Ashton McGee Restoration Group

What Ashton McGee Restoration Group does

Ashton McGee Restoration Group (legal entity AMRG, LLC, also operating as AMRG Exteriors) is a privately held, full-service exterior restoration contractor founded in 2013 and headquartered in Minnetonka, Minnesota. The firm provides roof installation, repair, and replacement alongside siding, window, and solar installation services to residential, multi-family, and commercial property owners across Minnesota and Western Wisconsin. Its core technical offering is certified installation work using premium manufacturer materials, anchored by GAF Master Elite certification — a credential held by only 2-3% of North American roofing contractors — which gives the company access to the exclusive Golden Pledge warranty (25-year workmanship, 50-year materials). Additional certifications include Pella and Andersen window contractor status, with 3-Star President's Club, A+ BBB, and Inc. 5000 recognition reinforcing the quality signal. The business model is project-based and quote-driven, with no publicly disclosed pricing; revenue is generated primarily through one-time installation contracts (roofing, siding, windows) supplemented by professional services revenue from insurance claim support, where the firm works directly with insurance adjusters on storm-damage restoration. Go-to-market is sales-led and field-based: project managers conduct free inspections, guide customers through material selection and insurance claim navigation, and oversee installation crews through completion. Customer acquisition is driven by 50+ localized SEO service area pages, a content blog, social media presence, and a 4.9-star Google reputation, with the company relying on no intermediaries or third-party distribution. The firm is bootstrapped, with no disclosed institutional investors, funding rounds, acquisitions, or parent-company ownership structures identified in the source material.

Name

Ashton McGee Restoration Group

Legal name

AMRG, LLC

Website

https://mcgeerestoration.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashton McGee Restoration Group is a GAF Master Elite-certified exterior restoration contractor providing roofing, siding, window, and solar installation services to residential, multi-family, and commercial property owners across Minnesota and Western Wisconsin.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Restoration Services

NAICS

Roofing Contractors (238160)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

akta.pro secondary industry

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

Keywords

• Residential roofing services
• Storm damage restoration
• Exterior restoration contractors
• Insurance claim support
• Siding window installation

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roofing Services: Full-service roofing including residential, multi-family, and commercial installations. Revenue generated from roof replacement, repair, and storm damage restoration projects.
2. Siding Installation: Siding installation and repair services for residential and commercial properties, including fiber cement, engineered wood, and synthetic materials.
3. Window Installation: Home and commercial window replacement services including storm damage window replacement and energy-efficient window upgrades.
4. Insurance Claim Support: Assistance with insurance claims for storm damage restoration, working directly with insurance adjusters to secure coverage for customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ashton McGee Restoration Group (AMRG Exteriors) is a full-service exterior restoration contractor that provides roof installation, repair, and replacement; siding installation and repair; window installation and replacement; storm damage restoration with insurance claim support; commercial roofing; and solar installation for residential, multi-family, and commercial customers across Minnesota and Western Wisconsin. Their certified installation methods and GAF Master Elite status enable them to offer the exclusive Golden Pledge warranty covering 25 years of workmanship and 50 years of materials.

Product overview

Ashton McGee Restoration Group (AMRG Exteriors) is a full-service exterior restoration company offering a unified suite of services centered on roofing, siding, and windows for residential and commercial properties across Minnesota and Western Wisconsin. Their core offerings include residential and multi-family roofing services (encompassing asphalt shingle, cedar shake, metal, and synthetic roofing materials), expert siding installation and repair, window installation and replacement using premium brands (Andersen, Marvin, Pella), storm damage restoration with insurance claim support, and commercial roofing solutions. They differentiate through their GAF Master Elite certification, exclusive Golden Pledge Warranty (25-year workmanship, 50-year materials), and integrated approach allowing customers to address multiple exterior systems with a single contractor.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services
• Multi-Family Roofing Services
• Siding Services
• Window Installation and Replacement
• Storm Damage Restoration
• Commercial Roofing Services
• Solar Installation
• Insurance Claim Support Services

Quantifiable outcome

• Roof replacement completed in one day for residential properties
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationGAF Master Elite certification partnership - the company's flagship credential enabling access to exclusive Golden Pledge warranty (25-year workmanship, 50-year materials) that is only available through certified contractors. GAF is North America's largest roofing manufacturer.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Storm Guard Roofing and Construction: National franchise specializing in storm damage restoration for roofing, siding, and windows, operating with an insurance-claim-led GTM. Directly mirrors AMRG’s Minnesota/Wisconsin model of converting severe-weather events into bundled exterior replacement projects.
• Klaus Roofing Systems: Regional GAF Master Elite-certified roofing contractor with a multi-trade exterior offering and a focus on northern U.S. markets. Closely aligned on credentials, warranty positioning, and certified-installer value proposition.
• Restoration Builders: Multi-trade exterior restoration company with a sales-led, insurance-claim-friendly model and presence across the Midwest and South. Closely comparable in bundling roofing, siding, and windows under one project manager and a storm-driven acquisition motion.
• Mighty Dog Roofing: Franchise-based residential roofing and exterior services company operating across multiple U.S. regions. Comparable in service scope (roofing, siding, windows, gutters) and in serving homeowners as the primary customer.
• Bone Dry Roofing: Regional multi-location residential roofing contractor with strong manufacturer certification and storm-damage capabilities. Comparable in service mix (roofing, gutters, insulation, siding), customer profile (homeowners), and reliance on insurance claims.
• Mr. Roof: Regional residential roofing and exterior contractor with strong manufacturer-backed warranty positioning. Comparable scope and customer profile to AMRG’s single-state, multi-family-and-residential roofing focus.

Broad incumbents

• Tecta America Commercial Roofing: National commercial-focused roofing platform with significantly greater scale and geographic reach than AMRG. Overlaps on roofing installations but targets commercial end-markets and operates across all major U.S. regions, making it a broader incumbent rather than a direct residential competitor.
• Power Home Remodeling: Large national exterior remodeler covering roofing, siding, windows, doors, and solar. Overlaps with AMRG’s multi-trade exterior bundling model but at substantially greater scale and with national brand recognition.
• Roofing Corp of America: PE-backed national roofing roll-up consolidating residential and commercial contractors. Comparable product offering (full roofing services) but operates at platform scale with multi-state reach, putting it in the broad-incumbent category relative to a sub-50-employee regional contractor.
• LeafGuard (Englert): National seamless gutter and exterior remodeling brand with a directly-employed sales force and field installation crews. Comparable as a broader-incumbent exterior services brand with cross-category upsell, though it is more gutter-centric than roofing-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amrgminnesota
• LinkedInlinkedin.com/company/ashton-mcgee-restoration-group
• Instagraminstagram.com/mcgeerestoration/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton McGee Restoration Group