Next Gen Opti

What Next Gen Opti does

Next Gen Opti Ltd. (branded as NGO) is a UK-headquartered, privately held software company founded in 2011 that provides cloud-based SaaS solutions to the hospitality industry. The company serves hotels of all sizes — independent properties, boutique hotels, resorts, and large chains — as well as outsourced revenue management companies and conference/event venues, with a stated footprint of 500+ customers in 11 countries. NGO is led by CEO Adriaan Kleingeld and operates from offices in Ipswich (UK), Berlin and Lüdenscheid (Germany), Soest (Netherlands), and Cluj-Napoca (Romania).

The product portfolio is organized into three layers on a proprietary platform called HSDS (Hotel Software Development System), which carries 16+ years of hospitality-specific development. 'The Platform' contains rezNG (Central Reservation System and Internet Booking Engine bookNG) and phoneNG (call centre module) for core reservation and distribution. 'The Toolbox' adds OutPerform RMS (algorithmic revenue management and price optimization), Market Informer (rate shopping and competitive intelligence), webNG (hotel websites), portalNG (mini portals), dashNG (custom dashboards), HotelTime PMS (property management), Vento (ePOS), Libero (wellness/spa), and Confero (conference/banqueting). 'Managed Services' wraps the software with auditNG, consultNG, manageNG (outsourced revenue management), metaNG (metasearch PPC management), and The Hub (managed integration services). The platform connects two-way to all major PMS systems (Fidelio Suite 8, Opera, Protel, Scrigno), OTAs (Booking.com, Expedia, HRS), GDSs, and metasearch engines (Google, Trivago, Tripadvisor, Kayak, Wego, Kelkoo).

NGO makes money primarily through annual cloud-based SaaS subscriptions, supplemented by managed services revenue (outsourced revenue management and metasearch PPC management) and white-label/OEM licensing arrangements. The company does not publish pricing, operating on a quote-based enterprise model with a 'Request an Offer' sales motion, and sells directly as well as through referral agents, marketing partners, and resellers. Reported customer outcomes include a 3%–7% average revenue increase after onboarding manageNG, an 8x minimum ROI target on metaNG metasearch campaigns, and large-anchor deployments such as iP Hoteles running 100+ properties on OutPerform RMS. No external funding, M&A, or leadership change events are disclosed.

Name

Next Gen Opti

Legal name

Next Gen Opti Ltd.

Website

https://nextgenopti.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Gen Opti (NGO) is a UK-headquartered SaaS company providing cloud-based central reservation, revenue management, property management, and managed services for hotels, hotel chains, and outsourced revenue management firms across 11 countries.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

Keywords

• Hospitality software solutions
• Cloud-based reservation systems
• Hotel revenue management
• Property management software
• Hotel distribution platform

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Cloud-based SaaS subscriptions for hospitality software solutions including CRS/IBE, RMS, PMS, and other modules. Revenue generated through recurring software licensing fees.
2. Managed Services: Outsourced revenue management services including auditNG, consultNG, and manageNG offerings where professional revenue managers are provided to hotels.
3. Professional Services: Consulting, implementation, and customization services for hotels including electronic distribution strategy management and project development.
4. White Label Solutions: Customized software solutions offered under white-label arrangements for hospitality businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Next Gen Opti sells a cloud-based SaaS platform for hotels that handles central reservations, real-time distribution to OTAs/GDSs/metasearch, revenue management, rate shopping, property management, and ancillary operations (ePOS, spa, conference/banqueting). It is delivered in three layers — The Platform (rezNG CRS, bookNG IBE, phoneNG), The Toolbox (OutPerform RMS, Market Informer, webNG, portalNG, dashNG, HotelTime PMS, Vento ePOS, Libero, Confero) and Managed Services (metaNG, The Hub, auditNG, consultNG, manageNG) — all powered by the proprietary HSDS development system and offered to hotels, hotel chains and outsourced revenue management companies.

Product overview

Next Gen Opti (NGO) offers a platform-plus-modules architecture for the hospitality industry comprising The Platform, The Toolbox, and Managed Services. The Platform includes rezNG (Central Reservation System), bookNG (Internet Booking Engine), and phoneNG (Call Centre Module) for core reservations and distribution. The Toolbox provides OutPerform RMS (Revenue Management System), Market Informer (Rate Shopper), webNG (Hotel Websites), portalNG (Mini Portals), dashNG (Custom Dashboards), HotelTime PMS (Property Management System), Vento ePOS, Libero (Wellness & Spa), and Confero (Conference/Banqueting). Managed Services include metaNG (PPC Marketing), The Hub (Integrations), auditNG, consultNG, and manageNG for outsourced revenue management.

Differentiator

Problem solved

Functional benefit

Products and services

• rezNG · CRS Central Reservation & Distribution Platform that manages availability and rates and updates OTAs, the Booking Engine (bookNG) and all GDSs in real time from a single point of access, with multi-property management, booking restrictions, and advance pricing dependency schemes. Built for hotels, chains and groups.
• bookNG · IBE Highly customizable Internet Booking Engine with adaptive responsive design, three layout options, real-time availability calendar, and an integrated PCI-compliant E-Payment system for direct hotel bookings.
• phoneNG · Call Centre Call Centre Module integrated with rezNG that processes voice bookings, providing quick access to availability and inventory information through a 6-step booking flow for reservation agents.
• OutPerform · RMS Revenue Management System and price optimizer using algorithms to analyze past, current and future data from PMS and rate shoppers to optimize prices and improve RevPAR, with intelligent rate recommendations based on events, seasonality, day of week, historical data, business rules, competitors and market occupancy.
• Market Informer · Rate Shopper Market intelligence reporting tool providing rate comparison, rate evolution, guest reviews and events data for a hotel's competitive set and destination.
• webNG · Hotel Websites Hotel website solution with responsive design, SEO optimization, visual drag-and-drop editor and integrated bookNG booking engine for direct conversion.
• portalNG · Mini Portals Hotels destinations portal providing personalized hotel search, comparison and booking capabilities for business travelers.
• dashNG · Custom Dashboards Custom hotel management dashboards with over 150 widgets, real-time statistics, intuitive charts and high-end design tailored to hotel business needs.
• HotelTime · PMS Cloud-based Property Management System providing complete real-time control of hotel operations including reservations, check-ins, check-outs, invoicing, and multi-property management for chains, deployed in properties ranging from under 50 to 400+ rooms.
• Vento · ePOS System Cash and stock system for restaurants and bars with cloud-based back-office, real-time stock keeping, mobile solutions, loyalty tools, and a 2-way interface to HotelTime PMS.
• Libero · Wellness & Spa System Reception, booking and operational system for wellness and sports facilities with online booking engine, gift vouchers, loyalty tools and reporting capabilities.
• Confero · Conference System Conference and banqueting management system for booking, preparing and managing events with inventory, pricing, reporting tools, and multi-location support.
• metaNG PPC Marketing Management platform enabling hotels to publish offers on metasearch solutions with pricing/availability feeds, ROI tracking and budget management, targeting an 8x minimum monthly ROI.
• The Hub Suite of solutions for managing interfaces and integrations between hospitality tech providers, including CRS, GDS, OTA and PMS integration management.
• auditNG Revenue Management audit service providing performance review, assessment of procedures, compSet analysis and actionable recommendations for hotels.
• consultNG Optimization program providing periodic assessment, coaching and recommendations for tactical and strategic Revenue Management tasks.
• manageNG Outsourced Revenue Management service supplying hotels with dedicated external revenue managers to conduct all required Revenue Management tasks, with reported 3–7% revenue increases.

Quantifiable outcome

• 3% to 7% revenue increase after introduction of manageNG outsourced revenue management
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Revenue Management Alliance (RMA)coreStrategic or Co-development PartnerStrategic partnership with Revenue Management Alliance for joint revenue management solutions and industry collaboration. Logo appears on NGO website indicating alliance partnership.
• HotelTime SolutionscoreTechnology or IntegrationHotelTime Solutions is the technology provider powering Vento ePOS, Libero Wellness & Spa System, and Confero Conference & Banqueting System. These products are developed and powered by HotelTime Solutions but distributed through NGO.
• Booking.comminorChannel Partner/ Reseller/ DistributorMajor OTA channel for hotel distribution. rezNG enables real-time updates to Booking.com inventory and rates.
• ExpediaminorChannel Partner/ Reseller/ DistributorMajor OTA channel for hotel distribution. rezNG enables real-time updates to Expedia inventory and rates.
• GDS SystemsminorChannel Partner/ Reseller/ DistributorGlobal Distribution Systems integration for hotel inventory distribution to travel agents and online travel agencies worldwide.
• Trivago, Tripadvisor, Google, Kayak (Metasearch)minorChannel Partner/ Reseller/ DistributorMetaSearch portal connections for hotel visibility and direct booking traffic. Managed through metaNG platform for PPC marketing management.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: SiteMinder is a cloud hospitality platform offering a channel manager, booking engine, and pricing engine to independent hotels and chains globally. Overlaps directly with NGO's rezNG (CRS/IBE), Market Informer rate shopping, and OutPerform RMS modules targeting the same hotel buyer.
• Cloudbeds: Cloudbeds provides an all-in-one SaaS platform combining PMS, channel manager, booking engine, and revenue management for independent hotels, hostels, and small chains. Direct comparison to NGO's integrated Platform + Toolbox offering and similar buyer profile.
• Mews: Mews is a cloud-native hospitality PMS that has expanded into booking engine, payments, and distribution, serving boutique hotels, hostels, and chains in EMEA and beyond. Overlaps with HotelTime PMS and bookNG IBE in target segment and product stack.
• Hotelogix: Hotelogix is a cloud hotel management platform with PMS, channel manager, and booking engine sold to independent and group hotels. Competes in the same small-to-mid hotel operator segment as NGO with similar module breadth.
• Profitroom: Profitroom is a European hotel booking engine and marketing platform specializing in direct bookings for independent hotels and chains. Closely comparable to NGO's bookNG and webNG IBE capabilities, with overlapping European customer base.
• eviivo: eviivo is a UK-originated booking platform for independent hotels, B&Bs, and vacation rentals, combining channel manager, PMS, and booking engine. Direct overlap with NGO's UK hospitality focus and IBE/CRS positioning.

Broad incumbents

• Sabre Hospitality (SynXis): Sabre's SynXis hospitality platform is a global incumbent CRS, distribution, and revenue management suite used by chains and groups worldwide. Competes directly with rezNG and OutPerform RMS at the enterprise chain tier where NGO also has logos.
• Oracle Hospitality (Opera): Oracle's Opera PMS is the dominant enterprise hotel property management system and an integration partner for NGO. Establishes the incumbent standard NGO is integrated with and competes against in larger chains.
• IDeaS Revenue Solutions: IDeaS is an established revenue management software vendor serving hotels and chains globally with pricing optimization and forecasting. Most direct incumbent comparison to NGO's OutPerform RMS revenue management module.

Emerging players

• Atomize: Atomize is a newer cloud revenue management system focused on automated, real-time price optimization for hotels. Competes head-to-head with OutPerform RMS in the price-optimization category with a narrower product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nextgenopti
• LinkedInlinkedin.com/company/next-gen-opti

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Gen Opti