What Naboso Technology, Inc. does

Naboso Technology, Inc. is a privately held sensory technology company headquartered in Chandler, Arizona that designs, manufactures, and sells textured neurosensory products built on its patented 2PD (Two-Point Discrimination) Technology. The technology uses proprietary surface textures inspired by braille science to activate SA1 mechanoreceptors in the feet and hands, targeting improvements in balance, gait, proprioception, and nervous system regulation. The product portfolio spans four stimulation intensity tiers (Gentle Awakening through Neuro Intensive) and includes proprioceptive insoles, sensory socks, neurosensory recovery tools (Neuro Ball, Neuro Stick, Sensory Sticks), mats and flooring systems, balance equipment, hand-therapy kits, and digital education courses. The company holds FDA 21 CFR Part 11 clearance on its insoles and has trademarks on 2PD Technology and Sensory Intelligence (SQ).

The company operates a multi-channel business model anchored by direct-to-consumer e-commerce on Shopify-powered naboso.com, complemented by four OEM/licensing partnerships (BoditrakPerformance, Power Plate, TrueForm Runner, Xero Shoes), affiliate and wholesale programs, and eight regional distribution partners covering Australia, Czech Republic, Japan, Korea, Singapore, the Netherlands/Europe, and New Zealand. Revenue is generated primarily through one-time unit-priced product sales (ASP roughly $21-$380), supplemented by digital courses (~from $50), book sales, and professional certification programs through the Naboso+ Groundwork and Naboso University platforms. The company serves end consumers focused on foot health and movement longevity, fitness professionals, and clinical rehabilitation providers, with founder Dr. Emily Splichal serving as a primary demand-generation channel through her professional education and media presence.

Name

Naboso Technology, Inc.

Legal name

Naboso Technology, Inc.

Website

https://naboso.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Naboso Technology, Inc. is a doctor-founded sensory technology company that designs and sells textured neurosensory insoles, mats, tools, and education products based on its patented 2PD texture technology, serving consumers, fitness professionals, and clinical rehabilitation providers across nine countries via DTC e-commerce and licensed and wholesale channel partners.

Ownership category

akta.pro rank

Product category

Sensory Wellness Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

akta.pro secondary industries

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Textured insoles
• Neurosensory products
• Sensory stimulation technology
• Foot health products
• Balance training equipment

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales: Direct-to-consumer sales of textured neurosensory products including insoles, mats, flooring, socks, recovery tools, and accessory products. One-time purchase model with individual product transactions.
2. Digital Education & Courses: Sale of digital educational programs including Groundwork courses, Brain-Based Balance Training, Bunions and Big Toe Mobility, Fix My Flat Feet, No More Plantar Fasciitis, and professional certifications through Naboso University.
3. Book Sales: Sale of authored books including Sensory Sapiens and Barefoot Strong, as well as bundled book packages for movement longevity education.
4. Affiliate Commissions: Affiliate program offering 10% commissions on global sales with 30-day cookie duration, driving customer acquisition through partner referrals.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Naboso Technology, Inc. designs, develops, and sells a portfolio of textured neurosensory products — including insoles, sensory socks, mats, flooring, balance boards, recovery tools, and hand-therapy kits — built on its patented 2PD Technology™ to stimulate the nervous system through the feet and hands for improved balance, gait, recovery, and overall movement quality. The company complements the product line with authored books, self-paced digital courses, and professional education/certification programs through its Naboso+ ecosystem (Naboso Groundwork for consumers and Naboso University for clinicians and trainers).

Product overview

Naboso Technology, Inc. is a doctor-founded sensory technology company offering a comprehensive portfolio of textured neurosensory products designed to stimulate the nervous system through the feet, hands, and skin. The product line centers on patented 2PD Technology (two-point discrimination texture inspired by braille science) and includes: (1) Proprioceptive Insoles (Activation, Neuro, Duo, Form) for daily sensory stimulation; (2) Sensory Socks (Textured Grip, Textured Toe, Studio, Recovery Crew) for wearable activation; (3) Neurosensory Tools (Neuro Ball, Ignite Neuro Ball, Neuro Stick, Sensory Sticks, Foot Wedges, Advanced Wobble Wedges, Splay Toe Spacers, Hand Activation Kit) for targeted recovery and training; (4) Mats & Flooring (Mind Body, Training, Activation, Textured Flooring System) for ground-level stimulation; (5) Balance Equipment (Kinesis Board) for micro-wobble training; and (6) Digital Content (books, digital courses) and Education Programs (Naboso Groundwork, Naboso University) for learning. Products are organized across four stimulation levels (Gentle Awakening, Daily Activation, Precision Training, Neuro Intensive) to address varying sensory needs from beginners to clinical applications. Bundles and kits combine complementary products for comprehensive recovery and training solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Naboso+: Education platform offering Groundwork courses for individuals and University for professional certifications in sensory science.
• Naboso Licensed Products

Products and services

• Activation Insoles Entry-level textured insoles providing gentle sensory stimulation to improve foot awareness, balance, and movement throughout the day; designed for individuals new to sensory stimulation or with sensitive feet.
• Neuro Insoles Insoles providing enhanced sensory stimulation with moderate texture for improved balance, gait control, and neuromotor coordination; aimed at individuals experiencing numbness, reduced foot awareness, or seeking everyday activation.
• Duo Insoles Reversible dual-texture insoles allowing users to alternate between two stimulation options to vary sensory input, reduce sensory adaptation, and provide higher-intensity proprioceptive training for performance use.
• Form Insoles Structured textured insoles with integrated arch support providing the highest level of neurosensory stimulation combined with postural alignment; intended for standing workers, orthotic users, and clinical neurorehabilitation applications.
• Neuro Ball Dual-texture split massage ball combining targeted pressure and sensory stimulation to release tight muscles, improve mobility, and support recovery from feet to neck, hands, and beyond; for individual wellness and clinical use.
• Ignite Neuro Ball Advanced massage ball integrating CryoCore cold therapy technology that provides deeper, high-intensity sensory stimulation for athletes and high-intensity mobility work.
• Neuro Stick Lightweight handheld recovery tool that combines targeted pressure with proprietary sensory texture to release muscle knots and improve circulation; aimed at individual consumers and clinicians for full-body recovery.
• Sensory Sticks Two-pound weighted training tools with patented sensory texture that combine load and texture stimulation to improve grip strength, coordination, body awareness, and postural control during athletic training.
• Foot Wedges Wedge-shaped training tools that improve foot posture, increase muscle activation, and build strength by changing how the foot interacts with the ground; for athletes, trainers, and rehabilitation use.
• Advanced Wobble Wedges High-density textured foam wedges that add an enhanced wobble experience to the Kinesis Board for dynamic stability training and ankle control in performance and clinical settings.
• Splay Toe Spacers Flexible polymer toe spacers that gently separate compressed toes to support natural alignment, improve stability, and reduce discomfort from narrow footwear; for consumers, athletes, and clinicians.
• Hand Activation Kit Air-filled compressible hand-therapy kit with varying textures and shapes designed for progressive grip training and hand-function recovery in clinical and consumer use cases.
• Kinesis Board Micro-wobble balance board combining Naboso sensory stimulation with dynamic surface movement to improve balance, ankle strength, and body awareness for athletes, trainers, and clinical rehabilitation.
• Textured Grip Socks Sensory socks featuring a textured interior that stimulates foot nerves and an exterior grip for traction and stability; intended for studios, home use, and everyday wear.
• Textured Toe Socks Socks designed to stimulate nerves on the bottom of the feet while encouraging natural toe movement, with optional grip for studio workouts and everyday wear.
• Studio Socks Ballet-inspired sensory socks with grip-enhanced sole and patented Naboso texture, designed for Pilates, yoga, and studio workouts to improve foot awareness and stability.
• Recovery Crew Sock Everyday crew socks combining patented Naboso sensory texture with comfort to deliver continuous sensory feedback and recovery support throughout the day.
• Mind Body Mat Gentle-stimulating yoga and Pilates mat with soft sensory texture, designed for mindful movements, mobility, stretching, and light activation for everyday users.
• Training Mat Thinner yoga and exercise mat with moderate sensory texture providing stronger ground feel for strength training and rehabilitation work.
• Activation Mat Compact, high-stimulation standing mat designed for maximum foot and body activation during standing work and for users seeking stronger daily sensory input.
• Textured Flooring System Professional-grade sensory flooring tiles for at-home gyms, studios, and rehabilitation centers, providing continuous textured stimulation for advanced and clinical users.
• Sensory Sapiens Book Book by Dr. Emily Splichal exploring sensory awareness, neuroplasticity, and movement longevity through proprioceptive training and textured stimulation.
• Barefoot Strong Book Book by Dr. Emily Splichal on barefoot science and how textured stimulation and foot health influence human function and performance.
• Brain-Based Balance Training Digital Course Self-paced online course exploring the science of balance, the brain-body connection, and how to retrain stability through sensory integration; designed for individual learners seeking to improve balance and movement.
• Bunions and Big Toe Mobility Digital Course Self-paced course teaching bunion pain-reduction techniques and big-toe mobility exercises designed for at-home implementation by individuals managing big toe and bunion discomfort.
• Fix My Flat Feet Digital Course Digital course focused on arch restoration, posture improvement, and movement rehabilitation for individuals with flat feet conditions.
• No More Plantar Fasciitis Digital Course Self-paced digital program teaching heel-pain management and plantar fasciitis recovery through sensory stimulation and movement techniques for at-home use.
• Naboso Groundwork Digital self-paced education programs for individuals seeking to improve foot health and movement longevity, including foot awareness, balance, and posture courses available through the Naboso+ ecosystem.
• Naboso University Professional education platform offering advanced coursework in barefoot science, sensory stimulation, balance training, and neuromechanics, with certification pathways for clinicians, trainers, and therapists.
• Naboso Gift Card Gift cards available in $25, $50, and $75 denominations for purchasing Naboso products on the company's e-commerce site.

Quantifiable outcome

• 84-85% of users experienced measurable balance and stability improvements
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Protea Japan Co. Ltd.coreChannel Partner/ Reseller/ Distributor · 17 December 2024Strategic partnership with Protea Japan Co. Ltd. to expand foot health products in North America and Asia. The partnership aims to support Naboso's growth and product innovation, especially in the Asian market where significant expansion has been seen. This followed a $3 million funding round closed in December 2024.
• BoditrakPerformancecoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership providing Naboso Mats for use with Boditrak's movement assessment and pressure mapping system. The textured surface integrates with Boditrak's Vector Plate model for improved performance during workouts.
• Power PlatecoreOEM/ Whitelabel/ Licensing PartnerPartnership to provide proprioceptive surface for Power Plate whole body vibration platforms. Naboso Mats are designed to improve sports medicine, orthopedics, and active aging applications when used with vibration training.
• TrueForm RunnerminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership to provide patent-pending textured material for TrueForm curved non-motorized treadmill. The textured surface is similar to Naboso Insoles and enhances sensory input during treadmill training.
• Xero ShoesminorOEM/ Whitelabel/ Licensing PartnerPartnership to create a proprioceptive sandal that enhances natural foot function and optimizes sensory stimulation. The sandal stimulates various areas of the foot to improve posture and enhance movement.
• L.M. Meijers b.v.coreChannel Partner/ Reseller/ DistributorEuropean distributor handling Naboso product fulfillment across the Netherlands and broader European market from their facility in Roosteren, Netherlands.
• NK TradingcoreChannel Partner/ Reseller/ DistributorKorean distributor managing Naboso product distribution in South Korea from their office in Seongnam-si, Gyeonggi-do.
• Body Tree GroupminorChannel Partner/ Reseller/ DistributorSingapore distributor handling Naboso product distribution across Singapore from their office in the Cecil Building.
• Stepping Out FootwearminorChannel Partner/ Reseller/ DistributorAustralian distributor managing Naboso product distribution in Australia and potentially New Zealand from their office in Rosebery, NSW.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Powerstep: Powerstep manufactures orthotic insoles distributed through podiatry, pharmacy, and DTC channels. Comparable to Naboso on product format (insole SKUs across comfort/performance) and channel mix (clinical recommenders plus consumer retail), making it a direct peer despite different texture/IP positioning.
• Superfeet Worldwide: Superfeet is the leading branded orthotic insole company in North America, selling premium off-the-shelf insoles through retail, DTC, and sports-medicine channels. It is the closest direct competitor to Naboso's proprietary insole portfolio, competing head-to-head on foot biomechanics, sensory feedback, and clinical positioning.
• Currex (RunPro / BikePro): Currex designs activity-specific dynamic insoles for running, cycling, and hiking sold through running and triathlon retail. Comparable to Naboso on sport-specific insole engineering and athlete positioning; both brands sell direct and through specialty fitness retailers.

Broad incumbents

• Hoka (Deckers Brands): Hoka is a leading performance footwear brand whose maximalist and balance-focused positioning overlaps with the athlete/movement segment that buys Naboso insoles and socks. Comparable on end consumer (runners, athletes) and credibility-driven marketing, though at much larger scale.
• Therabody (Theragun): Therabody is a global premium percussive-therapy/recovery brand with deep wellness-channel distribution. Comparable to Naboso on athlete and longevity positioning, though with much greater scale and broader modality (electromechanical therapy devices vs. textured neurosensory tools).
• Dr. Scholl's (Bayer): Dr. Scholl's is the dominant mass-market foot-care and OTC insole brand owned by Bayer. While much broader and lower-priced than Naboso, it competes in the same consumer foot-care category and could enter the textured/stimulation niche with established retail scale.
• TriggerPoint (Implus): TriggerPoint makes foam rollers, massage balls, and recovery tools sold through fitness retail — directly comparable to Naboso's Neuro Ball, Ignite Neuro Ball, Neuro Stick, and Sensory Sticks. Same end users (athletes, trainers, clinicians) and overlapping DTC/wholesale channels.

Others

• Power Plate (Performance Health Systems): Power Plate manufactures whole-body vibration platforms used in sports medicine, fitness, and active aging — and is a current Naboso licensing partner integrating textured mats. Both target rehabilitation and performance channels, making Power Plate an adjacent ecosystem participant.

Emerging players

• Vivobarefoot: Vivobarefoot is a barefoot/minimalist footwear brand whose foot-strengthening and proprioceptive claims closely align with Naboso's barefoot-science narrative. Both target movement-longevity, natural-foot, and active-aging consumers, making them thematic peers.
• Xero Shoes: Xero Shoes is a minimalist/barefoot footwear brand — and an existing Naboso licensing partner. Same end consumer (natural movement, foot strength), overlapping channels (Pilates, functional fitness), and shared barefoot-science philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NabosoTechnology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naboso Technology, Inc.