Martech Tribe
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Martech Tribe firmographics
Firmographics- Name
- Martech Tribe
- Legal name
- MARTECHTRIBE B.V.
- Website
- https://martechtribe.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Martech Tribe industry classification
Industry- Product category
- Martech Consulting and Research
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Martech Tribe is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Martech Tribe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Benchmark Survey Services: Free benchmark surveys providing instant Martech stack comparison reports, with premium detailed analysis available through paid engagement
- Martech Audit Services: Professional consulting services for Martech stack audits providing fast, detailed answers and actionable insights for vendor-independent decisions
- Custom Research & Consulting: Tailored consulting engagements for organizations seeking strategic Martech guidance based on global benchmark data and expert analysis
- Martech Books & Publications: Publication sales including 'A Small Book on Customer Technology' available on Amazon, covering 10,383 customer technology solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Benchmark Survey - Instant Martech Stack Comparison |
| Subscription | Annual | Professional Audit Services - Detailed Martech Analysis |
| One time/ perpetual license | Pay-as-you-go | Martech Book - 'A Small Book on Customer Technology' |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Martech Tribe product offering
Product offeringCore offering
Martech Tribe operates as a vendor-independent research and consulting firm focused on marketing technology. It delivers Martech stack audits, benchmarks, and strategic advisory services backed by a proprietary data warehouse with 9+ years of global stack, solution, and feature data across 16 industries. Offerings include the annual State of Martech report, the interactive MartechMap.com landscape explorer, free benchmark surveys, custom consulting, and the Value Engineering methodology.
Product overview
Martech Tribe is an independent business-driven technology research and consulting firm. Its core offering consists of a proprietary Martech Data Warehouse built since 2018 with over 9 years of global stack data, which powers multiple research products: the annual State of Martech report (linked to revenue-per-employee and maturity metrics), the interactive MartechMap.com landscape explorer, and the annual MartechDay event. These are complemented by visual research resources including Country Supergraphics (18 countries), Martech Cloud Network Diagrams (treemap, radial, sunburst, circles, treeview), the Martech ROI Supergraphic (300+ stats), and the Martech Stack Treemap Visual. Methodological frameworks include the Martech Manifesto (4 guiding principles), the Martech Canvas (stack plotting tool), and the Value Engineering Framework (16.30 EUR ROI per 1 EUR invested). Supporting publications include A Small Book on Customer Technology (10,383 solutions), Integration Tools Research (12 to 57 tools across editions), and a Free Benchmark Survey tool. Professional services include vendor-independent Martech stack audits and consulting. The firm also publishes research on AI's impact on SaaS and martech, including the AI Value Framework covering agent types (agents for marketers, agents for customers, agents of customers) and adoption stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Martech Audit and Consulting Services Vendor-independent professional services delivering Martech stack audits, benchmark comparisons, and strategic advisory for enterprise marketing and sales leaders making technology investment decisions.
- Free Martech Benchmark Survey A free online assessment tool that delivers a personalized Martech Report instantly, comparing a company's stack against industry standards using revenue-per-employee and capability maturity metrics.
- MartechMap.com Interactive web platform that lets users explore the global marketing technology landscape, browse tools, categories, and vendor relationships across multiple visualization formats.
- State of Martech Report Annual research publication covering 9+ years of Martech stack benchmarks, 14 years of solution data, and 17 years of RFI data, linking effective tech stacks to company value through revenue-per-employee and capability maturity metrics.
- A Small Book on Customer Technology
Quantifiable outcome
- 16.30 EUR return for every 1 EUR invested in Value Engineering engagements (across 46 documented B2B, B2C, and charity business cases)
- +3 more outcomes
Companies that use Martech Tribe
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Martech Tribe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
Martech Tribe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Scott Brinker / ChiefmarteccoreAnnual collaboration releasing the Martech Landscape report, identifying 15,505 products in the marketing technology space with Scott Brinker (godfather of Martech) and Chiefmartec. The partnership produces industry-leading market analysis including market growth data, churn signals, and AI impact trends.
- Scott BrinkercoreStarted collaboration in 2021 with the godfather of Martech to publish yearly Global Marketing Technology Supergraphics, providing comprehensive country-specific and global Martech landscape visualizations.
- 467 Martech ExpertscoreCrowdsourced network of 467 marketing technology experts across 31 countries who contribute data and insights for annual Martech Supergraphics and ongoing research initiatives.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Martech Tribe competitors and assessment
Company assessmentEmerging players
- TrustRadius: B2B software review and research platform with deep Martech coverage and buying-intent data. Adjacent to Martech Tribe in helping enterprises evaluate marketing technology, though TrustRadius centers on user reviews while Martech Tribe centers on structured benchmark data.
- Vendr: SaaS procurement and pricing advisory firm that helps enterprises buy and renegotiate Martech and other software contracts. Adjacent to Martech Tribe's audit and selection services but focused on pricing negotiation rather than stack benchmarking.
Others
- AdExchanger: News, research, and events company covering advertising, Martech, adtech, and the broader digital media ecosystem. Thematically adjacent to Martech Tribe, covering overlapping topics but operating as a media and events business rather than an advisory firm.
- Chiefmartec (Scott Brinker): Scott Brinker's independent research hub for Martech landscape supergraphics and ecosystem analysis. While formally a co-publishing partner of Martech Tribe, Chiefmartec independently produces Martech research, blog content, and conferences that overlap with Martech Tribe's thought-leadership footprint.
Broad incumbents
- Forrester Research: Large independent research firm with a dedicated Martech, adtech, and marketing operations practice covering vendor selection, Wave reports, and advisory. Comparable to Martech Tribe in vendor-independent positioning but with vastly broader research coverage and enterprise footprint.
- Constellation Research: Independent technology research and advisory firm focused on digital transformation, with regular coverage of Martech, CX, and marketing operations. Competes with Martech Tribe for enterprise advisory engagements but operates a subscription-plus-advisory model at significantly larger scale.
- G2: Large software marketplace and review platform with extensive Martech category data, buyer intent signals, and grid reports. Competes with Martech Tribe for influence on enterprise vendor selection decisions, but at much greater scale and with a marketplace-driven model.
- Gartner: Global research and advisory firm publishing the Magic Quadrant for Marketing Technology and related Martech research. Operates at far greater scale than Martech Tribe across all marketing technology advisory, but serves the same enterprise CMOs and Martech investment decisions.
Direct peers
- Real Story Group: Independent research and advisory firm producing vendor-neutral research on Martech, digital workplace, and content technology. Closely mirrors Martech Tribe's model of vendor-independent stack selection, RFIs, and selection advisory for enterprise buyers.
- MarTech.org: Long-running online publication dedicated to marketing technology news, research, and vendor coverage. Competes with Martech Tribe for audience attention on Martech thought leadership and has cited the firm's State of Martech research in its own coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Martech Tribe social profiles
Digital presenceMartech Tribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martech Tribe leadership team
Management profileNumber of profiles
Profiles1 record
Martech Tribe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martech Tribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martech Tribe
What does Martech Tribe do?
Martech Tribe operates as a vendor-independent research and consulting firm focused on marketing technology. It delivers Martech stack audits, benchmarks, and strategic advisory services backed by a proprietary data warehouse with 9+ years of global stack, solution, and feature data across 16 industries. Offerings include the annual State of Martech report, the interactive MartechMap.com landscape explorer, free benchmark surveys, custom consulting, and the Value Engineering methodology.
Is Martech Tribe a public or private company?
Martech Tribe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martech Tribe founded?
Martech Tribe was founded in 2008. It employs 1 to 10 people.
Where is Martech Tribe based?
Martech Tribe is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Martech Tribe make money?
Four revenue lines are on record. Benchmark Survey Services are the primary driver. The others are martech Audit Services, custom Research & Consulting and martech Books & Publications.
Who are Martech Tribe's main competitors?
Emerging players on record are TrustRadius and Vendr. Others are AdExchanger and Chiefmartec (Scott Brinker). Broad incumbents are Forrester Research, Constellation Research, G2 and Gartner. Direct peers are Real Story Group and MarTech.org.
Does Martech Tribe have an API?
No public API is recorded for Martech Tribe.
What industry is Martech Tribe in?
Martech Tribe's product category is Martech Consulting and Research. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its SIC code is 8742.