Associa McKay Management

What Associa McKay Management does

Associa McKay Management is a regional HOA and community association management company headquartered in Birmingham, Alabama, with an additional branch in Scottsdale, Arizona. Founded in 1992 as McKay Management and operating as a branch of Associations, Inc. (the parent of the Associa network) since 2011, the firm serves 'hundreds of local associations' across Alabama — including single-family communities, luxury high-rises and condominiums, active adult communities, golf and club communities, municipal utility districts, and developer-led planned developments. It employs approximately 20 team members holding industry professional certifications and operates from offices in Birmingham (5 Riverchase Ridge, Suite 200) and Scottsdale (7373 North Scottsdale Rd., Suite A102).

The company's service portfolio spans seven lines: Community Management (finance and accounting, collections and enforcement, elections and governance, service contracts, homeowner communications, insurance services); Professional Maintenance via the Associa OnCall network (common-area upkeep, home improvements, 24/7 emergency response and restoration); Real Estate Services (property document storage, resale disclosure, title search); Developer Services (pre-development planning, budget creation, transition support); Financial Solutions via Associa Financial Solutions (HOA lending with terms of 1-15 years and $100K-$2M loan sizes, plus deposit services including ACH, credit cards, mobile deposits and wire transfers); Technology Solutions (TownSq integrated platform, proprietary Community Manager Dashboard, ATG enterprise software, accounts-payable automation, Vendor Access Portal, SOC 1 Type 2-compliant financial reporting); and Lifestyle Services (community events, grand openings, holiday parties, learning programs).

Revenue is generated primarily through recurring subscription/management fees from HOAs (annual billing, quote-based pricing tied to community size and scope), supplemented by transaction-based fees from real estate services and managed-services revenue from financial solutions. The go-to-market motion is sales-led, with a Director of Community Growth and Development running direct outreach to HOA boards and property developer partners. The company is differentiated by the resources of the broader Associa network (300+ branches across North America, 7.5M+ residents served globally), the claimed industry's highest $6M fidelity bond, SOC 1 Type 2 compliance, and Better Business Bureau and Great Place to Work certifications.

Name

Associa McKay Management

Legal name

Associations, Inc.

Website

https://mckaymanagement.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Associa McKay Management is an Alabama-based HOA and community association management firm serving hundreds of residential associations across Birmingham, Montgomery, Auburn, Fairhope, and Scottsdale with subscription-based management, maintenance, financial, technology, and lifestyle services.

Ownership category

akta.pro rank

Product category

HOA Property Management Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

Master-Planned Community & POA Management (BPAJAHAD), Association Compliance, Governance & Board Support Services (BPAJAHAN), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• HOA property management
• Community association management
• Residential property services
• Homeowners association services
• Community financial management

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HOA Management Services: Recurring management fees from homeowners associations for comprehensive property management services including community management, maintenance, financial solutions, and technology platforms.
2. Lifestyle Services: Event programming and community lifestyle management including building grand openings, community events, holiday parties, and learning opportunities.
3. Financial Solutions: HOA lending services and deposit services including loan facilitation for maintenance, improvement, and development projects.
4. Real Estate Services: Property document storage, title search, administrative services, and resale document processing for community associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Associa McKay Management provides comprehensive HOA and community association management services in Alabama, including community management (finance & accounting, collections, elections, governance), professional maintenance, real estate services (document storage and resale processing), developer services for new communities, financial solutions (lending and deposit services), technology solutions (TownSq platform, Community Manager Dashboard, ATG enterprise software), and lifestyle services (community events and programming). The company serves as the regional Alabama branch of the Associa national network, delivering full-service property management to homeowners associations, condominium communities, master-planned developments, and active adult communities.

Product overview

Associa McKay Management is a property management company offering HOA and community association services, not a software product company. Their service portfolio consists of integrated modules: Community Management (core service with Finance & Accounting, Collections, Elections, Service Contracts, Communications, Insurance), Professional Maintenance (via Associa OnCall), Real Estate Services (document storage/resale), Developer Services, Financial Solutions (via Associa Financial Solutions including deposit and lending), Technology Solutions (TownSq platform partner, Community Manager Dashboard, ATG enterprise software, Accounts Payable, Vendor Portal, Document Storage), and Lifestyle Services. TownSq serves as the primary homeowner/resident-facing platform while ATG and proprietary dashboards power internal operations.

Differentiator

Problem solved

Functional benefit

Brands

• Associa Cares: A 501(c)(3) non-profit charity that assists families and communities in crisis as a result of natural or man-made disasters.
• Associa Green
• Associa Supports Kids (ASK)

Products and services

• Community Management Services

Quantifiable outcome

• $6M fidelity bond coverage (industry's highest level of protection)
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• LifeSouth Community Blood CentersminorGTM or Marketing PartnerAssocia McKay Management partnered with LifeSouth to host a community blood drive on July 12th at their Birmingham office. LifeSouth supplies approximately 80% of blood used in Birmingham hospitals. This partnership supports community welfare and local hospital blood supply needs.
• Patriot PAWS Service DogsminorGTM or Marketing PartnerAssocia partners with Patriot PAWS Service Dogs, a non-profit that creates awareness for service animals and provides service dogs at no cost to disabled American Veterans and those with mobility disabilities. Partnership focuses on community education and support.
• TownSqcoreTechnology or IntegrationTownSq is an affiliated entity providing the all-in-one community management platform. Partnership enables residents to access online payments, work orders, community announcements, and document management through integrated technology.
• Associa Financial Solutions, Inc.coreTechnology or IntegrationAssocia Financial Solutions guides HOA boards through the loan process including reviewing requests, preparing financial analysis, completing loan applications, and coordinating with lenders for maintenance, improvement, or development financing.
• Associa OnCallcoreTechnology or IntegrationAssocia OnCall provides maintenance and emergency restoration services for communities including common area maintenance, home improvements, and 24/7 emergency response services.
• Community ArchivescoreTechnology or IntegrationCommunity Archives provides property document storage and retrieval services enabling fast access to HOA documents, resale disclosure processing, and administrative services.
• Associa CarescoreOthersAssocia Cares is a 501(c)(3) non-profit charity assisting families and communities in crisis from natural or man-made disasters. Funded by employee and citizen donations, it provides resources where most needed.
• Associa GreenminorOthersAssocia Green promotes green living solutions, water conservation, and sustainability strategies for communities including smart irrigation and xeriscaping.
• Associa Supports KidsminorOthersASK program focuses on educating parents and kids about safety and fitness, promoting physical activity through sports sponsorships in communities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Associa (Associations, Inc.): Parent company and broader HOA management network with 300+ branches and 7.5M residents served. Same service portfolio (management, financial, maintenance, lifestyle) and same proprietary technology stack (TownSq, ATG) as McKay, but at national scale.

Direct peers

• FirstService Residential: Largest U.S. residential property manager serving HOAs, condominiums, and master-planned communities with similar full-service management, financial, maintenance, and technology offerings. Closely comparable on service breadth and target customer segments.
• Sentry Management: Privately held community association management firm serving HOAs and condominiums across multiple U.S. states. Directly comparable on HOA/condo management focus, financial services, and developer transition services.
• CAMS (Community Association Management Services): Regional HOA and community association manager serving the Southeast U.S., including parts of the Carolinas and Florida. Comparable on community management services, scale, and mid-market HOA focus.
• Vesta Property Services: Community association and property manager with full-service HOA management, amenity programming, and developer services. Comparable service mix and target customer base.
• RealManage: HOA and community management company offering financial, administrative, maintenance, and technology services similar to McKay. Closely comparable business model across multiple U.S. states.

Regional players

• Keystone Pacific Property Management: Regional HOA management company focused on the Western U.S. Comparable service portfolio (management, financial, lifestyle), though primarily serving California rather than the Southeast.

Emerging players

• TownSq: All-in-one community management software platform used by McKay and increasingly adopted by other HOA managers. Comparable as a technology layer but represents a potential self-service disintermediation risk for traditional managers like McKay.
• AppFolio: Cloud-based property management software with HOA functionality targeting self-service and small-management scenarios. Represents a downstream competitive threat as HOA boards adopt self-service tools.

Others

• CliftonLarsonAllen (HOA Services): Accounting and consulting firm offering HOA-specific financial, reserve study, and governance services. Adjacent provider frequently used by community associations alongside or instead of full-service management firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Associa
• YouTubeyoutube.com/@AssociaMcKayManagement
• Facebookfacebook.com/McKayManagement
• LinkedInlinkedin.com/company/mckay-management-corporation
• Pinterestpinterest.com/AssociaOnline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associa McKay Management