AutoVitals
AutoVitals is a private San Diego SaaS company founded in 2009 that sells an integrated digital vehicle inspection, workflow automation, CRM, and marketing platform to independent auto repair shops, multi-shop operators, and franchise networks across North America.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AutoVitals does
AutoVitals, Inc. is a private San Diego-headquartered software company founded in 2009 by Uwe Kleinschmidt that builds an integrated SaaS platform for independent auto repair shops. The platform combines four core modules — DVI.X (Digital Vehicle Inspection with photo/video capture and editing), SmartFlow.X (workflow automation and technician dispatching), Customer Relationship Management (automated reminders, campaigns, loyalty), and Websites & Digital Marketing (mobile-first, SEO-optimized sites with managed Google Ads and reputation tools) — packaged individually or unified as Digital Shop.X. A Business Control Panel aggregates 60+ performance indicators across the platform.
AutoVitals monetizes through monthly subscriptions starting at $219/month for DVI, with tiered pricing based on shop size and modules adopted, under required service agreements that bundle implementation, training, and ongoing support. The company employs 51-100 staff and distributes exclusively through a direct sales motion (Zoom-based 15-30 minute demonstrations with same-business-day follow-up), supplemented by a multi-channel content and community program — a 195+ episode podcast, a 4,000-member Facebook community, an annual Digital Shop Conference, an online summit, and a training academy — collectively branded as The Digital Shop.
The company serves primarily SMB independent auto repair shops, with growing penetration into multi-shop operators and franchise networks such as Meineke, plus fleet management and tire shop segments. AutoVitals is integrated with the dominant shop management systems (Tekmetric, Shop-Ware, Mitchell1, NAPA TRACS, Protractor, Hunter Engineering, WinWorks, MaxxTraxx, and others), positioning it as a complementary layer rather than a POS replacement. The firm received growth funding from Tritium Partners in October 2019 and acquired BayIQ in January 2021 to expand into customer communications and marketing. The company is incorporated in California and operates in the United States and Canada, with the broader DVI software market projected to grow from $1.5B in 2025 to $3.4B by 2031.
AutoVitals firmographics
Firmographics- Name
- AutoVitals
- Legal name
- AutoVitals, Inc.
- Website
- https://autovitals.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AutoVitals is a private San Diego SaaS company founded in 2009 that sells an integrated digital vehicle inspection, workflow automation, CRM, and marketing platform to independent auto repair shops, multi-shop operators, and franchise networks across North America.
- Ownership category
- akta.pro rank
AutoVitals industry classification
Industry- Product category
- Auto Repair Shop Management Software
- NAICS
- Automotive Glass Replacement Shops (811122)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
Keywords
Where AutoVitals is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoVitals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): AutoVitals operates on a subscription-based SaaS model with monthly pricing. DVI (Digital Vehicle Inspection) software starts at $219/month. The company requires service agreements that define monthly services including ongoing support, training, and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Vehicle Inspection (DVI) starting tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
AutoVitals product offering
Product offeringCore offering
AutoVitals provides a cloud-based SaaS platform for independent auto repair shops that combines Digital Vehicle Inspections (DVI.X), customizable Workflow Automation (SmartFlow.X), an integrated Customer Relationship Management system, and Websites & Digital Marketing. The offering replaces paper-based inspection processes with photo- and video-enabled digital inspections, while also providing automated follow-ups, Google Ads management, and a Business Control Panel analytics dashboard that tracks 60+ performance indicators. Shops can license individual modules or adopt the unified Digital Shop.X (DS.X) platform, and the solution integrates with major shop management systems such as Tekmetric, Shop-Ware, Mitchell1, NAPA TRACS, and Protractor.
Product overview
AutoVitals is a comprehensive auto repair shop software platform consisting of multiple integrated modules. The core offering includes DVI.X (Digital Vehicle Inspections) for capturing and documenting vehicle conditions with photos and videos, SmartFlow.X (Workflow Automation) for managing shop operations and dispatching, Customer Relationship Management for automated marketing and retention campaigns, and Websites & Digital Marketing for customer acquisition. These products are available individually or as the unified Digital Shop.X platform. Additional features include the Business Control Panel for analytics, Loyalty Rewards, Google Ads Management, and Social Media/Reputation Management. AutoVitals integrates with major shop management systems including Tekmetric, Shop-Ware, Mitchell1, NAPA TRACS, Protractor, WinWorks, and others, allowing shops to retain existing POS systems while gaining AutoVitals' capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- DVI.X: Digital Vehicle Inspection software - the company's flagship inspection product
- SmartFlow.X
- Digital Shop.X
- The Digital Shop
- The Digital Shop Talk Radio
Products and services
- Digital Vehicle Inspections (DVI.X) Advanced digital inspection software for auto repair shops that replaces paper checklists with photo, video, and educational content capture, including image editing, canned notes, and integrated workflow. Proven to increase job approvals by 76% and average repair order by 27%; targeted at independent repair shops, multi-shop operators, and franchise networks.
- Workflow Automation (SmartFlow.X) Customizable workflow automation system for auto repair shops that provides technician dispatching, labor inventory management, visual workflow displays, and paperless work order management. Designed to reduce bottlenecks, save 1+ hours per day, and increase shop capacity by 30% or more; used by single-location shops, multi-shop operators, and franchises.
- Customer Relationship Management (CRM) Fully integrated CRM built for auto repair shops featuring automated follow-ups, service reminders, email and text marketing campaigns, and loyalty rewards. Automatically pulls past digital inspections and images into personalized messages; reported to increase average repair order by 23% and weekly revenue by 38%.
- Websites & Digital Marketing Mobile-first, SEO-optimized website design with managed Google Ads, social media management, and reputation management designed to turn visitors into appointments and dominate local search results for auto repair shops.
- Digital Shop.X (DS.X) Platform Comprehensive unified SaaS platform combining Digital Vehicle Inspections (DVI.X), Workflow Automation (SmartFlow.X), Customer Relationship Management, and Websites & Digital Marketing in a single subscription for auto repair shops. Targeted at independent repair shops, multi-shop operators, and franchise networks seeking end-to-end shop digital transformation.
Quantifiable outcome
- 76% increase in job approvals with Digital Vehicle Inspections
- +9 more outcomes
Companies that use AutoVitals
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
AutoVitals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature7 records
AutoVitals partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TekmetriccoreAutoVitals integrates with Tekmetric's shop management system. The partnership enables shops using Tekmetric to add AutoVitals' Digital Vehicle Inspections, workflow management, and marketing tools while maintaining their existing POS system.
- Shop-WarecoreAutoVitals partners with Shop-Ware, described as the automotive repair industry's premier enterprise-grade SaaS platform. The integration includes 2-way integration connecting AutoVitals inspection and workflow data with Shop-Ware's shop management capabilities.
- Mitchell1coreAutoVitals 2-way integration includes Mitchell1's Manager SE, ShopKeyPro Manager, and TeamWorks products, enhancing productivity and profitability for auto and medium/heavy truck professionals.
- NAPA TRACScoreAutoVitals 2-way integration supports NAPA TRACS Legacy (version 8+) and Enterprise versions. NAPA TRACS serves over 10,000 shops with estimating, shop management, customer retention, and technical information tools.
- ProtractorcoreProtractor is a cloud-based solution (since 2003) focused on customer relationship management. Their software helps build loyalty and repeat business, integrating with AutoVitals for enhanced shop operations.
- Hunter Engineering CompanycoreAutoVitals 2-way integration with Hunter Engineering, a global leader in automotive service equipment including wheel alignment systems, wheel balancers, tire changers, and vehicle inspection equipment.
- Meineke Car Care CenterscoreMeineke franchise network uses AutoVitals for DVI, workflow, and marketing. Top Meineke shops have been recognized at ATI SuperConference for success achieved with AutoVitals tools.
- ATI (Automotive Training Institute)coreATI provides training and coaching programs for auto repair shops. Many AutoVitals customers participate in ATI 20 Groups and training, with ATI TOP Shop awards recognizing top performers including AutoVitals users.
- EasyPayminorFinancing partner offering payment solutions for auto repair shops, enabling shops to provide customer financing options.
Scale indicators15 records
Recent moves1 record
Expansion highlights5 records
AutoVitals competitors and assessment
Company assessmentDirect peers
- Tekmetric: Cloud-based shop management system for independent auto repair shops. Direct competitor in shop management and DVI, and the most prominent integration partner for AutoVitals — illustrating both overlap and interdependence in the segment.
- Shop-Ware: Enterprise-grade SaaS shop management platform with digital repair orders, dispatching, and analytics. Direct competitor to AutoVitals' SmartFlow and DVI modules, and a core integration partner.
- Mitchell1: Established shop management suite (Manager SE, ShopKeyPro, TeamWorks) for auto and medium/heavy truck repair. Long-standing AutoVitals integration partner and overlapping competitor in shop workflow and estimating.
- NAPA TRACS: Shop management and estimating platform used by 10,000+ shops. Direct competitor in shop workflow and a key AutoVitals integration partner across legacy and enterprise versions.
- Protractor: Cloud-based shop CRM and customer retention platform in operation since 2003. Direct competitor to AutoVitals' CRM and a two-way integration partner.
- R.O. Writer: Auto repair shop management software focused on service writing, invoicing, and customer communications. Direct competitor in shop workflow and an AutoVitals integration partner.
- Kukui: Marketing and CRM platform purpose-built for auto repair shops. Closest direct competitor to AutoVitals' CRM, websites, and Google Ads management modules.
- WinWorks: Cloud and on-premise auto shop management software targeting profitability and customer satisfaction. Direct competitor in shop workflow and an AutoVitals integration partner.
- MaxxTraxx (Scott Systems): Leading publisher of automotive repair shop software for inventory, employees, and cash flow. Direct competitor and a two-way AutoVitals integration partner across desktop and cloud.
- ALLDATA: Leading provider of OEM automotive repair information for professional repair and collision shops. Direct competitor in shop-side diagnostic and repair data, and an AutoVitals integration partner (excluding Manage Online).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoVitals social profiles
Digital presenceAutoVitals financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoVitals leadership team
Management profileNumber of profiles
Profiles3 records
AutoVitals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoVitals M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoVitals
What does AutoVitals do?
AutoVitals provides a cloud-based SaaS platform for independent auto repair shops that combines Digital Vehicle Inspections (DVI.X), customizable Workflow Automation (SmartFlow.X), an integrated Customer Relationship Management system, and Websites & Digital Marketing. The offering replaces paper-based inspection processes with photo- and video-enabled digital inspections, while also providing automated follow-ups, Google Ads management, and a Business Control Panel analytics dashboard that tracks 60+ performance indicators. Shops can license individual modules or adopt the unified Digital Shop.X (DS.X) platform, and the solution integrates with major shop management systems such as Tekmetric, Shop-Ware, Mitchell1, NAPA TRACS, and Protractor.
Is AutoVitals a public or private company?
AutoVitals is a private company. It is classified as private equity controlled and is currently operating.
When was AutoVitals founded?
AutoVitals was founded in 2009. It employs 51 to 100 people.
Where is AutoVitals based?
AutoVitals is headquartered in San Diego, United States, in the North America region.
How does AutoVitals make money?
One revenue line is on record: software Subscription (SaaS).
Who are AutoVitals's main competitors?
Direct peers on record are Tekmetric, Shop-Ware, Mitchell1, NAPA TRACS, Protractor, R.O. Writer, Kukui, WinWorks, MaxxTraxx (Scott Systems) and ALLDATA.
Does AutoVitals have an API?
No public API is recorded for AutoVitals.
What industry is AutoVitals in?
AutoVitals's product category is Auto Repair Shop Management Software. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance. Its NAICS code is 811122 and its SIC code is 7600.