BBMG

Name

BBMG

Legal name

BBMG

Website

https://bbmg.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand consultancy services
• Regenerative branding strategy
• Mission-driven brand development
• Sustainability platform design
• Creative campaign development

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Consultancy Services: BBMG generates revenue through professional brand consultancy engagements with nonprofits and mission-driven organizations, including brand strategy, creative design, campaign development, and rebranding services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BBMG is an independent brand consultancy that provides brand strategy, creative design, audience research, campaign development, rebranding, and sustainability platform services for nonprofits and mission-driven organizations. Its work is anchored in a proprietary Regenerative Branding framework focused on creating net positive social and environmental impact. Deliverables span brand positioning, identity systems, purpose platforms, integrated campaigns, naming, and content strategy executed through project-based engagements.

Product overview

BBMG is an independent brand consultancy that helps leaders build regenerative brands for nonprofits and mission-driven organizations. The company offers brand strategy and consulting services centered on their Regenerative Branding framework, which focuses on making a net positive impact on people and the planet. Their offerings include thought leadership through the 'The Future We Want' podcast series and research reports on generational trends and regenerative branding. Their client work spans diverse sectors including sustainable food (Just Salad, Hungry Harvest), outdoor recreation (Burton, The North Face), higher education (Cengage), ocean conservation (OceanX, Marine Stewardship Council), civic engagement (iCivics), and social impact (ASPCA, Giffords, RiseBoro). The company specializes in brand strategy, sustainability platforms, audience research, campaign design, and purpose-driven brand transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Consulting

Quantifiable outcome

• RiseBoro saw 35% increase in employment applicants following rebrand
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SGS AgencyminorStrategic or Co-development PartnerSGS Agency served as growth and performance marketing partner supporting the Marine Stewardship Council campaign, optimizing digital assets in-market and iterating throughout the campaign duration to maximize impact and budget.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Futerra: Futerra is a change agency focused on sustainability and purpose-led brand communications — directly comparable to BBMG's regenerative branding positioning, target clients (mission-driven brands, nonprofits), and creative-strategy hybrid offering.

Broad incumbents

• Landor & Fitch: Landor & Fitch is a global brand consultancy operating across strategy, design and experience — overlapping with BBMG's brand-strategy core but at vastly larger scale and broader industry coverage.
• Lippincott: Lippincott is a brand strategy and design firm known for purpose-led corporate identity work — comparable to BBMG's strategic brand positioning work for mission-driven enterprise clients like Macy's and Kiehl's.
• Pentagram: Pentagram is an independently-owned design firm with partner-led brand and identity work — directly comparable to BBMG on independent positioning and creative-led brand engagements, though much larger.
• Siegel+Gale: Siegel+Gale is a global brand strategy and design firm operating in the same strategic-brand-services category as BBMG, with particular depth in purpose and simplicity positioning.
• Edelman (Purpose practice): Edelman operates a dedicated Purpose and sustainability practice serving many of the same nonprofit and corporate-purpose clients as BBMG — a much larger incumbent offering integrated communications alongside brand work.
• FutureBrand: FutureBrand is a global brand consultancy with purpose-led and sustainability offerings that overlap with BBMG's regenerative branding engagements, particularly with consumer-facing enterprise clients.
• Prophet: Prophet is a brand and experience consultancy that competes for strategic brand-transformation engagements — comparable to BBMG's strategic rebrand work (e.g., Cengage, Just Salad) but with broader transformation services.

Others

• Interbrand: Interbrand is a global brand consultancy delivering brand strategy, naming, and design — competing for the same enterprise brand engagements as BBMG but with broader portfolio and global footprint.

Emerging players

• Eco-Age: Eco-Age is a sustainability consultancy and creative agency focused on ethical and regenerative brand work — highly comparable to BBMG's regenerative methodology, with a similar niche/specialist positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bbmg
• Instagraminstagram.com/itsbbmg/?hl=en
• Xx.com/ItsBBMG
• Facebookfacebook.com/itsbbmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBMG