Kauffman Tire
- Company typePrivate
- Founded1950
- HeadquartersEllenwood, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Kauffman Tire firmographics
Firmographics- Name
- Kauffman Tire
- Legal name
- Mavis Tires and Brakes
- Website
- https://kauffmantire.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Kauffman Tire industry classification
Industry- Product category
- Automotive Tire Retail & Maintenance Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Kauffman Tire is headquartered
LocationHeadquarters
- HQ city
- Ellenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kauffman Tire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Tire Sales: Retail sale of tires from major brands including Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, and Yokohama. Revenue generated through per-unit tire transactions with installation services.
- Auto Services: Revenue from auto repair and maintenance services including oil changes, brake repair, wheel alignment, tire rotation, tire balancing, tire repair, exhaust/muffler repair, shock/strut replacement, and state vehicle inspections.
- Fleet Maintenance Services: Commercial fleet maintenance services for business customers with vehicle fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Transaction-based pricing with price matching |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Kauffman Tire product offering
Product offeringCore offering
Kauffman Tire retails tires from major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama) and provides same-day professional installation at over 2,100 locations across 36 states as part of the Mavis Tires and Brakes network. The company also delivers complementary automotive maintenance services including oil changes, brake repair, wheel alignment, tire rotation and balancing, tire repair, exhaust/muffler work, shock/strut replacement, state vehicle inspections, and dedicated commercial fleet maintenance.
Product overview
Kauffman Tire operates as a retail tire and auto service provider under the Mavis Tires and Brakes umbrella. The company offers a comprehensive portfolio of automotive services including tire sales across 10 major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama), oil changes using Valvoline motor oil, brake service, wheel alignment, tire repair and rotation, state vehicle inspections (NJ, NY, PA), and fleet maintenance services. The company provides these services through over 2,100 locations across 36 states, with same-day tire installation capability and a mobile tire service option. The offering is structured as a unified retail service model where tire sales and installation are combined with complementary auto maintenance services, all operating under the Mavis family brand following Kauffman Tire's acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Kauffman Tire: Tire retail and automotive service brand operating under Mavis Tires and Brakes, offering tires, oil changes, brake service, wheel alignment, and other auto repair services.
Products and services
- Tire Sales Retail tire sales featuring brands including Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, and Yokohama, with same-day professional installation at over 2,100 locations across 36 states.
- Oil Change Service Motor oil change service using Valvoline motor oil, including tire rotation and visual brake inspection, for routine vehicle maintenance.
- Brake Service Brake repair and replacement service covering front or rear brake pads or shoes, labor, and a free visual brake inspection, with savings up to $80.
- Wheel Alignment Wheel alignment service with free alignment check and 90-day warranty, with promotional savings of $35.
- Tire Repair Flat tire repair service for quick vehicle recovery.
- Tire Rotation Tire rotation service with lug nuts torqued to correct specifications, offered free with qualifying promotions.
- Mobile Tire Service On-location mobile tire service that brings tire installation and maintenance to the customer's location.
- State Vehicle Inspection State vehicle inspection service available in New Jersey, New York, and Pennsylvania.
- Fleet Maintenance Services Commercial fleet maintenance services for businesses with multiple vehicles, including a dedicated commercial account login and consolidated servicing.
- Tire Balancing Professional tire balancing service to ensure even wear and smooth vehicle operation.
- Exhaust & Muffler Repair Exhaust system and muffler repair and replacement services.
- Shock & Strut Replacement Shock absorber and strut replacement service as part of vehicle suspension maintenance.
- Mavis Credit Card Financing product for tire purchases and auto services offered through the Mavis Credit Card program.
Quantifiable outcome
- Save up to $130 on select Goodyear tire sets
- +1 more outcomes
Companies that use Kauffman Tire
Customer profileSegments2 records
Ideal customer profiles2 records
Kauffman Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kauffman Tire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Mavis TirescoreKauffman Tire has joined Mavis Tires as part of a merger to provide expanded service coverage. The combination creates a network of over 2,100 locations across 36 states, offering customers greater convenience and access to tire and auto services.
- GoodyearcoreGoodyear is a major tire brand partner offering promotional deals at Kauffman Tire locations, including current savings of up to $130 on select sets of 4 tires with mail-in rebates and online-exclusive savings.
- MichelincoreMichelin tires are featured with promotional offers including $80 eGift cards with purchase of 4 tires. Kauffman Tire offers the full range of Michelin tire products.
- PirellicorePirelli is a key tire brand partner with current promotions offering up to $250 in savings on select tire sets, including $100 savings on installation and $100 mail-in rebate.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kauffman Tire competitors and assessment
Company assessmentDirect peers
- Pep Boys: National automotive service and tire retail chain offering tires, alignments, brakes, oil changes, and exhaust work across hundreds of U.S. locations — directly comparable service portfolio and customer base.
- Discount Tire (America's Tire): The largest U.S. independent tire retailer with a comparable multi-brand retail model, same-day installation, and a similar focus on consumer tire replacement and ancillary services. Closest direct competitor in the multi-brand tire retail category.
- Big O Tires: Franchise-based tire and auto service retailer carrying multiple tire brands alongside alignments, brakes, and maintenance — directly comparable to Kauffman's service-attached retail model.
- Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, alignments, brakes, oil changes, and other maintenance services through company-operated stores — direct competitor with the added advantage of an OEM parent.
- Les Schwab Tire Centers: Privately held regional tire and auto service chain in the western U.S. with a comparable model of multi-brand tire sales, alignment, brakes, and shock service attached to tire transactions.
- Monro Auto Service and Tire Centers: Publicly traded under-vehicle repair and tire service retailer with stores across the Northeast, Midwest, and Mid-Atlantic. Comparable model combining tire sales with brake, alignment, and exhaust service.
Emerging players
- Tire Rack: Leading online tire distributor that has expanded into installation partnerships. Represents the digitally native competitive threat that pressures brick-and-mortar retailers like Kauffman on price and convenience.
- Valvoline Instant Oil Change: Publicly traded quick-service oil change chain with growing tire and maintenance services. Adjacent competitor for non-tire maintenance revenue and potential disruptor to Kauffman's attached-service economics.
Regional players
- Belle Tire: Large privately held tire and auto service chain concentrated in the Midwest. Comparable service portfolio and store-based model, but with a more limited geographic footprint than Mavis/Kauffman.
Broad incumbents
- Goodyear Tire & Rubber Company (Retail): Major tire OEM that also operates branded retail/service centers. As a tire brand partner to Kauffman, Goodyear is both a supplier and a competitor via its direct retail channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kauffman Tire social profiles
Digital presenceKauffman Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kauffman Tire leadership team
Management profileNumber of profiles
Kauffman Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kauffman Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kauffman Tire
What does Kauffman Tire do?
Kauffman Tire retails tires from major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama) and provides same-day professional installation at over 2,100 locations across 36 states as part of the Mavis Tires and Brakes network. The company also delivers complementary automotive maintenance services including oil changes, brake repair, wheel alignment, tire rotation and balancing, tire repair, exhaust/muffler work, shock/strut replacement, state vehicle inspections, and dedicated commercial fleet maintenance.
Is Kauffman Tire a public or private company?
Kauffman Tire is a private company. It is classified as corporate owned and is currently acquired.
When was Kauffman Tire founded?
Kauffman Tire was founded in 1950. It employs 501 to 1,000 people.
Where is Kauffman Tire based?
Kauffman Tire is headquartered in Ellenwood, United States, in the North America region.
How does Kauffman Tire make money?
Three revenue lines are on record. Tire Sales are the primary driver. The others are auto Services and fleet Maintenance Services.
Who are Kauffman Tire's main competitors?
Direct peers on record are Pep Boys, Discount Tire (America's Tire), Big O Tires, Firestone Complete Auto Care, Les Schwab Tire Centers and Monro Auto Service and Tire Centers. Emerging players are Tire Rack and Valvoline Instant Oil Change. Belle Tire is listed as a regional player. Goodyear Tire & Rubber Company (Retail) is listed as a broad incumbent.
Does Kauffman Tire have an API?
No public API is recorded for Kauffman Tire.
What industry is Kauffman Tire in?
Kauffman Tire's product category is Automotive Tire Retail & Maintenance Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 3714.