Neva Global Group

What Neva Global Group does

Neva Global Group is a privately held contract and private label manufacturer of wet wipes, household cleaners, and personal care products, founded in 1989 and headquartered in Esenyurt, Istanbul, Turkey. The company operates a 160,000 square foot manufacturing facility featuring 20 wet wipes production lines capable of producing flowpack, canister, bucket, and individual sachet formats, plus advanced liquid filling lines for detergents and personal care items, supported by an on-site R&D laboratory for formulation development. It holds GMP and Sedex certifications at its Turkish factory, with EPA and FDA approvals on key Juniper Clean branded sanitizing products.

The company serves three primary customer segments through distinct go-to-market motions: (1) private label manufacturing for brand owners and retailers seeking turnkey product development from formulation through packaging; (2) contract manufacturing for clients specifying packaging, formulation, and technical production requirements; and (3) wholesale distribution of its own Juniper Clean branded portfolio via distributor agreements. Named enterprise customers include CVS Pharmacy, Target, Albertsons, BJS, Shoprite, Carrefour, Bed Bath and Beyond, Ross Stores, Dollarama, Safeway, Acme, Tjmax, Christmas Tree Stores, A101 Turkey, and Happy Center Turkey. The company supports cross-border programs through a European headquarters in Rotterdam, Netherlands and a North American headquarters in Teaneck, New Jersey, and operates as a member of KYNC Group. CEO and co-founder Ahmet Koyuncu leads the founder-owned organization.

Name

Neva Global Group

Legal name

Neva Global Group

Website

https://nevagrupglobal.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Neva Global Group is a private label and contract manufacturer of wet wipes, household cleaners, and personal care products, operating a 160,000 sq ft facility in Istanbul, Turkey with 20 production lines, serving global brand owners, retailers, and distributors via its Juniper Clean brand.

Ownership category

akta.pro rank

Product category

Wet Wipes and Cleaning Products Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers) (IMAMAGAG)

Keywords

• Private label manufacturing
• Wet wipes production
• Household cleaners manufacturing
• Personal care products
• Contract manufacturing services

Headquarters

HQ city

Esenyurt

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Custom solutions for wet wipes and household cleaners where clients provide product specifications or select from proven formulations. The company manages everything from formulation selection to fabric choices, design, and packaging.
2. Contract Manufacturing: Production services where customers specify packaging, formulation, and technical production requirements. Neva Global takes full responsibility for sourcing and producing all required materials.
3. Wholesale - Juniper Clean Brand: Wholesale and distributorship programs for Juniper Clean branded wet wipes, household cleaners, and personal care products. Direct manufacturer pricing for distributors.
4. Consulting Services: Consulting services to help navigate certification processes and financial applications effectively, ensuring compliance and market competitiveness.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Neva Global Group manufactures wet wipes, household cleaners, and personal care products at a 160,000 sq ft facility in Istanbul, Turkey running 20 state-of-the-art wet wipes production lines and advanced liquid filling technology. The company serves brand owners and retailers through private label manufacturing and contract manufacturing services, and distributes its own Juniper Clean branded portfolio (baby wipes, pet wipes, hand sanitizing wipes, surface sanitizing wipes, heavy-duty Hyper Wipes, organic Pine Safe wipes, household cleaners, and personal care items) via wholesale and distributorship programs. European operations are run from Rotterdam and North American operations from Teaneck, NJ, with an on-site R&D laboratory supporting custom formulation and product development.

Product overview

Neva Global Group is a private label wet wipes, household cleaners, and personal care products manufacturer with manufacturing facilities in Istanbul, Turkey and headquarters in the Netherlands and USA. The company operates under its Juniper Clean consumer brand for wholesale and distribution, while also offering private label and contract manufacturing services. Their product portfolio spans wet wipes (including baby, pet, heavy-duty Hyper Wipes, hand sanitizing, surface cleaning, and biodegradable Pine Safe organic lines), household cleaners (kitchen, bathroom, glass, degreasers), and personal care products (hand soaps and shampoos). The company also provides product planning and development services from concept to finished products.

Differentiator

Problem solved

Functional benefit

Brands

• Juniper Clean: In-house brand offering wet wipes and household cleaners including baby care, pet care, hand sanitizing, surface cleaning, and personal care products.
• Hyper Wipes
• Juniper Clean Pine Oil
• Juniper Clean Pet Care
• Juniper Clean Baby Care
• Five Clean
• Soft Woven Floor Decor
• Coss Charcoal
• SockAtomica
• Neva Tekno

Products and services

• Private Label Wet Wipes Manufacturing Custom private label manufacturing service that allows brand owners and retailers to create wet wipes under their own brand, with full customization of formulations, fragrances, packaging designs, and graphic design support from concept through market-ready finished product.
• Contract Manufacturing Services Full-service contract manufacturing where customers specify packaging, formulation, and technical production requirements, and Neva Global takes responsibility for sourcing materials and producing the finished products to exact client specifications.
• Juniper Clean Wet Wipes Neva Global's in-house consumer wet wipes brand covering baby wipes, pet wipes, heavy-duty wipes, hand sanitizing wipes, surface sanitizing wipes, face and body wipes, adult wipes, makeup remover wipes, and intimate wipes. Distributed via wholesale and distributorship programs to retailers and resellers.
• Juniper Clean Household Cleaners Juniper Clean household cleaning product line including kitchen cleaners, bathroom cleaners, glass cleaners, degreasers, surface sanitizers, wood cleaners, and specialized cleaners for tiles, grout, and appliances. Sold through wholesale and distribution channels.
• Juniper Clean Personal Care Products Juniper Clean personal care line including liquid hand soaps with multiple fragrances (Rose, Jasmine, Olive Oil, Lavender, Juniper), anti-hair loss shampoos, and body care products. Distributed through wholesale programs.
• Hyper Wipes Heavy-duty industrial-grade wet wipes sub-brand under Juniper Clean designed for tough cleaning tasks including grease, oil, paint, ink, and stubborn messes on surfaces and hands. Sold via wholesale distribution.
• Juniper Clean Pine Safe Organic Products Eco-friendly Juniper Clean product line featuring organic pine oil surface sanitizing wet wipes and cleaners, vegan ingredients, biodegradable bamboo-based materials, and plant-based fruit acid formulas that kill 99.9% of germs and bacteria on surfaces.
• Juniper Clean Baby Care Products Baby-specific care line under Juniper Clean including biodegradable baby wipes, water-based baby wipes, extra sensitive formulas, and natural-ingredient baby care products distributed through wholesale channels.
• Juniper Clean Pet Care Products Pet-specific care line under Juniper Clean including pet body wipes, pet mess cleaning wipes, and pet cleaning sprays formulated with 99% purified pH-balanced water and natural ingredients safe for animals.
• Juniper Clean Bleach Products Surface sanitizing wet wipes and household cleaners with bleach, EPA-approved to kill 99.9% of germs and bacteria on surfaces, distributed through the Juniper Clean wholesale program.
• Juniper Clean Hand Sanitizing Wipes FDA-approved hand disinfection wet wipes with 72% alcohol content that kill 99.9% of germs while containing vitamins and minerals to protect hands, distributed via the Juniper Clean wholesale program.

Quantifiable outcome

• Kills 99.9% of germs and bacteria on surfaces (EPA and FDA approved formulas)
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KYNC GroupcoreOthersNeva Global is a prominent member of KYNC Group, recognized as one of Europe's leading manufacturing conglomerates. The parent company relationship provides strategic alignment and organizational backing for Neva's private label wet wipes manufacturing operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nice-Pak Products: Largest US-based private label wet wipes manufacturer serving retailers and brand owners. Direct competitor to Neva in flowpack, canister, and personal care wet wipe formats.
• Rockline Industries: Privately held US wet wipes manufacturer with private label and contract manufacturing across household, baby, and personal care categories — directly comparable to Neva's service model and customer base.
• Albaad Industries: Israel-based global wet wipes manufacturer with strong private label and OEM business across Europe and North America. Closely comparable in geography and product mix to Neva.
• Wipes.com (Linmed): European private label wipes converter serving retailers and brand owners. Competes with Neva for EU retailer private label contracts.
• Lambi (Metsä Tissue): European tissue and wet wipes brand owned by Metsä Group with strong private label presence. Direct competitor for EU retailer private label wipes contracts.

Broad incumbents

• Procter & Gamble: Global CPG incumbent with branded wet wipes (Pampers, Charmin), household cleaners, and personal care products. Overlaps with Neva as both a competitor for retail shelf space and a potential contract manufacturing customer.
• Kimberly-Clark: Global CPG incumbent with Huggies, Kleenex, and Scott wet wipe brands plus broader tissue and cleaning portfolios. Competes with Neva's private label offering and is a potential partner for outsourced manufacturing.
• Edgewell Personal Care: Branded personal care products company with baby wipes, hand sanitizers and household cleaning products. Comparable product mix, particularly to Juniper Clean consumer brand.

Regional players

• Grupo P.I. Mabe: Large Mexican CPG and private label manufacturer of household and personal care products including wipes. Comparable manufacturing model serving Americas retailers.

Emerging players

• Hangzhou Lin'an Huasheng Wipes: Chinese private label wet wipes and nonwoven converter serving global retailers with lower-cost supply. Represents the lower-cost competitive threat Neva faces on price-sensitive RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nevaglobalgrup
• YouTubeyoutube.com/channel/UCA_69QLqkoVrzd89862HOPQ
• Facebookfacebook.com/nevaglobalgrup
• LinkedInlinkedin.com/company/nevaglobalgrup
• Instagraminstagram.com/junipercleantr/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neva Global Group