What Better Choice Home Loans does

Better Choice Home Loans Pty Ltd is an Australian non-bank lender headquartered at Level 5, 50 Cavill Avenue, Surfers Paradise (Gold Coast), operating since 2000/2001 and a subsidiary of BNK Banking Group (BNK Banking Corporation Limited, trading as Goldfields Money) since 2018. The company originates and services residential and commercial mortgage loans under Australian Credit Licence 378333, holding a multi-award-winning self-description and operating under the Privacy Act 1988, FATCA, CRS, DDO, and CDR-related compliance obligations. Its technology stack is described as a non-bank lending platform integrated with BNK Banking Group infrastructure, with broker-facing workflows running through ApplyOnline for loan submission and Property Hub (RP Data/CoreLogic) for valuations; no proprietary technology IP, patents, API, or developer platform is disclosed.

The product suite is split across three families. The Gold Suite offers standard variable and basic home loans up to 80-95% LVR with 100% Offset on Gold Special and Gold Variable. The newer Ultimate Suite targets specialist borrowers with Prime Alt Doc, Specialist Full Doc and Alt Doc, Specialist Plus, and SMSF products, all carrying a 100% Offset. The Options sub-brand extends into Bridging, Expat, NDIS, Non-Resident, Prime, and SMSF loans plus an Options VISA Debit Card. The commercial division provides Alt Doc (up to 80% LVR), Full Doc (up to 75% LVR), Lease Doc (up to 70% LVR, rental-income-only verification), and Specialist Commercial loans, with terms up to 20 years. Pricing is not publicly disclosed; commercial specials waive application and ongoing fees on Alt Doc, SMSF, and Lease Doc products, and Ultimate SMSF loans carry waived application, annual, ongoing, and risk fees.

The business is a broker-channel lender: products are sold exclusively through accredited mortgage brokers rather than direct to consumers. The company is on-boarded with all major Australian aggregators (Finsure, Connective, Loan Market, Mortgage Choice, Smartline) and supplements the channel with a national relationship-management team covering NSW, WA, VIC/SA, and QLD/NT, a National Relationship Manager for residential, and a National Manager Commercial plus Commercial Relationship Manager. Brokers submit scenarios and receive comprehensive email responses within 2 hours with at least 2 solutions. Revenue is generated through interest income on the residential and commercial mortgage book plus origination and ancillary fees; the company does not disclose revenue, headcount only spans 11-50 employees per firmographics, and there is no public funding or IPO activity.

Name

Better Choice Home Loans

Legal name

Better Choice Home Loans Pty Ltd

Website

https://betterchoice.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Choice Home Loans is an Australian non-bank lender, headquartered in Surfers Paradise and a BNK Banking Group subsidiary since 2018, that originates residential, commercial, and specialist (alt-doc, SMSF, expat, NDIS, non-resident) mortgages exclusively through accredited mortgage brokers and aggregators across Australia.

Ownership category

akta.pro rank

Product category

Non-Bank Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

akta.pro secondary industries

Home Equity Loan & HELOC Intermediation (FSAEAEAD), Private Credit / Direct Lending (FSAAAHAG), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

Keywords

• Non-bank lending
• Residential mortgages
• Commercial finance
• Alt doc loans
• Mortgage brokerage

Headquarters

HQ city

Surfers Paradise

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Lending Interest Income: Better Choice generates revenue through interest income on its residential and commercial mortgage loan portfolios. As a non-bank lender, they offer competitive variable and fixed rate products, including specialist products for self-employed borrowers, SMSF investors, and customers with credit impairments. The company is part of the BNK Banking Group, providing access to broader banking infrastructure and policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Better Choice Home Loans is an Australian non-bank lender that provides residential and commercial mortgage loan products through a network of accredited mortgage brokers. The company specializes in Alt Doc, SMSF, specialist, expat, non-resident, and commercial finance solutions for borrowers who may not qualify with traditional banks. Operating under the BNK Banking Group since 2018, it offers the Gold Product Suite and Ultimate Product Suite with variable and fixed rate options, 100% offset accounts, and flexible income verification requirements.

Product overview

Better Choice Home Loans is an Australian non-bank lender offering a comprehensive suite of home loan and commercial loan products. The company operates two main product suites: the Gold Product Suite (Gold Special Basic, Gold Special, and Gold Variable home loans with variable rates, up to 95% LVR, and offset accounts) and the newer Ultimate Product Suite (offering Prime Alt Doc, Specialist Full Doc/Alt Doc, Specialist Plus, and SMSF products with 100% Offset features). Their commercial division provides Alt Doc, Full Doc, Lease Doc, and Specialist Commercial Loans. Additionally, the Options sub-brand offers specialized products including Bridging Loans, Expat loans, NDIS loans, Non-Resident loans, Prime loans, SMSF loans, and a VISA Debit Card. The company serves standard borrowers, self-employed individuals, and those with credit impairments through its broker distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Product Suite: Standard variable and basic home loan products for owner occupiers and investors, available up to 80% LVR with FREE atmx by Armaguard ATMs access.
• Ultimate Product Suite

Products and services

• Gold Product Suite Home Loans Standard variable rate home loans for owner occupiers or investors, available up to 95% LVR inclusive of LMI, with a fully transactional 100% Offset account on select products and no offset on basic variants. Includes Gold Special Basic Variable Rate, Gold Special Variable Rate, and Gold Variable Home Loan products.
• Ultimate Product Suite Home Loans Flexible home loan solutions with 100% Offset feature for Australian borrowers including Ultimate Prime Alt Doc, Ultimate Specialist Full Doc & Alt Doc, Ultimate Specialist Plus Full Doc & Alt Doc, and Ultimate SMSF Variable Rate Home Loan variants, designed for borrowers with alternative documentation requirements or credit impairments.
• Commercial Loan Products Flexible commercial loans including Alt Doc (up to 80% LVR for self-employed borrowers using accountant letters, BAS statements, or business statements), Full Doc (up to 75% LVR with full verification, up to 20 year terms), Lease Doc (up to 70% LVR requiring only rental income verification), and Specialist Commercial (up to 75% LVR for borrowers with credit impairments).
• Options Bridging Loan A variable rate bridging loan product designed to assist customers during property transitions.
• Options Expat Home Loans Home loan products designed for Australian expatriates seeking to finance Australian property, available in Fixed, Variable, and Rate Tracker Variable options.
• Options NDIS Home Loans Home loan products designed for customers investing in National Disability Insurance Scheme (NDIS) properties, available in Fixed and Variable options.
• Options Non-Resident Home Loans Home loan products designed for non-residents seeking to invest in Australian property, available in Variable, Rate Tracker Variable, and Investment Fixed options.
• Options SMSF Home Loans Self-Managed Super Fund home loan products for investment purposes, available in Investment Fixed and Variable options.
• Options VISA Debit Card A VISA debit card linked to customer loan accounts for transaction and payment purposes.

Quantifiable outcome

• Scenario form responses provided within 2 hours with at least 2 solutions
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• ApplyOnlinecoreTechnology or IntegrationApplyOnline is the digital platform used by Better Choice for loan application submissions. The platform provides a streamlined online process for brokers to submit high-quality loan applications directly to Better Choice with unique tracking identifiers (NGPSK codes) for different product types.
• Property Hub (RP Data / CoreLogic)majorTechnology or IntegrationProperty Hub by RP Data/CoreLogic is used by Better Choice for all valuation requests. Brokers and brokers without direct portal access can request valuations through Better Choice's valuations team who grant access to the platform.
• FinsuremajorChannel Partner/ Reseller/ DistributorFinsure is a mortgage aggregator whose brokers have access to Better Choice's residential and commercial loan products. Finsure is one of several aggregators listed as partners on the Better Choice website.
• ConnectivemajorChannel Partner/ Reseller/ DistributorConnective is a mortgage aggregator whose brokers have access to Better Choice's residential and commercial loan products. Connective is one of several aggregators listed as partners on the Better Choice website.
• Loan MarketmajorChannel Partner/ Reseller/ DistributorLoan Market is a mortgage aggregator whose brokers have access to Better Choice's residential and commercial loan products. Loan Market is one of several aggregators listed as partners on the Better Choice website.
• Mortgage ChoicemajorChannel Partner/ Reseller/ DistributorMortgage Choice is a mortgage aggregator whose brokers have access to Better Choice's residential and commercial loan products. Mortgage Choice is one of several aggregators listed as partners on the Better Choice website.
• SmartlinemajorChannel Partner/ Reseller/ DistributorSmartline is a mortgage aggregator whose brokers have access to Better Choice's residential and commercial loan products. Smartline is one of several aggregators listed as partners on the Better Choice website.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Trobe Financial: La Trobe Financial is an Australian non-bank credit fund and mortgage lender offering residential, commercial, and specialist loans via brokers. Comparable to Better Choice in the specialty non-bank lending space and use of broker origination channels.
• Firstmac: Firstmac is one of Australia's largest non-bank mortgage lenders with prime and specialist residential loan products distributed via brokers. Comparable to Better Choice as a broker-channel non-bank with residential focus, though substantially larger in scale and product breadth.
• Resimac (Latitude Group): Resimac is an Australian non-bank lender specialising in prime, near-prime, and specialist residential mortgages distributed through brokers. Comparable to Better Choice as a broker-intermediated non-bank lender with a similar mix of standard and specialist products; now part of Latitude Financial Holdings.
• Mortgage House: Mortgage House is an Australian non-bank lender offering home loans and commercial loans with alt-doc and specialist options. Comparable to Better Choice on product mix (residential and commercial, alt-doc) and broker distribution model, at a similar mid-tier scale.
• Pepper Money: Pepper Money is one of Australia's largest non-bank lenders, offering residential, commercial, SMSF and specialist loans distributed through brokers. Directly comparable to Better Choice as a broker-channel non-bank with alt-doc and impaired-credit products, though at significantly larger scale and broader product breadth.
• Bluestone Mortgages: Bluestone is an Australian non-bank lender focused on residential mortgages for self-employed, contractor, and credit-impaired borrowers distributed through brokers. Closely comparable to Better Choice's Ultimate specialist product line on alt-doc and impaired-credit criteria.
• Liberty Financial: Liberty is a major Australian non-bank lender with residential, investment, SMSF, and specialist products distributed through brokers. Comparable to Better Choice on broker-channel distribution and specialty borrower focus; substantially larger balance sheet and product set.

Broad incumbents

• AFG (Australian Finance Group): AFG is Australia's largest mortgage aggregator and also operates a white-label lending and securitisation business. Comparable to Better Choice as both a broker channel partner and as an Australian non-bank-style lending competitor with broader aggregation scale.

Emerging players

• Tic:Toc: Tic:Toc is an Australian fintech non-bank lender offering residential mortgages via a direct online channel and broker partners. Comparable as an Australian non-bank residential lender but with a technology-led direct origination model rather than Better Choice's broker-intermediated specialty focus.
• Athena Home Loans: Athena is an Australian digital non-bank lender offering residential mortgages directly and via brokers with a tech-led customer experience. Comparable as an Australian non-bank lender but focused on prime borrowers rather than the specialist segment Better Choice serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BetterChoiceHomeLoans
• LinkedInlinkedin.com/company/better-choice-home-loans

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Choice Home Loans