Stick Mobility

What Stick Mobility does

Stick Mobility is a US-based mobility training company that designs, manufactures, and sells a proprietary physical training system built around flexible polymer training sticks, complemented by an accredited professional education curriculum. The core technology is a custom blend of synthetic plastic with engineered levels of polymers and plasticizers that produce a specific flex-under-tension characteristic, reinforced with silicone rubber end-grips; the system combines joint mobilization, isometric strength training, and active stretching based on five named principles (Leverage, Stability, Feedback, Irradiation, Isometrics, Coordination). The product line includes Long Training Sticks (76 inches), Short Training Sticks (56 inches), bundles, and accessories (TriSlider, Resistance Bands, Torsion Strap, Exercise Ball, Carry Bag), all manufactured in the USA and sold primarily direct-to-consumer through a Shopify storefront at stickmobility.com.

The company monetizes across four streams: (1) one-time hardware sales (primary revenue driver, $30-$306 per order with free shipping above $240), (2) online and in-person certification courses ($395 online Level 1, $575 in-person Level 1) accredited by NASM, AFAA, ISSA, NSCA, ACE, PTA Global, NCEP, and AFLCA, (3) lower-priced sport-specific digital content programs (Golf, Running, Yoga, Racquet Sports, Posture — $9.95-$75), and (4) an affiliate program paying 10% commission to certified coaches and brand advocates. Go-to-market combines product-led e-commerce, community-led distribution via the certified coach network and affiliate program, partnership channels (Truemed for FSA/HSA, GovX for military/first responder/teacher discounts), and an international distribution partner network across EU, UK, and Australia. Customer segments include professional athletes and sports teams (endorsement-only visibility across NFL, NBA, MLB, NHL, PGA), fitness professionals seeking CEU-credited certification, general fitness consumers, and medical/rehabilitation practitioners. The company operates as Sticky Brands, LLC (and Stick Mobility Products, LLC), is founder-managed by Dennis Dunphy and Neal Valera, is privately held with no disclosed institutional funding, and has not disclosed revenue or headcount figures.

Name

Stick Mobility

Legal name

Sticky Brands, LLC

Website

https://stickmobility.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Stick Mobility is a US-based mobility training company that designs and sells proprietary flexible polymer training sticks and an accredited certification curriculum for fitness professionals, serving individual consumers, certified coaches, and professional sports teams.

Ownership category

akta.pro rank

Product category

Fitness Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sports and Recreation Instruction (61162), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Mobility training equipment
• Flexibility training tools
• Fitness certification programs
• Sports recovery products
• Physical therapy aids

Headquarters

HQ city

Hood River

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Training Stick Hardware Sales: Sale of physical training stick products including Short Stick (56 inches), Long Stick (76 inches), Training Stick Bundle (2 Long + 1 Short), and color variants (Orange, Black). One-time hardware purchase; primary revenue driver.
2. Online Certification Courses: Online Level 1 Certification ($395), Online Level 2 Certification (price not explicitly stated), taught by co-founders Dennis Dunphy and Neal Valera. Includes lifetime video access, coaching manual, and CEU credits.
3. Online Educational Courses: Sale of digital courses including Online Essentials Course, Online Introductory Workshop ($49), Online Group Training Course ($75). One-time purchase for lifetime access to instructional video content.
4. Affiliate Commission Revenue: Affiliate program pays 10% commission to brand advocates (coaches, trainers, athletes) who refer customers to stickmobility.com. Monthly payouts for balances over $100. Commission paused during company-wide promotions.
5. In-Person Certification Courses: Two-day in-person Level 1 Certification course ($575) held at various US locations (San Jose, Los Angeles, San Diego, Dallas, Minneapolis, New York City, East Longmeadow, Orlando). Includes live instruction and practical coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Stick Mobility designs, manufactures, and sells a proprietary mobility training system centered on flexible Training Sticks (Short 56" and Long 76" variants, sold individually or as a 2-Long + 1-Short Bundle) made with a customized polymer/plasticizer blend and silicone-reinforced grips. On top of the hardware, the company sells an integrated curriculum of online and in-person certification courses plus sport-specific digital video programs (golf, running, yoga, racquet sports, posture) that teach joint mobilization, isometric strength training, and active stretching based on five scientific training principles.

Product overview

Stick Mobility offers a mobility training system centered on proprietary flexible Training Sticks combined with digital education content. The core product line consists of Training Sticks (Long 76-inch and Short 56-inch variants, sold individually or in bundles), complemented by accessories (TriSlider, Resistance Bands, Torsion Strap, Exercise Ball, Carry Bag). The company provides a comprehensive digital education platform including online certifications (Level 1 and Level 2), introductory workshops, group training courses, and essentials courses, as well as in-person certification events at multiple US locations. Sport-specific digital content programs cover Golf (Golf Mobility and Golf Feels for Power), Running (Run Injury Free), Yoga (Yoga Mobility Flows), Racquet Sports, and general Posture improvement. The system combines joint mobilization, strength training, and active stretching based on five scientific principles: leverage, stability, feedback, irradiation, and isometrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Stick Bundle

Quantifiable outcome

• Reduce muscle and joint pain from training, sitting, or everyday life through tension release and supported stretching positions
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• TruemedcoreTechnology or IntegrationTruemed provides FSA/HSA payment integration for stickmobility.com, enabling customers to use pre-tax Flexible Spending Account or Health Savings Account funds to purchase Stick Mobility products. Supports Letter of Medical Necessity for IRS-compliant reimbursement. Customers select Truemed at checkout and use their FSA/HSA card like any credit card.
• GovX IDsupportingGTM or Marketing PartnerGovX ID provides identity verification for military, first responders, and teachers to unlock exclusive Stick Mobility discounts up to 20%. Verification is real-time and secure. After verification, customers receive a single-use discount code. Limit of one discount code per day.
• ViPR PROminorStrategic or Co-development PartnerViPR PRO is referenced as required equipment for the Racquet Sports Optimizer 9-week program alongside the Training Stick Bundle. The Racquet Sports program includes a PDF with weekly workouts containing hyperlinked videos using both ViPR PRO and Stick Mobility Training Sticks.
• NabosominorStrategic or Co-development PartnerNaboso Training Mat is referenced as optional/separate equipment for the Run Injury Free Online Video Training program. The program uses Naboso's textured mat to stimulate proprioceptors in the feet, combined with Stick Mobility exercises to help runners connect their body from the ground up.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TRX: TRX sells a proprietary suspension training system (bands, handles, anchors) with a structured curriculum and a globally accredited coach certification program. Closely comparable to Stick Mobility on the hardware-plus-certification-plus-content model.
• TriggerPoint: TriggerPoint is a leading brand of foam rollers, massage tools, and mobility aids sold direct-to-consumer and through sporting goods retail. Most direct peer on the mobility/recovery hardware side and competes for the same consumer training budget.
• RumbleRoller: RumbleRoller manufactures textured foam rollers for self-myofascial release and mobility work, sold to athletes, trainers, and physical therapists. Direct peer in the mobility tools category with similar customer base.

Broad incumbents

• Hyperice: Hyperice is a much larger, well-capitalized recovery and mobility brand (Theragun, vibrating rollers, Normatec) with deep pro sports and fitness professional penetration. Competes for share of voice and pro-athlete endorsements in the same mobility/recovery category.
• Theragun: Theragun (Therabody) is a leading percussive therapy device brand with extensive pro athlete and fitness professional endorsements. Competes in the broader mobility/recovery space and shares customer overlap with Stick Mobility's pro-sports and trainer segments.
• Onnit: Onnit is a broad fitness and wellness brand offering equipment, supplements, and training content (including its own kettlebell, mobility, and bodyweight training systems). Comparable as a broader fitness/lifestyle brand with direct-to-consumer e-commerce and pro athlete endorsements.

Regional players

• StretchLab: StretchLab operates a franchise network of assisted stretching and mobility studios across the US. Adjacent to Stick Mobility in the mobility service category and shares the belief that mobility is a fitness category in its own right.

Emerging players

• FRC Mobility (Kinstretch): Kinstretch (FRC) is a mobility education system offering in-person and online certification courses for trainers. Comparable to Stick Mobility's certification-led GTM and content ecosystem, with greater emphasis on passive and active stretching frameworks.

Others

• Rogue Fitness: Rogue Fitness is the largest independent manufacturer of strength and conditioning equipment, serving home gym, commercial gym, and CrossFit markets. Comparable as a US-based, direct-to-consumer sporting goods brand with strong authenticity and community-led growth.
• Inspire360: Inspire360 is the learning management platform on which Stick Mobility's education portal is built, and connects fitness professionals with CEU-credited courses from many certification bodies. Comparable as an enabling infrastructure provider in the fitness certification ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stickmobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stick Mobility