Associa McKay Management
Associa McKay Management is an Alabama-based HOA and community association management firm serving hundreds of residential associations across Birmingham, Montgomery, Auburn, Fairhope, and Scottsdale with subscription-based management, maintenance, financial, technology, and lifestyle services.
- Company typePrivate
- Founded1992
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Associa McKay Management does
Associa McKay Management is a regional HOA and community association management company headquartered in Birmingham, Alabama, with an additional branch in Scottsdale, Arizona. Founded in 1992 as McKay Management and operating as a branch of Associations, Inc. (the parent of the Associa network) since 2011, the firm serves 'hundreds of local associations' across Alabama — including single-family communities, luxury high-rises and condominiums, active adult communities, golf and club communities, municipal utility districts, and developer-led planned developments. It employs approximately 20 team members holding industry professional certifications and operates from offices in Birmingham (5 Riverchase Ridge, Suite 200) and Scottsdale (7373 North Scottsdale Rd., Suite A102).
The company's service portfolio spans seven lines: Community Management (finance and accounting, collections and enforcement, elections and governance, service contracts, homeowner communications, insurance services); Professional Maintenance via the Associa OnCall network (common-area upkeep, home improvements, 24/7 emergency response and restoration); Real Estate Services (property document storage, resale disclosure, title search); Developer Services (pre-development planning, budget creation, transition support); Financial Solutions via Associa Financial Solutions (HOA lending with terms of 1-15 years and $100K-$2M loan sizes, plus deposit services including ACH, credit cards, mobile deposits and wire transfers); Technology Solutions (TownSq integrated platform, proprietary Community Manager Dashboard, ATG enterprise software, accounts-payable automation, Vendor Access Portal, SOC 1 Type 2-compliant financial reporting); and Lifestyle Services (community events, grand openings, holiday parties, learning programs).
Revenue is generated primarily through recurring subscription/management fees from HOAs (annual billing, quote-based pricing tied to community size and scope), supplemented by transaction-based fees from real estate services and managed-services revenue from financial solutions. The go-to-market motion is sales-led, with a Director of Community Growth and Development running direct outreach to HOA boards and property developer partners. The company is differentiated by the resources of the broader Associa network (300+ branches across North America, 7.5M+ residents served globally), the claimed industry's highest $6M fidelity bond, SOC 1 Type 2 compliance, and Better Business Bureau and Great Place to Work certifications.
Associa McKay Management firmographics
Firmographics- Name
- Associa McKay Management
- Legal name
- Associations, Inc.
- Website
- https://mckaymanagement.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Associa McKay Management is an Alabama-based HOA and community association management firm serving hundreds of residential associations across Birmingham, Montgomery, Auburn, Fairhope, and Scottsdale with subscription-based management, maintenance, financial, technology, and lifestyle services.
- Ownership category
- akta.pro rank
Associa McKay Management industry classification
Industry- Product category
- HOA Property Management Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Homeowners Association (HOA) Management (BPAJAHAB)
- akta.pro secondary industries
- Master-Planned Community & POA Management (BPAJAHAD), Association Compliance, Governance & Board Support Services (BPAJAHAN), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Associa McKay Management is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Associa McKay Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- HOA Management Services: Recurring management fees from homeowners associations for comprehensive property management services including community management, maintenance, financial solutions, and technology platforms.
- Lifestyle Services: Event programming and community lifestyle management including building grand openings, community events, holiday parties, and learning opportunities.
- Financial Solutions: HOA lending services and deposit services including loan facilitation for maintenance, improvement, and development projects.
- Real Estate Services: Property document storage, title search, administrative services, and resale document processing for community associations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom HOA Management |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Associa McKay Management product offering
Product offeringCore offering
Associa McKay Management provides comprehensive HOA and community association management services in Alabama, including community management (finance & accounting, collections, elections, governance), professional maintenance, real estate services (document storage and resale processing), developer services for new communities, financial solutions (lending and deposit services), technology solutions (TownSq platform, Community Manager Dashboard, ATG enterprise software), and lifestyle services (community events and programming). The company serves as the regional Alabama branch of the Associa national network, delivering full-service property management to homeowners associations, condominium communities, master-planned developments, and active adult communities.
Product overview
Associa McKay Management is a property management company offering HOA and community association services, not a software product company. Their service portfolio consists of integrated modules: Community Management (core service with Finance & Accounting, Collections, Elections, Service Contracts, Communications, Insurance), Professional Maintenance (via Associa OnCall), Real Estate Services (document storage/resale), Developer Services, Financial Solutions (via Associa Financial Solutions including deposit and lending), Technology Solutions (TownSq platform partner, Community Manager Dashboard, ATG enterprise software, Accounts Payable, Vendor Portal, Document Storage), and Lifestyle Services. TownSq serves as the primary homeowner/resident-facing platform while ATG and proprietary dashboards power internal operations.
Differentiator
Problem solved
Functional benefit
Brands
- Associa Cares: A 501(c)(3) non-profit charity that assists families and communities in crisis as a result of natural or man-made disasters.
- Associa Green
- Associa Supports Kids (ASK)
Products and services
- Community Management Services
Quantifiable outcome
- $6M fidelity bond coverage (industry's highest level of protection)
- +2 more outcomes
Companies that use Associa McKay Management
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Associa McKay Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Associa McKay Management partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- LifeSouth Community Blood CentersminorAssocia McKay Management partnered with LifeSouth to host a community blood drive on July 12th at their Birmingham office. LifeSouth supplies approximately 80% of blood used in Birmingham hospitals. This partnership supports community welfare and local hospital blood supply needs.
- Patriot PAWS Service DogsminorAssocia partners with Patriot PAWS Service Dogs, a non-profit that creates awareness for service animals and provides service dogs at no cost to disabled American Veterans and those with mobility disabilities. Partnership focuses on community education and support.
- TownSqcoreTownSq is an affiliated entity providing the all-in-one community management platform. Partnership enables residents to access online payments, work orders, community announcements, and document management through integrated technology.
- Associa Financial Solutions, Inc.coreAssocia Financial Solutions guides HOA boards through the loan process including reviewing requests, preparing financial analysis, completing loan applications, and coordinating with lenders for maintenance, improvement, or development financing.
- Associa OnCallcoreAssocia OnCall provides maintenance and emergency restoration services for communities including common area maintenance, home improvements, and 24/7 emergency response services.
- Community ArchivescoreCommunity Archives provides property document storage and retrieval services enabling fast access to HOA documents, resale disclosure processing, and administrative services.
- Associa CarescoreAssocia Cares is a 501(c)(3) non-profit charity assisting families and communities in crisis from natural or man-made disasters. Funded by employee and citizen donations, it provides resources where most needed.
- Associa GreenminorAssocia Green promotes green living solutions, water conservation, and sustainability strategies for communities including smart irrigation and xeriscaping.
- Associa Supports KidsminorASK program focuses on educating parents and kids about safety and fitness, promoting physical activity through sports sponsorships in communities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Associa McKay Management competitors and assessment
Company assessmentBroad incumbents
- Associa (Associations, Inc.): Parent company and broader HOA management network with 300+ branches and 7.5M residents served. Same service portfolio (management, financial, maintenance, lifestyle) and same proprietary technology stack (TownSq, ATG) as McKay, but at national scale.
Direct peers
- FirstService Residential: Largest U.S. residential property manager serving HOAs, condominiums, and master-planned communities with similar full-service management, financial, maintenance, and technology offerings. Closely comparable on service breadth and target customer segments.
- Sentry Management: Privately held community association management firm serving HOAs and condominiums across multiple U.S. states. Directly comparable on HOA/condo management focus, financial services, and developer transition services.
- CAMS (Community Association Management Services): Regional HOA and community association manager serving the Southeast U.S., including parts of the Carolinas and Florida. Comparable on community management services, scale, and mid-market HOA focus.
- Vesta Property Services: Community association and property manager with full-service HOA management, amenity programming, and developer services. Comparable service mix and target customer base.
- RealManage: HOA and community management company offering financial, administrative, maintenance, and technology services similar to McKay. Closely comparable business model across multiple U.S. states.
Regional players
- Keystone Pacific Property Management: Regional HOA management company focused on the Western U.S. Comparable service portfolio (management, financial, lifestyle), though primarily serving California rather than the Southeast.
Emerging players
- TownSq: All-in-one community management software platform used by McKay and increasingly adopted by other HOA managers. Comparable as a technology layer but represents a potential self-service disintermediation risk for traditional managers like McKay.
- AppFolio: Cloud-based property management software with HOA functionality targeting self-service and small-management scenarios. Represents a downstream competitive threat as HOA boards adopt self-service tools.
Others
- CliftonLarsonAllen (HOA Services): Accounting and consulting firm offering HOA-specific financial, reserve study, and governance services. Adjacent provider frequently used by community associations alongside or instead of full-service management firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Associa McKay Management social profiles
Digital presenceAssocia McKay Management compliance and trust
Trust signalCompliance1 record
Associa McKay Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associa McKay Management leadership team
Management profileNumber of profiles
Profiles5 records
Associa McKay Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associa McKay Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associa McKay Management
What does Associa McKay Management do?
Associa McKay Management provides comprehensive HOA and community association management services in Alabama, including community management (finance & accounting, collections, elections, governance), professional maintenance, real estate services (document storage and resale processing), developer services for new communities, financial solutions (lending and deposit services), technology solutions (TownSq platform, Community Manager Dashboard, ATG enterprise software), and lifestyle services (community events and programming). The company serves as the regional Alabama branch of the Associa national network, delivering full-service property management to homeowners associations, condominium communities, master-planned developments, and active adult communities.
Is Associa McKay Management a public or private company?
Associa McKay Management is a private company. It is classified as corporate owned and is currently operating.
When was Associa McKay Management founded?
Associa McKay Management was founded in 1992. It employs 11 to 50 people.
Where is Associa McKay Management based?
Associa McKay Management is headquartered in Birmingham, United States, in the North America region.
How does Associa McKay Management make money?
Four revenue lines are on record. HOA Management Services are the primary driver. The others are lifestyle Services, financial Solutions and real Estate Services.
Who are Associa McKay Management's main competitors?
Associa (Associations, Inc.) is listed as a broad incumbent. Direct peers are FirstService Residential, Sentry Management, CAMS (Community Association Management Services), Vesta Property Services and RealManage. Keystone Pacific Property Management is listed as a regional player. Emerging players are TownSq and AppFolio. CliftonLarsonAllen (HOA Services) is listed as an others.
Does Associa McKay Management have an API?
No public API is recorded for Associa McKay Management.
What industry is Associa McKay Management in?
Associa McKay Management's product category is HOA Property Management Services. Its primary akta.pro industry code is BPAJAHAB, Homeowners Association (HOA) Management, with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 53131 and its SIC code is 6531.