Auto Profit Masters

What Auto Profit Masters does

Auto Profit Masters (APM) is a privately held, founder-owned company headquartered in Littleton, Colorado, founded in 1999 by David Rogers and Terry Keller to commercialize the operating systems they built running their own reference shop, Keller Bros. Auto Repair. The company serves independent auto repair shop owners in the United States (and, through organic reach, internationally) with two flagship software products: Shop4D®, a cloud-based, AI-marketed integrated shop management system that consolidates point of sale, digital vehicle inspections, customer communication, parts ordering, labor guides, training, and measurement in a single subscription; and RPM ToolKit®, a diagnostic and benchmarking tool that connects to a shop's POS to surface broken processes, missed profits, and production bottlenecks and prescribe fixes. The portfolio also includes training products (telephone classes, podcasts, CDs, e-books), incentive pay-plan consulting, and a full marketing services line (web design, direct mail, pay-per-click, social, email) delivered through its 2001 subsidiary Automated Marketing Group. APM operates a sales-led, inside-sales GTM targeting long-tail SMB shops across a roughly 300,000-shop U.S. independent auto repair market (~$77B industry), with no external institutional capital, no public listing, and pricing that is quote-based rather than publicly disclosed.

Name

Auto Profit Masters

Legal name

Auto Profit Masters

Website

https://autoprofitmasters.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Profit Masters provides software (Shop4D, RPM ToolKit), training, and marketing services to independent auto repair shop owners in the U.S., using a subscription-plus-services model built on decades of founder shop ownership experience.

Ownership category

akta.pro rank

Product category

Automotive Shop Management Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Shop management software
• Automotive shop training
• Repair shop coaching
• Incentive pay plans
• Auto repair marketing

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Shop4D operates on a subscription model offering a single, fully integrated solution. RPM ToolKit subscription includes access to training classes, video, audio, and live training.
2. Training Products: Online training classes, podcasts, CDs, and e-books for shop management and automotive industry education.
3. Marketing Services: Comprehensive marketing services including web design, direct mail, pay per click, social media marketing, and email marketing.
4. Coaching and Consulting: Hundreds of hours each year counseling shop owners on understanding their numbers and applying proven techniques. Includes personalized sessions and Shop4D Insider's Secrets classes.
5. Pay Plan Development: Creating win-win pay plans for shop owners and their technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Auto Profit Masters sells a cloud-based, AI-powered shop management system (Shop4D) and a diagnostic/measurement software (RPM ToolKit) on a subscription basis to independent auto repair shop owners. The company complements the software with a library of nearly 70 training classes delivered by phone, podcast, and CD, plus incentive pay plan consulting and a full suite of marketing services (web design, direct mail, pay-per-click, social media, email) via its Automated Marketing Group subsidiary.

Product overview

Auto Profit Masters offers a suite of products and services for independent automotive repair shop owners. The core offerings include Shop4D® (cloud-based AI-powered shop management system) and RPM ToolKit® (diagnostic and measurement software), both designed to help shops measure, track, train, and improve profitability. The portfolio includes training programs (Classes by Phone, Podcasts and CDs), incentive pay plan consulting, and comprehensive marketing services (Web Design, Direct Mail, Pay Per Click, Social Media Marketing, Email Marketing) delivered through their Automated Marketing Group subsidiary. The products are designed to work together to help shop owners overcome the technician shortage while improving efficiency and profitability.

Differentiator

Problem solved

Functional benefit

Brands

• Shop4D: Cloud-based shop management system that brings point of sale, digital vehicle inspections, customer communication, parts ordering, labor guides, training, management and measurement into a single subscription.
• RPM ToolKit

Products and services

• Shop4D® Cloud-based, AI-powered shop management system sold on a monthly (or annual enterprise) subscription to independent auto repair shop owners; integrates POS, digital vehicle inspections, customer communication, parts ordering, labor guides, training, management, and measurement into a single solution.
• RPM ToolKit® Step-by-step diagnostic and measurement software that connects to a shop's point-of-sale system to identify broken processes, missed profits, and production bottlenecks, and provides instructions to fix them; sold on a monthly subscription that includes unlimited free team training and dedicated onboarding.
• Classes by Phone Live and recorded training classes delivered by telephone to shop owners and employees on customer service, marketing, management, and productivity topics.
• Podcasts and CDs Audio-based training content for automotive shop owners covering business growth strategies and industry best practices.
• Incentive Pay Plans Expert-designed pay plans for shop owners that incentivize technicians and service advisors to grow shop profits while providing fair compensation structures.
• Web Design Custom website design services for auto repair shops with a focus on conversion and data-driven design, delivered through the Automated Marketing Group subsidiary.
• Direct Mail Data-driven direct mail marketing programs designed to drive customers to auto repair shops, delivered through the Automated Marketing Group subsidiary.
• Pay Per Click Paid search marketing services for auto repair shops, sold as part of the WebPresence™ Marketing offering through the Automated Marketing Group subsidiary.
• Social Media Marketing Social media marketing services for auto repair shops, including content creation, posting, monitoring, and custom artwork, delivered through the Automated Marketing Group subsidiary.
• Email Marketing Monthly email newsletter programs and seasonal email blasts for auto repair shops, with custom email templates for shop branding, delivered through the Automated Marketing Group subsidiary.

Quantifiable outcome

• 107% revenue growth
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• CARFAXcoreTechnology or Integration · 1 January 2023Auto Profit Masters' Shop4D has partnered with CARFAX to offer seamless integration of plate-to-VIN and vehicle history data. This partnership continues Shop4D's mission to make repair shops and employees as efficient and productive as possible by integrating vehicle history information directly into the shop management workflow.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mitchell 1: Established Snap-on-owned provider of shop management, estimating, and labor guide software for auto repair shops. Overlaps with Shop4D's POS, labor guides, and management modules but serves a wider installed base of mature shops.

Direct peers

• AutoFluent: Cloud-based shop management platform for independent auto repair shops, offering POS, parts ordering, and customer notifications. Comparable SaaS positioning to APM for small to mid-sized shops.
• Tekmetric: Cloud-native shop management system for independent auto repair shops, offering POS, digital vehicle inspections, and workflow tools. Directly comparable to Shop4D in target market, product scope, and SaaS delivery model.
• R.O. Writer: Long-standing shop management software for independent auto repair facilities with estimating, POS, and customer management. Directly competes with Shop4D in the same independent shop segment.
• Shop Monkey: Vertical SaaS shop management software for auto repair shops with POS, estimates, and customer communication. Comparable product surface and GTM to APM's Shop4D, often cited alongside Tekmetric and Shop-Ware.
• ARI (Auto Resource Inc.): Provider of shop management software, including estimating and management tools for collision and mechanical repair shops. Directly comparable to APM for shops seeking integrated management solutions.
• Shop-Ware: Cloud-based auto repair shop management platform focused on customer experience, DVI, and integrations. Competes head-to-head with Shop4D for independent shop owners in the U.S. SMB market.
• ServiceWise: Shop management and customer communication software for independent automotive repair shops. Comparable SaaS-style offering and target buyer to Shop4D.

Emerging players

• AutoVitals: Digital vehicle inspection and customer communication platform used in shops alongside other shop management systems. Overlaps with Shop4D's DVI and communication modules and increasingly competes as a standalone solution.
• 180BIZ: Training, coaching, and peer-group services for independent auto repair shop owners. Adjacent to APM's training and coaching revenue streams and to the RPM ToolKit value proposition of fixing broken processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1000258

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Profit Masters