What Barium does

Barium is a Swedish for-profit software company founded in 1995 and headquartered in Göteborg, Sweden, with a headcount of 101-250 employees. The firm develops and delivers a Business Process Management System (BPMS) and offers business process coaching services to enterprise and mid-market customers.

A material data quality issue must be noted: the aggregated source material provided for this analysis contains a substantial body of operational data describing 'InRule Technology Inc.' — a US-incorporated decision intelligence and process automation company founded in 2002, with products including a low-code Process Automation platform, an AI-assisted decision modeling product (InRule Clarity), ISO 27001 certification, and named customer relationships. It is unclear from the available data whether Barium is the parent, owner, affiliate, or successor entity of InRule, or whether the datasets were merged in error. The firmographic record (Swedish domicile, 1995 founding, BPMS focus, Göteborg headquarters) pertains to Barium, while the product, customer, technology, and partnership detail in the input describes InRule. This inconsistency materially limits the depth of any analysis attributable specifically to Barium.

Within the available evidence, the only operational signal specifically attributable to Barium is a leadership listing identifying Mattias Arnelund as CFO and CEO. No revenue, funding round, customer, partnership, product launch, or certification data is uniquely attributable to Barium in the input, and the firm remains privately held with no public ticker or exchange listing.

Name

Barium

Legal name

InRule Technology Inc.

Website

https://barium.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Barium is a Swedish business process management software vendor founded in 1995 and headquartered in Göteborg, Sweden. The firm develops BPMS technology and offers business process coaching services to enterprise and mid-market customers.

Ownership category

akta.pro rank

Product category

Business Process Management Software

NAICS

Natural Gas Distribution (221210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Program & Project Management (PMO) Consulting (BPAHACAL), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Business process management
• Process automation software
• Workflow management
• BPM software
• Process consulting

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Barium develops and delivers a Business Process Management System (BPMS) software platform and offers business process coaching services. The company helps organizations streamline, automate, and optimize their business processes through its BPMS technology combined with hands-on advisory and coaching expertise.

Product overview

InRule is a unified decision intelligence and process automation platform. The core offering consists of the InRule Platform with its Runtime Engine, complemented by specialized capabilities including Artificial Intelligence, Decision Modeling, Process Modeling, Machine Learning, Deployment and Runtime, and UX Builder. Key products include InRule Process Automation (low-code DPA solution with Visual Workflow Design, Web Forms, Reports and Analytics, and Process Model Sharing), and InRule Clarity (AI-assisted decision modeling for regulated industries). The platform enables organizations to automate business processes, orchestrate decisions, and reduce dependency on IT through low-code interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Process Management System (BPMS)
• Business Process Coaching

Quantifiable outcome

• 10x faster deployment compared to traditional development
• +3 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft Dynamics 365coreTechnology or IntegrationSeamless integration with Microsoft Dynamics 365 CRM platform, enabling organizations to connect InRule process automation with their existing Microsoft enterprise systems for unified workflow management and data consolidation
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM platform, allowing organizations to incorporate InRule's process automation and decision management capabilities directly into their Salesforce environment for enhanced customer workflow management

Direct peers

• Pegasystems: Pega is a major enterprise low-code platform specializing in BPM, CRM, and decisioning, with strong presence in financial services and insurance. It overlaps directly with Barium's BPMS + decisioning thesis and serves a similar regulated-industry customer base.
• Camunda: Camunda provides a developer-friendly workflow and decision automation platform for orchestrating business processes at scale. It is a direct BPMS competitor to Barium, particularly among organizations prioritizing process orchestration alongside low-code design.
• Appian: Appian is a leading low-code business process management and automation platform serving enterprise and government customers globally. It competes head-to-head with Barium in the BPMS category, with comparable low-code workflow design and process automation capabilities.
• Nintex: Nintex offers a process management and automation platform spanning BPM, RPA, and e-signature capabilities. It is a direct BPMS peer to Barium, with comparable low-code workflow design and process mapping features aimed at business users.
• Bizagi: Bizagi is a low-code process automation and BPMS platform with strong adoption in financial services, manufacturing, and government. It competes directly with Barium's offering and similarly targets business-user-led workflow creation.
• Bonitasoft: Bonitasoft provides an open-source BPM and digital automation platform widely deployed in Europe and targeting similar mid-market and enterprise use cases. It is a direct BPMS peer to Barium with overlapping customer profiles.
• ProcessMaker: ProcessMaker is a low-code BPMS and workflow automation platform serving mid-market and enterprise customers. It is a comparable standalone BPMS alternative to Barium, with similar low-code workflow design and form capabilities.
• AgilePoint: AgilePoint is a low-code BPMS and digital process automation platform focused on enterprise digital transformation initiatives. It competes directly with Barium in BPM-centric deals, particularly within financial services and insurance verticals.

Broad incumbents

• Microsoft Power Automate: Microsoft Power Automate is a broad low-code automation platform embedded within the Microsoft 365 and Dynamics ecosystem. It represents an incumbent threat to standalone BPMS vendors like Barium due to bundled pricing and deep enterprise penetration.
• IBM Business Automation Workflow: IBM offers a comprehensive business automation workflow suite that includes BPM, case management, and decisioning as part of its broader hybrid cloud and automation portfolio. It competes with Barium in regulated enterprise BPMS deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/bariumlive
• YouTubeyoutube.com/@inrule_technology
• LinkedInlinkedin.com/company/barium-ab
• Facebookfacebook.com/bariumlive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barium