Hayes

What Hayes does

Hayes (legal entity Hayes FZCO) is a privately held, bootstrapped eCommerce marketing agency founded in 2016 by Jordan Hayes and headquartered as a remote-first operation in Dubai, United Arab Emirates. The company serves direct-to-consumer eCommerce brands that are scaling past $10M/year in revenue, with a stated client base of 57+ brands spanning verticals such as oral care, natural cleaning, baby gear, headwear, leather goods, and fashion accessories. Its core offering is a holistic 'done-for-you' service stack covering three integrated lines: Direct Response Ad Creative production (a documented 'Performance Creative Process' for ideation, scripting, and editing), Meta Media Buying (extending to Google and TikTok), and Email & SMS retention marketing.

The business has no proprietary technology platform and is structured as a professional services consultancy rather than a software company. Revenue is generated through custom, engagement-based monthly retainers sold via a consultative sales motion built around a 'BOOK A TIME TO CHAT' funnel, with no publicly disclosed pricing, no published rate cards, and no transactional self-serve channel. Marketing is primarily content-led, relying on detailed case studies (e.g., 12,400% revenue growth for Remi, 1,200% for Euclove, 419% for Mammoth Headwear), customer testimonials, and client logo social proof rather than paid advertising. Operating geographies include the United States and Australia, served from a distributed team of approximately 10 in-house specialists, with the website signaling active hiring. Hayes has not raised institutional funding and is founder-owned.

Name

Hayes

Legal name

Hayes FZCO

Website

https://hayesmedia.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayes is a Dubai-based, remote-first eCommerce marketing agency founded in 2016 that provides integrated ad creative, paid media buying, and Email & SMS retention services to direct-to-consumer brands scaling past $10M/year in revenue.

Ownership category

akta.pro rank

Product category

eCommerce Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Ecommerce marketing services
• Paid media buying
• Ad creative production
• Email and sms marketing
• Conversion rate optimization

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Professional services revenue generated through managed marketing engagements. Services include Direct Response Ad Creative production, Meta Media Buying, and Email & SMS Marketing. Revenue appears to be structured as recurring retainer engagements based on the 'done-for-you' service model and long-term client relationships referenced in testimonials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hayes is a done-for-you eCommerce marketing agency that produces Direct Response Ad Creative, runs Meta Media Buying (Facebook and Instagram), and manages Email & SMS retention marketing for direct-to-consumer brands. Services are delivered by an in-house team using the Performance Creative Process, targeting brands seeking to scale past $10M/year in revenue through integrated acquisition and retention.

Product overview

Hayes is a holistic eCommerce marketing agency that offers three integrated service offerings designed to scale brands past $10M/year. The core services include Direct Response Ad Creative (end-to-end production of high-performing ad content), Meta Media Buying (strategic ad placement on Facebook and Instagram), and Email & SMS Marketing (retention-focused customer communication). These services work together as a unified customer acquisition and retention solution, combining creative production, paid media buying, and lifecycle marketing to help eCommerce brands achieve profitable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Response Ad Creative

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition, CRO, and creative services for eCommerce and SaaS. It competes directly with Hayes for clients seeking hands-on media buying plus conversion-rate optimization expertise.
• LYFE Marketing: LYFE Marketing is a social media and digital advertising agency focused on small and mid-sized businesses, including eCommerce. It is comparable as a multi-channel paid-ads and content agency pursuing similar SMB and scaling-brand customer segments.
• Directive Consulting: Directive is a performance marketing agency that combines paid media, creative, and SEO under a single done-for-you model for mid-market clients. While its roots skew B2B/SaaS, its operating model, case-study GTM, and service mix closely parallel Hayes.
• Common Thread Collective: Common Thread Collective is a growth marketing agency focused on DTC and eCommerce brands, offering paid media, email/SMS, and creative services — almost the same integrated offering and customer profile as Hayes. Its similar boutique, case-study-led positioning makes it the closest direct competitor.
• Disruptive Advertising: Disruptive Advertising is a paid media and CRO agency serving mid-market eCommerce and B2B clients. Its funnel-audit-driven sales motion and emphasis on multi-channel paid buying closely mirror Hayes's consultative, audit-led GTM.
• War Room Inc. War Room is a paid media agency with strong eCommerce and DTC emphasis, offering Meta, Google, and TikTok buying alongside creative production. Its customer profile (scaling DTC brands) and service overlap make it a direct boutique competitor to Hayes.
• Foundation Marketing: Foundation Marketing is a DTC growth agency that bundles paid media, email/SMS, and creative for scaling eCommerce brands. Like Hayes, it targets founder-led brands past the early stage and sells a done-for-you, full-funnel engagement model.

Broad incumbents

• Power Digital Marketing: Power Digital Marketing is a much larger, full-service digital agency offering paid media, SEO, creative, and lifecycle marketing. It competes for the same $10M+ eCommerce clients as Hayes but with broader services and significantly more headcount.
• NextRoll (AdRoll): NextRoll operates the AdRoll platform plus agency services for retargeting, display, and email marketing aimed at SMB and mid-market eCommerce. It overlaps with Hayes's audience but competes through a tech-enabled product plus services model rather than a pure agency.
• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in the US, covering paid media, email, SEO, and creative. It is a broader incumbent that competes for the upper end of Hayes's target market while operating a far larger, multi-channel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hayesmediaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes