Pitch121
Pitch121 is a UK-based B2B agency that manages senior executives' LinkedIn profiles, content, and outreach on a done-for-you basis to generate leads, amplify thought leadership, and run ABM campaigns for enterprise and mid-market clients.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pitch121 does
Pitch121 Ltd. is a UK-based B2B LinkedIn strategy and management agency founded in 2018 by Fergus Parker (CEO) and Laura Hannan (COO), operating from London with a delivery office in Skopje, North Macedonia. The company provides done-for-you services that log into senior executives' LinkedIn profiles, publish content on their behalf, run coordinated outreach, and produce Account-Based Reports, organised around three service tracks: Lead Nurturing & Pipeline Growth, Content Amplification & Thought Leadership, and Account-Based Marketing on LinkedIn. Its proprietary "Profile-Based Marketing" methodology coordinates multi-executive profiles for higher reach (claiming 561% more reach than company pages) and uses techniques such as cross-connecting, pre-warming, and an internal lead scoring system to engage target accounts.
The core technology stack is an in-house interaction management system augmented with generative AI tools (notably ChatGPT) for content drafting, repurposing, and AI avatar experimentation, with LinkedIn Sales Navigator used for targeting and verification automation. Supporting products include the Profile Based Marketing Academy (13+ on-demand courses, coaching, workshops), the Get Connected on LinkedIn 2025 Research Report, and free tools such as Market Map and an ABM Readiness Calculator. Operationally, Pitch121 employs 11-50 staff and has served over 100 companies including Medtronic, Hyland, MHA (Baker Tilly International), Bis Henderson Group, and K3, alongside mid-market clients such as Sledge, Clarity4D, Gramafilm, Pathless Coaching, Scale Your Sales, and Kara Connect.
Pitch121 monetises primarily through quote-based, multi-year subscription managed-service engagements, supplemented by Training Academy programmes, coaching, and a channel partner programme for agencies and consultants. Go-to-market is sales-led, combining direct website strategy-session requests, partner referrals, and personal brand-led content marketing on LinkedIn itself. The company is privately held by its founders with no disclosed institutional funding, no parent company, and no subsidiaries, and donates 1% of revenue to charities via the 1% for the Planet platform.
Pitch121 firmographics
Firmographics- Name
- Pitch121
- Legal name
- Pitch121 Ltd.
- Website
- https://pitch121.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pitch121 is a UK-based B2B agency that manages senior executives' LinkedIn profiles, content, and outreach on a done-for-you basis to generate leads, amplify thought leadership, and run ABM campaigns for enterprise and mid-market clients.
- Ownership category
- akta.pro rank
Pitch121 industry classification
Industry- Product category
- B2B LinkedIn Marketing Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Coaching, Mentoring & Facilitation Services (BPACANAI), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Pitch121 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pitch121 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- LinkedIn Strategy & Profile Management Services: Pitch121 provides done-for-you LinkedIn profile management services where they log into clients' personal LinkedIn profiles, publish content on their behalf, and conduct outreach to target audiences. This is the core revenue stream, delivered as an ongoing managed service with onboarding, campaign management, and reporting.
- Training Academy & Educational Programmes: Pitch121 offers the Profile Based Marketing Academy with 13+ courses of on-demand video training, group presentations, workshops, and coaching programmes for companies and individuals. Revenue is generated through programme subscriptions or per-engagement training fees.
- LinkedIn Training for Companies: Structured training programmes including Academy access (150+ videos), group presentations (in-person or virtual), workshops, and coaching. Sold to companies as standalone or bundled programmes with ongoing account management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based engagement with custom pricing based on campaign scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Pitch121 product offering
Product offeringCore offering
Pitch121 provides a done-for-you LinkedIn strategy and management service in which its team logs into clients' senior executive LinkedIn profiles, publishes content on their behalf, and runs coordinated outreach and account-based marketing campaigns. The firm delivers three core service tracks — Lead Nurturing & Pipeline Growth, Content Amplification & Thought Leadership, and Account-Based Marketing on LinkedIn — and monetises a proprietary "Profile-Based Marketing" methodology that coordinates multiple executive profiles for maximum reach and engagement.
Product overview
Pitch121 is a B2B LinkedIn strategy and management service founded in 2018, offering a portfolio of services centered on Profile-Based Marketing. The core offering is the LinkedIn Done-For-Them managed service where Pitch121 posts on behalf of senior executives, combined with three specialized service tracks: Lead Nurturing & Pipeline Growth, Content Amplification & Thought Leadership, and Account-Based Marketing on LinkedIn. The company also offers a Training Academy with video courses, group presentations, workshops, and coaching for teams learning LinkedIn best practices. Supporting resources include the Get Connected on LinkedIn 2025 Research Report and various free tools (Market Map, Calculators). All offerings are delivered through their proprietary methodology that coordinates senior executive profiles for maximum reach and engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Profile Based Marketing Academy: On-demand video library training program teaching LinkedIn strategies, run by co-founder Laura Hannan
Products and services
- Lead Nurturing & Pipeline Growth A Pitch121 service that engages prospects through LinkedIn to create goodwill and keep brands front of mind, supporting sales pipeline development through relationship-based nurturing of buying groups.
- Content Amplification & Thought Leadership A Pitch121 service that amplifies brand messaging and positions senior executives as LinkedIn thought leaders through coordinated content publishing and profile-based marketing.
- Account-Based Marketing on LinkedIn A Pitch121 ABM service that engages stakeholders from key accounts through personal connections, warming up target accounts before sales outreach begins and supporting multi-threading across buying groups.
- LinkedIn Done-For-Them (Managed Profile Service) A managed service in which Pitch121 logs into client LinkedIn profiles and posts on behalf of senior executives, handling content creation, profile optimisation, connecting, and relationship nurturing while minimising executive time involvement.
- Profile Based Marketing Academy An on-demand video library with 13 courses of bite-sized learning covering LinkedIn optimisation, Sales Navigator usage, and conversation strategies, paired with weekly inspirational emails and Q&A support.
- Group Presentations Live training sessions conducted on Google Meet, Zoom, or Teams that teach LinkedIn skills with practical tips and real-life examples, including online quizzes for larger groups.
- Workshops Interactive online workshops where participants engage in group video calls with interactive boards for collaborative LinkedIn learning and skill practice.
- Coaching One-on-one coaching sessions in which participants explain their goals and receive prioritised tasks and direction, providing accountability to build LinkedIn habits.
- Get Connected on LinkedIn – 2025 Research Report A research report providing proven, research-backed strategies for getting connected more effectively on LinkedIn in 2025, based on A/B testing and campaign data.
Quantifiable outcome
- 35 meetings generated in 3 months (Sledge case study)
- +13 more outcomes
Companies that use Pitch121
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Pitch121 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Pitch121 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Baker Tilly InternationalminorMHA, a UK member of Baker Tilly International (a global accounting and business advisory network), partnered with Pitch121 to develop a tailored LinkedIn strategy. Pitch121 managed MHA's partners' LinkedIn profiles to enhance thought leadership and brand awareness in the financial services and building societies sector.
- 1% for the PlanetminorPitch121 donates 1% of all revenue to charity through the 1% for the Planet platform, allowing clients to choose which charity receives their portion of the donation. This is a charitable giving partnership rather than a commercial one.
- Missouri CreativeminorMissouri Creative, a client of Pitch121, referred Gramafilm (another client) to Pitch121's services based on their own success with the platform. This referral demonstrates an informal referral network among Pitch121's client base.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pitch121 competitors and assessment
Company assessmentDirect peers
- SoPro: UK-based B2B lead generation agency using multi-channel outbound including LinkedIn to deliver qualified meetings for B2B clients. Closely comparable to Pitch121 on target market, GTM (managed lead gen service), and geography.
- Salience: UK-based digital marketing agency with a strong LinkedIn marketing practice serving B2B clients. Direct competitor on the core 'LinkedIn lead generation and content amplification' value proposition.
- Pearl Lemon: London-based lead generation agency offering LinkedIn lead gen, outreach and appointment setting services. Comparable on service offering, target SMB/mid-market B2B clients, and core methodology.
Broad incumbents
- Hootsuite: Established social media management platform that increasingly bundles content publishing, scheduling, and analytics. Adjacent competitor as it broadens into the LinkedIn management workflow.
- Terminus: Multi-channel ABM platform (now part of Demandbase) covering display, LinkedIn, and email. Provides an alternative in-platform way to execute the ABM campaigns Pitch121 runs as a managed service.
- Demandbase: Enterprise ABM platform combining advertising, intent data, and sales engagement. Competes for the same ABM budget Pitch121 targets, but with a software/SaaS rather than managed-service model.
- Cognism: UK-based B2B sales intelligence and data provider competing for the same enterprise prospect-generation budgets. Broad incumbent that overlaps with Pitch121 on the lead sourcing layer of the funnel.
- LinkedIn Sales Solutions: LinkedIn's own sales/ABM product suite (Sales Navigator, InMail, Accelerate). Largest incumbent; any expansion of LinkedIn-native ABM tooling directly competes with Pitch121's managed service layer.
Emerging players
- Dux-Soup: LinkedIn automation tool used by sales teams and agencies to scale connection requests and messaging. Adjacent competitor because it enables a DIY version of the outreach layer Pitch121 manages.
Others
- SalesLoft: Sales engagement platform with LinkedIn integration (Cadence). Not a direct competitor on managed services but enables in-house teams to execute multi-touch LinkedIn outreach, a key alternative buyer consideration to Pitch121.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pitch121 social profiles
Digital presencePitch121 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pitch121 leadership team
Management profileNumber of profiles
Profiles4 records
Pitch121 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pitch121 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pitch121
What does Pitch121 do?
Pitch121 provides a done-for-you LinkedIn strategy and management service in which its team logs into clients' senior executive LinkedIn profiles, publishes content on their behalf, and runs coordinated outreach and account-based marketing campaigns. The firm delivers three core service tracks — Lead Nurturing & Pipeline Growth, Content Amplification & Thought Leadership, and Account-Based Marketing on LinkedIn — and monetises a proprietary "Profile-Based Marketing" methodology that coordinates multiple executive profiles for maximum reach and engagement.
Is Pitch121 a public or private company?
Pitch121 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pitch121 founded?
Pitch121 was founded in 2018. It employs 11 to 50 people.
Where is Pitch121 based?
Pitch121 is headquartered in London, United Kingdom, in the Europe region.
How does Pitch121 make money?
Three revenue lines are on record. LinkedIn Strategy & Profile Management Services are the primary driver. The others are training Academy & Educational Programmes and linkedIn Training for Companies.
Who are Pitch121's main competitors?
Direct peers on record are SoPro, Salience and Pearl Lemon. Broad incumbents are Hootsuite, Terminus, Demandbase, Cognism and LinkedIn Sales Solutions. Dux-Soup is listed as an emerging player. SalesLoft is listed as an others.
Does Pitch121 have an API?
No public API is recorded for Pitch121.
What industry is Pitch121 in?
Pitch121's product category is B2B LinkedIn Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPACANAI, Coaching, Mentoring & Facilitation Services. Its NAICS code is 541613 and its SIC code is 7311.