2nd Ave

What 2nd Ave does

2nd Ave is a for-profit thrift retail chain operating physical stores across multiple US states, selling second-hand clothing, shoes, accessories, and household goods to value-oriented consumers. The company was founded in the late 1950s and operates as a sub-brand within the Savers Value Village family of companies under parent TVI, Inc. Its core business model relies on donated inventory sourced through customer drop-off partnerships, which is then sorted, priced, and resold in-store at discount relative to traditional retail alternatives. The company layers standard retail commercial features onto this base, including a loyalty rewards program, gift cards, and in-store donation drop-off services, alongside sustainability positioning under the "Thrift Proud" banner and sub-brands Restyle and Rethink Reuse. Technology exposure is limited to a basic consumer-facing website with store-locator functionality; the company does not operate e-commerce and has no disclosed AI/ML capabilities. Strategic decisions are made within the broader Savers Value Village corporate structure, with Tony Peressini serving as CEO.

Name

2nd Ave

Legal name

TVI, Inc.

Website

https://2ndavestores.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

2nd Ave is a for-profit thrift retail chain operating physical stores across multiple US states, selling donated second-hand clothing, accessories, and household goods to value-conscious consumers as part of the Savers Value Village family.

Ownership category

akta.pro rank

Product category

Thrift Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Thrift store retail
• Secondhand clothing
• Donated goods resale
• Reuse retail
• Discount retail

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Sales of Second-Hand Goods: The primary revenue stream is the sale of donated second-hand clothing, shoes, accessories, and household goods at thrift store locations. The company purchases donated items from nonprofits and resells them to consumers at discounted prices.
2. Gift Card Sales: Gift cards are sold at store locations, providing an additional revenue stream and encouraging repeat customer purchases.
3. Loyalty Rewards Program: The company operates a loyalty rewards program where members earn points on purchases, receive exclusive discounts (such as 25% off every Tuesday), and access special promotions, driving customer retention and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

2nd Ave operates a chain of physical thrift stores that sell donated second-hand clothing, shoes, accessories, and household goods at discounted prices. As a for-profit subsidiary of TVI, Inc. (dba Savers Value Village), the company acquires reusable goods from nonprofit partners in exchange for payment and resells them to consumers through brick-and-mortar retail locations across the United States, supplemented by gift card sales, donation drop-off services, and a loyalty rewards program.

Product overview

2nd Ave operates as a retail thrift store chain offering second-hand clothing, shoes, accessories, and household goods. The company runs a single unified retail model with loyalty and gift card programs as complementary customer engagement tools. Core offerings include the main thrift store experience, supplemented by the Loyalty Rewards program for repeat customers, Gift Cards for gifting, Thrift Proud sustainability branding (Restyle® and Rethink Reuse®), donation services for reusable goods, and nonprofit partner tax receipt processing.

Differentiator

Problem solved

Functional benefit

Brands

• Thrift Proud®: Environmental initiative focused on reuse and sustainability, includes Restyle® and Rethink Reuse® programs.
• Loyalty Rewards

Products and services

• 2nd Ave Thrift Stores Physical thrift store chain selling donated second-hand clothing, shoes, accessories, and household goods at discounted prices; operates on a for-profit model that pays nonprofits for donated goods and resells them to consumers across multiple US states.
• Gift Cards Physical gift cards sold at 2nd Ave store locations and redeemable for merchandise at any 2nd Ave thrift store, providing an additional revenue stream and encouraging repeat customer purchases.
• Donation Drop-off Services Service enabling customers to drop off reusable clothing and household goods at 2nd Ave donation centers; partnered nonprofits are paid by 2nd Ave for the donated goods to fund community programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• TVI, Inc.coreOthersTVI, Inc. (doing business as Savers Value Village) is the parent company and registered professional fundraiser where required. They operate the for-profit thrift store business model and manage the 2nd Ave brand within the Savers Value Village family of thrift stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Poshmark: Poshmark is a leading C2C resale marketplace for apparel, shoes, and accessories, now part of Naver. It competes with 2nd Ave for the secondhand-fashion shopper, particularly among digitally native consumers, though it operates a peer-to-peer model rather than store-based retail.
• The RealReal: The RealReal is a managed-resale online marketplace for luxury and consigned apparel and accessories. While higher-priced and digital-only, it competes for the same secondhand-fashion-conscious consumer and the same sustainability-driven purchase occasion that drives traffic to 2nd Ave.
• thredUP: thredUP is the largest US online resale marketplace for clothing and accessories, operating a managed-resale model similar in spirit to 2nd Ave's thrift store model but delivered digitally. Comparable as the apparel-resale category leader and as a direct competitor for the same secondhand-shopper wallet share.

Broad incumbents

• Savers Value Village: Savers is the parent brand and directly comparable thrift store chain in the same SVV family operating the same for-profit thrift model, buying donated goods from nonprofits and reselling to consumers. It is the umbrella operator of 2nd Ave and shares infrastructure, donation supply, and loyalty mechanics.

Direct peers

• Buffalo Exchange: Buffalo Exchange is a US chain of resale stores specializing in buy-sell-trade second-hand clothing, shoes, and accessories. Highly comparable to 2nd Ave on product mix (apparel/footwear/accessories), target customer (vintage/thrift shopper), and store-based resale model, and an active direct competitor in multiple US metros.
• Goodwill Industries: Goodwill is the largest US thrift operator, selling donated clothing, shoes, accessories, and household goods through retail stores. While nonprofit and mission-driven vs 2nd Ave's for-profit donation-payment model, Goodwill is the dominant direct competitor for secondhand retail customers and donation supply.
• Plato's Closet: Plato's Closet is a US franchise chain buying and reselling used teen/young-adult clothing and accessories in-store. Same buy-sell-resell mechanics, same bargain-hunter customer, and similar physical-store footprint, making it a direct comparable in the secondhand apparel retail category.
• Value Village (US/CA): Value Village is a sibling thrift chain under the same Savers Value Village parent, operating the identical for-profit donated-goods resale model in overlapping US and Canadian geographies. Same customers, same merchandise mix, same donation-paid-to-nonprofits value proposition - effectively the most direct peer.
• Habitat for Humanity ReStores: Habitat ReStores are nonprofit home-goods thrift retail outlets selling donated furniture, appliances, and household items. Comparable to 2nd Ave on the household-goods share of inventory, physical-store model, and donation-driven supply, though narrower in category focus.
• Once Upon A Child: Once Upon A Child is a US franchise resale chain buying and selling used children's clothing, toys, and gear in-store. Same buy-sell-resell thrift mechanics, same physical-store retail format, and an overlapping secondhand-shopper household that also shops 2nd Ave for clothing and household goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/2ndavestores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2nd Ave