Clémence & Vivien

Name

Clémence & Vivien

Legal name

Clémence & Vivien

Website

https://clemenceetvivien.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Clémence & Vivien is a French natural dermo-cosmetic skincare brand (founded 2015, Vibraye) selling plant-based face, body, and hair care via direct-to-consumer e-commerce, with curated routine bundles, a B2B Pro channel, and an organic content-led marketing stack serving French-speaking Western European consumers.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Natural skincare products
• Dermo-cosmetic formulations
• Organic personal care
• Facial care routines
• Natural deodorant soaps

Headquarters

HQ city

Vibraye

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct product sales: Revenue generated from direct-to-consumer sales of skincare products including cleansers, serums, oils, creams, body care, and hair care through their e-commerce platform. One-time purchase model with no recurring subscription mentioned.
2. Loyalty and referral program: Programme fidélité et parrainage generates repeat purchases and customer acquisition through points-based rewards system, driving customer lifetime value and organic growth.
3. Professional/B2B sales: Espace Pro for professional accounts suggests B2B wholesale or professional product line for beauty professionals and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Clémence & Vivien manufactures and sells natural dermo-cosmetic skincare products covering face care (cleansers, serums, oils, creams, masks, eye treatments), body care and hygiene (cold-process soaps, natural deodorants, balms, body milk), and hair care (serums, masks). The brand also offers curated routine bundles tailored to specific skin concerns (anti-aging, hydrating, purifying, soothing, illuminating, mother and baby) and gift kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Contour des yeux anti-âge Anti-aging eye contour treatment formulated with peptides and Centella asiatica to reduce signs of aging around the eyes. Priced at €10.90. For individual consumers seeking anti-aging skincare solutions.
• Contour des yeux défatigant

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Broad incumbents

• Caudalie: Established French natural skincare brand leveraging vineyard-derived ingredients. Much broader assortment, retail presence in pharmacies, and international scale place it as a large incumbent in the same natural dermocosmetic category.
• Melvita: Pioneering French organic cosmetics brand (acquired by L'Occitane) offering certified-organic face, body, and hair care. Same French natural-organic positioning and broad assortment, but operating as a brand within a global group.
• Nuxe: Major French natural-origin beauty brand spanning face, body, and sun care distributed through pharmacy and selective retail globally. Comparable natural positioning and product range, with substantially greater scale and retail footprint.
• Avène (Pierre Fabre): French dermo-cosmetic skincare brand from Pierre Fabre focused on sensitive and reactive skin, sold via pharmacy channel. Comparable dermocosmetic positioning and skin-concern-driven merchandising, but at pharmacy scale rather than DTC-only.
• Sanoflore: French organic aromatherapy skincare brand owned by L'Occitane Group, distributed through organic specialty retail and DTC. Overlaps strongly on organic natural positioning and ingredient-led formulation philosophy.
• La Roche-Posay: Global French dermo-cosmetic brand from L'Oréal targeting skin concerns (sensitivity, acne, aging) via thermal spring water formulations. Mass-market incumbent whose dermatologist-backed positioning and routines directly bracket C&V's dermo-cosmetic framing.

Direct peers

• Respire: French natural personal care brand with broad assortment including natural deodorants, skincare, and body care sold DTC. Comparable product mix (déodorants naturels feature explicitly), French origin, and clean-beauty positioning make it a near-direct peer.
• Typology: Paris-based DTC natural skincare brand selling minimalist, plant-based formulas (serums, oils, cleansers) directly to French and European consumers. Direct competitor with comparable price points (€9–€30) and ingredient-led positioning targeting skin-concern-led routines.
• La Compagnie des Sens: French DTC natural skincare and aromatherapy brand offering serums, balms, body care, and deodorants. Comparable assortment, transparent formulations, and French DTC go-to-market create direct overlap with Clémence & Vivien's customer base.
• Pai Skincare: UK-based natural skincare brand focused on sensitive and problem-prone skin, sold DTC across Europe. Comparable clean-beauty formulation ethos, sensitivity-led routines, and Europe-wide DTC distribution overlap with C&V's proposition.

Market position

Customer concentration

• Facebookfacebook.com/clemenceetvivien
• Instagraminstagram.com/clemenceetvivien
• Pinterestpinterest.fr/clemenceetvivien/_created
• TikToktiktok.com/@clemenceetvivien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clémence & Vivien