LLW Architects

What LLW Architects does

LLW Architects, PC is a privately held professional architecture corporation headquartered in Memphis, Tennessee, founded in 1993 by Paul E. Lague, AIA and Dell Livingston, AIA, NCARB. The firm operates with 11-50 employees and focuses on hospitality architecture for hotel owners and developers, with hospitality accounting for the primary share of work and secondary service lines spanning retail, corporate office, institutional, government, and religious facilities. Its core offering is the full project lifecycle from programming and space planning through schematic design, design development, construction documents, bidding/negotiation, and construction administration, supplemented by ADA compliance surveys and architectural delineation (renderings and 3D models). Differentiated deliverables include sustainable/LEED-certified design and prototype-driven hotel work for major franchisors.

The firm's go-to-market is consultative, project-based enterprise sales: LLW Architects is listed on the Hilton Register of Preferred Architects, was accepted into Marriott's Recommended Architect Program, sits on Hilton's Architect's Round Table and Panel of Experts, and has delivered brand-standard and conversion projects for Hilton, Marriott, Hyatt, and Westin families. Revenue is generated through professional architectural services billed on a project-specific, quote-based model with no publicly disclosed pricing; the firm maintains direct client engagement across geographies, with documented projects spanning the U.S. Southeast, Northeast, Midwest, Southwest, and West regions, plus Mexico. Marketing is conducted principally through the company website, direct contact/consultation channels, earned media via industry recognition, and conference speaking engagements.

Capital structure is founder-owned with no disclosed parent company, outside investors, subsidiaries, funding rounds, or M&A activity. The firm carries 160+ awards and industry recognitions accumulated across its 30+ year operating history, including 13 consecutive years on Hilton advisory panels and multiple brand-level awards of the year. Operating posture is stable and independent, with brand-program memberships functioning as the primary mechanism for inbound demand from franchisor-aligned hotel developers.

Name

LLW Architects

Legal name

LLW Architects, PC

Website

https://llwarchitects.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

LLW Architects, PC is a Memphis-based hospitality architecture firm founded in 1993, serving hotel owners and developers with full-lifecycle design services across Hilton, Marriott, Hyatt, and Westin brand-standard, conversion, and new-development projects in the U.S. and Mexico.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Hospitality architecture
• Hotel design services
• Architectural firm
• Brand-standard design
• Construction administration

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Architectural Services: LLW Architects generates revenue through professional architectural services for hospitality, retail, corporate office, institutional, government, and religious facilities. Services span from programming and space planning through schematic design, design development, construction documents, bidding, and construction administration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LLW Architects provides professional architectural services primarily for the hospitality sector, delivering full-lifecycle design from programming, space planning, and schematic design through design development, construction documents, bidding/negotiation, and construction administration. The firm is a preferred architect for major hotel brands including Hilton, Marriott, Hyatt, and Westin, executing new developments, brand conversions, renovations, and prototype-driven projects. Additional service lines cover retail, corporate office, institutional, government, and religious facilities, supported by sustainable design, ADA compliance, and architectural delineation (renderings and 3-D models).

Product overview

LLW Architects is an architectural firm that provides comprehensive architectural services for hospitality and commercial projects. The core offering is hospitality architecture services, which encompasses the full project lifecycle from programming and space planning through schematic design, design development, construction documents, bidding, and construction administration. The firm also offers specialized services including ADA compliance surveys and architectural delineation (renderings and 3D models). Additional service areas include retail, corporate office, institutional, government, and religious facilities architecture, as well as sustainable design and renovations/conversions. The firm specializes in hotel projects across major brands including Hilton, Hampton Inn, Homewood Suites, DoubleTree, Marriott, TownePlace Suites, Residence Inn, Hyatt House, and Westin.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Architecture Services Full-lifecycle architectural services for hotel owners and developers, covering new developments, brand conversions, renovations, and prototype-driven projects for major hotel brands including Hilton, Marriott, Hyatt, and Westin. Targeted at hospitality developers and franchise operators requiring brand-standard-compliant design.
• Retail Architecture Architectural services for retail facilities, providing design solutions for retailers needing new builds, renovations, or space planning.
• Corporate Office Architecture Architectural services for corporate office facilities, including design development and space planning for office occupiers and owners.
• Institutional Facilities Architecture Architectural services for institutional facilities, providing design and construction administration expertise for institutional building owners.
• Government Facilities Architecture Architectural services for government facilities, applying the firm's design and project management capabilities to public-sector building clients.
• Religious Facilities Architecture Architectural services for religious facilities, providing design support for faith-based organizations and congregations undertaking new builds or renovations.
• Sustainable Design Eco-conscious architectural design services including LEED-certified projects and solar water heating solutions, integrated across hospitality and commercial projects.
• Renovations & Conversions Hotel renovation and conversion services, including brand conversions (e.g., Hampton Inn to Hilton Garden Inn) and major renovation programs for existing hospitality properties.

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• HiltonflagshipStrategic or Co-development PartnerLLW Architects is listed on the Hilton Register of Preferred Architects and has been selected for Hilton's Architect's Round Table and Panel of Experts for 13 consecutive years (2004-2016). They have worked directly with Hilton on redesign of prototypical drawings for Hampton Inn, Hampton Inn and Suites, and Homewood Suite brands. They have received multiple Hilton awards including DoubleTree Development of the Year 2013 and Deal of the Year 2004.
• Marriott InternationalcoreStrategic or Co-development PartnerAccepted into Marriott's Recommended Architect Program for select brands. TownePlace Suites Orlando Downtown, designed by LLW, received 2021 Marriott Select Brands Opening Hotel of the Year award. They have completed multiple Marriott brand projects including dual-brand properties.
• HyattcoreStrategic or Co-development PartnerLLW Architects has completed multiple Hyatt House projects including properties in Tallahassee FL and Nashville TN. They specialize in Hyatt brand-standard compliance and hotel development.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WATG (Wimberly Allison Tong & Goo): Global hospitality-focused architecture and design firm. Comparable as a similarly specialized competitor pursuing select-service and luxury hotel work for major franchisors and independent owners.
• SB Architects: Hospitality-specialist architecture firm with deep hotel-resort brand experience. Closely comparable to LLW in vertical focus and franchise-brand project mix.
• Cooper Carry: Mid-size architecture firm with a dedicated hospitality practice serving major hotel brands. Comparable in boutique scale and brand-driven select-service hotel focus.
• Hirsch Bedner Associates (HBA): Global hospitality interior design and architecture firm. Comparable in hospitality specialization and brand-standards work, with stronger international footprint.
• ForrestPerkins: Hospitality-focused interior design and architecture studio within Perkins&Will. Comparable in franchise-driven hotel design for luxury and select-service brands.
• Stonehill & Taylor: Architecture firm with significant hospitality and hotel development focus. Comparable in boutique scale and franchise-brand project delivery.
• LCA Architects: Hospitality-focused architecture firm with select-service brand experience. Closely comparable vertical specialization and franchise-driven project mix.
• Peacock + Lewis: Hospitality and club/residential architecture firm with deep hotel brand expertise. Comparable in boutique hospitality specialization and brand-standards design work.

Broad incumbents

• HKS: Large national AEC firm with an active hospitality practice serving major hotel brands. Overlaps LLW on hotel projects but operates at much larger scale across multiple verticals.
• Gensler: Global design firm with a hospitality practice and broader mixed-use and commercial portfolio. Comparable on hospitality design but competes from a vastly larger resource base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/llwarchitects1
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/llw-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLW Architects