lists Clearfield among its manufacturer partners for splitter products.
• ADDvantage Technologies GroupflagshipStrategic or Co-development PartnerTulsat operates as a division of ADDvantage Technologies Group; the footer of tulsat.com links the About Us page to "About ADDvantage Technologies Group," indicating the parent-subsidiary relationship.
• VolusioncoreTechnology or IntegrationTulsat's e-commerce storefront is built on the Volusion platform (Volusion attribution appears in the site footer). Volusion provides shopping cart, product catalog, account management, checkout, and SSL security verification functionality.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ADTRAN: Broadband and fiber access equipment vendor; addresses the fiber-deep and FTTH transition that is reducing demand for Tulsat's legacy HFC equipment, making it a thematic competitor on the substitution side of the market.
• Casa Systems: OEM of CMTS, DOCSIS, and virtualized access products addressing the same DOCSIS 3.1/4.0 and DAA migration Tulsat's catalog serves; Tulsat lists Casa among its manufacturer partners, so the relationship is partly channel and partly competitive.
• Calix: Broadband access systems and cloud-platform vendor targeting fiber and DOCSIS operators; competes for the same MSO capex Tulsat serves, but with a fiber-focused product set rather than a legacy HFC catalog.

Direct peers

• TVC Communications: Value-added distributor of cable TV, broadband, and fiber optic equipment to MSOs across the US, with a manufacturer-authorized product portfolio and inside-sales model directly comparable to Tulsat's go-to-market.
• Power & Telephone Supply (P&T): Distributor of broadband, cable TV, fiber, and wireless network infrastructure products to US telecom and cable operators, overlapping with Tulsat on outside-plant and headend gear to MSO and telco customers.
• Netceed: Cable and broadband network infrastructure distributor formed via combinations of legacy cable VADs (including Comstar, BEAD, and formerly WireCo); serves the same US MSO and telco customer base with a similar multi-vendor product portfolio.
• Toner Cable Equipment: Long-established US distributor of CATV headend and outside-plant equipment serving cable operators, broadcasters, and resellers — same customer base, same manufacturer roster, same quote-based sales motion as Tulsat.

Broad incumbents

• Graybar: Large US electrical and data communications distributor that supplies broadband and cable infrastructure products alongside a much broader portfolio; competes for cable operator wallet share but as one category among many.
• Wesco International (formerly Anixter): Global broad-line distributor of communications and security products including cable broadband infrastructure. Operates at far greater scale than Tulsat and offers overlapping outside-plant and network products, but is not a specialist CATV-only distributor.
• CommScope: Major OEM of cable broadband and outside-plant equipment (Opti Max nodes, amplifiers, taps), now including the legacy Arris portfolio Tulsat resells. Competes with Tulsat indirectly via direct OEM-to-MSO relationships while also supplying the products Tulsat distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TulsatCATV
• Facebookfacebook.com/CableEquipment
• LinkedInlinkedin.com/company/tulsat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsat