Loavies
Loavies is a Netherlands-based online women's fashion retailer offering trend-driven clothing, accessories, and collaborations across 26 European countries, targeting young fashion-minded women through weekly drops and social-first marketing.
- Company typePrivate
- Founded2012
- HeadquartersZwolle, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loavies does
Loavies is a Netherlands-based online women's fashion retailer founded in 2012, headquartered in Zwolle and operating under Loavies B.V. and Loavies Fashion Group BV. The company sells dresses, tops, swimwear, trousers, shorts, outerwear, accessories, shoes, loungewear, sportswear, and knitwear — supplemented by capsule collections with designers such as Nina Schotpoort, Guusje, and CABAU, and a secondhand sub-brand called Reloaved. Its core technology stack is a Magento-based e-commerce storefront supported by Google Analytics and Google AdWords, with DatoCMS for content management and integration partners including Klarna, Billink, iDEAL, PayPal, and Apple Pay for payments, and UPS for parcel delivery and returns via the Reveni returns portal. Weekly new product drops, festival- and occasion-focused merchandising, and social media-driven demand generation (TikTok, Instagram, Facebook, YouTube, Pinterest) form the commercial backbone.
The business model is direct-to-consumer one-time product sales with unit pricing typically between EUR 17.99 and EUR 79.99, a free-shipping threshold at EUR 75, next-day delivery before 23:00 weekdays, and a 14-day return policy with EUR 3.99 return fees via UPS Access Points. The customer base is young fashion-minded women in 26 European countries, served through the loavies.com storefront localized in English, Dutch, French, and Spanish. The company is in the early stages of an omnichannel pivot, having opened its first AI-designed physical brandstore in Utrecht featuring TikTok Live and content-creation zones, and has begun hiring for in-house AI capability. Ownership remains with co-founders Jorn van Klooster and Anna Meilink, with Kristina Johansson serving as CEO; no external venture or private equity investment is disclosed in the source data.
Loavies firmographics
Firmographics- Name
- Loavies
- Legal name
- Loavies B.V.
- Website
- https://loavies.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loavies is a Netherlands-based online women's fashion retailer offering trend-driven clothing, accessories, and collaborations across 26 European countries, targeting young fashion-minded women through weekly drops and social-first marketing.
- Ownership category
- akta.pro rank
Loavies industry classification
Industry- Product category
- Women's Fashion E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industries
- Mass-Market & Lifestyle Apparel Brands (CRAAAAAA), Fast Fashion Resale, Recommerce & Off-Price (Fast-Fashion Secondary Market) (CRAAAGAJ)
Keywords
Where Loavies is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Loavies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time retail sales of fashion apparel and accessories through e-commerce storefront. Revenue generated from individual product transactions with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Loavies product offering
Product offeringCore offering
Loavies operates as a direct-to-consumer women's fashion brand selling trendy clothing, dresses, swimwear, shoes, and accessories through its own online storefront at loavies.com. The brand releases weekly new product drops, emphasizes festival and occasion wear, and has expanded into physical retail with an AI-designed brandstore in Utrecht. It also offers a secondhand sub-brand called Reloaved and runs designer collaborations.
Product overview
Loavies is an online women's fashion retailer operating through the loavies.com e-commerce platform. The product portfolio centers on a comprehensive fashion offering organized across multiple sub-categories including Dresses (mini, short, midi, maxi, white, black, printed, sequin), Tops (crop tops, bodysuits, corsets, evening tops), Swimwear (bikinis, one-pieces, beachwear), Trousers & Jeans (wide, flared, balloon, straight), Shorts & Jorts, Coats & Blazers, Accessories (bags, jewellery, sunglasses, hats), Shoes (boots, heels, sneakers, loafers), Festival Collection, Special Occasion wear, Loungewear (cozy sets, joggers, knitwear), Sportswear (leggings, sports bras), Basics, Knitwear & Cardigans, and Suits. The company also operates collaborations with brands like Guusje, Nina Schotpoort, and CABAU, maintains a sub-brand called Reloaved for secondhand fashion, and operates physical retail through the LOAVIES Brandstore concept. Services include a Reveni-powered returns portal and gift cards. The platform offers next-day delivery, free shipping over €75, and multiple payment options including Klarna and Billink.
Differentiator
Problem solved
Functional benefit
Brands
- LVS x Nina Schotpoort: Collaboration collection with Nina Schotpoort featuring cocktail and occasion wear.
- LOAVIES x Guusje
- LOAVIES x CABAU
- Reloaved
Products and services
- LOAVIES Online Fashion Store
Companies that use Loavies
Customer profileSegments2 records
Ideal customer profiles1 record
Loavies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Loavies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nina SchotpoortcoreDesigner collaboration featuring Loavies x Nina Schotpoort capsule collection with cocktail and occasion wear pieces.
- GuusjecoreBrand collaboration with Guusje, which has seen restocks due to popularity. Features芒果-themed designs.
- CABAUminorSportswear collaboration between Loavies and CABAU featuring workout pieces and activewear.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loavies competitors and assessment
Company assessmentDirect peers
- ASOS: UK-headquartered pure-play trend-led fashion e-tailer for young women with weekly new drops, pan-European shipping, and influencer-driven marketing — directly comparable model to Loavies.
- Boohoo: Trend-led, affordable fast-fashion brand targeting young women globally via own e-commerce; closest direct competitor on price point, drops cadence, and target demographic.
- NA-KD: Swedish digitally native fashion brand focusing on trend-led affordable women's apparel with influencer marketing — similar DTC, trend-driven, European e-commerce playbook.
- Missguided: UK-based trend-led women's fashion e-tailer with celebrity/influencer collaborations, festival and occasion wear focus — comparable offering mix and youth-female positioning.
- Oh Polly: UK-based digitally native women's fashion brand heavily focused on occasion/festival and going-out wear with strong social-media presence — direct adjacency on occasion/party occasion assortment.
Broad incumbents
- Shein: Global ultra-fast-fashion giant; while significantly larger, it competes for the same trend-led young women's category with relentless new-product cadence and aggressive pricing.
- H&M: Swedish mass-market fast-fashion retailer with pan-European e-commerce and physical stores; competes with Loavies on affordable trend apparel across Europe.
- Zalando: Europe's largest fashion e-commerce platform; relevant as the dominant marketplace/channel competitor where Loavies' direct-to-consumer traffic and merchandising compete for share.
- Mango: Spanish-headquartered vertically integrated fashion brand with pan-European DTC and store presence; comparable women's fashion positioning with growing digital emphasis.
- Primark: Irish-headquartered value fashion retailer expanding into select European markets; competes with Loavies on affordable women's fashion, though distribution is store-led rather than DTC-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loavies social profiles
Digital presenceLoavies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loavies leadership team
Management profileNumber of profiles
Profiles3 records
Loavies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Loavies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loavies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loavies
What does Loavies do?
Loavies operates as a direct-to-consumer women's fashion brand selling trendy clothing, dresses, swimwear, shoes, and accessories through its own online storefront at loavies.com. The brand releases weekly new product drops, emphasizes festival and occasion wear, and has expanded into physical retail with an AI-designed brandstore in Utrecht. It also offers a secondhand sub-brand called Reloaved and runs designer collaborations.
Is Loavies a public or private company?
Loavies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loavies founded?
Loavies was founded in 2012. It employs 51 to 100 people.
Where is Loavies based?
Loavies is headquartered in Zwolle, Netherlands, in the Europe region.
How does Loavies make money?
One revenue line is on record: direct Product Sales.
Who are Loavies's main competitors?
Direct peers on record are ASOS, Boohoo, NA-KD, Missguided and Oh Polly. Broad incumbents are Shein, H&M, Zalando, Mango and Primark.
Does Loavies have an API?
No public API is recorded for Loavies.
What industry is Loavies in?
Loavies's product category is Women's Fashion E-commerce. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAAAAAA, Mass-Market & Lifestyle Apparel Brands. Its NAICS code is 458 and its SIC code is 5600.