Repair Shop Of Tomorrow

What Repair Shop Of Tomorrow does

Repair Shop of Tomorrow (RSOT) is a privately held training, coaching, and marketing services firm founded in 2016 by Dave Justice in Strongsville, Ohio, that targets independent auto repair shop owners across the United States. The company delivers its programs through a tiered subscription portfolio — RSOT Lite ($397/month), Silver ($1,197/month), Diamond ($1,497/month), Signature System & Marketing ($797/month), JumpStart 90 Day ($1,497 sign-up), and a one-time Liftoff Course ($797) — backed by 50+ training modules hosted on a Thinkific-based LMS, proprietary Standard Operating Procedures, the Car Care Club loyalty program, and a Done-for-You marketing service. RSOT's core technology stack centers on the Thinkific learning platform, the founder's Labor Profit Management (LPM) labor-profit measurement system (launched nationally by NAPA in 2013), and integrations with shop-management and marketing platforms including Kukui, ODM, AutoVitals, AutoServe1, and TRACS.

The company's go-to-market combines direct sales (free business evaluations, discovery calls, and a structured coach-matching onboarding flow) with a community-led motion anchored by the annual Mastermind conference and an upcoming RSOT Podcast. Its competitive position is built on a coach roster of current and former successful shop owners with a claimed 300+ years of combined operating experience, and on a core strategic partnership with NAPA Auto Care, which endorsed RSOT as a coaching and marketing resource and awarded it 2022 Vendor Partner of the Year. Reported customer outcomes include a 90% client retention rate, multiple coached shops winning NAPA Auto Care Center of the Year from 2022 through 2025, and a target of 20% net profit for member shops. The firm is bootstrapped, founder-owned, operates with 11–50 employees, and reports no institutional funding, acquisitions, or public financial disclosures.

Name

Repair Shop Of Tomorrow

Legal name

Repair Shop of Tomorrow

Website

https://repairshopoftomorrow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Repair Shop of Tomorrow (RSOT) is a privately held coaching, training, and marketing services firm that delivers subscription-based programs, 50+ training modules, and proprietary SOPs to independent auto repair shop owners across the United States, leveraging a NAPA-endorsed network and a coach roster of former shop owners.

Ownership category

akta.pro rank

Product category

Automotive Repair Shop Coaching and Training Services

NAICS

Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Lean Maintenance, TPM & Maintenance Management (CMMS) (EDAOAHAL)

akta.pro secondary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Auto repair coaching
• Shop owner training
• Automotive business consulting
• Shop marketing services
• Automotive SOPs

Headquarters

HQ city

Strongsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Subscription Programs: Monthly subscription programs (Silver at $1,197/month, Diamond at $1,497/month) providing personalized coaching, marketing consultations, newsletters, social media marketing, and Car Care Club programs with regular consultation calls.
2. RSOT Lite Subscription: Entry-level monthly subscription at $397/month offering two one-hour training sessions and access to 30 training modules upon enrollment in the 12-month program.
3. Signature System & Marketing: 12-month program at $797/month including 50 training modules, tailored to various organizational levels, combined with done-for-you marketing services.
4. JumpStart 90 Day Program: 90-day coaching and marketing program with a $1,497 one-time sign-up fee and $0 monthly payments for the first 3 months. Provides one-on-one personal calls, a proven marketing action plan, social media marketing, and ongoing campaign support.
5. Liftoff Course: One-time purchase course at $797 providing 30+ easy-to-follow training modules covering systems, team building, KPIs, and more. Includes tools, templates, downloads, and instant online access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Repair Shop Of Tomorrow is a coaching, training, and marketing services firm for independent automotive repair shop owners. It sells tiered subscription coaching programs (RSOT Lite, Silver, Diamond, Signature System & Marketing, JumpStart 90 Day), a one-time Liftoff self-paced course, and supporting tools including customized Standard Operating Procedures, the Car Care Club customer loyalty program, done-for-you marketing, and an interactive Owners Guide eBook, all delivered through a cloud-based LMS.

Product overview

Repair Shop Of Tomorrow is a business coaching and consulting platform for auto repair shop owners, offering a tiered program architecture consisting of RSOT Lite, Silver, Diamond, Signature System & Marketing, and JumpStart programs. The platform provides expert coaching, Standard Operating Procedures (SOPs), marketing strategies, and training modules to help auto repair shops improve profitability, operations, and customer retention. Key offerings include the Car Care Club for customer loyalty, the Liftoff Course for self-paced learning, and an Advanced Learning Center with individual skill-building programs. The company also offers an interactive financial guide ('Owners Guide') targeting 20% net profit goals.

Differentiator

Problem solved

Functional benefit

Products and services

• RSOT Lite Entry-level coaching subscription at $397/month providing two one-hour training sessions and access to 30 comprehensive training modules across a 12-month program, focused on real-world automotive strategy and operational processes.
• Silver Program Comprehensive coaching subscription at $1,197/month including a personalized coaching plan, personalized newsletter, monthly marketing call, social media marketing, Car Care Club program, and monthly 30-minute consultation calls on a 12-month agreement with month-to-month continuation thereafter.
• Diamond Program Premium coaching subscription at $1,497/month building on the Silver Program with bi-monthly 45-minute calls for extended, in-depth strategy and consultation, with all Silver features included.
• Signature System & Marketing 12-month integrated program at $797/month providing all 50 training modules across various organizational levels combined with a 'Done for You' marketing service that mines shop data to grow car counts.
• JumpStart 90 Day 90-day coaching and marketing program with a $1,497 one-time sign-up fee and $0 monthly payments for the first 3 months, providing one-on-one personal calls, a proven marketing action plan, marketing campaign for existing customers, social media marketing, and ongoing support plus access to training videos.
• Liftoff Course One-time purchase self-paced course at $797 delivering 30+ training modules covering systems, team building, KPIs, operations, marketing, leadership, and profitability, with tools, templates, downloads, and instant online access.

Quantifiable outcome

• 90% client retention rate across the coaching programs
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• NAPA Auto CarecoreGTM or Marketing PartnerNAPA Auto Care endorsed RSOT as a coaching and marketing resource. RSOT serves as a NAPA Autocare endorsed coaching program, coaching NAPA Auto Care shops nationwide. Founder Dave Justice served on the NAPA National Auto Care Advisory Council, and his Labor Profit Management (LPM) system was launched nationally by NAPA in 2013.
• KukuisupportingTechnology or IntegrationKukui is a shop marketing technology platform integrated into the RSOT ecosystem, supporting the done-for-you marketing services offered to clients.
• ODM (Optimize Digital Marketing)supportingTechnology or IntegrationODM (optimize digital marketing) is listed as a partner in the RSOT ecosystem, providing digital marketing technology integration.
• TRACS (NAPA)supportingTechnology or IntegrationTRACS is NAPA's shop management system, integrated with RSOT's coaching ecosystem to support data-driven management for auto repair shops.
• AutoVitalssupportingTechnology or IntegrationAutoVitals is a digital inspection and shop management platform integrated into the RSOT ecosystem, supporting workflow management and digital operations for coached shops.
• AutoServe1supportingTechnology or IntegrationAutoServe1 is a training and certification platform listed as a partner in the RSOT technology ecosystem, supporting technician training and development.
• St. Jude Children's Research HospitalminorOthersRSOT has partnered with St. Jude Children's Research Hospital for 4 consecutive years, raising over $435,000 cumulatively. Client shops participate in fundraising efforts. Last year's campaign raised over $132,000.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Automotive Training Institute (ATI): ATI is a long-established management and coaching company serving independent auto repair shop owners in the US, offering consulting, peer groups, and operational training. It is the most direct substitute for RSOT's coaching subscription products and targets the same SMB auto repair owner segment.
• Elite Worldwide (Bob Cooper / Elite Automotive): Elite Worldwide provides coaching, training, and events for auto repair shop owners and is one of the best-known names in the US auto repair coaching space. Its product structure (coaching programs + annual events) closely parallels RSOT's Silver/Diamond coaching and Mastermind event model.
• Auto Profit Masters: Auto Profit Masters is a coaching and consulting firm focused on helping independent auto repair shop owners improve profitability, marketing, and operations. It competes head-to-head with RSOT for the same shop-owner buyer and uses a similar high-touch coaching subscription model.

Others

• Kukui: Kukui is a shop marketing and customer-retention platform used by independent auto repair shops. It is a technology partner of RSOT (integrated into the Done-for-You marketing program) and is materially comparable as a SaaS provider serving the same auto repair shop customer base.
• AutoVitals: AutoVitals provides digital vehicle inspection, shop marketing, and online presence tools to independent auto repair shops. It is a technology partner of RSOT and operates as an enabling software vendor in the same target market, making it a relevant ecosystem peer rather than a direct coaching competitor.

Broad incumbents

• EMyth: EMyth is an established business coaching and education company that has long served small service-business owners with systems, processes, and coaching. It targets a broader SMB base than RSOT (which is auto-repair-specific) but competes for the same 'operations coaching for service SMBs' wallet share.
• ActionCOACH: ActionCOACH is one of the world's largest business coaching franchises, serving SMBs across many verticals with subscription coaching, workshops, and mastermind groups. It is a broad incumbent competitor to RSOT for the same small-business coaching dollar, though it is not auto-repair specialized.

Emerging players

• WrenchWay: WrenchWay is a US platform focused on technician recruitment, training, and career development for the auto repair industry. It addresses a related pain point (skilled labor shortage) explicitly named in RSOT's content, making it a partially overlapping emerging player in the auto repair talent and development space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RepairShopOfTomorrow
• LinkedInlinkedin.com/company/repair-shop-of-tomorrow
• Instagraminstagram.com/repairshopoftomorrow
• Xx.com/therepairshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repair Shop Of Tomorrow