Tilbury

What Tilbury does

Tilbury is a privately held French B2B software company, founded in 1998 in Paris, that develops and sells a portfolio of sales-digitalization solutions primarily to FMCG manufacturers in the food and beverage sector. Its products include TilBoard, a mobile Sales Force Automation platform used by 8,000+ field sales representatives; Tilioz, an omnichannel B2B/B2C eCommerce suite; WePromo, a SaaS Trade Promotion Manager; Fixt, a collaborative data exchange platform; ePDP, a mobile sales coaching tool; and an Online Forms Generator. The stack is built on Microsoft technologies (ASP.NET, SQL Server, Azure) with a mobile-first architecture supporting iOS, Android, and Windows and offline operation, and is integrated with major enterprise systems including Salesforce, Microsoft Dynamics, SAP, Oracle, Tableau, and Kentico.

The company serves 150+ enterprise clients worldwide — including Coca-Cola, Unilever, Nestlé, McCain, Ferrero, Heineken, Mondelez, Barilla, Colgate-Palmolive, and Groupe SEB — through a direct enterprise field-sales motion supplemented by an inside-sales motion aimed at mid-market buyers. Revenue is generated through tiered subscription pricing (Silver at €39.99/sales rep/month for full SaaS, with Gold client-server and Platinum enterprise tiers sold via direct contact), complemented by professional services spanning digital transformation consulting, custom IT development, data services, training, and GDPR compliance. The company operates offices in Paris (HQ) and Chicago (US, since 2001), with a development team in Québec, and is structured as a SASU under French law with no disclosed external funding.

Name

Tilbury

Legal name

TILBURY SASU

Website

https://tilbury.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilbury is a French B2B software company, founded in 1998, that develops sales force automation (TilBoard), eCommerce (Tilioz), and trade promotion management (WePromo) solutions primarily for enterprise FMCG manufacturers in the food and beverage industry.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales force automation
• B2B eCommerce software
• Trade promotion management
• FMCG sales digitization
• Data exchange platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Tiered subscription model for TilBoard sales force automation software - Silver tier at €39.99/sales rep/month for full SaaS, Gold for client-server deployments, and Platinum for enterprise solutions with native apps and unlimited teams.
2. Professional Services: Digital transformation consulting, professional training, ad hoc IT developments, and data management services delivered by teams in France and North America.
3. Dedicated Development Teams: Hire the team service providing 5 experienced .Net developers for custom development projects including eCommerce websites and ERP/CRM/PIM integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Tilbury develops and sells a suite of B2B software platforms that digitalize sales operations for FMCG manufacturers. The flagship TilBoard Sales Force Automation platform centralizes commercial documents and data for field sales teams, complemented by Tilioz eCommerce, WePromo trade promotion management, Fixt data exchange, ePDP sales coaching, a Distributors Portal, and an Online Forms Generator, along with implementation, integration, consulting and training services.

Product overview

Tilbury offers a portfolio of interconnected sales digitization solutions centered around the TilBoard Sales Force Automation platform, complemented by the Tilioz eCommerce suite and specialized modules including WePromo (Trade Promotion Manager), Fixt (Data Exchange Platform), ePDP (Sales Coaching), Online Forms Generator, and Distributors Portal. The company provides Digital IT Integration services to connect these systems with ERP, CRM, PIM, POS, and external data sources (IRI, weather, logistics). Supporting services include Digital Transformation Consulting, Professional Training, Data Services (with Tableau Software), GDPR Compliance, and custom IT Developments. Over 8,000 field sales reps use TilBoard worldwide, serving 150+ clients across Food & Beverages, FMCG, Healthcare, Retail, and Industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• TilBoard™: Sales Force Automation software - intelligent and data-driven sales pitchbook that centralizes commercial documents and data for field sales teams
• Tilioz™
• WePromo
• Fixt
• ePDP
• TilBlog

Products and services

• TilBoard Sales Force Automation software platform that centralizes, orders and makes commercial documents and data available in real time to field sales teams. Features intelligent sales argumentaries powered by data and AI, CRM integration, offline access and sales documentation management. Used by over 8,000 field sales reps worldwide and offered in Silver, Gold and Platinum tiers.
• Tilioz Omnichannel B2B and B2C eCommerce platform (mobile, desktop, B2B2C, Click&Mortar) integrated with CRM, ERP, PIM, AI engines and A/B testing solutions via a microservices architecture.
• Distributors Portal Commercial e-relation portal that manages orders, reporting and documentation for clients and commercial teams, interfaced with ERP, PIM, TPM, POS and logistics systems.
• WePromo Trade Promotion Manager (TPM) that helps stakeholders plan, prepare, execute and analyze trade promotions across HQ, field and analytics functions, integrating with marketing, sales, forecast & supply chain, finances and sales forces.
• Fixt Collaborative Data Exchange Platform that acts as a trusted third party for data exchanges between partners, with secured data hosting in France, ultra-fine rights management and data-granularity sanctuarization.
• ePDP Sales skills coaching tool (Performance Development Plan) for mobile sales teams to develop skills and competencies, with progress monitoring for individuals, groups, teams and regions.
• Online Forms Generator Field watch form generator enabling creation and deployment of interactive forms with barcode/QR-code readers, pictures, videos, geolocation and signature capabilities, integrated with CRM and PIM systems.
• Digital IT Integration API, microservices and interface development service that connects ERP, CRM, PIM, TPM, POS, weather data, geolocation, IRI/census data and other business systems for digital sales enablement.
• Digital Transformation Consulting Strategic consulting service for digital vision, roadmap development, omnichannel sales implementation and operational change management.
• Professional Training Internal training services for sales teams on digital tools usage in sales situations, data project preparation and digital sales innovation.
• Data Services Data mapping, cleansing, platform development and business intelligence services using Tableau Software for market analysis, geomarketing and commercial performance visualization.
• GDPR Compliance GDPR compliance services including global consent platform, CRM integration and data protection officer training for lawful personal data exploitation.
• IT Developments Ad hoc software development including dedicated sales rep apps, internet websites, mobile apps (iOS, Android, Windows) and system interfaces using ASP.NET, microservices and API development.

Quantifiable outcome

• 8000+ field sales reps worldwide use TilBoard and enjoy improved productivity and performance
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• KenticosupportingTechnology or Integration · 1 January 2021Kentico is Tilbury's technology partner for CMS (Content Management Systems). Tilbury is a Kentico Gold Partner, selected for their Kentico Xperience and Kentico Kontent solutions in Microsoft technology. Present year after year by Gartner Group.
• MicrosoftcoreTechnology or Integration · 1 January 2015Tilbury develops with Microsoft technologies including ASP.NET, SQL Server, and Azure cloud infrastructure. The partnership includes DevOps, Dynamics, ActiveDirectory, and Teams integrations. This is a foundational technology partnership supporting all product development.
• Tableau SoftwarecoreTechnology or IntegrationPartnership for data visualization and Business Intelligence solutions. Tilbury uses Tableau Software for datavisualization solutions allowing customers to analyze sales performance under any dimension including markets, segments, portfolios, geomarketing, and commercial performance.
• Et+coreStrategic or Co-development PartnerTilbury is a founding member of the et+ network - the French network of digital technologies specialists. This strategic alliance connects Tilbury with other digital technology specialists in France for collaborative opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Showpad: Showpad is a sales enablement platform providing content management, training, and pitch tools for field sales teams, partially overlapping with Tilbury's TilBoard content centralization and ePDP sales coaching functionality for similar B2B sales organizations.
• Salesforce Consumer Goods Cloud: Salesforce's Consumer Goods Cloud (built on Salesforce Field Service) offers retail execution and store visit capabilities for CPG manufacturers as part of its broader CRM platform — a much larger incumbent whose vertical features increasingly overlap with Tilbury's SFA offering.
• SAP Customer Experience (Hybris): SAP's Hybris/CX portfolio includes trade promotion management and B2B commerce modules for consumer products companies, competing with Tilbury's WePromo and Tilioz offerings as part of SAP's broader enterprise application suite.
• Microsoft Dynamics 365: Microsoft Dynamics 365 provides CRM and field service functionality that Tilbury actively integrates with; while not a direct FMCG specialist, Dynamics offers comparable SFA capabilities as part of its broader ERP/CRM portfolio and competes for the same enterprise IT budgets.

Direct peers

• AFS Technologies (AFS): AFS offers retail execution, trade promotion management, and supply chain solutions purpose-built for the consumer goods industry, directly competing with Tilbury's WePromo TPM and TilBoard SFA offerings across FMCG manufacturers globally.
• StayinFront: StayinFront delivers SaaS field force automation, retail execution, and shopper engagement solutions specifically for CPG/FMCG companies, overlapping directly with Tilbury's core SFA and trade promotion use cases for similar enterprise buyer profiles.
• Repsly: Repsly provides mobile-first retail execution and field sales force automation software for CPG/FMCG brands, directly competing with Tilbury's TilBoard in field merchandising, store audits, and visit execution workflows for the same buyer persona.
• Xtel International: Xtel provides trade promotion management, retail execution, and revenue management software for consumer goods companies, directly comparable to Tilbury's WePromo and TilBoard product lines for FMCG sales operations teams.
• Movista: Movista is a retail execution and field data collection platform for CPG manufacturers and retailers, competing with Tilbury on mobile merchandising, store-level data capture, and HQ-to-field analytics workflows.

Emerging players

• Veeva Systems: Veeva applies a vertical SaaS playbook (purpose-built software for a specific industry) in life sciences, mirroring Tilbury's FMCG vertical approach. While serving a different end market, Veeva's vertical SaaS model is the strategic archetype Tilbury pursues within CPG/FMCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tilburyfrance
• LinkedInlinkedin.com/company/tilbury
• Xx.com/tilbury_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilbury