Rain Design

What Rain Design does

Rain Design is a privately held hardware company founded in 2002 that designs and manufactures ergonomic laptop, tablet, and mobile stands primarily engineered for Apple devices. The company's product portfolio centers on anodized aluminum stands including the flagship mStand (single-piece forged aluminum, $49.90), mStand360 with 360-degree swivel base, the height-adjustable iLevel (Wirecutter "Best Laptop Stand"), the portable mBar series (mBar, mBar pro, mBar pro+), the vertical mTower, the iMac-matching mBase, and a tablet/mobile line (mStand tablet variants, iRest, iSlider, mStand mobile). Core technology includes single-piece forged aluminum unibody construction, heat-dissipating aluminum bodies that act as heat sinks for laptops, proprietary sliding height-adjustment mechanisms (iLevel), and ball-bearing swivel bases, with patent-pending designs on the iRest and mBar series.

The company's go-to-market is a hybrid of direct-to-consumer e-commerce through raindesigninc.com, Amazon marketplace listings across nine countries, national retail chains (Best Buy, Staples, B&H Photo, MediaMarkt), and wholesale IT distribution through Ingram Micro plus an extensive reseller network (CDW, SHI, Insight, Zones). Rain Design serves a horizontal mix of individual consumers, schools and educational institutions, SMEs, and public/private institutions across more than 50 countries, supported by offices in California (HQ and warehouse), Amsterdam, Singapore, and Taiwan. Revenue is generated through one-time hardware sales with no disclosed subscription or recurring component, and the company remains founder-owned with no disclosed institutional funding, acquisitions, or M&A activity across its 23-year history.

Customer concentration is low and diversified across thousands of consumer and small institutional buyers with no major anchor accounts, and distribution breadth provides resilience against single-channel shocks. Product line extensions remain synchronized with Apple hardware design cycles (e.g., Midnight, Starlight, and Black colorways added between 2023 and 2025), and ongoing editorial validation (Macworld 2026 awards, Wirecutter 2025 Top Pick) sustains premium positioning in the consumer accessories category.

Name

Rain Design

Legal name

Rain Design Inc.

Website

https://raindesigninc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rain Design is a privately held hardware company that designs and manufactures ergonomic anodized aluminum laptop, tablet, and mobile stands for Apple devices. Founded in 2002, it sells globally through e-commerce, Amazon, retail chains, and IT distributors across 50+ countries.

Ownership category

akta.pro rank

Product category

Ergonomic Computer Accessories

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Hardware Manufacturing (332510)

SIC

Office Furniture (2520)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

akta.pro secondary industry

Aluminum Extrusion (IMAKACAG)

Keywords

• Ergonomic laptop stands
• Aluminum computer stands
• Apple accessories
• Tablet and mobile stands
• Desk ergonomic solutions

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time hardware sales of laptop, tablet, and mobile stands through e-commerce website. Products are sold at fixed retail prices with occasional promotions.
2. Reseller/Distribution Sales: Wholesale and bulk sales through extensive network of IT resellers, distributors like Ingram Micro, and retail partners including Amazon, Best Buy, Staples, B&H Photo.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rain Design designs and manufactures ergonomic aluminum laptop, tablet, and mobile stands primarily for Apple products. The product portfolio includes fixed and foldable laptop stands, height-adjustable stands, vertical stands, tablet/iPad stands, iPhone stands, and iMac-matching bases, all built around minimalist anodized aluminum construction engineered to elevate screens, dissipate heat, and match Apple aesthetics.

Product overview

Rain Design is a physical product company that designs and manufactures ergonomic laptop, tablet, and mobile stands primarily for Apple products. The product portfolio centers around three core stand categories: laptop stands (mBar, mBar pro, mBar pro+, mStand, mStand360, iLevel, iLap, mTower), tablet stands (mStand tablet, mStand tablet plus, mStand tablet pro, iRest, iSlider), and mobile/iPhone stands (mStand mobile), plus the mBase iMac stand and mRest wrist rest accessory. The products are unified by minimalist aluminum design, ergonomic focus, and Apple-matching aesthetics. Most products feature anodized aluminum construction, heat dissipation properties, and compatibility with Apple devices. The company serves global markets through offices in California, Netherlands, Singapore, and Taiwan.

Differentiator

Problem solved

Functional benefit

Products and services

• mBar Minimalist fixed aluminum laptop stand that elevates a MacBook by 3 inches (75mm), with a lightweight 0.22 pound design that improves airflow and cooling. Designed for Apple laptop users seeking a simple desktop-style setup. Priced at $24.90 USD.
• mBar pro Portable folding aluminum laptop stand elevating a MacBook by 3 inches. Weighs 0.3 pound and folds to 0.5 inch thick, with a precision unibody design and included carrying sleeve. Targeted at mobile professionals and frequent travelers. Priced at $54.90 USD.
• mBar pro+ Premium portable folding laptop stand elevating a MacBook by 5.5 inches (140mm). Weighs 0.45 pound, folds to 0.5 inch (12.4mm) thick, and includes a carrying sleeve. Awarded "Best Portable Laptop Stand" by Wired and Forbes. Available in Silver, Space Gray, and Black. Priced at $54.90 USD.
• mStand Classic aluminum laptop stand made of a single sturdy piece that raises a laptop 5.9 inches (150mm) to eye level. Features elegant curves, anodized finish, cable management hole, and aluminum heat sink design. Available in Silver, Gold, Space Gray, Black, Midnight, and Starlight to match Apple MacBooks. Priced at $49.90 USD.
• mStand360 Swivel base laptop stand with all mStand features plus 360-degree rotation enabled by embedded ball bearings for screen sharing and collaborative work. Solid single piece aluminum, 5.9 inch height. Awarded "Best Minimalist Laptop Stand" by Forbes. Priced at $59.90 USD.
• iLevel Premium height-adjustable laptop stand with a unique sliding mechanism that raises a laptop from 5.4 to 7.9 inches (136-200mm) to accommodate different body types and viewing preferences. Awarded "The Best Laptop Stand" by New York Times Wirecutter and GQ. Available in Silver, Space Gray, and Black.
• iLap Versatile aluminum lap/desk laptop stand with a hinged cushion that keeps the laptop and user's lap cool. Works on both lap and desk, available in 12", 13", 14", 15", and 17" sizes. Priced at $39.90 USD.
• mTower Vertical laptop stand that holds a closed MacBook in clamshell mode for use with an external monitor. Takes up only one-third of the notebook's footprint, with solid single piece aluminum body that acts as a heat sink. Fits MacBook Air/Pro in various sizes with included silicone adapters.
• mBase iMac-matching aluminum stand that raises the screen to a comfortable viewing level. Features a built-in drawer for gadget storage, grooved rim for security, and back outlet for cable management. Available in white (24-inch for iMac 24-inch) and space gray (27-inch for iMac Pro). Priced at $64.90 USD.

Quantifiable outcome

• Reduces laptop temperature through aluminum heat sink dissipation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Twelve South: Twelve South designs premium accessories specifically for Apple products, including laptop stands (BookArc, Curve), tablet stands, and iMac peripherals. It is the most direct comparable to Rain Design in terms of Apple-ecosystem focus, anodized aluminum aesthetic, and premium pricing strategy.
• Satechi: Satechi makes aluminum computer and mobile accessories designed to match Apple aesthetics, including stands, hubs, and charging products. It overlaps with Rain Design in target customer (Apple users), material (anodized aluminum), and color-matching strategy.
• Elago: Elago designs Apple-focused accessories and stands with minimalist design and silicone/aluminum materials. It competes with Rain Design in the same channel partners (Amazon, Best Buy) and serves the same Apple-loyal consumer base with stand-style accessories.
• Native Union: Native Union is a design-led Apple accessories brand offering premium stands, charging products, and workspace accessories with a strong direct-to-consumer and Apple-retail channel presence. It overlaps with Rain Design in target customer, design aesthetic, and Apple ecosystem focus.

Broad incumbents

• Belkin: Belkin is a major computer peripherals and accessories brand offering laptop stands, docks, and charging solutions. It overlaps with Rain Design in laptop stand category but operates at broader scale across non-Apple ecosystems with more diversified product lines.
• Logitech: Logitech is a global incumbent in computer peripherals including ergonomic accessories and laptop stands sold through similar retail channels (Best Buy, Amazon, Staples). It serves overlapping use cases (home office, productivity) but as part of a much broader input/output device portfolio.
• Kensington: Kensington manufactures ergonomic computer accessories, docking stations, and laptop stands, with strong presence in enterprise and education channels. It is comparable to Rain Design through shared B2B distribution (CDW, SHI) and ergonomic accessory positioning.
• Anker: Anker is a major consumer electronics accessories brand offering laptop stands, charging products, and hubs. It competes with Rain Design in the same Amazon-led channel and at similar price points, but with much broader SKU breadth and a stronger mobile charging focus.

Emerging players

• Heckler Design: Heckler Design makes premium AV and IT mounting/stand solutions for video conferencing hardware, tablets, and laptops, often sold through the same B2B resellers (CDW, SHI) as Rain Design. It is comparable as a smaller design-focused stand maker with overlapping channel strategy.
• Lamicall: Lamicall is a direct-to-consumer brand focused on affordable ergonomic tablet, phone, and laptop stands sold predominantly via Amazon. It competes with Rain Design in the same product category but at lower price points and with less premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raindesigninc
• Instagraminstagram.com/raindesigninc
• Xx.com/raindesigninc
• LinkedInlinkedin.com/company/rain-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain Design