Eurotours

What Eurotours does

Eurotours is a Central European tour operator and incoming agency headquartered in Kitzb\u00fchel, Austria, founded in 1980 and operating as a 100% subsidiary of \u00d6sterreichische Verkehrsb\u00fcro AG (Austria's largest tourism group). The company bundles individual travel services (accommodation, transportation, ski passes, tickets) into market-ready packages distributed through three primary channels: B2B distribution with partners in 70+ countries and approximately 2,000 direct hotel contracts, direct retail brand partnerships (HOFER REISEN, ALDI SUISSE TOURS, ALDI Utaz\u00e1s, Post Reisen, Daimler AG), and an in-house travel agency in Kitzb\u00fchel. Approximately 300 employees support operations across Austria, Germany, Poland, Italy, Slovenia, Hungary, Switzerland, the Netherlands, the Czech Republic, Croatia, and China.

The underlying technology stack centers on a dynamic packaging solution that combines flights and accommodations in real time at current market prices, supported by OTDS (Open Travel Data Standard), EDF (Peakwork XML format), and OTA (OpenTravel Alliance) interfaces for system-to-system connectivity. Proprietary platforms include the Travel Finder booking portal (30,000+ hotels, 500+ airlines), Cruise Compass for cruise bookings, and multiple B2B partner portals (Supplier Extranet, Agent+, Sell & Report Portal, Partner Services). Bedbank integrations with World2Meet and DidaTravel extend the accommodation portfolio. The company maintains GDPR, CCPA, and WCAG 2.1 compliance with SSL encryption across booking systems.

Eurotours generates revenue through transaction fees across tour operator package sales, B2B distribution services, travel agency retail services, and group travel and events organization. Pricing varies by product type, destination, and distribution partner. The company targets diverse customer segments including associations and groups, corporate clients, senior travelers, tourism suppliers (hotels, airlines, DMCs), B2B distribution partners, retail brand partners, and schools and universities. Key documented outcomes include 8+ million guests served and a 97% rebooking rate through HOFER REISEN, 100,000+ annual travelers through ALDI SUISSE, and recognition as a 2025 World Travel Awards Leading Tour Operator and Europe's Best Destination Management Company.

Name

Eurotours

Legal name

Eurotours Ges.m.b.H.

Website

https://eurotours.at

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Eurotours is a Central European tour operator and incoming agency, headquartered in Kitzb\u00fchel, Austria, that bundles travel services into packages and distributes them through B2B partners in 70+ countries and exclusive retail-brand partnerships with HOFER REISEN, ALDI SUISSE, and ALDI Utaz\u00e1s.

Ownership category

akta.pro rank

Product category

Tour Operator & Travel Distribution Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Tour operator services
• Travel packages
• B2B distribution
• Dynamic packaging
• Hotel contracting

Headquarters

HQ city

Kitzbühel

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tour Operator Package Sales: Bundling individual travel services (accommodation, transportation, ski passes, tickets) into market-ready travel packages distributed through B2B partners, direct sales, and retail brands
2. B2B Distribution Services: Distribution of travel products through international partners including hotels, airlines, car rental, DMCs, cruise lines, and activity providers for commissions and transaction fees
3. Travel Agency Retail Services: Personal travel advice and booking services at in-house Kitzbühel travel agency, handling corporate and individual travel arrangements
4. Group Travel & Events: Organizing group travel experiences for companies, associations, seniors, schools, and incentives with comprehensive all-inclusive packages

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Eurotours is a tour operator and incoming agency that bundles individual travel services (accommodation, flights, transfers, activities, ski passes, tickets) into market-ready travel packages and distributes them through B2B partners, retail brand partnerships (HOFER REISEN, ALDI SUISSE, ALDI Utazás), and its own online portals and in-house travel agency. It operates dynamic packaging technology enabling real-time combination of flights and accommodations, manages approximately 2,000 direct hotel contracts, and serves partners in over 70 countries.

Product overview

Eurotours is a tour operator and full-service travel provider with a multi-brand, multi-channel product portfolio. The core business is tour operating (bundling travel services into packages), distributed through two primary channels: B2B Distribution (partner network in 70+ countries with ~2,000 hotel contracts) and Direct Distribution (retail brand partnerships including HOFER REISEN, ALDI SUISSE TOURS, ALDI Utazás). Supporting these are technology platforms including Dynamic Packaging Solution (real-time flight and accommodation bundling), Cruise Compass (cruise booking), and Travel Finder (hotel/flight booking portal with 30,000+ hotels, 500+ airlines). B2B partners access the Partner Extranet, Agent+ Portal, Sell & Report Portal, and Partner Services Portal, while an XML Interface enables system-to-system data exchange. In-house Travel Agency services in Kitzbühel complement digital channels. Group Travel and Senior Travel are specialized product segments. Sub-brands include Just Away (Germany B2C), Post Reisen (Germany/Post partnership), and Eurotours Kantine (on-site cafeteria).

Differentiator

Problem solved

Functional benefit

Brands

• Just Away: Own online B2C reservation website launched in Germany in 2013
• Cruise Compass
• Eurotours Travel Agency
• Eurotours Kantine
• Travel Finder

Products and services

• Tour Operator Services Core tour operating business that bundles individual travel services into attractive packages for distribution via B2B partners and direct sales channels. Portfolio includes cruises, cultural trips, study tours, self-drive holidays, rail journeys, and luxury travel packages.
• B2B Distribution B2B distribution service acting as one-stop shop for tourism suppliers, collaborating with partners in over 70 countries. Manages approximately 2,000 direct hotel contracts in Central Europe, plus partnerships with airlines, mobility providers, DMCs, cruise lines, and experience providers.
• Direct Distribution via Retail Brand Partnerships Direct distribution of travel through retail and brand partnerships. Pioneered as first European tour operator to offer holiday packages via discount retailer. Partners include HOFER REISEN (Austria), ALDI SUISSE TOURS (Switzerland), and ALDI Utazás (Hungary).
• Travel Finder Booking Platform Online booking platform offering access to more than 30,000 hotels and flights from over 500 airlines. Previously known as 'smart TRIP', rebranded and launched with HOFER REISEN.
• Group Travel Services
• Eurotours Travel Agency Kitzbühel
• Senior Travel
• Just Away Online B2C Portal Own online B2C reservation website launched in Germany in 2013, extended to Netherlands and Poland in 2015.
• Partner Services Portal
• Sell & Report Portal
• Agent+ Travel Agent Portal
• Supplier Extranet
• XML Interface
• Eurotours Kantine (Cafeteria)

Quantifiable outcome

• 97% rebooking rate for HOFER REISEN partnership
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major, minor and flagship.

• ALDI Utazás (Hungary)coreChannel Partner/ Reseller/ Distributor · 1 September 2017Full range travel product partnership launched September 2017 for Hungarian market. Offers flights, guided tours, cruises, city breaks, and last-minute trips to ALDI customers in Hungary.
• HOFER POTOVANJA (Slovenia)majorChannel Partner/ Reseller/ Distributor · 1 January 2017Direct sales activities started in Slovenia, with own company Eurotours Potovanja d.o.o. founded in Ljubljana in 2010. Extended with HOFER POTOVANA launch in October 2009.
• Just AwaymajorChannel Partner/ Reseller/ Distributor · 1 March 2015Online B2C reservation website launched in Germany (October 2013) and extended to Netherlands and Poland (March 2015). Own online platform for end-customer travel bookings.
• Deutsche Post (Post Reisen)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Joint travel offering with Deutsche Post launched in 2015. Platform offers 30,000+ hotels directly bookable online at daily updated rates. Eurotours develops technology for seamless integration.
• Daimler AGmajorChannel Partner/ Reseller/ Distributor · 1 January 2015Exclusive supplier for all Europe holidays for Daimler AG employees in China. Eurotours creates customized packages for corporate travel needs.
• ALDI Reisen GermanycoreChannel Partner/ Reseller/ Distributor · 1 October 2009Entry into German tour operating market with ALDI Reisen partnership in October 2009, marking significant expansion of discounter travel model to Germany.
• ALDI SUISSE TOURScoreChannel Partner/ Reseller/ Distributor · 1 January 2007Tour operating partnership in Switzerland since 2007. ALDI SUISSE serves over 100,000 travelers annually through Eurotours-managed travel products, making it one of Switzerland's most popular tour operators.
• HOFER REISENcoreChannel Partner/ Reseller/ Distributor · 1 December 2003Exclusive tour operator partnership since December 2003. Eurotours manages complete product development and technical implementation for HOFER REISEN, Austria's leading discounter travel brand. Over 20 years of partnership with 8+ million guests served and 97% rebooking rate.
• TchibominorChannel Partner/ Reseller/ DistributorTravel package creation for Tchibo customers in Czech Republic, with Eurotours office opened in Prague to support regional operations.
• Österreichisches Verkehrsbüro AG (Parent)flagshipStrategic or Co-development Partner100% subsidiary of Verkehrsbüro, Austria's largest tourism group. Parent company shareholders: AVZ-Holding GmbH (60.98%), Vienna Insurance Group (36.58%), Toth Privatstiftung (2.44%). Provides entrepreneurial agility with corporate stability and market reach.
• Travel Agencies (Ruefa)coreChannel Partner/ Reseller/ DistributorAll Eurotours travel products bookable through Ruefa Reisestores across Austria, expanding retail distribution network for travel packages.

Scale indicators10 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Schauinsland-Reisen: German tour operator headquartered in Duisburg, focused on package holidays with strong B2B and B2C distribution. Directly comparable mid-sized competitor in the German-speaking package tour segment.
• DER Touristik Deutschland: German tour operator owned by REWE Group that operates the parallel discounter-brand travel model (Penny Reisen, REWE Reisen) directly comparable to Eurotours' HOFER/ALDI partnerships. Most analogous competitor in business model and DACH channel strategy.
• FTI Touristik: Major German-based tour operator offering package holidays across Europe, North Africa, and long-haul destinations. Directly competes in the Central European package tour market and is comparable in scale and product breadth.
• Alltours: Düsseldorf-based tour operator specializing in package holidays primarily to Mediterranean and North African destinations. Comparable mid-sized competitor in Central European outbound tour operating.

Broad incumbents

• TUI Group: Europe's largest integrated tourism group operating tour operators, airlines, hotels, and cruise lines across 180+ markets. Overlap with Eurotours on tour operator and DMC services, but at materially larger scale and with owned-asset vertical integration.
• Hotelbeds: Global bedbank and B2B travel distribution platform supplying accommodation inventory to tour operators, OTAs, and travel agents. Comparable as a wholesale supplier-side counterpart; Eurotours integrates bedbanks like World2Meet and DidaTravel for hotel inventory.
• Booking.com: World's largest online travel agency and meta-search engine. Competes with Eurotours' B2C portals (Just Away, Travel Finder) and structurally threatens tour-operator economics through direct booking disintermediation.
• Expedia Group: Global OTA conglomerate operating Expedia, Hotels.com, Vrbo, and B2B partner platforms including Expedia Partner Solutions. Comparable as an incumbent OTA with both B2C and B2B distribution competing against Eurotours' online and partner channels.

Others

• Verkehrsbüro Group: Parent company of Eurotours and Austria's largest tourism group, encompassing Ruefa travel agencies, Eurotours, hotel operations, and transport. Included as the strategic parent whose decisions shape Eurotours' capital allocation and group synergies.

Emerging players

• Vtours: Aschaffenburg-based German tour operator positioned in the value-package segment with strong B2B and B2C distribution. Smaller and more narrowly focused than Eurotours but overlaps on Central European package tour distribution.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eurotours-gmbh
• Facebookfacebook.com/reisebueroeurotourskitzbuehel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurotours