Movista
- Company typePrivate
- Founded2010
- HeadquartersBentonville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Movista firmographics
Firmographics- Name
- Movista
- Legal name
- Movista, Inc.
- Website
- https://movista.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Movista industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where Movista is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movista business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Movista operates as a SaaS company providing subscription-based access to its retail execution platform. Pricing is likely per-user or per-location based on the enterprise sales motion and demo-based pricing approach. The company is bootstrapped with no external funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Movista product offering
Product offeringCore offering
Movista provides a cloud-native SaaS platform called ONE Retail Execution that unifies store tasking, merchandising, scheduling, workforce enablement, item management, ordering, communications, vendor collaboration, and analytics into a single collaborative solution for retailers, CPG brands, service providers, and distributors. The platform includes AI-powered shelf image recognition (ShelfCheck AI) and optimization engines for territory, route, and schedule planning, connecting internal and external in-store teams in real time.
Product overview
Movista is a unified retail execution SaaS platform that brings together execution, collaboration, and workforce management into a single collaborative solution. The core ONE Retail Execution Platform encompasses Plan, Manage, Collaborate, Document, and Review modules, supplemented by specialized AI-powered capabilities including ShelfCheck AI for image recognition and shelf analysis, and Optimization Engines for territory, route, and schedule optimization. The platform also includes dedicated Analytics (powered by Google Looker) and Vendor Collaboration modules. Key product modules include Store Tasking and Merchandising, Scheduling and Workforce Enablement, Item Management and Ordering, and Communications. Product Packages bundle these capabilities for different industry verticals including retailers, consumer goods companies, service providers, and distributors. The platform serves 9M+ retail locations with 600K+ users worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- ONE Retail Execution Platform Unified retail execution software that orchestrates all in-store work from a single platform, encompassing tasking, scheduling, workforce management, item management, communications, and analytics for retailers, consumer goods companies, service providers, and distributors.
- ShelfCheck AI AI-powered shelf analysis and image recognition tool that enables retail teams to capture shelf photos and instantly analyze product placement, out-of-stock detection, planogram compliance, and pricing verification. Provides real-time, store-level data and actionable insights.
- Optimization Engines
Quantifiable outcome
- 12% reduction in out-of-stock
- +10 more outcomes
Companies that use Movista
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Movista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Movista partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Google LookercoreMovista's analytics module is powered by Google Looker for business intelligence and reporting. The platform builds quick and insightful performance reports using Looker's BI toolset, with automated reporting alerts for productive performance reviews.
- CapterraminorMovista maintains a presence on Capterra, a B2B software review platform, with a review badge and direct link to reviews, supporting credibility and discovery for prospective buyers researching retail execution software.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Movista competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly provides a mobile field execution and retail merchandising platform for CPG brands and retailers, with similar tasking, photo capture, and store visit functionality. It is the closest direct competitor to Movista in mid-market and enterprise retail execution.
- StayinFront: StayinFront offers retail execution and CRM solutions for CPG manufacturers and retailers, with mobile field force automation, image recognition, and analytics. It targets the same primary customer segments as Movista with comparable functionality.
- Xtel (Relay by Capgemini Invent): Xtel provides retail execution, sales force automation, and merchandising optimization for CPG companies, with comparable field team management and analytics capabilities. Now part of Capgemini Invent, it serves many of the same global brand customers as Movista.
- AFS Promotions (Action Force Staffing): AFS combines retail merchandising execution services with proprietary technology, including store-level tasking, photo capture, and reporting. It is a direct competitor to Movista's service provider segment, blending MSO services with a software platform.
- ROInnovation: ROInnovation provides retail execution and optimization software for CPG brands and retailers, including task management, photo verification, and store-level analytics. It is a direct competitor focused on similar retail execution workflows.
Broad incumbents
- Reflexis Systems (Zebra Technologies): Reflexis, now part of Zebra Technologies, offers workforce management and store execution solutions for retailers, including task management, scheduling, and real-time execution. As part of Zebra's broader retail technology portfolio, it is a well-funded incumbent competing with Movista at large retailers.
- Salesforce Field Service: Salesforce's Field Service product, often bundled with its CRM and AppExchange ecosystem, addresses workforce scheduling and mobile execution needs. While not retail-specific, it competes for the same enterprise IT budget allocated to retail execution platforms.
- SAP Workforce Management: SAP provides workforce management and retail execution capabilities within its broader ERP suite, often sold to large enterprises with existing SAP deployments. It competes with Movista for enterprise retail and CPG accounts seeking integrated ERP-adjacent solutions.
- SymphonyAI Retail: SymphonyAI Retail (formerly Symphony EYC) provides AI-driven retail category management, demand forecasting, and execution solutions. While broader than Movista, it overlaps in the AI-augmented retail execution and merchandising space for CPG brands.
Emerging players
- Trax: Trax provides AI-powered computer vision and analytics for retail shelf monitoring, competing directly with Movista's ShelfCheck AI. As a venture-backed emerging player, it represents a direct threat in the image-recognition-driven shelf analytics niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Movista social profiles
Digital presenceMovista compliance and trust
Trust signalCompliance1 record
Movista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movista leadership team
Management profileNumber of profiles
Profiles8 records
Movista funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movista M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movista
What does Movista do?
Movista provides a cloud-native SaaS platform called ONE Retail Execution that unifies store tasking, merchandising, scheduling, workforce enablement, item management, ordering, communications, vendor collaboration, and analytics into a single collaborative solution for retailers, CPG brands, service providers, and distributors. The platform includes AI-powered shelf image recognition (ShelfCheck AI) and optimization engines for territory, route, and schedule planning, connecting internal and external in-store teams in real time.
Is Movista a public or private company?
Movista is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movista founded?
Movista was founded in 2010. It employs 101 to 250 people.
Where is Movista based?
Movista is headquartered in Bentonville, United States, in the North America region.
How does Movista make money?
One revenue line is on record: saaS Subscription.
Who are Movista's main competitors?
Direct peers on record are Repsly, StayinFront, Xtel (Relay by Capgemini Invent), AFS Promotions (Action Force Staffing) and ROInnovation. Broad incumbents are Reflexis Systems (Zebra Technologies), Salesforce Field Service, SAP Workforce Management and SymphonyAI Retail. Trax is listed as an emerging player.
Does Movista have an API?
No public API is recorded for Movista.
What industry is Movista in?
Movista's product category is Retail Execution Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 5132 and its SIC code is 7372.