RAANGE Inc.
RAANGE Inc. is a Canadian SMS marketing and mobile engagement platform provider serving retailers, restaurants, financial institutions, and nonprofits across North America with bilingual FR/EN campaigns, OTP/2FA APIs, and patented subscriber acquisition tools.
- Company typePrivate
- Founded2015
- HeadquartersPointe-claire, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RAANGE Inc. does
RAANGE Inc. is a privately held Canadian SMS marketing and mobile engagement software company, incorporated in Quebec and headquartered in Pointe-Claire. Founded in 2014/2015, the company operates the Raange Marketing Engagement Platform, a unified solution for SMS campaign management, two-way SMS Chat, and compliant subscriber acquisition via Text-to-Join keywords, QR codes, SmartSigns (print-based interactive signage), mobile landing pages, and subscriber links. The platform is bilingual (French/English) and built around patented Text2Register technology for CASL/TCPA-compliant opt-in collection, augmented by MobileLock contact verification.
The company's product portfolio includes two API products: the SMS REST API for programmatic messaging integration and the Secure OTP API for two-factor authentication, the latter used by financial institutions including Citibank, Deutsche Bank, Axis Bank, and ICICI Bank Canada. RAANGE distributes through three go-to-market motions — a sales-led direct motion with personalized demos, a channel/agency Partner Program with revenue sharing, and an API-first self-service model for developers and enterprises — supported by integration partnerships with Shopify, Klaviyo, Sendgrid, Alice POS, and Google Tag Manager.
RAANGE generates revenue from monthly platform subscriptions plus usage-based SMS sending fees (with no set-up or hidden carrier charges), volume-based API pricing ranging from 50,000 to 50+ million messages per month, and partner revenue sharing. The company is founder-controlled with three co-founders (Eric Nykamp, CEO; James Elenakis, President; John Giannatsis, CTO) and no disclosed institutional external funding, operating independently since founding. Named enterprise customers span retail (Forever 21, Rona, Suzy Shier, Urban Planet), financial services (Citibank, Deutsche Bank), restaurants/QSR (Pizza Salvatoré, Sushi Taxi, Papa Johns), and nonprofit/sports fundraising (Montreal Canadiens Foundation, SickKids Foundation, Calgary Flames Foundation).
RAANGE Inc. firmographics
Firmographics- Name
- RAANGE Inc.
- Legal name
- Raange Inc.
- Website
- https://raange.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RAANGE Inc. is a Canadian SMS marketing and mobile engagement platform provider serving retailers, restaurants, financial institutions, and nonprofits across North America with bilingual FR/EN campaigns, OTP/2FA APIs, and patented subscriber acquisition tools.
- Ownership category
- akta.pro rank
RAANGE Inc. industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Other Services Related to Advertising (541890), Telecommunications Resellers (517121)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), SMS & Mobile Direct Marketing Services (BPAFAKAI), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where RAANGE Inc. is headquartered
LocationHeadquarters
- HQ city
- Pointe-claire
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RAANGE Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SMS Marketing Platform Subscription: Monthly platform subscription with SMS sending fees. Simple pricing structure without set-up fees, keyword fees, or credit purchases. All operator/carrier fees included in pricing.
- SMS API Services: Volume-based API pricing for SMS sending, OTP/2FA authentication, and SMPP connections. Supports 50,000 to 50+ million messages per month. Pricing in CAD and USD.
- Partner Revenue Sharing: Partners including SaaS platforms, agencies, and consultants earn percentage of revenue generated from each client's mobile campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SMS Marketing Platform |
| Usage-based | Pay-as-you-go | SMS API - Volume-based tiers |
| Subscription | Monthly | Partner Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RAANGE Inc. product offering
Product offeringCore offering
RAANGE Inc. provides an SMS marketing engagement platform that enables businesses to run SMS campaigns, capture opt-in subscribers, conduct two-way SMS chat, and drive customer engagement. It also offers an SMS REST API and a Secure OTP/2FA API for programmatic text messaging and authentication integration. The platform emphasizes bilingual French/English messaging, CASL/TCPA-compliant subscriber acquisition via patented Text2Register technology, and direct carrier relationships for 97-98% deliverability.
Product overview
RAANGE Inc. offers the Raange Marketing Engagement Platform, a unified SMS marketing solution for businesses of all sizes. The core platform provides SMS campaign management, two-way SMS Chat conversations, and subscriber acquisition tools including Text-to-Join keywords, QR codes, SmartSigns, mobile landing pages, and subscriber links. The product portfolio includes two API products: the SMS REST API for programmatic text messaging integration, and the Secure OTP API with SMS for two-factor authentication. The platform emphasizes 30X ROI claims, 95%+ message open rates, and supports multilingual French/English messaging. Additional tools include Smart Links for URL tracking, and an ROI Calculator. The company has helped clients add over 12 million opt-in contacts to their marketing databases.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 30X ROI on SMS marketing campaigns
- +5 more outcomes
Companies that use RAANGE Inc.
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
RAANGE Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
RAANGE Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopifycoreIntegration partnership allowing Shopify merchants to stay connected with customers and increase return sales through Raange's SMS marketing capabilities.
- KlaviyocoreIntegration partnership for coordinated SMS and email marketing campaigns with Klaviyo's platform.
- Alice POScorePOS integration partnership for retail customer engagement and point-of-sale subscriber acquisition.
- Webex by CiscominorMarketing partnership for collaboration and communication-focused SMS marketing solutions.
- Bump CBNminorChannel partner distributing Raange SMS marketing solutions.
- Keys Marketing GroupminorMarketing agency partner offering Raange SMS solutions to their client base.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RAANGE Inc. competitors and assessment
Company assessmentBroad incumbents
- Clickatell: Established global messaging platform with SMS APIs, WhatsApp, and marketing messaging. Comparable to RAANGE in SMS API and OTP/2FA offerings but with broader channel coverage.
- Klaviyo: Marketing automation platform with native SMS capabilities for ecommerce and retail. RAANGE is an integration partner but Klaviyo also competes in unified email-plus-SMS marketing automation for the same retail/QSR customers.
- Sinch: Global CPaaS and conversational AI provider offering SMS APIs, OTP, and messaging at scale. Competes with RAANGE in the enterprise SMS API and authentication market.
Direct peers
- Twilio: Cloud communications platform offering SMS APIs, OTP/2FA, and messaging services at global scale. Directly overlaps with RAANGE's SMS REST API and Secure OTP API offerings and competes for the same enterprise developer customers.
- Plivo: Cloud communications platform providing SMS APIs and OTP services. Direct API-first competitor to RAANGE's SMS REST API for developer and enterprise use cases.
- EZ Texting: SMB-focused SMS marketing platform with mass texting, two-way messaging, and keyword opt-in features. Closely aligned with RAANGE's core SMS marketing platform positioning.
- MessageBird: Global CPaaS provider with SMS APIs, OTP, and marketing messaging products. Competes head-to-head with RAANGE in the SMS API and transactional messaging space.
- TextMagic: SMS marketing and notification platform serving SMBs with similar campaign management, two-way chat, and API capabilities. Direct overlap with RAANGE's product portfolio.
- Postscript: SMS marketing platform built primarily for Shopify merchants. Directly comparable to RAANGE's retail/SMB SMS marketing use cases with native Shopify integration.
- Attentive: SMS-first marketing platform focused on retail and ecommerce brands. Closely comparable product offering to RAANGE's SMS marketing platform with a stronger US enterprise footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
RAANGE Inc. social profiles
Digital presenceRAANGE Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAANGE Inc. leadership team
Management profileNumber of profiles
Profiles4 records
RAANGE Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAANGE Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAANGE Inc.
What does RAANGE Inc. do?
RAANGE Inc. provides an SMS marketing engagement platform that enables businesses to run SMS campaigns, capture opt-in subscribers, conduct two-way SMS chat, and drive customer engagement. It also offers an SMS REST API and a Secure OTP/2FA API for programmatic text messaging and authentication integration. The platform emphasizes bilingual French/English messaging, CASL/TCPA-compliant subscriber acquisition via patented Text2Register technology, and direct carrier relationships for 97-98% deliverability.
Is RAANGE Inc. a public or private company?
RAANGE Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAANGE Inc. founded?
RAANGE Inc. was founded in 2015. It employs 11 to 50 people.
Where is RAANGE Inc. based?
RAANGE Inc. is headquartered in Pointe-claire, Canada, in the North America region.
How does RAANGE Inc. make money?
Three revenue lines are on record. SMS Marketing Platform Subscription is the primary driver. The others are SMS API Services and partner Revenue Sharing.
Who are RAANGE Inc.'s main competitors?
Broad incumbents on record are Clickatell, Klaviyo and Sinch. Direct peers are Twilio, Plivo, EZ Texting, MessageBird, TextMagic, Postscript and Attentive.
Does RAANGE Inc. have an API?
Yes. Raange offers a comprehensive SMS API platform enabling developers to integrate text messaging capabilities into their applications. The API provides near-guaranteed deliverability with 97-98% conversion rates through connections to all major carriers in Canada and the US. Key API endpoints include: Auth Token API for authentication, Send SMS API for outbound messaging, Receive SMS Webhook for inbound SMS, and SMS Two Factor Authentication (2FA) API for secure OTP delivery. The platform supports both SMS API and SMPP interface for bulk messaging at scale. Raange supports any programming language capable of making JSON HTTP calls. Security features include HTTPS communications, API key and secret authentication, and JWT token authorization. API documentation is available at https://api.raange.io/sms/docs/, 2FA docs at https://api.raange.io/2fa/docs/, auth docs at https://api.raange.io/auth/docs/, and webhook docs at https://api.raange.io/webhook-spec/docs/. Volume-based pricing is available ranging from 50,000 to over 50 million messages per month. Developer documentation is at api.raange.io/sms/docs.
What industry is RAANGE Inc. in?
RAANGE Inc.'s product category is SMS Marketing Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 541890 and its SIC code is 7311.