Textmagic
Textmagic is a B2B SaaS messaging platform founded in 2001 that enables over 20,000 small and medium-sized businesses to send SMS and email campaigns, manage omnichannel customer conversations in a shared inbox, and automate notification workflows across 20+ countries.
- Company typePublic
- Founded2001
- HeadquartersCambridge, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Textmagic does
Textmagic is a business-to-business cloud messaging SaaS platform that enables small and medium-sized businesses to send SMS and email campaigns, manage two-way customer conversations, and automate notification workflows. Founded in 2001 and headquartered in Tallinn, Estonia (with UK operations in Romford, Essex), the company has been publicly listed on Nasdaq Baltic First North under the ticker MAGIC since December 15, 2021. The core platform combines a visual workflow builder, a shared omnichannel team inbox spanning SMS, email, live chat, WhatsApp, Facebook, and Instagram, and a REST API with SDKs in 11 programming languages. Supporting modules include dedicated virtual numbers (US/Canada local, toll-free, 10DLC), Sender IDs (UK/Australia), Email-to-SMS conversion, voice call forwarding, and a "Bring Your Own CPaaS" (BYOC) feature that connects customers' existing Twilio, Vonage, Sinch, or Bandwidth accounts. Textmagic Group also operates Touchpoint, an AI-assisted customer service workspace product offering omnichannel ticketing, sales pipeline management, and integrations with Google Meet, Gmail, Slack, Zoom, MS Teams, Jira, and TeamViewer.
The platform is offered on a prepaid pay-as-you-go model with no contracts and no monthly minimums (credits never expire), supplemented by volume-based monthly plans for higher-usage customers. Pricing is usage-based across SMS ($0.049/US, £0.040/UK, A$0.070/AU outbound), MMS ($0.08), email ($0.003/email after the first 10,000), voice ($0.023–$0.041/minute), and recurring subscriptions for virtual numbers ($10/month US/Canada; £2.40/month UK) and 10DLC campaign renewals. Go-to-market is product-led growth with a free trial and no credit card requirement, complemented by an API-first developer motion and integrations with Zapier (2,000+ apps) and Shopify. Named customers are predominantly SMBs across healthcare, education, cleaning, transportation, charity, and a small number of enterprises (e.g., Nestle during COVID-19). The company reports 20,000+ business customers processing 23+ million messages per month across 20+ countries, with primary markets in the US, UK, Canada, and Australia.
Q1 2026 unaudited revenue was €3.332 million (down 5% reported, up 2% constant currency versus €3.525 million in Q1 2025), and full-year 2025 included a 7% reported revenue decrease and a €611 thousand operating loss. The company acquired Voog/Edicy OÜ in June 2023 for approximately €1.1 million, closed its Romanian marketing subsidiary TM Marketing Ops Srl in November 2025 as part of cost reduction, and continued to pay dividends (€1,205,400 at €0.14/share) while pursuing strategic focus on cash flow improvement and revenue growth. The company employs 51–100 people, holds SOC 2 Type II and GDPR certifications, and is led by CEO Priit Vaikmaa.
Textmagic firmographics
Firmographics- Name
- Textmagic
- Legal name
- Textmagic Ltd.
- Website
- https://textmagic.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Short description
- Textmagic is a B2B SaaS messaging platform founded in 2001 that enables over 20,000 small and medium-sized businesses to send SMS and email campaigns, manage omnichannel customer conversations in a shared inbox, and automate notification workflows across 20+ countries.
- Ownership category
- akta.pro rank
Textmagic industry classification
Industry- Product category
- Business Messaging Software
- NAICS
- Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Telegraph & Other Message Communications (4822), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Team Messaging & Chat (BPAMAMAA)
Keywords
Where Textmagic is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Textmagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SMS Messaging: Pay-as-you-go prepaid credits for outbound SMS. Standard rate $0.049/SMS in US, £0.040 in UK, A$0.070 in Australia. Credits never expire. Volume-based monthly plans available with discounted rates.
- Email Campaigns: First 10,000 emails free after business domain verification, then $0.003/email. Revenue from high-volume email senders.
- Virtual Numbers: Monthly subscription for dedicated virtual phone numbers: $10/month for US/Canada local or toll-free, £2.40/month for UK. First month free for local/toll-free numbers.
- 10DLC Campaign Registration: $10/month for campaign registration renewal (initial registration free). Required for local US numbers.
- BYOC SMS via CPaaS: 1¢ per outbound SMS when using connected Twilio, Vonage, Sinch, or Bandwidth accounts - lower rate than standard SMS.
- MMS Messaging: $0.08 per MMS message (sent or received) including photos, videos, and audio files.
- Voice Services: Call forwarding at $0.041/minute, outbound voice calls at per-minute rates, inbound voice calls at $0.023/minute.
- Email Lookup/Verification: $0.04 per email address validation lookup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go essential plan with standard rates |
| Hybrid | Monthly | Professional monthly plan with volume discounts |
| Hybrid | Monthly | Connect plan for BYOC users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Textmagic product offering
Product offeringCore offering
Textmagic is a cloud-based B2B SaaS platform that enables businesses to send bulk SMS messages, run email marketing campaigns, manage customer conversations across SMS, live chat, and social channels via a shared inbox, and automate follow-up workflows. The service targets small and medium-sized businesses with self-serve onboarding, REST API access for developers, and integrations with e-commerce and workflow tools such as Shopify and Zapier. The platform processes more than 23 million messages per month for over 20,000 businesses across 20+ countries.
Product overview
Textmagic is a unified multichannel business messaging platform providing SMS and email campaign services, automation workflows, and two-way customer conversation management. The core Textmagic platform includes Business SMS for mass texting and two-way messaging, Email Campaigns with AI-powered templates and drag-and-drop builder, a Shared Inbox consolidating SMS, email, live chat, WhatsApp, Facebook, and Instagram conversations, and Automation Flows for visual workflow creation. Supporting modules include toll-free and 10DLC numbers, Sender ID, Email to SMS, Omnichannel Chat Widget, Contact Management, Task Management, SMS Surveys, Carrier Lookup, Single Sign-On, Voice Call Forwarding, Enterprise SMS Solutions, and Secure Text Messaging. A REST SMS API Gateway and native Zapier and Shopify integrations enable developer and third-party connectivity. Textmagic Group also offers Touchpoint, a separate AI-powered customer service workspace product featuring omnichannel ticketing, sales pipeline management, marketing campaign tools, and integrations with Google Meet, Gmail, Slack, Zoom, MS Teams, MS Exchange, Jira, and TeamViewer. The platform serves 20,000+ businesses with 23+ million monthly messages across 20+ countries including primary markets in the US, UK, Australia, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Touchpoint: An AI-powered tool for creating professional newsletters and marketing campaigns, marketed as a separate product under the Textmagic portfolio.
Products and services
- Textmagic Platform Unified multichannel business messaging platform for sending SMS and email campaigns, automating notification workflows, and managing two-way customer conversations through a shared team inbox. Serves 20,000+ businesses with 23+ million monthly messages across 20+ countries.
- Business SMS Mass texting and two-way SMS messaging service enabling businesses to send alerts, reminders, notifications, and marketing campaigns to customers, with options for dedicated virtual numbers, toll-free numbers, 10DLC numbers, and Sender IDs.
- Email Campaigns
Quantifiable outcome
- 92% SMS read rate
- +6 more outcomes
Companies that use Textmagic
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Textmagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature5 records
Textmagic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ZapiercoreNative Zapier integration allowing Textmagic to connect with 2000+ applications for workflow automation. Users can automate tasks and send SMS/email using Zapier without coding.
- ShopifycoreNative Shopify integration for ecommerce businesses. Supports abandoned cart SMS automation, post-purchase messaging, and Shopify-triggered automation flows.
- TwiliocoreBYOC (Bring Your Own CPaaS) partnership allowing customers to connect their existing Twilio numbers to Textmagic's platform. SMS at 1¢ per message via connected Twilio account.
- VonagecoreBYOC partnership allowing customers to connect existing Vonage accounts to Textmagic platform for SMS messaging at reduced rates.
- SinchcoreBYOC partnership allowing customers to connect Sinch accounts to Textmagic platform.
- BandwidthcoreBYOC partnership allowing customers to connect Bandwidth accounts to Textmagic platform.
- VoogminorAcquired in May-June 2023 for €1.1 million. Voog is a website and e-commerce platform. Acquisition of Edicy OÜ (parent company) to expand Textmagic's market presence, especially in US.
- StripecoreSecure payment processing through Stripe. Textmagic never stores card details on their servers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Textmagic competitors and assessment
Company assessmentBroad incumbents
- Sinch: Major CPaaS provider offering SMS, voice, and conversational messaging globally. Like Twilio, Sinch is both a competitor and a BYOC integration partner for Textmagic, with broader enterprise reach but less SMB-focused UX.
- Twilio: Global CPaaS leader providing SMS, voice, and messaging APIs. Textmagic explicitly positions against Twilio's developer-first model with a simpler SMB-focused UX, and is simultaneously a BYOC integration partner for Twilio customers.
- Vonage (Ericsson): CPaaS platform owned by Ericsson, providing messaging APIs and communications services. A BYOC integration partner for Textmagic and a direct competitor in the SMB and enterprise messaging space.
Emerging players
- Klaviyo: Email and SMS marketing platform focused on ecommerce brands, with deep Shopify integration. Overlaps with Textmagic's Shopify-triggered SMS automation flows and ecommerce segment, but skews upmarket to mid-market DTC brands.
- Attentive: SMS marketing platform focused on ecommerce and retail brands. Overlaps with Textmagic's ecommerce vertical and Shopify integration but skews enterprise/mid-market with significantly higher ARPU per customer.
Direct peers
- SimpleTexting: US-based SMS marketing platform targeting small businesses with mass texting, keywords, and short-code campaigns. Comparable to Textmagic in target market, ease-of-use focus, and SMB-first product design.
- EZ Texting: SMB-focused SMS marketing and mass texting platform in North America with two-way messaging, automation, and contact management. A near-direct competitor to Textmagic's core Business SMS offering in the US market.
- SlickText: US-based SMB-focused SMS marketing platform with mass texting, two-way conversations, and automation. Closely mirrors Textmagic's product positioning, target market, and pricing model in the North American SMB segment.
- MessageBird (Bird): Omnichannel messaging platform offering SMS, email, WhatsApp, and voice with SMB and mid-market focus. Most direct competitor to Textmagic's multi-channel inbox and workflow positioning, with broader European roots and stronger venture backing.
- Brevo (formerly Sendinblue): European SMB-focused marketing platform combining email, SMS, WhatsApp, and CRM. Highly comparable to Textmagic's bundled SMS + email + automation positioning, with comparable SMB target market and pricing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Textmagic social profiles
Digital presenceTextmagic compliance and trust
Trust signalCompliance2 records
Textmagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textmagic leadership team
Management profileNumber of profiles
Profiles6 records
Textmagic subsidiaries and ownership
Company hierarchySubsidiaries3 records
Textmagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textmagic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textmagic
What does Textmagic do?
Textmagic is a cloud-based B2B SaaS platform that enables businesses to send bulk SMS messages, run email marketing campaigns, manage customer conversations across SMS, live chat, and social channels via a shared inbox, and automate follow-up workflows. The service targets small and medium-sized businesses with self-serve onboarding, REST API access for developers, and integrations with e-commerce and workflow tools such as Shopify and Zapier. The platform processes more than 23 million messages per month for over 20,000 businesses across 20+ countries.
Is Textmagic a public or private company?
Textmagic is a public company. It is classified as public and is currently ipo.
When was Textmagic founded?
Textmagic was founded in 2001. It employs 51 to 100 people.
Where is Textmagic based?
Textmagic is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Textmagic make money?
Eight revenue lines are on record. SMS Messaging is the primary driver. The others are email Campaigns, virtual Numbers, 10DLC Campaign Registration, BYOC SMS via CPaaS, MMS Messaging, voice Services and email Lookup/Verification.
Who are Textmagic's main competitors?
Broad incumbents on record are Sinch, Twilio and Vonage (Ericsson). Emerging players are Klaviyo and Attentive. Direct peers are SimpleTexting, EZ Texting, SlickText, MessageBird (Bird) and Brevo (formerly Sendinblue).
Does Textmagic have an API?
Yes. Textmagic provides a REST API for SMS and email services. The API supports sending and receiving SMS, email to SMS conversion, contact management, number management, sender settings, statistics, sub-accounts, and invoices. The API includes callback URL support for receiving incoming SMS and delivery status notifications. A sandbox environment is available for testing. SDK wrappers are available in 11 programming languages: PHP, Node.js, Java, Python, C#, Go, Delphi, Perl, VisualBasic .NET, C++, Shell, and Ruby. Authentication uses API keys. Email to SMS API allows sending SMS via email commands and receiving SMS forwarded to email. Developer documentation is at docs.textmagic.com.
What industry is Textmagic in?
Textmagic's product category is Business Messaging Software. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517 and its SIC code is 4822.