AppliCad Software
AppliCad Software, founded 1991 in Australia, develops Roof Wizard — a 3D CAD application for metal roofing and cladding material take-off, quoting, and fabrication. It serves contractors, estimators, and manufacturers across 148 countries via subscriptions, training, and outsourced estimating services.
- Company typePrivate
- Founded1991
- HeadquartersBlackburn, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AppliCad Software does
AppliCad Software is an Australian privately held software company founded in 1991 by Ray Smith and headquartered in Blackburn, Victoria. The company develops and distributes Roof Wizard, a specialised 3D CAD modelling application built on the Microsoft Windows platform that enables professional estimators and contractors to perform accurate material take-offs, quoting, and fabrication planning for metal roofing and cladding projects. Core technical capabilities include a unique Block-Cut waste optimisation algorithm that reuses offcut panels to reduce material waste, the Assemblies Tool for handling hundreds of substrate and profile combinations, direct CSV export to rollformer fabrication controllers, and automatic generation of MS-Word and MS-Excel reports. The software ingests measurements from PDF plans, site measures, or scaled aerial imagery, and supports a proprietary RXF file format for interoperability with platforms such as EagleView.
AppliCad monetises through a mix of software licences (monthly, annual, and quarterly subscriptions plus a perpetual licence with annual Investment Protection renewal), professional services (a 3-day classroom training course at $1,650+GST, paid online Academy modules at $200 each), and the Estimating Bureau Service — an outsourced fee-for-service estimation offering delivered via RoofEstimating.com. Distribution combines a self-serve global online shop with localised currency pricing, a 5-day free trial, enterprise sales via "Book a Demo" and US trade show presence at METALCON, FRSA, and IRE, and direct enterprise support including integration with SAP ERP. The target customer base spans SMB roofing contractors, professional estimators, commercial/industrial contractors, and wall cladding installers across 148 countries, with reported use on approximately 80% of metal roofs installed in Australia.
The company's strategic positioning rests on three decades of domain specialisation, patent-pending proprietary technology, and high industry recognition — including the Metal of Honor Award (won four times, most recently in 2025). Recent product investment centres on Roof Wizard V11 (released February 2024) and the continued build-out of the Academy training ecosystem and Estimating Bureau service. The business is entirely founder-owned with no disclosed institutional investors, suggesting a profitable, self-sustaining niche software franchise rather than a venture-backed growth company.
AppliCad Software firmographics
Firmographics- Name
- AppliCad Software
- Legal name
- AppliCad Australia Pty Ltd
- Website
- https://applicad.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppliCad Software, founded 1991 in Australia, develops Roof Wizard — a 3D CAD application for metal roofing and cladding material take-off, quoting, and fabrication. It serves contractors, estimators, and manufacturers across 148 countries via subscriptions, training, and outsourced estimating services.
- Ownership category
- akta.pro rank
Where AppliCad Software is headquartered
LocationHeadquarters
- HQ city
- Blackburn
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
AppliCad Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Monthly and annual software license subscriptions for Roof Wizard 3D modeling and takeoff software, including unlimited phone/email/online support
- Perpetual License: One-time perpetual license purchase with optional annual Investment Protection (IP) renewal for updates and support
- Quarterly License: Quarterly license option available for flexibility
- Training Services: AppliCad Academy online training (modules at $200 each), classroom training courses (3-day at $1,650+GST)
- Estimating Bureau Service: Outsourced roof estimating service providing 3D models, detailed proposals, and cutting lists for a fee per job
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Roof Wizard Software Subscription |
| Subscription | Annual | Roof Wizard Annual Subscription |
| Subscription | Pay-as-you-go | Quarterly License |
| One time/ perpetual license | Annual | Perpetual License with Investment Protection |
| Subscription | Pay-as-you-go | AppliCad Academy Module Pricing |
| Other | Pay-as-you-go | 3-Day Classroom Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AppliCad Software product offering
Product offeringCore offering
AppliCad develops and sells Roof Wizard, a Windows-based 3D CAD application that lets metal roofing and cladding contractors generate 3D roof models from PDF plans, site measures, or scaled aerial imagery, automatically calculate material quantities (panels, tiles, flashings, battens, clips, screws), perform patent-pending block-cutting waste optimization, export cutting lists directly to rollformer controllers via CSV, and produce MS-Word/MS-Excel order forms, quotes, and installation diagrams. The core offering is bundled with unlimited phone/email/online support and sold via subscription, quarterly, or perpetual licenses with an annual Investment Protection renewal.
Product overview
AppliCad Software offers a unified product portfolio centred on Roof Wizard, a professional 3D CAD modelling software for roofing and cladding material takeoff and estimation. The core product enables users to create accurate 3D roof models, simulate material application, and generate comprehensive reports including cutting lists and supplier order forms. Supporting services include the AppliCad Academy online training platform, an Estimating Bureau Service for outsourced professional estimating, and the Automatic Report Generator. Key features embedded in Roof Wizard include the unique Block-Cutting Function for waste optimisation, the Assemblies Tool for complex pricing, and the Section Report tool for panel layout documentation. The software operates on Microsoft Windows with web-based licensing options and integrates with Microsoft Word/Excel and SAP ERP systems.
Differentiator
Problem solved
Functional benefit
Brands
- Roof Wizard: The primary software product for 3D roof and wall cladding modeling, material take-off, and estimation for metal roofing and cladding professionals.
- AppliCad Academy
- RoofEstimating.com
- Investment Protection (IP)
Products and services
- Roof Wizard Professional 3D CAD modeling software for metal roofing and cladding material takeoff, quoting, and fabrication. Creates verifiable accurate 3D models from PDF plans, site measures, or scaled aerial imagery; simulates material application including panels, tiles, flashings, battens/purlins, clips, screws, insulation, and fall protection; performs block-cutting waste optimization; exports cutting lists as CSV to rollformer controllers; and generates MS-Word and MS-Excel order forms, quotes, and installation diagrams. Sold via monthly subscription, annual subscription, quarterly license, or perpetual license with annual Investment Protection.
- AppliCad Academy Comprehensive online training platform for Roof Wizard users, offering structured step-by-step learning modules from beginner to advanced levels with video tutorials and certification testing. Module One is free; additional modules are priced at $200 each.
- RoofEstimating.com Estimating Bureau Service Outsourced professional estimating service where AppliCad experts use Roof Wizard to produce accurate 3D CAD roof models, detailed client proposals, cutting lists, and installation diagrams for roofing contractors on a per-job basis with 48-hour turnaround.
- Automatic Report Generator Service that automatically generates reports including order forms for suppliers, quotes for builders, and install diagrams for installers in MS-Word format using Roof Wizard.
- Pocket Roof Calculator
Quantifiable outcome
- 471% ROI in first year for estimating department alone
- +13 more outcomes
Companies that use AppliCad Software
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
AppliCad Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
AppliCad Software partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
AppliCad Software competitors and assessment
Company assessmentDirect peers
- STACK Construction Technologies: Cloud-based takeoff and estimating platform for construction trades. Competes head-on with AppliCad for the same contractor persona across roofing, cladding, and other trades, with a web-native delivery model that contrasts AppliCad's Windows-only approach.
- On-Screen Takeoff: Established digital takeoff software for construction estimators. Long-tenured competitor in the takeoff/estimation category serving similar trade contractors and proposal-generation workflows as Roof Wizard.
- EagleView: Aerial roof measurement and property intelligence platform. Directly integrated with AppliCad via the RXF file format and a complementary rather than purely competitive relationship — both target roofing contractors with measurement-driven workflows.
- RoofSnap: Roofing-specific estimating and field-measurement software for residential roofers. Closely comparable in vertical specialization and target customer, though more focused on shingle/asphalt residential roofing versus AppliCad's metal-roofing emphasis.
- PlanSwift: Construction takeoff and estimating software covering roofing, concrete, electrical, and other trades. Closely comparable to Roof Wizard in target buyer (trade contractors), core function (digital takeoff/material quantification), and workflow — competing directly for the same roofing and cladding contractor segment.
Emerging players
- AccuLynx: End-to-end business management platform for roofing contractors including CRM, estimating, and project management. An emerging player with overlapping estimating functionality, but oriented around full operations workflows rather than deep takeoff CAD specialization.
- Hover: 3D model capture from smartphone photos for construction estimating. Aims to automate the measurement/takeoff step that AppliCad's Roof Wizard handles manually — represents an emerging AI/capture approach that could disrupt parts of the workflow AppliCad currently owns.
- JobNimbus: CRM and estimating software for roofing contractors. Overlaps with AppliCad in the estimating/material-quantification step but bundles broader production/sales workflows — an emerging player combining estimating with customer pipeline management.
- Symbility (CoreLogic): Property insurance estimation and claims software historically associated with Xactware/Claims Suite. Overlaps with AppliCad in material quantification and report generation for roofing, though focused on the insurance-claims workflow rather than contractor bidding.
Broad incumbents
- Bluebeam (Revu): Industry-standard PDF markup and takeoff tool broadly used across construction. Overlaps with AppliCad in takeoff and quantity-survey workflows but serves a much wider audience (architects, GCs, all trades) rather than specializing in roofing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AppliCad Software social profiles
Digital presenceAppliCad Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppliCad Software leadership team
Management profileNumber of profiles
Profiles2 records
AppliCad Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppliCad Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppliCad Software
What does AppliCad Software do?
AppliCad develops and sells Roof Wizard, a Windows-based 3D CAD application that lets metal roofing and cladding contractors generate 3D roof models from PDF plans, site measures, or scaled aerial imagery, automatically calculate material quantities (panels, tiles, flashings, battens, clips, screws), perform patent-pending block-cutting waste optimization, export cutting lists directly to rollformer controllers via CSV, and produce MS-Word/MS-Excel order forms, quotes, and installation diagrams. The core offering is bundled with unlimited phone/email/online support and sold via subscription, quarterly, or perpetual licenses with an annual Investment Protection renewal.
Is AppliCad Software a public or private company?
AppliCad Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppliCad Software founded?
AppliCad Software was founded in 1991. It employs 1 to 10 people.
Where is AppliCad Software based?
AppliCad Software is headquartered in Blackburn, Australia, in the Oceania region.
How does AppliCad Software make money?
Five revenue lines are on record. Software Subscriptions are the primary driver. The others are perpetual License, quarterly License, training Services and estimating Bureau Service.
Who are AppliCad Software's main competitors?
Direct peers on record are STACK Construction Technologies, On-Screen Takeoff, EagleView, RoofSnap and PlanSwift. Emerging players are AccuLynx, Hover, JobNimbus and Symbility (CoreLogic). Bluebeam (Revu) is listed as a broad incumbent.
Does AppliCad Software have an API?
No public API is recorded for AppliCad Software.