NTW - National Tire Wholesale

What NTW - National Tire Wholesale does

NTW (National Tire Wholesale), legally Carroll's LLC dba NTW, is a US wholesale tire distributor and a wholly owned subsidiary of TBC Corporation — one of North America's largest marketers of automotive replacement tires. The company operates 100+ distribution centers delivering twice daily to 90+ metropolitan areas, serving independent tire dealers, Ford and GM car dealers, national retailers, and fleet operators. Product categories span passenger and light truck tires, commercial and specialty tires (medium truck, farm, industrial, OTR, trailer), and equipment, tools and supplies from more than 20 manufacturers including Michelin, Continental, BFGoodrich, Cooper, Nitto, Pirelli, Hankook, Sumitomo, and Sailun.

The operational backbone is the proprietary NTW TIPS (Tire Information Processing System) ordering platform, which provides 24/7 access to the Endless Aisle — an aggregated view of local, regional, and national inventory across the DC network — and integrates with dealer point-of-sale systems for direct order routing and tracking. Tiered loyalty and vendor programs (Passenger & Light Truck Rewards up to 2.5%, Medium Truck Program up to 3.0%, Core Brands, Value Tire) preserve manufacturer rebate eligibility when dealers purchase through NTW, while the T3 program layers a $299/month (or $99/month for T3Lite) subscription service that bundles road-hazard warranty, roadside assistance, marketing support, training, and price intelligence for independent dealers. Customer service resolution is reported at 99% on first call.

The revenue model is principally transactional wholesale distribution of tires and supplies, augmented by recurring subscription fees (T3 family) and transaction-based rebate/take-rate economics from manufacturer loyalty programs. Distribution is exclusively direct B2B through owned DCs, supplemented by FedEx for remote geographies. NTW is headquartered at 4260 Design Center Drive, Palm Beach Gardens, Florida, alongside its parent TBC Corporation, and operates with 2,000+ associates across distribution centers and corporate offices.

Name

NTW - National Tire Wholesale

Legal name

Carroll's LLC dba NTW

Website

https://ntw.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NTW (National Tire Wholesale) is a US wholesale tire distributor and subsidiary of TBC Corporation, operating 100+ distribution centers that deliver tires and supplies twice daily to 90+ metropolitan areas for independent dealers, OEM car dealers, fleet operators, and national retailers.

Ownership category

akta.pro rank

Product category

Tire Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• Tire wholesale distribution
• Commercial tire supply
• Dealer loyalty programs
• Automotive replacement tires
• Tire inventory platform

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Distribution - Wholesale: Primary revenue stream from wholesale distribution of tires (passenger, commercial, farm, specialty) and equipment/supplies to independent dealers, national retailers, car dealers, and fleet operators. Revenue generated through product sales with volume-based rewards and incentives.
2. Dealer Programs & Rebates: Revenue supported by manufacturer vendor programs where NTW facilitates brand loyalty rewards (up to 2.5% on Passenger & Light Truck, up to 3.0% on Medium Truck) and quarterly incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NTW is a wholesale distributor of passenger, light truck, medium truck, commercial, specialty, and farm tires, along with equipment, tools, and supplies, serving independent tire dealers, franchised car dealerships (Ford, GM), national retailers, and fleet operators across North America. The company operates 100+ distribution centers with twice-daily delivery to 90+ metro areas, supports dealers through structured programs (T3, T3Lite, Total Rewards, Core Brands, Medium Truck, Vendor, Value Tire, Tread), and provides a proprietary B2B ordering platform (TIPS/NTWOnline) with Endless Aisle virtual inventory and POS integration.

Product overview

NTW (National Tire Wholesale) is a wholesale tire distribution company and wholly owned subsidiary of TBC Corporation. The company operates as a multi-product, multi-program distributor offering: (1) an online B2B ordering platform called NTW TIPS (NTWOnline) for 24/7 access to tire inventory; (2) three main product categories - Passenger & Light Truck Tires, Commercial & Specialty Tires, and Equipment/Tools/Supplies; and (3) multiple dealer programs including Total Rewards (up to 2.5% cash back), T3/T3Lite dealer support programs ($99-$299/month), Core Brands, Medium Truck, Vendor, Value Tire, and Tread (Ford/GM) programs. The company serves independent dealers, national retailers, car dealers, and fleet managers through over 115 distribution centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• NTW Endless Aisle: A state-of-the-art ordering platform providing instant access to local, regional and national tire inventory.
• T3 Program
• Passenger & Light Truck Rewards
• NTW Core Brands
• NTW Value Tire Program
• NTW Tread Program

Products and services

• Passenger & Light Truck Tires Wholesale distribution of replacement passenger and light truck tires from 20+ leading brands, sold to independent dealers, car dealerships, national retailers, and fleet customers for resale or service installation.
• Medium Truck Tires Wholesale distribution of medium truck tires for commercial and fleet operators, packaged under the NTW Medium Truck Program with dedicated program support.
• Commercial, Specialty & Farm Tires Wholesale distribution of commercial, specialty, and farm tires designed for heavy-duty, agricultural, and specialty vehicle applications.
• Equipment, Tools & Supplies Wholesale supply of shop equipment, tools, and consumable supplies offered to dealers alongside tires as a complementary bundle from a single distributor.
• NTW TIPS (NTWOnline) Ordering Platform Online B2B ordering platform that lets registered dealers place tire and supply orders, track shipments, and access account information across web and mobile channels.
• NTW Endless Aisle Virtual inventory platform that expands the SKUs available to dealers beyond local DC stock, enabling broader assortment without on-hand inventory risk.
• T3 Dealer Program Subscription-based program offering elite status benefits plus monthly rewards of up to 2.5% PLT and 3.0% MT rebates and additional incentives tied to total purchases, supplier purchases, and NTW programs.
• T3Lite Dealer Program Lower-tier subscription offering that awards cash back on total purchases to dealers who do not yet qualify for full T3 elite status.
• Passenger & Light Truck Rewards Program (Total Rewards) Rewards program for dealers that pays up to 2.5% back on Passenger & Light Truck tire purchases based on volume tiers.
• NTW Core Brands Program Incentive program that rewards dealers with incremental rebates for selling designated NTW core brands.
• NTW Medium Truck Program Incentive program that rewards dealers with incremental rebates for selling NTW medium truck tires.
• NTW Vendor Program Incentive program that rewards dealers with incremental rebates for purchasing the brands of NTW supplier partners.
• NTW Value Tire Program (VTP) Incentive program that rewards dealers with incremental rebates for purchases of value-tier brand tires.
• NTW Tread Program Incentive program that rewards dealers with incremental rebates for purchases of NTW private-label tread brand tires.
• NTW Car Dealer Programs Specialized wholesale program for franchised car dealerships (Ford and GM) supplying OE-fit and replacement tires with dedicated car dealer support.

Quantifiable outcome

• 99% of customer service issues resolved on first call
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TBC CorporationcoreOthersNTW is a wholly owned subsidiary of TBC Corporation, one of North America's largest marketers of automotive replacement tires. TBC provides corporate governance, legal, compliance, and operational support to NTW.
• MichelincoreGTM or Marketing PartnerMichelin is a key vendor partner whose brands are sold through NTW's distribution network. NTW participates in Michelin loyalty programs and offers Michelin products through the Value Tire Program and dealer rewards.
• ContinentalcoreGTM or Marketing PartnerContinental is a key vendor partner whose brands are sold through NTW's distribution network and included in dealer programs.
• BFGoodrichcoreGTM or Marketing PartnerBFGoodrich products distributed through NTW's wholesale network and included in dealer programs including Medium Truck and Value Tire programs.
• Cooper Tire & Rubber CompanycoreGTM or Marketing PartnerCooper participates in NTW's vendor programs including the Medallion Program and is distributed through Value Tire and dealer rewards programs.
• Nitto TirecoreGTM or Marketing PartnerNitto is a vendor partner with products distributed through NTW and included in the Nitto Enthusiast Circuit vendor program.
• PirellicoreGTM or Marketing PartnerPirelli products are distributed through NTW and participate in Alliance Associate Dealers programs and vendor programs.
• HankookcoreGTM or Marketing PartnerHankook is a vendor partner whose products are distributed through NTW and included in passenger/light truck rewards programs.
• Toyo TirescoreGTM or Marketing PartnerToyo Tires distributed through NTW wholesale network and included in dealer reward programs.
• Sailun TirecoreGTM or Marketing PartnerSailun is part of NTW's Core Brands program and distributed through NTW's wholesale network.
• Sumitomo Rubber IndustriescoreGTM or Marketing PartnerSumitomo products are distributed through NTW and participate in vendor programs including the STAR Program. Also part of Core Brands.
• UniroyalcoreGTM or Marketing PartnerUniroyal products distributed through NTW network and included in Medium Truck Program and other dealer programs.
• Alliance Tire AmericasminorGTM or Marketing PartnerAlliance Associate Dealers program participant with products distributed through NTW.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFord dealerships are served through the NTW TREAD Program providing road hazard warranty protection and roadside assistance on passenger and light truck tires purchased from NTW.
• General Motors (GM)coreChannel Partner/ Reseller/ DistributorGM dealerships are served through the NTW TREAD Program providing road hazard warranty protection and roadside assistance on passenger and light truck tires purchased from NTW.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Tire Distributors (ATD): Largest U.S. wholesale tire distributor to independent dealers, retailers, and installers with a comparable nationwide DC footprint, multi-brand portfolio, and B2B dealer programs — directly competitive with NTW across product, customer, and model.
• TireHub: U.S. tire distributor jointly owned by Goodyear, Bridgestone, and Yokohama, serving dealers with a multi-brand portfolio and national logistics network — operates in the same wholesale channel and competes for the same independent dealer customers.

Regional players

• Kauffman Tire: Regional wholesale tire distributor with strong Mid-Atlantic and Southeast presence, serving independent dealers and retailers with multi-brand tire supply — comparable business model and customer base but more limited geographic footprint than NTW.
• Max Finkelstein: Northeast U.S. wholesale tire and automotive supplies distributor serving independent dealers — comparable B2B wholesale model and customer set, but concentrated in a narrower geography.

Broad incumbents

• TBC Corporation: NTW's parent company and one of North America's largest marketers of replacement tires, operating complementary retail banners (e.g., Tire Kingdom, NTB) — overlapping in tire distribution and retail service but at a broader portfolio level.
• Discount Tire (America's Tire & TireDiscounter): Largest U.S. independent tire and wheel retailer with its own distribution and direct supplier relationships — adjacent peer as a large-scale tire channel that competes with NTW-served dealers for end-consumer tire sales.

Emerging players

• Tire Rack: Major online tire and wheel retailer distributing direct to consumers and installers with strong logistics capability — competes with NTW indirectly by capturing consumer demand and downstream installer relationships.
• Monro, Inc. Major U.S. automotive service and tire chain (Monro, Mr. Tire, Tire Choice) that sources tires via wholesale channels — comparable end customer overlap and competes for the same replacement-tire wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NationalTireWholesale
• LinkedInlinkedin.com/company/national-tire-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTW - National Tire Wholesale