RE/MAX Southern Properties

What RE/MAX Southern Properties does

RE/MAX Southern Properties is an independently owned and operated real estate brokerage franchise headquartered in Sanford, North Carolina, serving buyers, sellers, investors, and property owners across central North Carolina. The firm was founded around 2011 and operates with approximately 20 total employees, including a roster of about 15 licensed agents. The owner/broker brings over 20 years of full-time real estate experience and personally oversees both the brokerage and the affiliated property management subsidiary, Southern Properties Rentals.

The company's core product is a property search platform that aggregates listings from four regional MLS systems (Triangle MLS, Longleaf Pines Association of Realtors MLS, NCRMLS, and Hive MLS) via IDX/VOW/Syndication feeds, exposing properties across Cumberland, Harnett, Lee, Moore, and Wake Counties. The platform includes an 'AI-powered' natural language search feature (Search with AI Beta), a home valuation tool that integrates ATTOM Data and Zillow estimates, a mortgage calculator, downloadable buyer/seller and staging guides, and local market reports. Ancillary revenue is generated through Southern Properties Rentals, which provides professional property management for residential landlords.

RE/MAX Southern Properties earns revenue via traditional transaction-based real estate commissions on residential sales and through ongoing management fees from rental properties. The go-to-market is sales-led, relying on direct agent relationships, the global RE/MAX brand, franchise-provided referral networks, and organic digital channels (website search, SEO-driven area pages, e-Guides, and Facebook Messenger). The firm does not have any public listing, disclosed funding, or institutional investment, and operates as a privately held independent franchise office.

Name

RE/MAX Southern Properties

Legal name

RE/MAX Southern Properties

Website

https://remaxsouthernproperties.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Southern Properties is an independently owned real estate brokerage franchise in Sanford, North Carolina, serving buyers, sellers, investors, and landlords across 14+ central NC markets via 15 agents and a property management subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission on residential property sales. As a RE/MAX franchise, agents typically work on commission splits. The company serves buyers, sellers, investors, and property owners in the North Carolina market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RE/MAX Southern Properties is a residential real estate brokerage that provides buyer representation, seller representation, and listing services for properties across central North Carolina, backed by a multi-MLS property search platform. The company also operates Southern Properties Rentals, a property management division that handles rental properties, tenant placement, and management for property owners. Agents are supported by the RE/MAX franchise system, including brand recognition, referral network, and shared technology tools.

Product overview

RE/MAX Southern Properties operates as a residential real estate brokerage serving buyers, sellers, investors, and property owners across North Carolina. The core offering is a property search platform integrated with multiple MLS databases (Triangle MLS, Longleaf Pines, NCRMLS, Hive MLS) providing access to thousands of listings. The platform includes an AI-powered search feature (Search with AI Beta) for natural language property queries. Ancillary services include Southern Properties Rentals (property management), a mortgage calculator, free home valuation tools, downloadable Buyer's/Seller's Guides, a home staging guide, and area-specific market reports. The company maintains a roster of licensed real estate agents serving 14 covered areas including Apex, Fayetteville, Fuquay Varina, Holly Springs, Pinehurst, Sanford, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buyer representation, seller representation, and listing services for properties across central North Carolina. Licensed agents serve home buyers, sellers, and investors across Cumberland, Harnett, Lee, Moore, and Wake Counties, leveraging the RE/MAX franchise brand, multi-MLS data access, and dedicated agent relationships.
• Southern Properties Rentals (Property Management Services) Professional property management services and rental listing platform operated by RE/MAX Southern Properties for residential property owners and tenants. Includes tenant management, maintenance coordination, rent collection, and rental application processing via the Rental Beast platform.
• Home Valuation Service Free home valuation offering instant price estimates with local comparable sales, intended to generate seller leads for the brokerage. Uses automated computer modeling that aggregates public records and integrates ATTOM Data and Zillow estimates.
• Local Market Reports Free downloadable market reports outlining price reductions, new listings, and comparable listings for specific geographic areas in central North Carolina, used to generate buyer and seller leads.

Quantifiable outcome

• 20+ years of experience
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Southern Properties operates as a franchisee of the RE/MAX global real estate brand, utilizing the RE/MAX name, branding, training resources, referral network, and technology platform. RE/MAX is noted as #1 in brand awareness in real estate.
• Triangle MLScoreTechnology or IntegrationMultiple Listing Service provider covering the Triangle area of North Carolina, providing property listing data and synchronization for the company's website.
• Longleaf Pines Association of Realtors MLScoreTechnology or IntegrationRegional MLS provider for the Longleaf Pines area, contributing listing data to the company's property search platform.
• NCRMLS (North Carolina Regional Multiple Listing Service)coreTechnology or IntegrationStatewide MLS database providing comprehensive North Carolina property listings for the company's website.
• Hive MLS LLCcoreTechnology or IntegrationMLS data provider contributing property listings to the company's search platform.
• GoPrime (Brent Mullins)minorStrategic or Co-development PartnerMortgage professional partner featured on the company's mortgage calculator page, offering mortgage loan services to the company's real estate clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage operating in major NC metros. Competes with RE/MAX Southern Properties on buyer-side representation with lower commission structures and proprietary technology platform.
• eXp Realty: Cloud-based brokerage with no traditional office overhead, offering higher commission splits that compete for agent recruitment in RE/MAX Southern Properties' territory. Represents the discount/cloud-based model challenging traditional franchise brokerages.

Regional players

• Allen Tate Realtors: Charlotte-based residential brokerage with strong Triangle and Triad presence and BHHS affiliation. Competes with RE/MAX Southern Properties for agents and listings across North Carolina, with similar full-service brokerage model.
• Coldwell Banker Howard Perry and Walston: Large North Carolina-based residential real estate brokerage operating across the Triangle and Triad regions. Direct competitor to RE/MAX Southern Properties in the same central NC geography, with a similar focus on residential sales and buyer/seller representation.
• Fonville Morisey Realty: Long-standing North Carolina residential brokerage (Long & Foster/Dream brand) serving the Triangle and coastal NC markets. Comparable to RE/MAX Southern Properties as a regional residential brokerage competing for the same buyer/seller pool in NC.

Broad incumbents

• Keller Williams Realty (Triangle region offices): National franchise brokerage with multiple offices in the Raleigh-Durham area. Direct competitor to RE/MAX Southern Properties in the same geography, attracting the same agent talent and serving overlapping buyer/seller demographics.
• Compass: Technology-forward national real estate brokerage expanding into NC markets. Comparable to RE/MAX Southern Properties in serving buyers/sellers of residential property, with emphasis on luxury segments and tech-enabled agent tools.
• Better Homes and Gardens Real Estate (NC affiliates): National franchise brokerage with regional affiliates in North Carolina. Competes with RE/MAX Southern Properties for buyer/seller clients and agent recruitment in similar NC markets.
• Berkshire Hathaway HomeServices (Carolinas): National real estate franchise with growing presence in North Carolina markets including the Triangle. Comparable full-service residential brokerage offering competing commission structure and brand value.
• Century 21 (NC Triad/Triangle affiliates): National residential real estate franchise with affiliated offices across North Carolina. Direct franchise competitor to RE/MAX Southern Properties in the same central NC geography for both agents and clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Remaxsouthernproperties
• LinkedInlinkedin.com/company/remaxsouthernproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Southern Properties