Steeler, Inc.

What Steeler, Inc. does

Steeler, Inc. is a Seattle-headquartered, privately held manufacturer and distributor of cold-formed steel (CFS) framing products and drywall construction supplies, founded in 1974 by Matt Surowiecki Sr. The company is recognized as the oldest consecutively operating steel stud manufacturer in the United States and ranks as the 4th largest in the country. Steeler manufactures light gauge steel framing products — including its proprietary ELITE Steel Framing System, Traditional Thickness Steel Framing, Structural Metal Stud Framing, Steel Studs, Steel Track, Furring Channel, Shaftwall Studs, Steeler Slotted Stud, Steeler Floor Joist, and Brake Shapes up to 32 feet — from recycled locally-sourced steel coils meeting ASTM A370, A1003, C754, C1513, C645, C955, E90, and E119 standards. It also produces a proprietary line of fasteners (Super Steelers, Hi-Lo Super Steelers, Super Framer, Super Lathers, Super Woodies, and various drill screws) and distributes complementary third-party brands (Panel Rey, National Gypsum, USG, Georgia-Pacific, Knauf, Owens Corning, DeWalt, Simpson Strong-Tie, Ramset, QuietRock, The Steel Network, Trim-Tex).

The business operates a hybrid manufacturing-plus-distribution model, generating revenue primarily through hardware sales of its own manufactured steel framing products, in-house fasteners, and distributed third-party drywall/construction supplies, supplemented by professional services including engineering (CAD/BIM drawings, LEED support, stamped plans), delivery services via an in-house fleet, and credit/account services. Steeler sells through enterprise field sales targeting large-scale commercial construction (multi-story buildings, stadiums, hospitals, hotels, schools, apartments) alongside inside sales for smaller projects, with all pricing on a quote-based, project-specific basis. The company serves a diversified enterprise customer base across construction, residential, healthcare, education, hospitality, entertainment, automotive, and financial services verticals, with named projects including the Husky Stadium Renovation, WaMu Tower, Audi Beaverton, Cristalla Condos, Hotel 1000, and Ko'oloa'ula Phase 2 (over 700,000 pounds of Steeler steel framing). Distribution runs through 13 branch locations across the Western United States and Canada (Seattle, Tacoma, Spokane, Portland, Tigard, Sacramento, Newark, Bakersfield, San Diego, Phoenix, Tucson, Belgrade MT, and Delta BC), supported by an in-house fleet of long-haul trucks, flatbeds, forklifts, boom trucks, and sales vehicles for jobsite delivery and stocking.

Name

Steeler, Inc.

Legal name

Steeler, Inc.

Website

https://steeler.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Steeler, Inc. is a Seattle-based manufacturer and distributor of cold-formed steel framing products, proprietary fasteners, and drywall construction supplies, founded in 1974. It serves commercial and residential construction contractors across the Western US and Canada through 13 branch locations and an in-house delivery fleet.

Ownership category

akta.pro rank

Product category

Steel Framing / Construction Materials Manufacturing

NAICS

Steel Product Manufacturing from Purchased Steel (3312)

SIC

Fabricated Structural Metal Products (3440), Miscellaneous Fabricated Metal Products (3490), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Cold-formed steel framing
• Steel stud manufacturing
• Drywall construction supplies
• Commercial building materials
• Construction distribution services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Framing Products: Manufacturing and sale of cold-formed steel framing products including studs, track, furring channel, shaftwall studs, floor joists, and custom brake shapes. Products manufactured from recycled locally-sourced steel coils. Both ELITE (equivalent) and traditional thickness options available.
2. Drywall & Distribution Products: Distribution of gypsum wallboard, drywall mud, corner beads, finishing products, tools, fasteners, and accessories from multiple vendor brands including DeWalt, 3M, National Gypsum, Knauf Insulation, and more.
3. Proprietary Fasteners: Sale of in-house line of drywall screws and fasteners including Super Steelers™, Hi-Lo Super Steelers™, Super Framer, Super Woodies™, and other specialty fasteners. These products revolutionized the steel framing industry.
4. Professional Services: Engineering services (CAD/BIM drawings, architectural specifications, LEED support, stamped plans), delivery services (in-house fleet), and credit/account services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Steeler, Inc. manufactures cold-formed steel framing products (ELITE Steel Framing System, steel studs, track, furring channel, shaftwall studs, floor joists, brake shapes, and proprietary fasteners) from recycled locally-sourced steel coils, and distributes complementary drywall, insulation, finishing, tool, and accessory products from leading brands. The company operates 13 branches across the Western United States and Canada, supplying commercial contractors, builders, and walk-in customers with project-level quantities and offers in-house engineering, LEED support, custom drawings, and direct jobsite delivery.

Product overview

Steeler, Inc. is a manufacturer and distributor of cold-formed steel framing products and drywall construction supplies, founded in 1974. The company operates as a single unified supply business rather than a platform architecture. Its core products include the ELITE Steel Framing System™ (next-generation lighter, stronger equivalent steel), Traditional Thickness Steel Framing, Structural Metal Stud Framing, Steel Studs, Steel Track, Furring Channel, Z Furring Channel, Shaftwall Studs, J-Track, Steeler Slotted Stud™, Steeler Floor Joist, and Angle framing components. The company distributes a comprehensive range of third-party products including gypsum boards (Panel Rey, National Gypsum, Georgia-Pacific, USG), insulation (Knauf, Owens Corning), drywall finishing products (Trim-Tex, Westpac Materials, MURCO), fasteners (Ramset, Simpson Strong-Tie), tools (DeWalt, Kett Tools, Empire Levels), and access doors (Williams Brothers, JL Industries). Steeler also manufactures proprietary fasteners including Super Steelers™, Hi-Lo Super Steelers™, Super Framer, Super Lathers, Super Woodies™, and various drill screws, as well as in-house tools like Bit Tips and Steeler Chop Saw Blades. The company offers engineering services including CAD/BIM drawings, LEED support, and architectural specifications.

Differentiator

Problem solved

Functional benefit

Brands

• ELITE Steel Framing System: Next generation of cold-formed steel framing products designed to be lighter, stronger and more efficient than conventional counterparts.
• Steeler Slotted Stud
• Smooth Products
• Super Steelers

Products and services

• ELITE Steel Framing System Next-generation cold-formed steel framing products designed to be lighter, stronger, and more efficient than conventional counterparts. Made of high-strength galvanized steel with flat flange design and web sizes from 1-5/8" to 8".
• Traditional Thickness Steel Framing Full-gauge versions of steel framing products for projects requiring traditional thickness steel rather than equivalent (EQ) steel options.
• Structural Metal Stud Framing Load-bearing steel framing members (33 mil and higher) engineered for structural applications in large-scale construction projects.
• Steel Studs Classic C-shaped steel studs for steel framing systems, offered in Elite, traditional, and structural thicknesses with web sizes from 1-5/8" to 16".
• Steel Track U-shaped track framing members for steel framing systems, offered in Elite, traditional, and structural thicknesses with various flange offerings.
• Furring Channel Hat-shaped channel for leveling uneven surfaces and creating level ceiling and wall systems, available in depths of 1/2", 7/8", and 1-1/2".
• Z Furring Channel Z-shaped furring channel for attaching drywall to concrete and masonry walls, available in various gauges and depths.
• Shaftwall Studs C-H studs for economical shaftwall systems with fire ratings up to 2 hours, UL certified for fire resistance.
• J-Track J-shaped track for shaftwall systems and floor joist applications, featuring a longer leg for extra support.
• Steeler Slotted Stud Cost-effective head-of-wall system alternative to slotted track with 2-1/4" slots allowing up to 2" vertical deflection, UL rated for up to 2 hours.
• Angle 90-degree steel sections for bridging, bracing, and blocking needs, available in various flange sizes and thicknesses.
• Sound Resilient Channel Channel that dampens noise by breaking up sound waves, designed for multifamily residential or shared-wall commercial buildings requiring higher STC ratings.
• Cold-Rolled Channel Load-bearing channel for furring walls and suspending ceilings, available in widths of 3/4", 1-1/2", and 2".
• Slotted Track Head-of-wall track with slots for deflection movement capabilities, UL classified for up to 2 hours fire rating.
• Steeler Floor Joist Heavy-duty floor joists built with thick gauge steel and wide webs, featuring pre-punched 7" knockouts for HVAC, plumbing, and electrical work, with clear spans up to 40'.
• Flat Stock Versatile steel strap for bracing walls, available in custom widths from 1" to 48" and lengths up to 100'.
• Brake Shapes Custom pressed steel shapes using the largest brake shape press in the country, with capabilities up to 32' in length.
• Smooth Products Exclusive corner studs (T Stud, Corner Stud, 45° Stud) for large-scale construction projects, enabling faster corner installation without attaching multiple studs together.
• I-Studs 2" wide vertical members for Area Separation Wall assemblies in multi-family buildings, used to secure gypsum shaft liner for fire containment.
• Pony Wall Supports 14 gauge steel supports for preventing shorter walls from tipping, available in heights of 30", 48", and 60" with custom options up to 10'.
• Hanger Wire Certified hanger wire for suspending ceilings, HVAC ductwork, and lighting fixtures, available in 8, 9, and 12 gauge.
• U-Hank Tie Wire Electro-galvanized tie wire for suspending drop ceiling track and grid.
• Super Steelers Screws Proprietary standard drywall-to-steel screws with fine thread, sharp point, and bugle head. Industry-leading fasteners that revolutionized the steel framing industry.
• Hi-Lo Super Steelers Screws High-low thread screws for faster installation when attaching gypsum to 25-20 gauge steel.
• Super Framer Screws Cost-effective screws for attaching steel to steel with fine thread and sharp point.
• Super Lathers Screws Wafer head screws for metal lath attachment to 25ga-20ga steel framing.
• Super Woodies Screws Coarse thread screws for attaching gypsum to wood materials.
• Rust Resistant Screws E-coated screws with up to 1000 hours of rust resistance for exterior sheathing and high-moisture applications.
• Drywall Drillers Driller tip screws for attaching gypsum to steel framing up to 12 gauge with faster installation.
• Super Laminating Screws Temporary fastening screws for gypsum-to-gypsum attachment that won't damage wallboard.
• Cement Board Screws Specialized screws for maneuvering through cement board layers, suitable for steel or wood framing.
• Steeler Chop Saw Blades Premium quality chop saw blades designed for easy steel framing cuts with minimal dust and long blade life.
• Bit Tips Complete line of bit tips including Phillips, slotted, and square styles for various screw heads.
• Pre-Insulated Envirobeam Evolution 1 LLC pre-insulated steel framing members with polystyrene insulation for energy efficiency and reduced installation time, distributed by Steeler.
• Radius Track Curved framing products for creating custom curved walls, including hand-bendable options and consulting services, supplied by Steeler.
• Ramset Fastening Systems Powder and gas-powered fastening systems for faster, quieter construction site fastening, distributed by Steeler.
• Simpson Strong-Tie Fasteners and Connectors Cold-formed steel construction connectors, clips, anchors, and fastening systems, distributed by Steeler.
• Panel Rey Gypsum Products Lightweight, stronger drywall board products including mold and fire-resistant varieties, distributed by Steeler.
• National Gypsum Wallboard Products Gold Bond gypsum board, ProForm finishing products, and PermaBase cement board, distributed by Steeler.
• USG Products BEADEX corner beads, metal trim, tape-on corners, ceiling products, and exterior protection solutions, distributed by Steeler.
• QuietRock Acoustic Panels Sound damped acoustic gypsum panels including EZ-SNAP family, sealants, and glue for maximum sound ratings, distributed by Steeler.
• Georgia-Pacific Gypsum Products Mold and fire-resistant gypsum board, cement backer board, and fiberglass mat technology products, distributed by Steeler.
• Knauf Insulation High-quality insulation solutions, sealants, and tapes, distributed by Steeler.
• Owens Corning Insulation EcoTouch insulation, thermal batt insulation, QuietZone acoustic insulation, and Shaftwall insulation, distributed by Steeler.
• Trim-Tex Drywall Products Innovative vinyl drywall finishing accessories and beads made with over 75% recycled content, distributed by Steeler.
• MURCO Wall Products Drywall compounds, paints, primers, and finishing products, distributed by Steeler.
• Westpac Materials Ceiling and wall textures, joint compound, and primer finishing products, distributed by Steeler.
• Williams Brothers Access Doors Fire rated and fire protection access doors and hatches, distributed by Steeler.
• The Steel Network Connectors and Clips Premium steel connectors and clips for steel framing support, distributed by Steeler.
• DeWalt Tools and Accessories Full line of DeWalt products including drill bit tips, screwdrivers, impact drivers, drills, saws, and lasers, distributed by Steeler.
• 3M Products Multipurpose masking tapes, adhesives, and safety products for construction applications, distributed by Steeler.
• Pacific Laser Systems Point-to-point, continuous line, and rotary lasers for easier layout and installation, distributed by Steeler.
• JL Industries Fire Protection Products Fire extinguishers, fire protection cases, access panels, and security panels, distributed by Steeler.
• Engineering Services In-house engineering services for construction projects, including CAD/BIM drawings, architectural specifications, LEED support, and stamped plans, delivered by Steeler's engineering team.
• Delivery Services In-house delivery fleet including long-haul trucks, flatbeds, forklifts, boom trucks, and sales trucks providing direct jobsite delivery and stocking services, with For Hire shipping offered.
• Credit and Account Services Credit and account services offered to construction customers via [email protected] and dedicated phone lines.

Quantifiable outcome

• Products contain minimum 26% post-consumer and 7% pre-consumer recycled steel content (minimum 33% recyclable)
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and major.

• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerSteeler is a member of USGBC to ensure engineers are LEED-savvy and green building experts. The partnership helps customers document and apply LEED Certification Credits. Steeler supports the U.S. Green Building Council by retaining LEED knowledgeable professionals on staff.
• Steel Framing Industry Association (SFIA)coreStrategic or Co-development PartnerMembership in SFIA provides access to stringent testing procedures and industry promotion. Steeler references SFIA technical guides and catalogs for product specifications and industry standards.
• ARCATcoreTechnology or IntegrationARCAT membership ensures CAD & BIM drawings and architectural specifications are up-to-date and easily accessible. Steeler maintains a page on ARCAT for downloading CAD/BIM drawings and accessing architectural specifications and e-catalog.
• Smooth Products Drywall Products Inc.coreOEM/ Whitelabel/ Licensing PartnerSteeler is the exclusive distributor of Smooth Products - corner studs for large-scale construction projects. Products include T Stud, Corner Stud, 45° Stud Wall for wall intersections and door applications.
• Radius TrackcoreChannel Partner/ Reseller/ DistributorSteeler is a proud supplier of the entire Radius Track product line for curved wall framing. Products include custom-curved framing, hand-bendable framing products, and curved framing tools with BIM design and 3D modeling services.
• Evolution 1 LLC (Envirobeam)majorChannel Partner/ Reseller/ DistributorSteeler is an authorized distributor of the entire Envirobeam line of pre-insulated steel framing members. Products include E-Beam HD (pre-insulated steel header), E-Header Sill, E-King, E-Connection Plate, E-Corner, E-Roof Curb, and E-Skylight Curb.
• Panel ReymajorChannel Partner/ Reseller/ DistributorPreferred vendor of gypsum board. Steeler supplies the entire Panel Rey drywall product line including mold and fire-resistant, acoustical gypsum board, and cement backer board.
• National GypsummajorChannel Partner/ Reseller/ DistributorPreferred vendor for drywall products. Steeler supplies Gold Bond gypsum board, ProForm finishing products, and PermaBase cement board from National Gypsum.
• The Steel NetworkmajorChannel Partner/ Reseller/ DistributorPreferred vendor of steel connectors and clips. Steeler supplies the entire Steel Network product line including wide array of connectors and clips for steel framing support.
• DeWaltmajorChannel Partner/ Reseller/ DistributorFull line distributor of DeWalt products including drill bit tips, screwdrivers, impact drivers, drills, saws, lasers, and reciprocating saw blades for construction needs.
• USG (United States Gypsum)majorChannel Partner/ Reseller/ DistributorSteeler is a proud supplier of the entire USG product line including BEADEX corner beads, metal trim, tape-on corners, ceiling products, and exterior products.
• QuietRockmajorChannel Partner/ Reseller/ DistributorPreferred vendor of acoustical gypsum products. Steeler supplies QuietRock sound damped panels, EZ-SNAP family, QuietSeal Pro caulking, and QuietGlue Pro for maximum sound ratings.
• Ramset (ITW)majorChannel Partner/ Reseller/ DistributorITW Ramset is the largest manufacturer of fastening products for steel construction. Steeler supplies powder fastening systems, gas fastening systems and related products.
• Simpson Strong-TiemajorChannel Partner/ Reseller/ Distributor50+ years of experience in cold-formed steel construction products. Steeler supplies powder fastening systems, gas fastening systems, anchors, shot strip loads, pins, and cold-formed steel connectors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marino\Ware: Long-standing U.S. cold-formed steel framing manufacturer (now part of ClarkDietrich) producing studs, track, joists, and deflection systems for the same commercial construction channel. Direct overlap with Steeler's product catalog and customer profile.
• CEMCO Steel: California-based manufacturer of cold-formed steel framing with strong western U.S. presence — directly competes with Steeler for the same contractor base on projects across California, Arizona, and Nevada, manufacturing comparable stud, track, and structural framing product lines.
• Bailey Metal Products: Canadian manufacturer and distributor of cold-formed steel framing, drywall products, and complementary construction supplies — directly comparable to Steeler's combined manufacturing-plus-distribution model across Western Canada (Delta, BC is one of Steeler's branches).
• ClarkDietrich Building Systems: The largest U.S. manufacturer of cold-formed steel framing products (studs, track, joists, clips) with a national footprint. Closest direct competitor to Steeler — they supply the same commercial contractor channel with the same structural framing categories, including proprietary equivalents to ELITE and Slotted Stud.
• SuperStud Building Products: U.S. cold-formed steel framing manufacturer serving commercial and multifamily construction with structural studs and engineered products. Comparable product depth to Steeler and competes for the same spec-in commercial framing projects.
• Quail Run Steel: Western U.S. cold-formed steel framing manufacturer with manufacturing and distribution in Las Vegas and the Southwest. Competes head-to-head with Steeler on interior and structural framing for commercial projects in overlapping geographies.

Broad incumbents

• ABC Supply Co. Largest U.S. distributor of exterior and interior building products with a national branch network overlapping Steeler's geographies. Competes with Steeler's distribution arm for contractor spend on complementary categories (drywall, insulation, fasteners, tools).
• Lansing Building Products: National specialty distributor of exterior building products (and selected interior categories) with branch density in many of Steeler's markets. Comparable distribution-plus-services business model serving commercial contractors in overlapping Western U.S. geographies.
• Foundation Building Materials (FBM): Specialty distributor of building products including drywall, insulation, metal studs, and ceiling systems across the U.S. Directly competes with Steeler's distribution business for the same commercial contractor accounts in overlapping Western U.S. markets.
• Boise Cascade Company: Large publicly-traded building products manufacturer and distributor with engineered wood products, OSB, and a broad distribution network. While not a direct CFS competitor, it competes for the same construction-supply shelf space and contractor relationships that Steeler maintains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/steeler_inc
• LinkedInlinkedin.com/company/steeler-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steeler, Inc.