Better Homes & Gardens Real Estate Elliott Coastal Living

What Better Homes & Gardens Real Estate Elliott Coastal Living does

Better Homes & Gardens Real Estate Elliott Coastal Living is a privately held, independently operated residential real estate brokerage franchise serving the Grand Strand coastal region of North and South Carolina. Its headquarters are at 701 Sea Mountain Highway, North Myrtle Beach, SC 29582, and it operates as a franchisee under Better Homes & Gardens Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. The brokerage assists individual buyers, sellers, investors, retirees, and relocating families with purchase and sale transactions across 22+ coastal communities including North Myrtle Beach, Myrtle Beach, Cherry Grove, Holden Beach, Oak Island, Sunset Beach, Pawleys Island, Murrells Inlet, Little River, Conway, Garden City Beach, and surrounding areas.

The company's core platform is a property-search-enabled website integrated with two MLS systems—Coastal Carolinas MLS and Hive MLS (NCRMLS)—allowing listings to be filtered by price, bedrooms, bathrooms, and location. Supporting products include an agent directory, a blog with seasonal real estate guidance, free Comparative Market Analysis reports for prospective sellers, relocation assistance content and tools, and basic financial calculators (loan, interest savings, amortization). Agents are equipped with Moxi Works productivity tools, training, and the BHGRE Business Building System provided via the franchise relationship.

The business model is a standard residential brokerage transaction-fee model. Revenue is generated through commissions on closed transactions, typically 5–6% of sale price split between listing and buy-side agents. There are no publicly disclosed commission rates, fees, or revenue figures. Customer acquisition is sales-led, driven through the website's property search, agent directory, MLS distribution, blog content marketing, and social media channels (Facebook, X/Twitter, Pinterest). Customer mix spans primary residence buyers, second-home and retirement buyers, and real estate investors seeking vacation rental and income-producing properties.

Name

Better Homes & Gardens Real Estate Elliott Coastal Living

Legal name

Better Homes & Gardens Real Estate LLC

Website

https://elliottcoastalliving.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Homes & Gardens Real Estate Elliott Coastal Living is a residential real estate brokerage franchise serving buyers, sellers, investors, and retirees across 22+ coastal communities in the Grand Strand region of North and South Carolina, operating under the BHGRE brand with MLS-integrated property search and direct agent representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Coastal property listings
• Home buyer representation
• Home seller representation
• Relocation real estate services

Headquarters

HQ city

North Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commission: The company earns commissions on real estate transactions by representing buyers and sellers. Agents list properties on MLS, market homes to prospective buyers, and facilitate transactions. Commission structure follows industry standard typically ranging from 5-6% of sale price, split between listing and buyer's agents.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Better Homes & Gardens Real Estate Elliott Coastal Living is a residential real estate brokerage that represents buyers and sellers across the Grand Strand coastal area of North and South Carolina. Agents list properties on MLS systems, market homes to prospective buyers, conduct property tours, negotiate transactions, and provide relocation assistance for families moving to the area. The brokerage also offers free Comparative Market Analysis reports for sellers and online financial calculators for buyers.

Product overview

Better Homes & Gardens Real Estate Elliott Coastal Living operates as a traditional residential real estate brokerage serving the Grand Strand area of coastal North and South Carolina. The company offers a unified service model combining property search tools, agent-mediated buying/selling services, relocation assistance, and financial planning calculators. Key offerings include: an online property search platform (https://elliottcoastalliving.com/search/) for browsing active listings across North Myrtle Beach, Myrtle Beach, and surrounding communities; a network of real estate professionals for personalized transaction support; relocation services for families moving to the area; financial calculators for mortgage planning; and an agent recruitment program featuring Moxi Works technology. The company is affiliated with the Better Homes & Gardens Real Estate brand and leverages the BHGRE franchise tools, training resources, and marketing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying & Selling Services Full-service residential real estate brokerage providing property search, buying, and selling representation across the Grand Strand area of North and South Carolina. Agents list properties, market homes to prospective buyers, conduct property tours, negotiate transactions, and manage closings for individual home buyers and sellers.
• Property Search Platform Online property search tool allowing users to filter active listings by price, bedrooms, bathrooms, and location across North Myrtle Beach, Myrtle Beach, and surrounding coastal communities. Integrated with MLS systems to provide up-to-date listings.
• Relocation Services Assistance for families and individuals relocating to the coast of North and South Carolina, including market information, neighborhood guidance, and transition support to make the move as stress-free as possible.
• Agent Directory Directory of real estate agents and offices for the brokerage, enabling consumers to find and contact local REALTORS based on their needs and location preferences.
• Comparative Market Analysis Free no-obligation Comparative Market Analysis report providing an estimate of a home's value by considering all relevant market factors. Used by sellers to inform pricing strategy before listing.
• Buying & Selling Tips and Guidance Educational resources and guidance for home buyers and sellers, including market analysis information and negotiation support tips to help clients navigate real estate transactions.
• Financial Calculators Online mortgage and loan calculation tools including basic loan calculation, interest savings, and amortization schedule to help buyers plan their home purchase financing.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Better Homes & Gardens Real Estate (BHGRE)coreChannel Partner/ Reseller/ DistributorElliott Coastal Living operates as an independently owned and operated brokerage under the Better Homes & Gardens Real Estate franchise brand. The affiliation provides access to the BHGRE brand, marketing resources, technology platforms including Moxi Works tools, training programs, and the Business Building System for agent development.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Keller Williams Coastal Realty Partners: Keller Williams franchise(s) serving the coastal Carolinas market. Comparable as a competing residential brokerage franchise with an agent-centric model and similar commission revenue structure in the same region.
• RE/MAX Southern Properties: Regional RE/MAX affiliate serving coastal North and South Carolina with similar residential brokerage services. Direct franchise-model peer competing for the same agents, buyers, and sellers in the Grand Strand corridor.
• Century 21 Barefoot / Thomas McClung: Century 21 affiliates operating in the Myrtle Beach and Grand Strand area. Direct franchise competitor using the same transaction-commission model with the same coastal Carolina client base.

Broad incumbents

• Compass: National technology-driven residential brokerage with growing coastal Carolina presence. A broad incumbent overlapping on the agent-mediated buy/sell model but competing on tech, marketing, and luxury-segment positioning.
• Anywhere Real Estate (Realogy) parent brands — Coldwell Banker & ERA: Coldwell Banker and ERA sit under the same Anywhere Real Estate parent that owns the BHGRE brand. Broad incumbent whose overlapping franchises compete directly for the same Grand Strand agents and listings.

Regional players

• Coldwell Banker Sea Coast Advantage: Long-established Myrtle Beach / Grand Strand brokerage with similar coastal Carolina geographic focus. Directly comparable as a competing residential brokerage franchise serving the same buyer/seller segments in adjacent Carolina coastal markets.
• Dunes Properties of the Grand Strand: Independent coastal Carolinas residential and vacation rental brokerage operating across the Grand Strand. Comparable because it competes head-to-head for the same coastal primary-residence, second-home, and investor clients in the same geography.

Emerging players

• eXp Realty: Cloud-based brokerage with low-overhead agent model that has been adding coastal Carolina agents. Emerging competitor that threatens the franchise model via lower fee splits and remote-friendly structure.
• Realty ONE Group Coastal Carolinas: Growing franchise with affiliates in coastal Carolina markets. Emerging player offering a modern brand and flat-fee structure that competes for the same agent roster.

Others

• Zillow (Premier Agent / Showcase): Consumer-facing portal that drives lead flow to all Grand Strand brokerages including Elliott Coastal Living. Relevant as a distribution channel and indirect competitor shaping how coastal buyers originate their agent relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/elliottcoastal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes & Gardens Real Estate Elliott Coastal Living