What The Re-Wired Group does

The Re-Wired Group is a privately held innovation and design consulting firm headquartered in Grosse Pointe Farms, Michigan, that specializes in applying the Jobs to Be Done (JTBD) methodology, co-architected by CEO Bob Moesta alongside Harvard's Clayton Christensen, to help organizations understand why customers hire their products and services. The firm is built around a small core team of four practitioners (Bob Moesta, Greg Engle, Katherine Thompson, Matt Sheppard) and serves a horizontal mix of enterprise and growth-stage clients across SaaS, CPG, financial services, higher education, retail, and sports technology, with publicly named engagements including Southern New Hampshire University, Intercom, Hudl, Target, Autobooks, InVideo, and Bose Health. The company's core product surface comprises three consulting services (Consumer Behavior Consulting, Product Development Consulting, and Cross-Functional Alignment) plus productized offerings including JTBD Workshops, JTBD Projects, and the selective Flip the Lens 10-Week Coaching Program priced at $50,000 per cohort. Ancillary revenue streams include keynote speaking engagements, two published books (Demand-Side Sales 101 and Learning to Build), the Circuit Breaker Podcast, downloadable SaaS guides, and a content-led marketing engine distributed via LinkedIn, email newsletters, and articles. The firm monetizes primarily through professional-services fees and premium coaching engagements rather than licensed software, and claims experience working on more than 3,500 products and services globally.

Name

The Re-Wired Group

Legal name

The ReWired Group LLC.

Website

https://therewiredgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Re-Wired Group is a Michigan-based innovation consulting firm that applies the Jobs to Be Done (JTBD) methodology to help SaaS, CPG, financial services, and education clients understand customer demand, align cross-functional teams, and improve product outcomes through consulting engagements, coaching programs, and published thought leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Grosse Pointe Farms

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Consulting Services: Direct consulting engagements for consumer behavior consulting, product development, and cross-functional alignment services tailored to client needs.
2. Flip the Lens 10-Week Coaching Program: Intensive coaching program at $50,000 that includes participation for up to 5 people, demand cluster analysis, lifetime access to resources, hands-on JTBD interview experience, and frameworks for product, marketing, sales, and strategy application.
3. Speaking Engagements: Keynote presentations, podcasts, and interviews at industry conferences and corporate events featuring Bob Moesta and team members.
4. Books and Guides: Sale of books including 'Demand-Side Sales 101' and 'Learning to Build', along with free downloadable guides for SaaS product development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Re-Wired Group provides consulting, coaching, and educational content built around the proprietary Jobs to Be Done (JTBD) methodology. Core offerings include consumer behavior consulting, product development consulting, and cross-functional alignment engagements for organizations seeking to understand customer demand. These services are complemented by the Flip the Lens 10-Week Coaching Program, JTBD workshops and projects, and authored books such as Demand-Side Sales 101 and Learning to Build.

Product overview

The Re-Wired Group is an innovation and design consulting company that offers a portfolio of services centered on the Jobs-To-Be-Done (JTBD) methodology. Their core offerings include Consumer Behavior Consulting, Product Development Consultants, and Cross-Functional Alignment services. These are supplemented by educational programs such as the Flip the Lens 10-Week Coaching Program, speaking engagements, and various learning resources including the books 'Demand-Side Sales 101' and 'Learning to Build', the Circuit Breaker Podcast, and downloadable guides like '5 Ways to Design, Launch and Scale your SaaS product'. The company also offers JTBD Projects and JTBD Workshops as structured consulting engagements. Together, these offerings help organizations understand customer demand, develop better products, and achieve cross-team alignment.

Differentiator

Problem solved

Functional benefit

Brands

• Flip the Lens: 10-Week Coaching Program: A 10-week growth coaching program that helps teams transform hunches into confidence to execute, grounded in Jobs to Be Done and Demand-Side Sales principles.
• Circuit Breaker Podcast

Products and services

• Consumer Behavior Consulting

Quantifiable outcome

• Online student enrollment increased from less than 500 to 130,000+ in eight years at SNHU
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Southern New Hampshire University (SNHU)flagshipStrategic or Co-development PartnerSNHU partnered with The Re-Wired Group to understand why students chose SNHU's online classes and how to help them make progress. After conducting JTBD interviews, the team uncovered five key jobs students hired SNHU to do, leading to a complete redesign of the admissions process and a transformation from a regional college to one of the largest universities in the US.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strategyn: Founded by Tony Ulwick, Strategyn pioneered Outcome-Driven Innovation, the closest conceptual cousin to the JTBD framework that Bob Moesta helped architect. Both firms sell structured, interview-driven innovation consulting to product and growth leaders — directly comparable methodology stack and buyer.
• New Markets Advisors: Pete Bilkins's JTBD-specialized consulting practice serving B2B and B2B2C software companies. Competes for the same enterprise SaaS innovation engagements using the same Jobs-to-be-Done language and case-study-driven marketing pattern as The Re-Wired Group.
• Strategyzer: Alex Osterwalder's innovation consultancy and platform built around the Business Model Canvas and other structured innovation tools. Sells advisory, workshops, and training content — same enterprise innovation-buyer overlap as The Re-Wired Group, though anchored in a different proprietary toolkit.

Emerging players

• Reforge: Cohort-based subscription program for product, growth, and engineering leaders built around deep, expert-led curriculum. Reforge is the structural analogue to The Re-Wired Group's Flip the Lens coaching program — comparable audience, comparable selective application model, though broader in topic scope than JTBD.
• Product School: Largest product management training company offering certificate programs, live workshops, and corporate training. Overlaps with The Re-Wired Group's product development consulting and coaching motion aimed at upskilling product teams inside mid-market and enterprise buyers.

Broad incumbents

• Bain & Company: Global management consultancy with a deep innovation and product strategy practice serving the same Fortune 1000 buyers as The Re-Wired Group. Differs in scale and breadth, but competes directly for enterprise 'rebuild our innovation engine' mandates that The Re-Wired Group also targets.
• McKinsey & Company: Global management consulting incumbent with a sizable Growth, Marketing, and Sales practice. Competes for large enterprise transformation engagements where JTBD-style customer insight work is often scoped, frequently with significantly larger teams and price tags than The Re-Wired Group's boutique model.
• Boston Consulting Group (BCG): BCG's Marketing, Sales & Pricing practice and BCG Platinion routinely deliver consumer insight, growth strategy, and innovation consulting — overlapping with the JTBD-led cross-functional alignment use cases Re-Wired sells to enterprise leadership teams.
• Salesforce Consulting Partners (e.g., Slalom): Large regional and global consultancies (Slalom, Accenture, Deloitte Digital) running technology-led transformation practices that increasingly package customer-experience and journey work alongside product strategy. Adjacent competitors for cross-functional alignment budgets inside mid-market and enterprise SaaS buyers.

Others

• UserTesting: SaaS-based human insight platform that lets enterprise product teams run their own customer research at scale. Adjacent rather than competitive — but as customer-research tooling matures, it increasingly substitutes for parts of the qualitative interviewing work that anchors Re-Wired's engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-rewired-group
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Re-Wired Group