VITAMIN A ENTERPRISES

What VITAMIN A ENTERPRISES does

Vitamin A Enterprises operates as a direct-to-consumer designer and retailer of women's sustainable swimwear and beachwear, marketed under the Vitamin A brand (vitaminaswim.com). Founded in 2000 by Amahlia Stevens and headquartered in Costa Mesa, California, the company ships globally to 150+ countries and is led by CEO Gwyn Wiadro, with the founder retaining the Creative Director role. The product assortment spans swimwear (bikinis, one-pieces, swim tops), beachwear, cover-ups (sarongs, caftans), knitwear, and accessories, with prices typically ranging from $45-$130 for swim tops, $65-$100 for swim bottoms, $130-$220 for one-pieces, $140-$165 for linen shirts, $65-$130 for shorts, $130-$240 for dresses, and $22-$275 for accessories, topping out at $255-$330 for cabana sets. The catalog is deep, with 292 new arrival SKUs and 166 linen SKUs referenced in current merchandising.

The technical foundation of the product line is a portfolio of proprietary sustainable fabrics marketed under the Eco label, including EcoLinen, EcoShimmer, EcoRib, EcoLux, and EcoScrunch, which the company uses to differentiate on materials and circularity rather than price. The business is run as a single-brand DTC operation, complemented by sub-collections (EcoLinen, Upcycled, Gold Coast, Superbloom Cotton, Alexandra Sage Edit) and a Project Reef-branded sunscreen extension. The Second Life resale partnership with ThredUp and the A-List loyalty program extend the customer lifecycle into circular fashion and retention, while editorial features such as the SI Swimsuit 2026 placement with Hilary Duff support brand visibility.

The organization runs with 11-50 employees and no public funding events, suggesting an organic, founder-led operating model. No revenue, AOV, or unit-volume figures are disclosed; the operating profile is consistent with a small-to-mid scale specialty apparel brand whose moat rests on proprietary eco-fabrics, brand heritage, and a globally distributed DTC channel rather than scale economies.

Name

VITAMIN A ENTERPRISES

Legal name

Vitamin A

Website

https://vitaminaswim.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitamin A Enterprises is a California-based direct-to-consumer designer of women's sustainable swimwear and beachwear, operating under the Vitamin A brand with global DTC distribution across 150+ countries. Founded in 2000, the company sells proprietary Eco-labeled fabrics spanning swim, cover-ups, knitwear, accessories, and an adjacent Project Reef sunscreen line.

Ownership category

akta.pro rank

Product category

Women's Designer Swimwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Sustainable swimwear
• Designer beachwear
• Recycled nylon fabric
• Eco-friendly resort wear
• Women's swimwear brand

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Vitamin A generates revenue primarily through direct-to-consumer sales of swimwear, beachwear, knits, accessories, and related items via their e-commerce platform. Products are sold at one-time purchase prices ranging from approximately $22 for accessories to $330 for complete sets. No subscription model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vitamin A designs, manufactures, and sells women's designer swimwear and beachwear through its direct-to-consumer e-commerce platform. The product line includes bikinis, one-piece swimsuits, cover-ups, knits, dresses, and accessories, all built around proprietary sustainable fabric technologies such as EcoLinen, EcoShimmer, EcoRib, EcoLux, and upcycled materials. The brand emphasizes eco-friendly production through recycled nylon, organic cotton, and water-conserving digital printing.

Product overview

Vitamin A is a women's designer swimwear and beachwear brand offering a unified product portfolio centered on sustainable fashion. The core offerings include designer swimwear (bikinis, one-pieces, swim tops in triangle, halter, bralette, bandeau, underwire, and cropped styles), beachwear (shirts, pants, shorts, skirts), cover-ups (sarongs, caftans), knitwear, and accessories (bags, hats, sandals, beach blankets, sunscreen). Key sub-brands include the EcoLinen Collection (breathable linen clothing), Upcycled Collection (deadstock materials), Gold Coast Collection (timeless coastal classics), Superbloom Cotton (organic embroidered pieces), and Project Reef (reef-safe sunscreen). The brand complements its product lines with an A-List Loyalty Program and gift cards. All products emphasize sustainability through recycled materials, organic textiles, and eco-friendly manufacturing processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Designer Swimwear Bikinis, one-piece swimsuits, and swim tops in triangle, halter, bralette, bandeau, cropped, and underwire styles, made from sustainable materials such as EcoLux, EcoRib, EcoShimmer, and recycled nylon. Targeted at women seeking premium, eco-friendly swimwear.
• Beachwear Beach-inspired clothing line including shirts, tanks, tops, pants, shorts, and skirts crafted from linen, organic cotton, and other sustainable fabrics. Designed for women seeking versatile coastal and resort wear.
• Cover-ups (Sarongs and Caftans) Beach cover-up pieces including sarongs and caftans designed for sun protection and styling.
• Knitwear Knit clothing collection including tanks, tees, dresses, sweatshirts, shorts, and pants made from sustainable cotton and other eco-friendly fibers.
• Accessories Beach accessories including handcrafted hats and bags, artisan sandals, bag charms, beach blankets, and Project Reef sunscreen products.
• EcoLinen Collection

Quantifiable outcome

• Sustainability commitment: All swimwear crafted from recycled materials
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ThredupminorStrategic or Co-development PartnerVitamin A partners with Thredup for their Second Life Program, a resale initiative allowing customers to send in pre-owned Vitamin A pieces for resale. This partnership supports the company's circular fashion economy goals and extends the lifecycle of their products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Summersalt: Direct sustainable swimwear DTC brand competing head-to-head with Vitamin A on recycled-nylon swimwear, body-inclusive sizing, and mid-to-premium price points via owned e-commerce. Highly comparable in target customer, sustainability narrative, and DTC-first model.
• Triangl: Premium women's swimwear DTC brand known for neoprene bikinis and direct social-media-driven sales. Comparable in premium ASP, bikini-first assortment, and Instagram-led marketing playbook.
• Mara Hoffman: Premium women's designer swimwear and ready-to-wear brand with a strong sustainability and ethical-production positioning. Overlaps with Vitamin A on designer swimwear, sustainability credentials, and DTC-plus-wholesale go-to-market.
• Marysia: Premium women's swimwear brand recognized for scalloped-edge bikinis and resort wear. Directly comparable in premium ASP, boutique positioning, and California-coastal aesthetic.
• Cupshe: DTC-first women's swimwear brand selling at lower price points globally. Comparable in DTC-led distribution and swim-first assortment, though competing at the value end rather than Vitamin A's premium tier.

Broad incumbents

• Reformation: Larger sustainable women's fashion brand with a growing swimwear line. Comparable on sustainability narrative, premium DTC positioning, and resort/beachwear extension, though operating at significantly greater scale.
• Aerie: American Eagle's intimates and swimwear sub-brand with a body-positive and increasingly sustainability-aware positioning. Comparable on women's swimwear assortment and DTC-plus-retail distribution, though priced materially below Vitamin A.
• Patagonia: Larger apparel incumbent and sustainability category leader. Comparable on recycled-material sourcing, environmental mission, and brand storytelling, though far broader in product scope and channel mix than Vitamin A.
• Athleta: Gap-owned women's active and lifestyle apparel brand with a swimwear line and strong sustainability commitments. Comparable in women's apparel, sustainability messaging, and inclusive sizing, though with broader category scope.

Emerging players

• Boden: UK-based women's and family apparel brand with sustainability commitments and a beachwear/vacation assortment. Comparable on women's resort wear, sustainability narrative, and DTC-plus-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vitaminaswim
• Pinterestpinterest.com/vitaminaswim
• Xx.com/VitaminASwim
• Facebookfacebook.com/VitaminASwim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITAMIN A ENTERPRISES