Rejuvenate

What Rejuvenate does

Rejuvenate is a US-based consumer floor-care brand and a wholly owned subsidiary of Spectrum Brands, Inc. (NYSE: SPB), a diversified consumer products conglomerate headquartered in connection with St. Louis, MO. The company manufactures and distributes cleaning, maintenance, and restoration products targeted at residential homeowners with hardwood, laminate, tile, and other hard-surface floors in the United States and Canada. Its product portfolio spans hardware (the PowerMax™ 3-in-1 Multi-Surface Spray Mop, Click n Clean cartridge mop systems, and mop kits), consumable cleaning solutions marketed to remove dirt and grime at 2X the speed of the brand's standard cleaner, floor restorers and polishes that fill scratches and protect surfaces in a single coat without sanding or refinishing, wood repair markers, and supporting accessories such as proprietary microfiber pads.

The underlying technology is built around proprietary multi-surface cleaning formulations paired with branded hardware and consumable ecosystems. The PowerMax system integrates sweeping, mopping, and scrubbing into a single ready-to-use consumer device, while Click n Clean uses a click-in cartridge mechanism explicitly not cross-compatible with PowerMax cartridges. This hardware-cartridge pairing is the structural basis of the brand's recurring-revenue mechanic, complemented by replacement microfiber pads and refill cleaner bottles as ongoing consumables. The brand holds registered trademarks for Rejuvenate®, PowerMax™, and Click n Clean, and its product claims are supported by internal benchmarks (2X faster dirt removal vs. Rejuvenate All Floors Cleaner, floor restoration in one coat, fragrance lasting up to two hours).

Rejuvenate's business model is product-led and consumer-direct, monetized through (1) one-time hardware sales of mops, kits, markers, and accessories, and (2) recurring consumable sales of branded cleaner cartridges, refill solutions, and replacement pads. Distribution is dual-channel: direct-to-consumer via the brand's own e-commerce storefront in the US and Canada, plus physical retail placement identified through an in-website store locator. Marketing relies primarily on organic TikTok content (@rejuvenatecleaning), educational website content (cleaning tips, solution center), product demonstration videos, and earned media coverage in lifestyle publications such as BuzzFeed and Southern Living. As a sub-brand within a publicly traded conglomerate, Rejuvenate does not publicly disclose standalone revenue, leadership, headcount, or capital structure.

Name

Rejuvenate

Legal name

Rejuvenate (Spectrum Brands, Inc.)

Website

https://rejuvenateproducts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Rejuvenate is a US-based consumer floor-care brand owned by Spectrum Brands, Inc., manufacturing multi-surface cleaners, spray mops, and floor restoration products for residential homeowners in the United States and Canada.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hardwood Floor Cleaning, Buffing & Recoating (Screen & Recoat) (HSAEAOAF)

akta.pro secondary industries

Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL), Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH)

Keywords

• Floor cleaning products
• Hardwood floor care
• Household cleaning supplies
• Spray mop systems
• Floor restoration products

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Products (Mops and Kits): Sale of cleaning hardware including the PowerMax Spray Mop and Click n Clean systems - durable goods sold as one-time purchases with accessories
2. Cleaning Solutions and Consumables: Refill cleaner cartridges and solution bottles for ongoing maintenance - consumable products with recurring purchase potential
3. Floor Restorers and Polishes: One-time use products for floor restoration and shine enhancement, sold as individual units
4. Wood Repair Markers: Touch-up markers sold individually for targeted floor repair applications
5. Accessories: Replacement pads, additional accessories and complementary cleaning tools

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rejuvenate manufactures and sells household cleaning, maintenance, and restoration products focused primarily on hardwood and hard surface floors. Its core offerings include the PowerMax 3-in-1 Multi-Surface Spray Mop, multi-surface cleaning formulas, floor restorers and polishes, wood repair markers, and cleaning accessories such as microfiber pads. Products are designed for DIY consumer use without professional installation or sanding/refinishing.

Product overview

Rejuvenate is a cleaning products company offering a unified portfolio of floor care solutions. The core product lines include the PowerMax Multi-Surface Spray Mop (a 3-in-1 spray mop), PowerMax Cleaners (multi-surface cleaning formulas), and Restorers and Polishes (scratch-filling floor restoration products). Additional offerings include Mop Kits, the Click n Clean product line, Wood Repair Markers, and Cleaning Accessories. Products are designed for hardwood floors and multi-surface use, emphasizing ease of use without sanding or refinishing.

Differentiator

Problem solved

Functional benefit

Brands

• PowerMax™: Multi-surface spray mop and cleaning system product line
• Click n Clean

Products and services

• PowerMax Multi-Surface Spray Mop A 3-in-1 spray mop that sweeps, mops and scrubs hard surface floors, designed for DIY consumer use out of the box.
• PowerMax Cleaners Multi-surface cleaning formulas that cut through dirt and grime 2X faster than Rejuvenate All Floors Cleaner, available in long-lasting fragrances.
• Restorers and Polishes Floor restoration products that fill in scratches, shine and protect floors in just one coat without sanding or refinishing.
• Click n Clean Mop System A mop product line compatible with Rejuvenate cleaning solution cartridges, designed for easy click-and-use functionality.
• Wood Repair Markers Touch-up markers designed for repairing scratches and damage on wood floors, filling in imperfections to restore appearance.
• Cleaning Accessories Supporting cleaning products and tools including replacement microfiber pads and complementary accessories for use with Rejuvenate mops and cleaners.

Quantifiable outcome

• 2X faster dirt and grime removal compared to Rejuvenate All Floors Cleaner using Rejuvenate Microfiber Pad
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bona: Bona is a specialized hardwood floor care company offering cleaners, mop systems, and refinishing products. It is the most direct competitor to Rejuvenate's hardwood cleaning and restoration line, serving the same DIY homeowner base with a more established professional-grade reputation.
• O-Cedar: O-Cedar is a long-standing brand in household mopping systems including spray mops and refill consumables. It competes directly with Rejuvenate's PowerMax and Click n Clean product lines in mass and drug retail channels.
• Weiman: Weiman specializes in surface care products including wood and floor cleaners, polishes, and restoration items. It targets the same DIY homeowner as Rejuvenate with an overlapping wood floor cleaner and restorer portfolio.
• Murphy's Oil Soap: Murphy's Oil Soap is a heritage wood and floor cleaner brand, owned by Colgate-Palmolive. It targets the same hardwood-floor cleaning occasion as Rejuvenate's PowerMax Cleaners and is a staple in grocery and mass channels.

Broad incumbents

• Swiffer (Procter & Gamble): Swiffer is P&G's flagship floor-cleaning system, including spray mops, wet mops, and disposable refill pads. It overlaps with Rejuvenate's PowerMax hardware and refill consumables across broad mass-market retail, though it spans many floor-care subcategories beyond hardwood.
• Bissell: Bissell is a leading floor care appliance and cleaning solutions company with vacuum, deep cleaner, and hard floor care products including spray mops and specialized formulas. It competes with Rejuvenate's spray mop hardware and cleaning solutions while operating across a broader floor care portfolio.
• Zep: Zep manufactures professional and consumer cleaning products including hard floor cleaners, restorers, and degreasers. Its Hardwood and Laminate Floor Cleaner competes with Rejuvenate's multi-surface cleaners, particularly at the trade and commercial-customer interface that increasingly bleeds into DIY.
• Pledge (SC Johnson): SC Johnson's Pledge brand offers wood and floor polishes/cleaners that overlap with Rejuvenate's Restorers and Polishes line. It is a broad consumer cleaning incumbent with much greater distribution and brand spend.
• Simple Green: Simple Green is a cleaning products manufacturer offering multi-surface, floor, and specialty cleaners. It competes with Rejuvenate's multi-surface PowerMax Cleaners across both consumer and institutional channels.

Emerging players

• Method Products: Method is a design-forward, eco-conscious household cleaning brand offering multi-surface and floor cleaners. It targets a similar DIY homeowner segment but differentiates through sustainability positioning and design-led packaging rather than hardwood-specific restoration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@rejuvenatecleaning
• Xx.com/rejuvenatehome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvenate