ALSO AS
ALSO AS is a Swiss B2B IT distributor serving approximately 120,000 resellers across 30 European countries with hardware, software, cloud, and custom IT solutions from 700+ vendors via its ALSO Cloud Marketplace and Supply-Solutions-Service platform.
- Company typePrivate
- Founded1984
- HeadquartersEmmen, Switzerland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ALSO AS does
ALSO AS (legal entity ALSO Schweiz AG) is a Swiss B2B technology distributor and IT ecosystem provider founded in 1984 and headquartered in Emmen, Switzerland. The company operates across three business segments: Supply (transactional distribution of hardware and software from 700+ vendors across 1,450+ product categories), Solutions (customized IT solutions covering IoT, cybersecurity, virtualization, and AI), and Service (subscription-based cloud and digital services). It serves approximately 120,000 resellers across 30 European countries, with reach extended to 144 countries worldwide through Platform-as-a-Service partners.
The core technology platform is the ALSO Cloud Marketplace (ACMP), a proprietary cloud distribution platform enabling resellers to build recurring as-a-service businesses around vendors including Microsoft, Dropbox, Adobe, Cisco, HP, HPE, Lenovo, Sophos, and NetApp. Supporting infrastructure includes WaaS (Workplace as a Service) for device subscription management, the ALSO IoT Platform (with Workplace+ Solution Accelerator and Dolly+ for logistics), ALSO Nova for subscription renewals, ALSO myStore for reseller storefronts, ESD/POSA for digital software distribution, myDelivery for logistics, E-Billing for financial workflows, and ALSO AI Business Solutions for AI advisory services. In October 2025, Westcoast merged with ALSO to create a €15 billion entity, marking one of the largest consolidations in European IT distribution.
ALSO generates revenue through three mechanics: transactional distribution fees (Supply), professional services and custom solution development (Solutions), and recurring subscription commissions on cloud and as-a-service offerings (Service). The go-to-market is exclusively indirect: the company does not sell to end users but equips resellers with products, financing, logistics, training, and digital platforms so they can serve their downstream customers. Pricing is quote-based and non-public, with B2B credit processing and 24/7 e-commerce via the ALSO Online Shop. Customer segments are horizontal: IT resellers, channel partners, and enterprise customers needing custom IT solutions, with mid-market resellers as the primary buyer.
ALSO AS firmographics
Firmographics- Name
- ALSO AS
- Legal name
- ALSO Schweiz AG
- Website
- https://also.ch
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ALSO AS is a Swiss B2B IT distributor serving approximately 120,000 resellers across 30 European countries with hardware, software, cloud, and custom IT solutions from 700+ vendors via its ALSO Cloud Marketplace and Supply-Solutions-Service platform.
- Ownership category
- akta.pro rank
ALSO AS industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where ALSO AS is headquartered
LocationHeadquarters
- HQ city
- Emmen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ALSO AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Supply: Transactional offering of hardware and software products from over 700 vendors across 1450+ product categories. This forms the core transactional revenue stream through distribution to resellers.
- Solutions: Customized IT solutions development supporting customers with products, services, platforms and know-how. Includes digital offerings from Augmented Reality to IoT solutions.
- Service / Cloud: Subscription-based cloud offerings and platforms for cybersecurity, virtualization, and AI applications. Cloud marketplace enabling channel partners' as-a-service business growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B distribution and marketplace - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ALSO AS product offering
Product offeringCore offering
ALSO AS is a B2B technology distributor serving the ITK industry, operating across three business areas: Supply (transactional distribution of hardware and software from 700+ vendors across 1,450+ product categories), Solutions (customized IT solution development including IoT, cybersecurity, and digital transformation), and Service (subscription-based cloud offerings, AI platforms, and the ALSO Cloud Marketplace). The company serves approximately 120,000 resellers across 30 European countries and 144 countries worldwide through PaaS partners, providing logistics, financial, and digital services to enable channel partners to build recurring as-a-service revenue streams.
Product overview
ALSO is a B2B technology distributor and IT ecosystem provider operating across three business segments: Supply (transactional hardware and software), Solutions (custom IT solutions), and Service (subscription-based cloud offerings and platforms). The ALSO Cloud Marketplace is the central cloud distribution platform enabling resellers to sell cloud subscriptions from vendors including Dropbox, while supporting AI-powered tools like Dropbox Dash. The platform is complemented by WaaS (Workplace as a Service) for device subscription management, the ALSO IoT Platform (including Workplace+ and Dolly+), ALSO AI Business Solutions for AI consulting, and ALSO Online Shop for 24/7 B2B e-commerce. Additional modules include ESD/POSA for software distribution, ALSO myStore for retailer storefronts, Product Finishing for value-added processing, myDelivery logistics, E-Billing, and ALSO Solution World covering training, cybersecurity, and custom IT solutions. The ecosystem serves ~120,000 resellers across 30 European countries plus 144 countries via PaaS partners, offering products from 700+ vendors across 1450+ product categories.
Differentiator
Problem solved
Functional benefit
Brands
- ALSO Cloud Marketplace: The company's exclusive distribution platform that helps channel partners build and grow their as-a-service business.
- ALSO AI Business Solutions
- ALSO Gaming
- ACMP
- ALSO myStore
- ALSO Digital Classroom
- ALSO IoT Platform
- ALSO Nova
- WaaS (Workplace as a Service)
Products and services
- ALSO Cloud Marketplace Proprietary cloud distribution platform supporting channel partners in building and growing their as-a-service business. Enables resellers to sell cloud subscriptions from vendors including Dropbox, Microsoft, Adobe, and other SaaS providers, covering cybersecurity, virtualization, gaming, streaming, and AI applications.
- WaaS (Workplace as a Service) Subscription-based offering enabling resellers to provide workplace devices and management as a service to end customers, including WaaS Readiness assessment tools and ADM (Autonomous Device Management) incentives.
- ALSO IoT Platform Internet of Things platform encompassing the ALSO Workplace+ Solution Accelerator for workplace IoT solutions and Dolly+ for logistics and tracking applications, with integration into the AllThingsTalk Connectivity ecosystem.
- ALSO Online Shop 24/7 B2B e-commerce platform offering hardware and software products from over 700 vendors across 1,450+ product categories, with credit processing and fast delivery available across European markets.
- ALSO AI Business Solutions AI-focused business solutions covering AI expert consulting services, enabling partners to implement AI applications alongside cybersecurity, virtualization, and AI platforms.
- ALSO Solution World Comprehensive solutions portfolio covering events and training, e-learning, cybersecurity, IoT, and the ALSO Solutions Business Team for custom IT solution development.
- ALSO Digital Classroom Digital education solution offering tools and services for schools, part of ALSO's digital services portfolio alongside Electronic Software Distribution (ESD) and School Offers.
- ESD (Electronic Software Distribution) Electronic software distribution service enabling digital delivery of software products to resellers and end customers through the ALSO platform.
- POSA (Point of Sales Activation)
Companies that use ALSO AS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ALSO AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
ALSO AS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- DropboxcoreALSO expanded its Dropbox partnership to the UK through the ALSO Cloud Marketplace, enabling UK resellers to sell the full Dropbox portfolio including core storage, collaboration products, Dropbox Sign, Replay, and the AI-powered Dash tool. The expansion builds on existing momentum in Germany, Austria, Switzerland, and the Nordic region, with broader rollout covering France, Spain, Portugal, Benelux, and Italy.
- AvePointcoreAvePoint announced marketplace integrations with ALSO as part of its expanded channel strategy with new Azure data protection capabilities within the AvePoint Elements platform. ALSO serves as one of several marketplace integration partners including Ingram Xvantage, TD Synnex StreamOne Ion, and Arrow Arrowsphere.
- WestcoastcoreWestcoast completed a pan-European merger with ALSO, creating a €15 billion entity. This represents a major consolidation in the UK IT distribution sector with significant implications for the combined company's market position.
- SophoscoreSophos partnership with dedicated Sophos microsite offering products, promotions, loans, training, partner program, and support. Sophos protects over 200,000 businesses and 100 million users in 150+ countries. ALSO provides first-level technical support and authorized training center for Sophos products.
- MicrosoftcoreComprehensive Microsoft partnership with dedicated Microsoft Portal covering Microsoft 365, Azure Cloud Platform, Business Applications, Power Platform, and Surface devices. ALSO offers value-added services including cloud management, Azure deployment, migration assessment, premium support, and professional services.
- HPcoreHP partnership with dedicated HP microsite covering Computing, Printing, Supplies, and WaaS (Workplace as a Service). ALSO offers HP hardware campaigns, promotions, warranty support, and HP attach programs.
- HPE (Hewlett Packard Enterprise)coreHPE partnership with microsite covering Servers, Storage, Rack & Power, Network, and Software products. ALSO provides HPE support, warranty services, and technology services.
- LenovocoreLenovo partnership covering client devices, tablets, workstations, displays, servers and networking, storage, and ThinkAgile solutions. ALSO offers Lenovo partner programs and promotions.
- CiscocoreCisco partnership with dedicated Cisco Portal covering Catalyst, Collaboration, Data Center, Meraki, Switches, and Wireless. ALSO participates in Cisco 360 Partner Program and offers Cisco firewall acceleration and security stack solutions.
- NetAppcoreNetApp partnership covering storage products, efficiency guarantees, express packs, and promotions. ALSO offers NetApp training through ALSO Training platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ALSO AS competitors and assessment
Company assessmentDirect peers
- ScanSource: US-headquartered distributor of technology products and solutions including modern communications, cloud and security. Comparable as a value-added distributor with similar vendor and reseller relationships.
- Bechtle AG: German-headquartered IT systems integrator and distributor with strong DACH and pan-European footprint. Comparable to ALSO in serving commercial customers and resellers with hardware, software and services.
- SHI International: Large privately-held IT solutions provider and distributor serving enterprise and public-sector customers globally. Comparable to ALSO in breadth of vendor portfolio and complementary IT services offerings.
- Computacenter: UK-headquartered enterprise IT infrastructure provider and distributor operating across Europe. Comparable to ALSO in providing hybrid supply chain, cloud and managed services to enterprise and reseller customers.
- TD Synnex: Global IT distributor formed by the merger of Tech Data and Synnex, serving resellers with hardware, software and cloud services. Closest direct competitor to ALSO given comparable vendor breadth and reseller channel model.
- Arrow Electronics: Global value-added distributor of IT products, enterprise and consumer technology solutions, with strong European presence. Comparable in business model and broad enterprise vendor portfolio to ALSO.
- Exclusive Networks: Global cybersecurity-focused value-added distributor with deep European presence. Comparable to ALSO in its reseller-first distribution model and channel enablement capabilities, but specialized in cybersecurity and infrastructure.
- Westcoast: UK IT distributor that merged with ALSO in October 2025 to form a €15bn entity. Direct UK and Ireland distribution peer with very similar vendor portfolio and reseller channel orientation.
- Ingram Micro: One of the world's largest IT distributors offering a global portfolio of technology products, cloud services and supply chain solutions. Direct competitor to ALSO with overlapping vendor and reseller relationships across Europe.
Regional players
- SCC: UK-based IT distribution and services business with strong presence across European enterprise markets. Comparable in business model to ALSO, providing hardware, software and lifecycle services to enterprise and reseller customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ALSO AS social profiles
Digital presenceALSO AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALSO AS leadership team
Management profileNumber of profiles
ALSO AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
ALSO AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALSO AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALSO AS
What does ALSO AS do?
ALSO AS is a B2B technology distributor serving the ITK industry, operating across three business areas: Supply (transactional distribution of hardware and software from 700+ vendors across 1,450+ product categories), Solutions (customized IT solution development including IoT, cybersecurity, and digital transformation), and Service (subscription-based cloud offerings, AI platforms, and the ALSO Cloud Marketplace). The company serves approximately 120,000 resellers across 30 European countries and 144 countries worldwide through PaaS partners, providing logistics, financial, and digital services to enable channel partners to build recurring as-a-service revenue streams.
Is ALSO AS a public or private company?
ALSO AS is a private company. It is classified as unknown and is currently operating.
When was ALSO AS founded?
ALSO AS was founded in 1984. It employs 1,001 to 5,000 people.
Where is ALSO AS based?
ALSO AS is headquartered in Emmen, Switzerland, in the Europe region.
How does ALSO AS make money?
Three revenue lines are on record. Supply is the primary driver. The others are solutions and service / Cloud.
Who are ALSO AS's main competitors?
Direct peers on record are ScanSource, Bechtle AG, SHI International, Computacenter, TD Synnex, Arrow Electronics, Exclusive Networks, Westcoast and Ingram Micro. SCC is listed as a regional player.
Does ALSO AS have an API?
No public API is recorded for ALSO AS.
What industry is ALSO AS in?
ALSO AS's product category is IT Distribution Services. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42343 and its SIC code is 5045.