What Cardinal Senior Care does

Cardinal Senior Care is a privately-held, Texas-licensed non-medical home care agency headquartered in San Antonio, operating across nine South Texas counties (Bexar, Comal, Guadalupe, Kendall, Kerr, Bandera, Medina, Wilson, Atascosa) and serving more than fifteen cities. Founded with over 40 years of operating history, the company employs 11-50 caregivers and staff under a W-2 employment model (not independent contractors), delivering in-home personal care, companion care, Alzheimer's and dementia care, elder care, respite care, and in-home assistance to private-pay seniors and their families, with VA benefits accepted for veteran clients. The operational backbone is a telephony-based clock-in/clock-out time tracking system for caregiver visit verification; proprietary domain artifacts include the Senior Harmony Program (a holistic mind/body/spirit care framework), a Six-Point Assessment methodology, and a caregiver screening pipeline that admits fewer than 5% of applicants.

The business model combines hourly billing for continuous care with two productized revenue streams: subscription-based Mom's Weekly Drop-By Packages priced at $200, $352, or $480 per month for one to three weekly visits, and a $69.95 one-time I'm Going Home Special for post-hospital discharge assistance. Pricing is positioned as flat-rate with no upcharges for nights, weekends, or holidays and a 2-hour minimum, with a 20% first-week discount. Go-to-market is direct-to-consumer in San Antonio and surrounding communities, supplemented by referrals from local hospitals, senior centers, Area Agency on Aging programs, the South Texas Veterans Health Care System, and association affiliations (Alzheimer's Association, American Cancer Society), plus location-specific SEO across 15+ city landing pages.

The company holds Texas Department of Aging and Disability Services (DADS) and Texas Health and Human Services licensing and is audited by the State of Texas. No revenue, funding, M&A, or institutional ownership is disclosed; the company appears to be founder/local-management owned and operating on cash-flow-funded organic growth. The technology stack is intentionally minimal — no public API, no mobile app, no disclosed AI/ML capabilities — leaving operational scalability and competitive defensibility dependent on labor quality, local brand, and referral networks rather than technology differentiation.

Name

Cardinal Senior Care

Legal name

Cardinal Senior Care

Website

https://cardinalseniorcare.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardinal Senior Care is a Texas-licensed, San Antonio-based non-medical home care agency employing 11-50 caregivers to deliver Alzheimer's, dementia, companion, personal, and respite care to seniors across 9 South Texas counties, with subscription and hourly pricing models.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hourly Non-Medical Home Care Services: Hourly billing for non-medical in-home care services including companion care, personal care, Alzheimer's care, dementia care, elder care, and respite care. Flat rate pricing structure with no upcharges for nights, weekends, or holidays.
2. Care Packages: Weekly care packages including Mom's Weekly Drop-By Package at $200-480/month depending on frequency (1-3 visits per week).
3. Going Home Special: One-time discharge assistance service at $69.95 for patients leaving hospitals, including meal preparation, prescription pickup, grocery shopping, and home tidying.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Cardinal Senior Care is a non-medical in-home care provider delivering hourly caregiver services to seniors across the greater San Antonio metropolitan area and 9 South Texas counties. Services include Alzheimer's and dementia care, companion care, personal care, elder care, respite care, in-home assistance, plus add-on packages such as Mom's Weekly Drop-By Package and the I'm Going Home Special post-discharge service. All care is delivered by W-2 employed caregivers (not independent contractors) using a flat-rate pricing model with no upcharges for nights, weekends, or holidays.

Product overview

Cardinal Senior Care operates as a non-medical home care services provider offering a unified platform of care solutions. The core offering consists of Home Care services including Alzheimer's Home Care, Dementia Home Care, Elder Home Care, Companion Care, Conversation Companionship, Respite Care, In-Home Assistance, and Personal Home Care. The company also provides Home Health Care for medical needs. Add-on modules include Mom's Weekly Drop-By Package (weekly care visits) and the I'm Going Home Special (post-hospital discharge service at $69.95). The Senior Harmony Program serves as the overarching holistic care framework. All services are delivered by employed caregivers, not contractors, with flat-rate pricing and no upcharges for nights, weekends, or holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care

Quantifiable outcome

• Less than 5% of caregiver applicants meet screening standards

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• South Texas Veterans Health Care SystemminorOthersReferral and coordination relationship with VA healthcare system for serving veteran patients; company accepts VA benefits for home care services
• Alzheimer's AssociationminorOthersAffiliation with Alzheimer's Association for resources and education related to dementia care
• American Cancer SocietyminorOthersPartnership affiliation providing cancer patient support resources
• Area Agency on AgingminorOthersAffiliation with OAA (Older Americans Act) programs for senior services

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Right at Home: Right at Home is a national in-home care franchise offering companion, personal, specialty, and respite care for seniors and disabled adults. Its San Antonio-area franchise competes with Cardinal on overlapping service menus, similar customer personas (seniors and family caregivers), and similar payer mix.
• Visiting Angels: Visiting Angels is a national franchise system providing non-medical in-home care for seniors including companion, personal, Alzheimer's, and respite care. It competes directly with Cardinal in the San Antonio market with comparable service offerings, similar caregiver matching processes, and similar locally-owned franchisee model.
• Synergy HomeCare: Synergy HomeCare is a national non-medical in-home care franchise offering companion, personal, and specialized dementia care. It is a direct peer to Cardinal given overlapping service offerings, similar locally-owned franchisee model, and direct competition in the San Antonio market.
• Senior Helpers: Senior Helpers is a national in-home senior care franchise specializing in Alzheimer's and dementia care alongside companion, personal, and respite care. It directly competes with Cardinal's specialty Alzheimer's/dementia service line and competes in the same San Antonio/South Texas geography.
• Comfort Keepers: Comfort Keepers is a national non-medical in-home care franchise offering personal care, companion care, and specialized Alzheimer's and dementia support. Its San Antonio-area franchise competes directly with Cardinal on the same set of services, similar pricing structures, and similar family-caregiver customer segments.
• Homewatch CareGivers: Homewatch CareGivers is a national in-home care franchise providing personal care, companion care, and specialized care for chronic conditions and dementia. It is a comparable peer to Cardinal given the parallel service catalog, family-caregiver customer segment, and shared competitive set in Texas markets.
• Home Instead Senior Care: Home Instead is the largest global franchise network of non-medical in-home senior care services, with locations throughout San Antonio and South Texas. It is the most direct competitor to Cardinal Senior Care, offering the same Alzheimer's, dementia, companion, and personal care services, but with greater brand recognition, technology investment, and franchisee marketing budgets.
• BrightStar Care: BrightStar Care is a national franchise combining non-medical home care with skilled home health care, directly paralleling Cardinal's dual non-medical/medical offering. Its San Antonio franchise is a relevant peer because it competes for the same dual-eligible client base and accepts similar payer sources including private pay and veteran benefits.

Broad incumbents

• Bayada Home Health Care: Bayada is a large, established non-profit home health care provider with adult and pediatric skilled nursing, therapy, and personal care services across multiple states. It is a broad incumbent peer to Cardinal given its home health care footprint in Texas and its overlap with Cardinal's clinical Home Health Care product line, though it operates at significantly greater scale.
• Interim HealthCare: Interim HealthCare is a national franchise network offering both non-medical home care and skilled home health and hospice services. It is a broad incumbent peer because it covers Cardinal's full service spectrum (non-medical companion/personal care plus clinical home health) across the same Texas geography, but at materially larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CardinalcareSA
• Facebookfacebook.com/Cardinal-Senior-Care-846593689032448

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Senior Care