Magic Bullet

Name

Magic Bullet

Legal name

Magic Bullet Ltd

Website

https://magicbullet.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Bullet Ltd is a UK social enterprise that builds Project Breathe, a digital health platform for Cystic Fibrosis patients and NHS clinical teams, comprising a remote monitoring app and a clinician care portal deployed on Microsoft Azure.

Ownership category

akta.pro rank

Product category

Remote Patient Monitoring Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Pulmonary Function Testing (PFT) & Respiratory Diagnostics (HLAKANAC)

akta.pro secondary industries

Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM), Pulmonary Function Testing (PFT) & Spirometry Equipment (HLAHAGAH)

Keywords

• Remote patient monitoring
• Digital health platform
• Cystic fibrosis care
• Respiratory health monitoring
• Virtual clinic software

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Technology Services: As a social enterprise, Magic Bullet's commercial model is primarily concerned with supporting re-investment and global adoption rather than maximising profit. Revenue appears to come from clinical evaluation partnerships and NHS/healthcare system engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Magic Bullet develops Project Breathe, a digital health platform for people with Cystic Fibrosis. The platform comprises the Breathe Remote Monitor App, which enables CF patients to self-monitor health metrics (spirometry, oximetry, heart rate, activity, sleep, weight, temperature, wellness, coughing) via connected sensors, and the Breathe Remote Monitor Care Portal, a clinical dashboard used by multi-disciplinary CF healthcare teams to conduct data-informed virtual clinics and reduce routine hospital visits.

Product overview

Magic Bullet offers a unified digital health platform centered around Project Breathe, consisting of two interconnected products: the Breathe Remote Monitor App (for patients) and the Breathe Remote Monitor Care Portal (for clinicians). The patient app enables remote self-monitoring of health metrics including spirometry, oximetry, heart rate, activity, sleep, weight, temperature, wellness, and coughing. The clinician-facing Care Portal aggregates this data to support virtual clinic consultations with multi-disciplinary healthcare teams.

Differentiator

Problem solved

Functional benefit

Brands

• Project Breathe: A digital health initiative by Magic Bullet providing remote monitoring solutions for people with Cystic Fibrosis, including the Breathe Remote Monitor App and Care Portal.

Products and services

• Breathe Remote Monitor App A mobile application (iOS and Android) that empowers people with Cystic Fibrosis to take control of their health via smart device self-monitoring, tracking Spirometry, Oximetry, Heart Rate, Activity, Sleep, Weight, Temperature, Wellness, and Coughing, with data shared with clinical teams via explicit consent.
• Breathe Remote Monitor Care Portal

Quantifiable outcome

• Reduction in unnecessary routine hospital visits through virtual clinics
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Cystic Fibrosis TrustcoreStrategic or Co-development Partner · 8 January 2019CF Trust is a key strategic partner in Project Breathe, providing funding through grants and driving research collaboration. The Trust awarded a grant enabling Project Breathe to expand to further centres in the UK and Canada.
• Royal Papworth Hospital NHS Foundation TrustcoreStrategic or Co-development Partner · 8 January 2019Royal Papworth Hospital is a clinical partner providing expertise in CF care and serving as the primary pilot site for Project Breathe clinical evaluation. Lead CF Nurse Samantha Henman manages the project at the hospital.
• University of CambridgecoreStrategic or Co-development Partner · 8 January 2019Academic research partner contributing to Project Breathe, collaborating on data science and machine learning aspects including predicting exacerbations with ML for CF care.
• MicrosoftcoreTechnology or Integration · 8 January 2019Technology partner providing cloud infrastructure (Microsoft Azure with UK data centres), co-founder David Hill as solution architect, and Microsoft Research collaboration. Azure implements hybrid cryptography model for data security.
• Microsoft ResearchcoreTechnology or Integration · 8 January 2019Research arm of Microsoft contributing to Project Breathe alongside Microsoft corporate, bringing advanced research capabilities to the CF remote monitoring initiative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Doccla: Doccla is a UK-based virtual ward and remote patient monitoring provider serving NHS trusts, placing it in the same UK digital health + NHS procurement space as Magic Bullet even though it covers a broader clinical remit than CF.
• Luscii: Luscii is a Netherlands-based remote patient monitoring platform deployed across European hospital systems for chronic disease management, comparable in clinician-portal + patient-app architecture and in operating predominantly in non-US geographies.
• Respiri: Respiri (formerly iSonea) is an Australia-listed company building wheeze/symptom-monitoring devices and a respiratory digital health platform for asthma and COPD, comparable to Magic Bullet's sensor-plus-app respiratory monitoring model in a different geography.
• HealthHero: HealthHero is a UK and European digital health group combining telehealth, remote monitoring and patient engagement — a thematically adjacent regional player operating in the same UK healthcare-technology corridor as Magic Bullet.

Direct peers

• NuvoAir: NuvoAir provides a digital platform for remote lung-function monitoring — including connected spirometry, oximetry and clinician dashboards — used by patients with chronic respiratory conditions, making it the closest head-to-head analogue to Magic Bullet's Project Breathe.
• Propeller Health: Propeller Health (now part of ResMed) builds connected inhaler sensors and a clinician-facing respiratory digital health platform, directly overlapping with Magic Bullet's model of patient-side sensors feeding clinician dashboards for chronic respiratory management.
• Adherium: Adherium develops connected sensors and a respiratory-data platform aimed at remote monitoring of inhaler adherence and lung health in chronic respiratory patients — a comparable patient-app-plus-clinician-portal architecture for the CF/asthma/COPD cluster.

Broad incumbents

• ResMed: ResMed is a global incumbent in sleep and respiratory care with a large connected-health division (including Propeller Health), competing broadly with Magic Bullet across the respiratory remote-monitoring category from a very different scale and capital base.
• Philips: Philips' Connected Care / Respiratory & Sleep portfolio spans hospital-to-home ventilators, sleep and COPD remote monitoring, and clinician dashboards — a broad incumbent overlap with Magic Bullet's hospital-to-home CF monitoring proposition.

Emerging players

• Huma (formerly Medopad): Huma is a UK-headquartered digital health platform for remote patient monitoring and virtual clinical trials, partially overlapping with Magic Bullet's clinician-portal and patient-app stack while pursuing a broader hospital-pharma focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagicBulletLtd
• LinkedInlinkedin.com/company/magic-bullet-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Bullet