Revenue Management Alliance

What Revenue Management Alliance does

Revenue Management Alliance (RMA) is a Netherlands-headquartered B2B alliance of independent hotel revenue management companies and hospitality technology suppliers, founded in January 2021 by HSDS (Romania), IFHG (Netherlands), iP Hoteles (Argentina/Spain), and Juyo Analytics (Belgium) during the COVID-19 pandemic. It operates as a membership-based collaborative network rather than a conventional product company, recruiting revenue management firms, individual revenue managers, tech providers, and hotels into a shared 'Virtual Revenue Management Cloud Center' equipped with a complete hotel revenue management back-office platform. As of 2024 the alliance spans 17+ member offices across Europe, Latin America, the Middle East, and Asia, with named members including HSDS, IFHG, iP Hoteles, Juyo Analytics, RevEffect, Revenue by Design, RM4U, HotelTime Solutions, Next Gen Opti Italia, and LuxeRevenue.

The core technology offering is the 'Revenue Management Cloud,' which combines proprietary and partner products into an integrated stack: OutPerform-RMS (the core revenue management system, developed by HSDS), OutPerform (rate-shopping), Juyo Analytics (analytics and visualisation), Benchmarking Alliance (benchmarking), and rezNG/bookNG/MetaNG (CRS, Internet Booking Engine, and meta search management, developed by Next Gen Opti). This stack is delivered through pre-built integrations with five major property management systems (Mews, Oracle Opera Suite 8, Protel, Guestline, HotelTime) and three channel managers (Cubilis, ParityRate, SiteMinder). Members receive white-label website and reporting templates, 'RMA Environment Services' (24/7 assistance, coworking, training/iLearning, audits, interim revenue managers, and social media content), and access to a multilingual, multi-time-zone workforce.

RMA monetises through three streams: alliance membership fees paid by revenue management companies and tech suppliers, subscription-based software and technology services (the OutPerform, Juyo, Benchmarking, rezNG/bookNG/MetaNG stack), and professional services revenue from outsourced and insourced revenue management delivered to hotels by member companies. Pricing is quote-based and not publicly disclosed. Primary customer segments are independent hotels (especially small to mid-size operators that lack in-house revenue management), hotel revenue management companies seeking shared infrastructure, and hotel technology suppliers seeking integration partners; a secondary segment is independent 4–5 star hotels in the Middle East, Africa, Indian Ocean, and Caribbean served via LuxeRevenue. End-hotel clients reached through the network include the Ambassade Hotel in Amsterdam and brands such as Radisson, Nobis, Sofitel, Holiday Inn, Mercure, Pandox, Choice Hotels, and Ibis; iP Hoteles alone is reported to serve over 600 hotels across Latin America.

Name

Revenue Management Alliance

Legal name

Hospitality Software Development Services SRL

Website

https://revenuemanagementalliance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Revenue Management Alliance is a Netherlands-based B2B alliance of hotel revenue management companies and hospitality tech suppliers, offering a shared Virtual Revenue Management Cloud Center with integrated RMS, analytics, benchmarking, and PMS/CM connectivity to independent hotels and member firms across Europe, Latin America, the Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

akta.pro secondary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Hotel revenue management
• Hospitality technology
• Revenue management cloud
• Hotel back office software
• Hospitality tech alliance

Headquarters

HQ city

Koudekerk Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Alliance Membership Fees: Revenue generated from membership fees charged to hotel revenue management companies and tech suppliers who join the alliance to access shared infrastructure, software platforms, collaborative development, and networking benefits
2. Software and Technology Services: Revenue from providing revenue management software, analytics platforms, and technology solutions to member companies and their hotel clients
3. Revenue Management Consulting Services: Outsourced and insourced revenue management services provided to hotels through member companies

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Revenue Management Alliance operates a global B2B alliance of hotel revenue management companies and hospitality technology suppliers, delivering a "Revenue Management Cloud" composed of Virtual Revenue Management Cloud Centers with complete hotel revenue management back-office platforms. Members access shared infrastructure of software (RMS, analytics, benchmarking, CRS, IBE), staff, and workflows on-demand, enabling outsourced and insourced revenue management services for hotels. The offering combines proprietary platforms (OutPerform-RMS, Juyo Analytics, Benchmarking Alliance) with integrated partner products (rezNG, bookNG, MetaNG) and pre-built connectivity to leading PMS and Channel Manager systems.

Product overview

Revenue Management Alliance is a global alliance of hotel revenue management companies and technology suppliers offering a collaborative ecosystem rather than a single product. The core offering is the Revenue Management Cloud, providing Virtual Revenue Management Cloud Centers equipped with complete Back-Office platforms. The alliance provides members access to proprietary products including OutPerform-RMS (core RMS), OutPerform (rate-shopping), Juyo Analytics (analytics), and Benchmarking Alliance (benchmarking), along with integrated platforms from partners including rezNG (CRS), bookNG (booking engine), MetaNG (meta search), and connectivity to major PMS systems (HotelTime, Mews, Protel, Oracle Opera, Guestline) and Channel Managers (Cubilis, ParityRate, SiteMinder). Members also receive white label solutions, shared workflows, and access to a global network of revenue management professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue Management Cloud: Virtual Revenue Management Cloud Center infrastructure offering automation and manpower on-demand for hotel revenue management operations.
• OutPerform-RMS

Products and services

• Revenue Management Cloud Virtual Revenue Management Cloud Center providing automation and manpower on-demand for hotel revenue management operations. Delivers a complete hotel revenue management back-office platform with established infrastructure of software, staff, and workflows that member companies and their hotel clients can scale up or down as needed.
• OutPerform-RMS

Quantifiable outcome

• Revenue Manager productivity increases by 50% on average
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature11 records

Partnerships

18 partnerships are on record, tiered core, growth and preferred.

• HSDS (Hospitality Software Development Services)coreTechnology or IntegrationHSDS is a founding member and the technology powerhouse behind the alliance. They develop web applications for leading hospitality players and provide the core revenue management software platform OutPerform-RMS that powers the alliance's cloud infrastructure.
• IFHG (IForHospitality Group)coreStrategic or Co-development PartnerIFHG is a founding member and the leading Revenue Management Consultancy company in the Benelux. They provide outsourced and insourced revenue management services and were instrumental in conceptualizing the alliance.
• iP HotelescoreStrategic or Co-development PartneriP Hoteles is a founding member based in Argentina and Chile, serving over 600 hotels in Latin America. They have expanded to Spain with offices in Barcelona and Madrid. They contribute revenue management expertise and regional market presence.
• Juyo AnalyticscoreTechnology or IntegrationJuyo Analytics is a founding member providing advanced hotel analytics and data visualization platform. They offer what is described as the most advanced hospitality analytics platform in the industry.
• RevEffectgrowthStrategic or Co-development PartnerRevEffect joined the alliance with over 30 years of experience, headquartered in Athens, Greece. They provide state-of-the-art, data-driven, contemporary business intelligence revenue management solutions.
• Revenue by DesigngrowthStrategic or Co-development PartnerRevenue by Design, led by Ally Northfield, is a highly respected revenue management professional company in the UK providing training, outsourced revenue management, and consultancy services.
• RM4UgrowthStrategic or Co-development PartnerRM4U (Revenue Management for You) based in Germany, led by Maximilian Schmid, focuses on supporting small to mid-size individual hotels with professional revenue management services.
• HotelTime SolutionsgrowthTechnology or IntegrationHotelTime Solutions provides Property Management System technology. They are based in Czech Republic and have expanded to Sri Lanka.
• Next Gen Opti ItaliagrowthTechnology or IntegrationNext Gen Opti Italia provides cloud-based solutions for the hospitality industry in Italy, including CRS, IBE, and Meta Search platforms.
• OutPerform-RMScoreTechnology or IntegrationRevenue Management System developed by HSDS, serving as the core RMS platform for the alliance's technology ecosystem
• MewspreferredTechnology or IntegrationPMS partner providing property management system integration with the alliance's revenue management platforms
• Oracle Opera Suite 8preferredTechnology or IntegrationPMS partner providing integration with Oracle's hospitality property management systems
• ProtelpreferredTechnology or IntegrationPMS partner providing integration with Protel's property management system
• GuestlinepreferredTechnology or IntegrationPMS partner providing integration with Guestline's property management system
• SiteMinderpreferredTechnology or IntegrationChannel Manager partner providing integration with SiteMinder's channel management platform
• CubilispreferredTechnology or IntegrationChannel Manager partner providing integration with Cubilis channel management solutions
• ParityRatepreferredTechnology or IntegrationChannel Manager partner providing rate parity management solutions
• LuxeRevenuegrowthStrategic or Co-development PartnerTech member providing bespoke revenue management consultancy for independent 4-5 star hotels across Middle East, Africa, Indian Ocean and Caribbean

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cloudbeds: All-in-one hospitality management suite (PMS + booking engine + channel manager) targeting independent hotels; overlaps with RMA's white-label back-office platform value proposition for independent properties.
• Mews: Cloud-native PMS with growing built-in revenue management features; while a PMS rather than pure RMS, Mews is also a key RMA integration partner, creating both collaboration and competitive overlap.
• SiteMinder: Channel manager and hotel commerce platform with rate intelligence and distribution tools; competes with RMA's channel manager integration layer (Cubilis, ParityRate) and is itself a RMA integration partner.

Direct peers

• Atomize: Real-time RMS for hotels built on dynamic price optimization; directly competes with OutPerform-RMS and shares RMA's focus on mid-market and independent hotels in Europe.
• Lighthouse (formerly OTA Insight): Revenue management intelligence and rate shopping platform for hotels; overlaps with RMA's Juyo Analytics, Benchmarking Alliance, and OutPerform rate-shopper offerings.
• IDeaS Revenue Solutions: Largest dedicated hospitality revenue management software vendor (SAS-owned), offering enterprise RMS used by global chains; competes head-to-head with RMA's OutPerform-RMS, particularly in the upper-upscale and chain segment RMA is increasingly targeting through LuxeRevenue.
• HotelTime Solutions: Cloud-based PMS provider operating in Central/Eastern Europe and South Asia; both a RMA integration partner (PMS) and a structural peer serving similar mid-market independent hotels with adjacent RM/tech bundles.
• Duetto: Cloud-based RMS targeting hotels and casinos; competes with RMA on revenue management analytics, Open Pricing strategy, and integration with major PMS systems such as Opera and Mews.

Emerging players

• RoomKey PMS: Property management system for independent hotels and small chains in North America with built-in revenue tools; relevant peer for RMA's white-label, mid-market hotel focus though geographically distinct.
• PriceLabs: Data-driven dynamic pricing tool initially focused on vacation rentals but increasingly serving boutique hotels and serviced apartments; adjacent competitor to RMA's mid-market hospitality pricing focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RmaAlliance
• Facebookfacebook.com/the.revenue.management.alliance
• LinkedInlinkedin.com/company/the-revenue-management-alliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue Management Alliance