Dux Soup
Dux-Soup is a Chrome-based and cloud-based LinkedIn automation SaaS that automates prospecting, connection requests, messaging, and drip campaigns for individual sales professionals, SMB sales teams, agencies, and recruiters, with 300,000+ registered users and tiered subscriptions from $14.99 to $99 per month.
- Company typePrivate
- Founded2015
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dux Soup does
Dux-Soup, operated by the Netherlands-domiciled private limited company Supertec BV, is a LinkedIn automation platform delivered as a Chrome browser extension and a cloud-based service. The product automates profile visits, connection requests, follow-up messaging, skill endorsements, and InMail outreach directly on users' native LinkedIn, Sales Navigator, or Recruiter accounts, with smart throttling and a Planner feature designed to mimic human activity patterns and protect accounts from suspension. Tiered subscription plans span Pro ($14.99/month entry-level for individuals), Turbo ($49/month with multi-channel drip campaigns and Dux-Dash analytics), Cloud (24/7 cloud-based automation without a browser dependency), Teams (per-seat collaborative plan), and Agency (multi-client management with an Agency Dashboard). The platform integrates with major CRMs (HubSpot, Pipedrive, Salesforce, Freshsales, HighLevel), communication tools (Slack, Microsoft Teams), and workflow automation platforms (Zapier, Make), and ships a public API with webhook support. A 2026 product addition, Dux-Soup AI, integrates ChatGPT, Claude, and Gemini to personalize outreach messages at scale and sort responses by intent. The company reports 300,000+ registered users as of November 2025 and operates with 1-10 employees from Breda, Netherlands.
The business model is predominantly self-serve SaaS subscription with auto-renewing monthly and annual billing, supplemented by paid professional services (Booster and Technical sessions at $79.95/hour) and an affiliate program offering 25-60% on first purchase and 20-30% recurring commission. Go-to-market is product-led and community-led: a 14-day free trial (no credit card required) drives self-serve conversion, while content marketing (blog, webinars, podcast), an active Facebook community, and case studies drive acquisition. Primary customer segments are individual sales and marketing professionals, SMB sales and marketing teams, agencies offering LinkedIn lead generation as a service, and recruiters — with B2B sales organizations as the principal use case. The company is bootstrapped and founder-led (CEO/founder Will van der Sanden, who also serves as Data Protection Officer, supported by Head of Sales Scott Wright since March 2024), GDPR-compliant, and hosts data on ISO 27001-certified EU infrastructure via Elastx AB and MongoDB.
Dux Soup firmographics
Firmographics- Name
- Dux Soup
- Legal name
- Supertec BV
- Website
- https://dux-soup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dux-Soup is a Chrome-based and cloud-based LinkedIn automation SaaS that automates prospecting, connection requests, messaging, and drip campaigns for individual sales professionals, SMB sales teams, agencies, and recruiters, with 300,000+ registered users and tiered subscriptions from $14.99 to $99 per month.
- Ownership category
- akta.pro rank
Where Dux Soup is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dux Soup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Pro, Turbo, Cloud): Dux-Soup generates revenue primarily through tiered monthly and annual subscription plans. Plans are segmented for Individuals (Pro), Teams, and Agencies. All plans offer a 14-day free trial. Subscriptions are auto-renewing and billed in advance on a recurring monthly or annual basis.
- Support and Training Services: Booster Session ($79.95 USD/hour) and Technical Session ($79.95 USD/hour) for personalized onboarding and technical integration support.
- Affiliate Program: Dux-Soup operates an affiliate program where partners earn commissions (25-60% on first purchase, 20-30% recurring) for referring new paying customers. Commissions are paid monthly with a $100 minimum threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro (Individuals) - Entry-level LinkedIn automation for solo users |
| Subscription | Monthly | Turbo (Individuals) - Advanced drip campaign automation with cloud option |
| Subscription | Monthly | Cloud (Individuals) - Full cloud-based automation without browser dependency |
| Per seat | Monthly | Teams - Collaborative LinkedIn automation for sales teams |
| Per seat | Monthly | Agency - Multi-client LinkedIn automation management |
| Subscription | Pay-as-you-go | Booster Session - Personalized 1-hour onboarding call |
| Subscription | Pay-as-you-go | Technical Session - 1-hour technical integration support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Dux Soup product offering
Product offeringCore offering
Dux-Soup is a Chrome browser extension and cloud platform that automates LinkedIn outreach activities—profile visits, connection requests, follow-up messaging, InMails, endorsements, and multi-step drip campaigns—operating directly against users' own LinkedIn, Sales Navigator, or Recruiter accounts. It is offered in tiered subscription plans (Pro, Turbo, Cloud, Teams, Agency) and bundles AI-powered message personalization via ChatGPT, Claude, and Gemini, CRM and messaging integrations, and safety features such as Smart Throttling and the Planner.
Product overview
Dux-Soup is a LinkedIn automation platform consisting of a core browser extension with multiple subscription tiers (Pro, Turbo, Cloud, Teams, Agency) and the new Dux-Soup AI feature. The platform enables automated profile visiting, connection requests, messaging, and multi-step drip campaigns. Turbo and Cloud tiers offer advanced drip campaign management with Dux-Dash analytics, while Agency and Teams plans provide multi-user collaboration. The Dux-Soup API enables developer integrations. The ecosystem is complemented by an Affiliate Program and High Flyer VIP loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Dux-Soup AI: AI-powered campaign feature that individually personalizes outreach messages using ChatGPT, Claude, and Gemini integration.
- Cloud Dux
- Turbo Dux
- Dux-Dash
Products and services
- Dux-Soup Core Platform Chrome browser extension and cloud platform that automates LinkedIn outreach activities (profile visits, connection requests, follow-up messaging, InMails, endorsements, and multi-step drip campaigns) directly on the user's native LinkedIn, Sales Navigator, or Recruiter account.
- Dux-Soup API Public API and webhook offering that allows developers to integrate Dux-Soup functionality with other lead generation tools and CRM systems, including the LinkedIn Activity Remote Control API for triggering automation actions from external systems.
Quantifiable outcome
- 3000% uplift in outreach results
- +5 more outcomes
Companies that use Dux Soup
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Dux Soup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature6 records
Dux Soup partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HubSpotcoreNative CRM integration with HubSpot allowing LinkedIn leads to be fed directly into HubSpot CRM. Enables seamless handoff of prospects from Dux-Soup campaigns into HubSpot for further nurturing and tracking.
- PipedrivecoreNative CRM connector for Pipedrive. Enables bidirectional sync between Dux-Soup LinkedIn automation and Pipedrive's sales pipeline management.
- SalesforcecoreDirect integration with Salesforce CRM enabling LinkedIn leads and campaign data to flow into Salesforce for enterprise sales teams to manage pipeline.
- ZapiercoreZapier integration enabling Dux-Soup actions to be added to automated workflows connecting to thousands of apps without custom code.
- The Recruitment NetworkminorDux-Soup partnered with The Recruitment Network to empower LinkedIn automation specifically for recruiters and staffing firms, providing tools tailored to the recruitment use case.
- Elastx ABcoreElastx AB provides ISO 27001 certified cloud hosting and infrastructure for Dux-Soup servers. All Dux-Soup data is held on EU-hosted servers.
- MongoDBcoreMongoDB provides cloud database infrastructure for Dux-Soup, hosted in Germany (EU data residency compliance).
- StripecoreStripe processes user payments for subscriptions. Combined with Chargebee for subscription management.
- ChargebeecoreChargebee handles subscription billing management including recurring billing, invoicing, and subscription lifecycle management.
- GooglecoreGoogle Identity Servers handle user authentication. Dux-Soup users sign in with their Google account. Chrome Web Store distribution leverages Google's platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Dux Soup competitors and assessment
Company assessmentDirect peers
- LinkedHelper: Long-standing direct competitor offering browser-based LinkedIn automation for profiles, messaging, and drip campaigns. Targets the same individual and SMB sales/recruiting segments as Dux-Soup at similar price points.
- Waalaxy: Multi-channel prospecting and LinkedIn automation SaaS widely used by SMBs and agencies in Europe. Competes head-on with Dux-Soup in browser-based and cloud-based LinkedIn outreach with comparable drip campaigns and CRM integrations.
- Zopto: Cloud-based LinkedIn automation tool with multi-channel sequences and CRM sync, focused on SMB and mid-market sales teams. Competes with Dux-Soup Cloud in the always-on, multi-user LinkedIn outreach category.
- Salesflow: Cloud-based LinkedIn automation platform built for agencies and teams running multi-client outreach. Directly comparable to Dux-Soup Cloud and Agency plans on smart throttling, multi-account management, and CRM integrations.
- PhantomBuster: Cloud-based automation platform for LinkedIn and other social channels, popular with growth hackers and sales teams. Overlaps with Dux-Soup on LinkedIn scraping, connection requests, and message sequences, with stronger multi-channel breadth.
- Meet Alfred (formerly Leonard): Multi-channel sales automation platform with strong LinkedIn automation features and team/agency workflows. Targets the same mid-market and agency customers as Dux-Soup's Teams and Agency tiers.
- Octopus CRM: Chrome-extension LinkedIn automation tool offering profile visits, connection requests, and messaging — directly comparable to Dux-Soup Pro/Turbo in distribution (Chrome Web Store) and target user (individual sales pros).
Broad incumbents
- Outreach: Enterprise sales engagement platform with growing LinkedIn touchpoint capabilities via integrations. Represents the enterprise ceiling Dux-Soup would need to credibly attack to expand upmarket beyond SMBs and agencies.
- Lemlist: Multi-channel sales engagement platform (email, LinkedIn, calls) with stronger email heritage but increasingly overlapping LinkedIn automation features. Broader portfolio and bigger funding make it a larger incumbent competing for Dux-Soup's upgrading customers.
- HubSpot: CRM and marketing platform that Dux-Soup already integrates with and could theoretically compete against for SMB sales workflows. HubSpot's bundled sales hub and free CRM compresses the standalone value of point solutions like Dux-Soup over time.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dux Soup social profiles
Digital presenceDux Soup compliance and trust
Trust signalCompliance2 records
Dux Soup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dux Soup leadership team
Management profileNumber of profiles
Profiles2 records
Dux Soup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dux Soup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dux Soup
What does Dux Soup do?
Dux-Soup is a Chrome browser extension and cloud platform that automates LinkedIn outreach activities—profile visits, connection requests, follow-up messaging, InMails, endorsements, and multi-step drip campaigns—operating directly against users' own LinkedIn, Sales Navigator, or Recruiter accounts. It is offered in tiered subscription plans (Pro, Turbo, Cloud, Teams, Agency) and bundles AI-powered message personalization via ChatGPT, Claude, and Gemini, CRM and messaging integrations, and safety features such as Smart Throttling and the Planner.
Is Dux Soup a public or private company?
Dux Soup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dux Soup founded?
Dux Soup was founded in 2015. It employs 1 to 10 people.
Where is Dux Soup based?
Dux Soup is headquartered in Mountain View, United States, in the North America region.
How does Dux Soup make money?
Three revenue lines are on record. SaaS Subscription (Pro, Turbo, Cloud) is the primary driver. The others are support and Training Services and affiliate Program.
Who are Dux Soup's main competitors?
Direct peers on record are LinkedHelper, Waalaxy, Zopto, Salesflow, PhantomBuster, Meet Alfred (formerly Leonard) and Octopus CRM. Broad incumbents are Outreach, Lemlist and HubSpot.
Does Dux Soup have an API?
Yes. Dux-Soup offers a public API and webhook integration. The API supports LinkedIn Activity API (Remote Control), webhook notifications, and programmatic campaign management. The API allows developers to integrate Dux-Soup functionality with other lead generation tools and CRM systems. Developer documentation is at support.dux-soup.com/collection/406-integrations.