Winedering

What Winedering does

Winedering (Winedering Srl) is an online marketplace for wine tourism experiences, founded in 2016 and headquartered in Ascoli Piceno, Italy. The platform connects travelers with wineries, wine cellars, and tour operators, offering wine tastings, guided winery tours, multi-day Wine Weekends and Wine Holidays, and gift vouchers. It is one of the few marketplaces in this category that operates across multiple countries rather than within a single national market.

The company has built a catalog of 6,812+ wine experiences across 10 countries — primarily European markets (Italy, France, Spain, Portugal, Austria, Germany, Hungary, Greece) plus Australia and Argentina — supported by 10,900+ verified user reviews. The underlying platform includes supplier-facing tools (a Supplier Platform/dashboard) and demand-side distribution via an Affiliate Program. The technology stack is a standard two-sided marketplace architecture: curated supplier listings, search/discovery, booking flow, review collection, and commission settlement. No proprietary AI/ML components or technical differentiators beyond content curation and SEO-led distribution have been disclosed.

Winedering monetizes via commission on bookings transacted through the marketplace. The company is privately held, has 1-10 employees, has not disclosed any external funding rounds, and participated in a Silicon Valley acceleration program. The combination of a bootstrapped capital base, lean team, and broad geographic footprint is consistent with a niche-marketplace operator pursuing breadth on constrained resources rather than a capital-intensive land-grab model.

Name

Winedering

Legal name

Winedering Srl

Website

https://winedering.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Winedering is an Italian-founded, internationally oriented wine tourism marketplace that connects travelers with 6,812+ curated wine experiences across 10 countries via a commission-based booking platform serving wineries and wine tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Ascoli Piceno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Commission on Bookings: Winedering charges a commission fee for each paid, confirmed, and completed reservation. There is no fixed subscription fee for suppliers. The commission is withheld directly from the amount paid by the customer, with the net amount paid to the supplier's bank account monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

No substantive content was provided in the input to describe what Winedering fundamentally does or sells.

Product overview

Winedering is a marketplace platform for wine tourism experiences operating primarily in Europe. The core offering consists of three main product categories: Wine Tastings (handpicked experiences at individual wineries including vineyard tours, cellar visits, and food pairings), Wine Tours (multi-winery itineraries curated by Winedering), and Wineries (a searchable directory of wineries by destination with reviews). Supporting products include Wine Weekends (one- to two-night vacation packages) and Wine Holidays (extended holiday packages). The platform also offers Winedering Gift Vouchers and Gift Wine Tastings as gifting options. On the B2B side, Winedering operates a Supplier Platform for wineries to list and manage their experiences, and an Affiliate Program for distributors. The platform features an online booking system with credit card payment processing, a reviews system with over 10,900 verified reviews, and user account management with wallet rewards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6812+ wine experiences available for booking
• +1 more outcomes

Named customers7 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viator: Viator, owned by Tripadvisor, is the world's largest tours and experiences marketplace. It competes directly with Winedering by listing wine tastings, vineyard tours, and winery visits globally, but serves a much broader category (all tours/activities) rather than specializing in wine tourism.
• GetYourGuide: GetYourGuide is a leading Berlin-based tours and experiences marketplace with strong European supply in wine regions (Tuscany, Bordeaux, Rioja). It directly overlaps Winedering's wine tasting inventory but covers all experience categories and is venture-backed at unicorn scale.
• Airbnb Experiences: Airbnb Experiences is Airbnb's online-hosted experiences product, listing wine tastings and vineyard tours hosted by individual suppliers. Same two-sided marketplace model targeting travelers, with massive built-in demand from Airbnb's traveler base.
• Musement: Musement (now TUI Musement) is an Italian-born tours and activities marketplace with deep European wine region coverage. It is the closest geographic and category peer to Winedering and was acquired by TUI Group, illustrating the consolidation path for niche experience platforms.
• Withlocals: Withlocals is a Dutch tours and experiences marketplace specializing in small-group, host-led local experiences including food and wine tastings across Europe. It overlaps with Winedering on wine tourism inventory and traveler persona.
• Klook: Klook is a major Asia-Pacific tours and activities marketplace that has expanded into European wine and food experiences. It is a direct marketplace competitor with significantly larger scale and capital, though wine tourism is not its core focus.
• Headout: Headout is a New York-based tours, activities, and experiences marketplace with growing European coverage including wine regions. It shares Winedering's curated, mobile-first marketplace positioning and competes for the same traveler persona.
• TourRadar: TourRadar is an online marketplace for multi-day guided tours and travel packages, including wine-themed itineraries across Europe. Overlaps with Winedering's Wine Tours and Wine Weekends products though more focused on multi-day package bookings.

Broad incumbents

• Booking.com (Experiences): Booking.com, part of Booking Holdings, has expanded its attractions and experiences offering to include wine tours and tastings at major European wine destinations. It is a broad incumbent with massive SEO and demand advantages rather than a specialist in wine tourism.
• Expedia Group: Expedia Group operates a broad portfolio including Vrbo, Hotels.com, and Expedia's experiences platform, which lists wine-related activities in major destinations. It is a broad incumbent offering wine experiences as part of a much wider travel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winedering
• Xx.com/winedering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winedering