MAGIQ Software

What MAGIQ Software does

MAGIQ Software is a private, cloud-native enterprise software vendor focused on local government and public-sector organisations across Australia, New Zealand, and the United States. Founded in 1995 and headquartered in Napier, New Zealand, the company operates as part of the Springbrook ANZ Group alongside Pulse Software, RelianSys and Harbour Software, with offices in Napier, Hawthorn (Australia), and American Fork (Utah, US). It is led by CEO Tony Tiftis and serves more than 600 public sector organisations and 20,000+ cloud users, including 140+ local governments in Australia and 36 in New Zealand, with adjacent presence in healthcare, education and utilities.

The company's product portfolio is organised around three core suites: MAGIQ Cloud ERP (an integrated platform covering finance, payroll/HR, council/regulatory, documents, online self-service, budgeting, reporting, and community engagement), MAGIQ Performance (cloud budgeting, reporting and financial planning), and MAGIQ Documents (VERS-compliant electronic document and records management). The platform is built as SaaS on Amazon Web Services using EC2, RDS, Aurora, S3 and EBS, with security controls via AWS WAF, Security Hub and CloudWatch, fortnightly release cadence, and a reported 99.6% uptime. Differentiated components include the proprietary DataFirst migration service, a new Community Engagement App co-developed with Central Hawke's Bay District Council, and an emerging AI assistant called Ask MAGIQ offering natural-language search and AI-driven forecasting.

MAGIQ earns revenue primarily through SaaS subscriptions on annual billing cycles, with quote-based pricing tailored to organisation size and module footprint. Distribution is sales-led with dedicated direct sales teams in three countries plus named Sales Partners and an AWS Marketplace listing; demand generation relies on industry events (ALGIM, LGFP, HFMA, FinPro), case-study content, webinars, and social channels. The company holds ISO 27001 certification and AWS Select Technology Partner status, and has invested in expanding its delivery capacity through recent hiring of a PMO Leader, National Business Development Manager and additional consultants.

Name

MAGIQ Software

Legal name

MAGIQ Software Ltd

Website

https://magiqsoftware.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

MAGIQ Software is a New Zealand-headquartered SaaS vendor providing cloud ERP, budgeting/reporting, and document management software to more than 600 public sector organisations across Australia, New Zealand, and the United States, primarily local governments, with growing presence in healthcare, education, and utilities.

Ownership category

akta.pro rank

Product category

Public Sector Cloud ERP Software

NAICS

Software Publishers (51321), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Public Sector & Government ERP (HDAEAEAG)

akta.pro secondary industries

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Public sector ERP
• Cloud budgeting software
• Local government software
• Document records management
• Financial planning SaaS

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: MAGIQ Software operates on a Software-as-a-Service (SaaS) subscription model, providing cloud-based ERP and performance management solutions to public sector organisations. Customers access the platform via web browsers or mobile applications, with the company handling all infrastructure maintenance. Regular fortnightly updates are included in the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MAGIQ Software builds and sells cloud-based enterprise resource planning (ERP), budgeting, reporting, and document management software tailored for public sector organisations, principally local government councils. Its flagship MAGIQ Cloud ERP unifies finance, regulatory, rates, payroll/HR, budgeting, customer service, documents and community engagement into a single cloud platform hosted on AWS, delivered as a SaaS subscription with fortnightly feature updates and used by more than 600 councils and agencies across Australia, New Zealand and the United States.

Product overview

MAGIQ Software offers a platform-plus-modules architecture built around the MAGIQ Cloud ERP, a comprehensive cloud-based ERP solution for local government and public sector organisations. The product portfolio includes three core products: MAGIQ Cloud ERP (fully integrated enterprise platform), MAGIQ Performance (cloud-based budgeting, reporting, and financial planning), and MAGIQ Documents (VERS-compliant EDRMS). The MAGIQ Cloud ERP integrates Finance Management, Payroll & HR Management, Council Management, Online Engagement, Document Records Management, Community Engagement, Platform Integration, and E-Invoicing modules. MAGIQ Performance includes Budgeting Software, Reporting, Project Budgeting, Strategic Planning, and Financial Planning sub-modules. The company also offers the Community Engagement App for mobile council-resident communication and MAGIQ DataFirst for legacy system migration. Built on AWS cloud infrastructure with approximately 20,000+ users across 600+ public sector organisations in Australia, New Zealand, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIQ Cloud ERP: Full enterprise-wide cloud ERP solution integrating finance, regulatory, rates, payroll, HR, budgeting, reporting, document management, and community engagement.
• MAGIQ Performance
• MAGIQ Documents
• MAGIQ Finance
• MAGIQ Payroll
• MAGIQ Council
• MAGIQ Online
• MAGIQ Community Engagement
• Ask MAGIQ

Products and services

• MAGIQ Cloud ERP A comprehensive, fully integrated cloud-based ERP solution for local government and public sector organisations. Unifies finance, regulatory, rates, payroll/HR, budgeting, customer service, documents, and community engagement into a single source of truth on AWS infrastructure.
• MAGIQ Performance A cloud-based budgeting, reporting, and financial planning solution that helps councils and public sector organisations move beyond spreadsheets and manual processes, enabling faster insights, improved collaboration and greater confidence in data accuracy.
• MAGIQ Documents A VERS-compliant Electronic Document and Records Management System (EDRMS) providing documents and records management capabilities for public sector organisations.
• Community Engagement App A purpose-built mobile application connecting councils and communities with live council news feeds, automated service requests flowing into ERP, targeted location-based alerts, and full white-labelling for council branding.
• MAGIQ DataFirst A proprietary data synchronisation and migration service that streamlines implementation timelines and improves user testing and training confidence when transitioning from legacy systems to MAGIQ Cloud.

Quantifiable outcome

• 75% reduction in time to produce monthly financial reports (Mackenzie District Council)
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Amazon Web Services (AWS)coreTechnology or IntegrationMAGIQ Software rebuilt its platform as SaaS solutions hosted on AWS, using core services including Amazon EC2, Amazon RDS, Amazon Aurora, Amazon S3, and Amazon EBS. Security supported through AWS WAF, AWS Security Hub, and Amazon CloudWatch. AWS provides solution architects and Enterprise-level support. MAGIQ holds AWS Select Technology Partner status and is expanding partnership with AWS AI tools.
• Springbrook ANZ (Parent Company)coreOthersMAGIQ Software is part of the ANZ Springbrook Group, alongside Pulse Software, RelianSys, and Harbour Software. The Springbrook ANZ Group oversees software development teams across all four companies under Software Development Manager George Stark.
• Central Hawke's Bay District Council (Special Interest Group)strategicStrategic or Co-development PartnerCo-development partnership with Central Hawke's Bay District Council and a special interest group of councils to develop the Community Engagement App. Council staff worked directly with MAGIQ's team to set requirements, test usability and accessibility, validate security standards, and confirm integration. Over 100 council staff participated in testing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Springbrook Software: Parent company of MAGIQ Software under the Springbrook ANZ Group. Operates adjacent public sector utility ERP products in the US, making it the most structurally comparable reference point for MAGIQ's product architecture and target buyer.

Broad incumbents

• Oracle Public Sector: Hyperscaler-grade ERP/Cloud applications provider with a dedicated public sector business unit and AI-infused applications. Represents the upper-bound competitive threat a deep-pocketed incumbent brings to mid-market council RFPs.
• SAP Public Services: S/4HANA Public Sector and SuccessFactors for government. Already integrated with MAGIQ Performance at City of Gold Coast, making SAP both a partner and competitor at the high-end of MAGIQ's target market.
• Infor Public Sector: Broad enterprise ERP (Infor CloudSuite) with a public-sector vertical offering including finance, HR, and asset management. Competes with MAGIQ at the larger end of the council market where customers demand broader ERP suites.

Direct peers

• TechnologyOne: Australia's leading publicly-listed SaaS ERP vendor, deeply focused on local government and public sector. Direct competitor to MAGIQ Cloud ERP across AUS/NZ councils, with similar pre-built finance, HR/payroll and budgeting modules.
• Tyler Technologies: Large US-listed provider of software to the public sector, particularly local government. Tyler offers financial, ERP, citizen engagement and document management - the exact same product pillars MAGIQ sells, though Tyler is far larger and primarily US-focused.
• Civica: UK-based public sector software specialist serving local government, health, and education. MAGIQ's Software Development Manager George Stark previously worked at Civica, making it a near-direct peer in workflows, modules, and go-to-market.
• Unit4: ERP and FP&A vendor with strong public sector presence, especially in the UK, Europe, and Australia/New Zealand. Overlaps directly with MAGIQ Cloud ERP and MAGIQ Performance for finance, HR, and budgeting workloads in government.

Emerging players

• OpenGov: US-focused cloud budgeting, reporting, and transparency platform for state and local government. Overlaps with MAGIQ Performance for budgeting and FP&A use cases and represents the modern SaaS-native challenger in MAGIQ's core niche.
• Granicus: GovTech vendor specializing in citizen engagement, communications, and service request workflows for councils - the exact category MAGIQ is entering with its Community Engagement App. Comparable buyer (US local government) and overlapping modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magiqsoftware
• Facebookfacebook.com/magiqsoftware
• LinkedInlinkedin.com/company/magiq-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIQ Software