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PayPerClip

Full company profile

uuid000gh5r

Namestring
PayPerClip
Legal namestring
PayPerClip
Websiteurl
payperclip.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

PayPerClip is a New York-based, privately held public relations agency founded in 2004 that operates on a pay-for-results model, charging clients only when media placements are successfully secured rather than on a traditional retainer basis. The firm's single core offering is performance-based media relations and publicity services — press outreach and placement work — packaged with the explicit guarantee that the client does not pay unless coverage is achieved. This pricing construct is the central commercial differentiator and is positioned as risk transfer to the agency: the client is insulated from non-delivery, while PayPerClip is paid only on placement.

Short descriptiontext

PayPerClip is a New York-based pay-for-results public relations agency founded in 2004 that charges clients only when media placements are secured, serving energy companies, trade associations, small businesses, corporate clients, and agencies across the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
pay for performance PR, media relations services, publicity placements, results-based PR, press release distribution
Industry1 code
1Paid Social Media Buying
CodeBPAFABADPrimaryYes
NAICS code1 code
  • Public Relations Agencies541820
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Public Relations Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Pay-for-Placement PR Services
TypeTransaction Fee
Description

Performance-based pricing model where clients pay only when media coverage/placements are successfully secured. This aligns PR compensation directly with actual results delivered, eliminating upfront retainer fees with no delivery guarantee.

payperclip.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

PayPerClip is a public relations agency that operates on a pay-for-placement model: clients pay only when media placements are successfully secured, eliminating upfront retainer fees with no delivery guarantee. The company provides publicity, media relations, and press release services to businesses across energy, trade associations, non-profits, small business, corporate, and agency segments in the United States.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

PayPerClip offers a single unified service: pay-for-performance public relations (PR) and media relations. Unlike traditional PR firms that charge retainer fees regardless of outcomes, PayPerClip operates on a results-guaranteed model where clients only pay when media placements are achieved. The company provides publicity, media relations, and press release services to various client segments including Energy companies, Trade Associations, Non-Profits, Small Businesses, Corporate Clients, and Agencies.

Product and service1 record
1PayPerClip PR Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Walker Sands
TypeDirect peer
Description

Integrated B2B PR and marketing agency with a strong emphasis on earned media placements and measurable PR outcomes. Comparable in positioning around performance-driven communications.

2SHIFT Communications
TypeDirect peer
Description

Performance-oriented PR agency historically focused on data-driven earned media and influencer campaigns. Closely comparable on the pay-for-results positioning that PayPerClip has built its brand around.

3Weber Shandwick
TypeBroad incumbent
Description

Global PR and communications network owned by IPG, serving enterprise clients across all major verticals. Operates in the same media relations category as PayPerClip with much broader geographic and service reach.

4Edelman
TypeBroad incumbent
Description

World's largest independent PR firm offering full-spectrum communications services globally. Competes for the same enterprise PR mandates PayPerClip targets, but at vastly larger scale.

5Channel V Media
TypeDirect peer
Description

Mid-sized PR agency serving B2B technology and corporate clients with media relations and communications services. Comparable in size, vertical mix, and service offering to PayPerClip.

6MSL Group
TypeBroad incumbent
Description

Global public relations and integrated communications network within Publicis Groupe. Competes for the same enterprise PR retainers while operating at significantly larger scale.

7Cision
TypeEmerging player
Description

PR software and earned media platform providing media database, distribution, and monitoring tools. Overlaps with PayPerClip in the earned-media workflow and increasingly competes for the same placement-driven outcomes.

8Lewis Communications
TypeDirect peer
Description

Integrated marketing and communications agency offering media relations, content, and PR services across corporate verticals. Comparable in full-service PR delivery and mid-market client focus.

95W Public Relations
TypeDirect peer
Description

Mid-sized US PR agency offering media relations and communications services to a similar mix of consumer, corporate, and B2B clients. Directly comparable in scale and service scope to PayPerClip.

10Meltwater
TypeEmerging player
Description

Media intelligence and PR analytics platform offering monitoring, outreach, and measurement tools. Adjacent to PayPerClip as it increasingly productizes parts of the earned-media workflow.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PayPerClip

Public Relations Servicespayperclip.com

PayPerClip is a New York-based pay-for-results public relations agency founded in 2004 that charges clients only when media placements are secured, serving energy companies, trade associations, small businesses, corporate clients, and agencies across the United States.

What PayPerClip does

PayPerClip is a New York-based, privately held public relations agency founded in 2004 that operates on a pay-for-results model, charging clients only when media placements are successfully secured rather than on a traditional retainer basis. The firm's single core offering is performance-based media relations and publicity services — press outreach and placement work — packaged with the explicit guarantee that the client does not pay unless coverage is achieved. This pricing construct is the central commercial differentiator and is positioned as risk transfer to the agency: the client is insulated from non-delivery, while PayPerClip is paid only on placement.

PayPerClip firmographics

Firmographics
Name
PayPerClip
Legal name
PayPerClip
Website
https://payperclip.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
11–50 employees
Short description
PayPerClip is a New York-based pay-for-results public relations agency founded in 2004 that charges clients only when media placements are secured, serving energy companies, trade associations, small businesses, corporate clients, and agencies across the United States.
Ownership category
akta.pro rank

PayPerClip industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (541820)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Paid Social Media Buying (BPAFABAD)

Keywords

  • Pay for performance PR
  • Media relations services
  • Publicity placements
  • Results-based PR
  • Press release distribution

Where PayPerClip is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

PayPerClip business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Pay-for-Placement PR Services: Performance-based pricing model where clients pay only when media coverage/placements are successfully secured. This aligns PR compensation directly with actual results delivered, eliminating upfront retainer fees with no delivery guarantee.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

PayPerClip product offering

Product offering

Core offering

PayPerClip is a public relations agency that operates on a pay-for-placement model: clients pay only when media placements are successfully secured, eliminating upfront retainer fees with no delivery guarantee. The company provides publicity, media relations, and press release services to businesses across energy, trade associations, non-profits, small business, corporate, and agency segments in the United States.

Product overview

PayPerClip offers a single unified service: pay-for-performance public relations (PR) and media relations. Unlike traditional PR firms that charge retainer fees regardless of outcomes, PayPerClip operates on a results-guaranteed model where clients only pay when media placements are achieved. The company provides publicity, media relations, and press release services to various client segments including Energy companies, Trade Associations, Non-Profits, Small Businesses, Corporate Clients, and Agencies.

Differentiator

Problem solved

Functional benefit

Products and services

  • PayPerClip PR Services

Companies that use PayPerClip

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles5 records

PayPerClip technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

PayPerClip partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

PayPerClip competitors and assessment

Company assessment

Direct peers

  • Walker Sands: Integrated B2B PR and marketing agency with a strong emphasis on earned media placements and measurable PR outcomes. Comparable in positioning around performance-driven communications.
  • SHIFT Communications: Performance-oriented PR agency historically focused on data-driven earned media and influencer campaigns. Closely comparable on the pay-for-results positioning that PayPerClip has built its brand around.
  • Channel V Media: Mid-sized PR agency serving B2B technology and corporate clients with media relations and communications services. Comparable in size, vertical mix, and service offering to PayPerClip.
  • Lewis Communications: Integrated marketing and communications agency offering media relations, content, and PR services across corporate verticals. Comparable in full-service PR delivery and mid-market client focus.
  • 5W Public Relations: Mid-sized US PR agency offering media relations and communications services to a similar mix of consumer, corporate, and B2B clients. Directly comparable in scale and service scope to PayPerClip.

Broad incumbents

  • Weber Shandwick: Global PR and communications network owned by IPG, serving enterprise clients across all major verticals. Operates in the same media relations category as PayPerClip with much broader geographic and service reach.
  • Edelman: World's largest independent PR firm offering full-spectrum communications services globally. Competes for the same enterprise PR mandates PayPerClip targets, but at vastly larger scale.
  • MSL Group: Global public relations and integrated communications network within Publicis Groupe. Competes for the same enterprise PR retainers while operating at significantly larger scale.

Emerging players

  • Cision: PR software and earned media platform providing media database, distribution, and monitoring tools. Overlaps with PayPerClip in the earned-media workflow and increasingly competes for the same placement-driven outcomes.
  • Meltwater: Media intelligence and PR analytics platform offering monitoring, outreach, and measurement tools. Adjacent to PayPerClip as it increasingly productizes parts of the earned-media workflow.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

PayPerClip social profiles

Digital presence

PayPerClip financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PayPerClip leadership team

Management profile

Number of profiles

Profiles3 records

PayPerClip funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PayPerClip M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayPerClip

What does PayPerClip do?

PayPerClip is a public relations agency that operates on a pay-for-placement model: clients pay only when media placements are successfully secured, eliminating upfront retainer fees with no delivery guarantee. The company provides publicity, media relations, and press release services to businesses across energy, trade associations, non-profits, small business, corporate, and agency segments in the United States.

Is PayPerClip a public or private company?

PayPerClip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PayPerClip founded?

PayPerClip was founded in 2004. It employs 11 to 50 people.

Where is PayPerClip based?

PayPerClip is headquartered in New York, United States, in the North America region.

How does PayPerClip make money?

One revenue line is on record: pay-for-Placement PR Services.

Who are PayPerClip's main competitors?

Direct peers on record are Walker Sands, SHIFT Communications, Channel V Media, Lewis Communications and 5W Public Relations. Broad incumbents are Weber Shandwick, Edelman and MSL Group. Emerging players are Cision and Meltwater.

Does PayPerClip have an API?

No public API is recorded for PayPerClip.

What industry is PayPerClip in?

PayPerClip's product category is Public Relations Services. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying. Its NAICS code is 541820 and its SIC code is 7311.

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