Khushi Advertising

Name

Khushi Advertising

Legal name

Khushi Advertising Ideas Pvt. Ltd.

Website

https://khushiadvertising.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Out-of-home advertising
• Cinema advertising
• Airport advertising
• Mall advertising
• Movie marketing services

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Advertising (Khushi Plex): Revenue from exclusive cinema advertising rights across major multiplex chains including PVR, INOX, Cinepolis. Services include on-screen ads, slides, lobby branding, seat branding, HYPERVSN displays, and cinema activations
2. Mall Advertising: Revenue from mall advertising solutions across 31 exclusive partner malls including facade hoarding, digital screens, escalator branding, washroom branding, activations, and innovative installations like PRISMOX and CURV
3. Airport Advertising (Khushi Aero): Revenue from airport advertising across 12 exclusive and 14 partner airports. Formats include backlit billboards, digital screens, charging stations, video walls, trolleys, baggage belt branding, and lounge advertising
4. OOH & DOOH Advertising: Nearly 850 owned media assets and pan-India partnerships. Traditional media (billboards, bus shelters) and transit media (metro branding, bus wraps, cab branding) across metros, tier-2 and tier-3 cities
5. Corporate Park Advertising (Khushi Biz): Revenue from corporate park advertising reaching professionals in business parks across Mumbai, Pune, Bengaluru, Delhi/NCR, Ahmedabad, Chennai, Hyderabad, Kolkata. Formats include activations, digital screens, food court branding, elevator branding
6. Movie Marketing (Khushi Flix): Synchronized movie marketing campaigns for pan-India blockbusters and regional hits. Services include integrated media approach, innovations, activations, and out-of-the-box media placements for film promotions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Khushi Advertising is India's integrated Out-of-Home (OOH) advertising agency operating through six specialized verticals: Khushi Mall (mall advertising across 31 exclusive partner malls), Khushi Plex (cinema advertising across 2,480+ screens at PVR, INOX, Cinepolis), Khushi Aero (airport advertising across 35 airports), Khushi Biz (corporate park advertising across 350+ parks), Khushi OOH (traditional and digital OOH with 850+ owned media assets), and Khushi Flix (movie marketing for pan-India film releases), supported by the D3X innovation unit for proprietary DOOH formats such as PRISMOX, CURV, and HYPERVSN 3D holographic displays.

Product overview

Khushi Advertising is a pan-India integrated Out-of-Home (OOH) advertising agency operating through six specialized verticals (Mall, OOH/DOOH, Aero, Biz, Plex, Flix) plus an innovation unit (D3X). The company offers a comprehensive suite including advertising across malls, airports, corporate parks, multiplexes/cinema, movie marketing, and alternative spaces (cafés, gyms, clubs), supported by activation/experiential services, data & analytics, media planning & buying, and asset design capabilities. Key innovations include D3X (Design, Dimensionality, Digital) combining immersive digital displays like PRISMOX and CURV, supported by group companies Hammer (printing/VM) and Screenox (DOOH specialist).

Differentiator

Problem solved

Functional benefit

Brands

• Khushi Mall: Mall advertising solutions division offering facade hoarding, parking, glass facades, food court branding, arch gates, washroom branding, and various other mall-specific advertising formats.
• Khushi Aero
• Khushi Plex
• Khushi Flix
• Khushi OOH
• Khushi Biz
• Khushi D3X

Products and services

• Khushi Mall Mall advertising vertical offering advertising across 31 exclusive partner malls in India. Formats include facade hoardings, parking branding, glass facades, food court activations, arch gates, washroom branding, dropdowns, conceptual innovations, frisking kiosks, escalator branding, kiosks, standees, backlits, digital screens, and elevator branding. Targets retail, e-commerce, FMCG, and consumer brand advertisers seeking high-footfall mall shopper audiences.
• Khushi Plex Cinema and multiplex advertising vertical — recognized pioneer and leader in India. Manages 2,480+ cinema screens under exclusive advertising partnerships with PVR, INOX, Cinepolis, and Miraj. Formats include on-screen ads, slides, seat branding, CineRadio audio commercials, ticket jackets, arch gates, floor graphics, LED screens, popcorn tub branding, lobby standees, HYPERVSN 3D holographic displays, and parking branding. Sells to film studios, FMCG brands, consumer electronics advertisers, and government agencies.
• Khushi Aero Airport and transit advertising vertical operating across 26 cities with 12 exclusive and 14 partner airports (35-airport consortium under Airports Authority of India partnerships). Formats include backlit billboards, x-ray tray branding, digital screens, charging stations, video walls, airport lounge advertising, totem displays, floor graphics, digital pods, activations, product sampling, trolley branding, baggage belt advertising, airline seat branding, and wall wraps. Targets premium, luxury, banking, and high-end service brands.
• Khushi Biz Corporate parks and office park advertising vertical covering 450+ corporate parks across eight Indian cities. Formats include brand activations, select zone naming rights, digital screens, food court branding, brand kiosks, parking branding, standees, brand shoots, elevator branding, email blasts, and pop-up markets. Targets B2B technology brands, enterprise service providers, and corporate advertisers seeking decision-maker access in controlled professional environments. Key partnerships include Smartworks, Aurum, Mindspace, Panchshil Business Bay, Concept Tech Park, and Executive Centre India.
• Khushi OOH Traditional and Digital Out-of-Home (OOH & DOOH) advertising vertical with approximately 850 owned media assets and pan-India partnerships. Offers static and digital billboards, LED trucks, unipoles, gantries, bus shelters, metro branding, train branding, foot overbridges, pole kiosks, building wraps, cab branding, and transit media across metros, tier-2, and tier-3 cities. Operates 1,360+ exclusive DOOH media at PVR-INOX multiplexes and 400+ OOH sites.
• Khushi Flix Movie marketing and film promotion vertical specializing in synchronized pan-India campaigns for Bollywood (2,000+ films yearly) and South Indian cinema (900+ films yearly). Provides integrated media approach, innovations, activations, out-of-the-box media placements, brand associations, in-film and out-of-film associations, and co-branded campaigns. Notable partnerships include Hombale Films, Viacom18, Zee Studios, Warner Bros, EROS International, and T-Series. Notable campaigns: KGF Chapter 2, Salaar, Kantara, Fighter, Devara.
• Khushi Other Spaces (Cafés, Gyms, Clubs) Café, gym, and premium club advertising vertical. Café options include wall branding, digital screens, coasters, danglers, posters, saucer tags, standees, table mats, cup sleeves, counter displays, and tray mats. Gym branding targets fitness centers. Premium clubs (including Bombay Gymkhana) offer bar area, gym area, sports zones, display screens, product displays, activations, event sponsorship, and pop-up stores targeting elite club members.
• Activation & Experiential Marketing On-ground brand activation and experiential marketing service delivered across malls, airports, corporate parks, and multiplexes. Capabilities include live product demos, gamification, brand activations, product sampling, and interactive experiences, with social media amplification through user-generated content, influencer collaborations, and live-streaming.
• Data & Analytics — OOH Media Strategy Data-driven OOH media strategy and analytics service leveraging ADEX data, brand insights, competition analysis, seasonal trends, spend patterns, and category insights for precision-driven media planning. Covers eight key planning parameters: seasonally active trends, brand-specific competitive spends, high-penetration market analysis, festive behavior patterns, leading/emerging category spenders, preferred media types, and monthly/annual competition spend tracking.
• OOH Media Planning & Buying Strategic OOH media planning and buying service leveraging pan-India presence, exclusive inventory access, and local-level buying capabilities. Focus areas include airports, malls, multiplexes, corporate parks, OOH media, and cafés. Delivers data-driven, measurable media plans with real-time monitoring and competitive pricing through industry relationships.
• Asset Designs & Digital Installations Custom asset design, fabrication, and installation service for brand installations. End-to-end project management delivered through wholly owned group companies HAMMER (printing and VM services, acquired 2015) and SCREENOX (DOOH specialist, established 2018). Handles sourcing, fabrication, installation, maintenance, and compliance across malls, multiplexes, airports, and corporate parks.

Quantifiable outcome

• Turnover exceeding 300 crores in 2023
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

26 partnerships are on record, tiered core and minor.

• PVR-INOXcoreStrategic or Co-development Partner · 1 January 2024Strategic Partnership with PVR-INOX for cinema advertising in South India. Khushi secured exclusive advertising rights and serves as the Media AOR agency for Cinepolis India to generate government advertising revenues (DAVP). Also holds exclusive rights for PVR-INOX cinema advertising including 1360+ exclusive DOOH media placements.
• Nexus MallscoreStrategic or Co-development Partner · 1 January 2024Khushi X Nexus - Acquired exclusive advertising rights for 11 Nexus Malls across India. Major innovation partnerships include PRISMOX at Nexus Hyderabad (India's First Twin Anamorphic Cuboids) and CURV at Nexus Vijaya Mall (Chennai's First Curved Immersive Digital Display).
• Forum South Bengaluru MallcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with Forum South Bengaluru Mall to expand mall media network in South India, strengthening presence in Karnataka market.
• Cinepolis IndiacoreStrategic or Co-development Partner · 1 January 2023Exclusive advertising partner for Cinepolis India to generate advertising revenues in South India. Khushi also holds Media AOR agency rights for Cinepolis India government advertising revenues (DAVP).
• R-City MallcoreStrategic or Co-development Partner · 1 January 2023Acquired exclusive advertising rights for Mumbai's premium mall - R City. Strategic partnership to expand mall media network in India's financial capital.
• YELLOW SPOTminorOthers · 1 January 2022Established YELLOW SPOT as a group company in Gujarat specializing in OOH advertising. Regional OOH advertising specialization.
• Hombale FilmscoreStrategic or Co-development Partner · 1 January 2021Secured exclusive movie marketing rights for KGF Chapter 2. Executed 360-degree promotional campaign for Salaar Part 1 Ceasefire across targeted regions all over India. Long-term film marketing partnership with major production house.
• BXI World LLPminorOthers · 1 January 2021Barter Exchange Company launched in 2021 as part of Khushi's service diversification strategy.
• OHO (Gujarati OTT)minorOthers · 1 January 2021Launched OHO, a Gujarati OTT app in 2021. Diversification into OTT streaming platform.
• Airports Authority of India (AAI)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Won exclusive advertising rights for multiple airports through AAI partnerships. Won exclusive advertising rights for 9 Airports and initiated pan-India Airport trading. Acquired exclusive rights for Tirupati Airport and airports including Vadodara, Rajkot, Madurai, Aurangabad, Gwalior, Kolhapur, Shirdi, Nagpur, Bhuj, Surat, Jabalpur, Jamnagar, Bhavnagar, Porbandar.
• INOXcoreStrategic or Co-development Partner · 1 January 2016Partnered with INOX to secure exclusive advertising rights for cinema advertising. Long-term exclusive partnership for multiplex advertising.
• Cinemax TheatrescoreStrategic or Co-development Partner · 1 January 2010Secured exclusive advertising rights with Cinemax Theatres nationwide. Early partnership that helped establish cinema advertising leadership.
• HAMMERcoreStrategic or Co-development PartnerGroup company acquired in 2015 for printing and visual merchandising (VM) services. Provides cost and execution advantage for activations and experiential ideas with in-house production and fabrication capabilities.
• SCREENOXcoreStrategic or Co-development PartnerEstablished as a Digital Out-of-Home (DOOH) Specialist in 2018. Group company specializing in digital media innovations and DOOH solutions.
• SmartworkscoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Smartworks - The Cube, Bengaluru. One of multiple corporate park tie-ups for B2B advertising targeting professionals in business parks.
• AurumcoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Aurum - Q Parc, Navi Mumbai. Premium corporate park advertising partnership.
• MindspacecoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Mindspace, Airoli West. Access to premium corporate park audience.
• Panchshil Business BaycoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Panchshil Business Bay, Pune. Professional audience targeting in Pune market.
• Concept Tech ParkcoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Concept Tech Park, Gurugram. North India corporate park presence.
• Executive Centre IndiacoreChannel Partner/ Reseller/ DistributorCorporate park partnership with Executive Centre India, Hyderabad. South India professional audience reach.
• Hombale FilmscoreStrategic or Co-development PartnerSecured exclusive movie marketing rights for KGF Chapter 2, which became one of India's highest-grossing films. Long-term strategic partnership with major South Indian film production house.
• Viacom 18 Motion PicturescoreStrategic or Co-development PartnerMovie marketing association for film promotions and integrated campaigns. Major Bollywood production house partnership.
• Zee StudioscoreStrategic or Co-development PartnerMovie marketing association for film promotions. Major film studio partnership for Bollywood and regional releases.
• Warner BrotherscoreStrategic or Co-development PartnerMovie marketing association for Hollywood and international film releases in India. Global studio partnership.
• T-SeriescoreStrategic or Co-development PartnerMovie marketing association for music and film content. Major entertainment company partnership.
• EROS InternationalcoreStrategic or Co-development PartnerMovie marketing association for Bollywood film releases. Long-standing film distribution and production company partnership.

Scale indicators13 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Selvel One (formerly Selvel): Indian OOH specialist with strong presence in transit, street furniture, and DOOH across metros. Directly competes with Khushi OOH on traditional and digital outdoor formats and on agency planning/buying mandates.
• Times OOH (Times Group): OOH arm of Bennett Coleman & Co. operating a national airport and roadside billboard network, including exclusive rights at several airports. Comparable to Khushi Aero and Khushi OOH verticals in airport and large-format outdoor inventory.
• Laqshya Media Group: One of India's largest independent OOH media owners and activation agencies, operating airport, mall, transit, and cinema inventory. Closest direct comparable to Khushi given its similar pan-India multi-vertical OOH model and integrated agency-plus-media-owner structure.
• Platinum Outdoor (DDB Mudra Group): India-focused OOH media planning and buying arm under the DDB Mudra network. Comparable to Khushi on the agency/services side of OOH, especially in transit, mall, and cinema advertising.
• Posterscope India (Dentsu): Specialist OOH and DOOH planning/buying agency within the Dentsu global network, active in India. Comparable to Khushi's media planning & buying and Khushi OOH/DOOH capabilities, especially for multinational advertisers.

Broad incumbents

• Madison OOH (Madison Communications): Established Indian media agency with a dedicated OOH division handling planning, buying, and execution across formats. Comparable to Khushi on the full-service OOH agency side, though Madison operates across broader media categories (TV, print, digital) rather than OOH specialization.
• JCDecaux India: Global OOH leader with Indian airport, street furniture, and transit contracts. Overlaps with Khushi Aero on airport advertising and with Khushi OOH on large-format outdoor, but operates a broader international portfolio rather than a cinema/movie-marketing niche.
• Clear Channel Outdoor India: Global outdoor advertising major with Indian operations in billboards, transit, and airports. Comparable to Khushi on traditional OOH and airport verticals, but lacks Khushi's cinema and movie-marketing specialization.

Emerging players

• Ignite Mudra (part of DDB Mudra Max): Experiential and activation-focused agency in the DDB Mudra network. Overlaps with Khushi's Activation & Experiential and Khushi Biz verticals for B2B brand campaigns in malls, airports, and corporate parks.
• Optimum Media Solutions: Indian OOH and DOOH media solutions provider with growing digital and programmatic inventory. Comparable to Khushi OOH/DOOH and Media Planning & Buying offerings, particularly for multi-city rollouts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/khushi_advertising
• Xx.com/Khushiambient
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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khushi Advertising