Beaconsfield Town Football Club

What Beaconsfield Town Football Club does

Beaconsfield Town Football Club is a private community football club based at Holloways Park, A355 Windsor Road, Beaconsfield, Buckinghamshire, competing in the Southern League Division One Central. The club operates a full pyramid spanning a Men's First Team, Women's First Team, Academy sides, and boys' and girls' youth teams from U6 to U18, all of which train and play on a single FIFA-approved floodlit 3G pitch that is also rented out to the community through the Bookteq platform.

Monetisation is multi-stream but small-scale. Sponsorship and advertising are the principal revenue lines, packaged into roadside electronic advertising on a billboard overlooking Junction 2 of the M40 (claimed 36,000+ daily vehicle views), pitchside perimeter boards (£375 per board), match-day hospitality packages (£999), and website sponsorship from £250 per year. Matchday ticketing is sold via Fanbaseclub and at the gate, official merchandise is fulfilled through a partnership with Macron Store Cardiff, and the 3G pitch is hired out to third parties. The commercial sponsor base comprises a mix of local Buckinghamshire businesses led by main sponsor Hearthstone Mortgages (since 2023), with Millennium Locksmiths, Fiberpay, Crendon House, Bovingdons, CJD Plumbing, Up Safe Scaffolding, Vinny & Ted, Cluck Farmyard, and FirstCall Painting among the named partners.

Operationally the club is structured around a small core of 1–10 paid staff and a broad volunteer officer network covering press, marketing, youth welfare, registrations, and age-group management from U6 to U18. The club is FA England Football Accredited, runs its website and apps on the Pitchero platform, distributes content through a dedicated YouTube channel (Beaconsfield Town FC TV), and has publicly stated its intention to convert to a Community Interest Company to formalise its community-focused governance. No external parent, private equity, or institutional investment is identified in the available source material.

Name

Beaconsfield Town Football Club

Legal name

Beaconsfield Town Football Club

Website

https://beaconsfieldtownfc.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Beaconsfield Town Football Club is a private community football club in Beaconsfield, Buckinghamshire, running men's, women's, academy, and U6–U18 youth teams from Holloways Park's FIFA-approved 3G pitch, funded by local sponsorships, pitch hire, ticketing, and merchandise.

Ownership category

akta.pro rank

Product category

Community Football Club / Amateur Football Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Youth football development
• Football pitch hire
• Football sponsorship packages
• Matchday ticketing services

Headquarters

HQ city

Beaconsfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorship and Advertising: Sponsorship packages including roadside advertising boards, pitchside advertising boards, match sponsorship, and online website sponsorship. The club offers billboard features with over 36,000 views daily at a prime location near Junction 2 of the M40.
2. Matchday Ticketing: Ticket sales for home games via Fanbaseclub platform and at the gate. Matchday revenue from spectator attendance.
3. Pitch and Venue Hire: Pitch hire services for the FIFA-approved floodlit 3G pitch, bookable via Bookteq platform for community and private use.
4. Merchandise and Club Shop: Merchandise sales through the Macron Store Cardiff online shop featuring club branded apparel and equipment.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Beaconsfield Town FC is a community football club that fields competitive senior men's, senior women's, academy and youth/junior teams (boys and girls, U6 to U18) and runs organised football participation, training and academy pathways from its Holloways Park home. The club sells sponsorship and advertising inventory (roadside electronic billboard, pitchside perimeter boards, match sponsorship and website sponsorship), hires out its FIFA-approved floodlit 3G pitch to community and private users, sells matchday tickets, and distributes official club merchandise through the Macron Store Cardiff partnership.

Product overview

Beaconsfield Town FC is a community football club operating primarily as a non-profit sports organization rather than a technology product company. The club offers a portfolio of services including: sponsorship and advertising packages (roadside, pitchside, match-day, and online), venue hire through its FIFA-approved floodlit 3G pitch at Holloways Park, matchday ticketing, official merchandise through a Macron Store partnership, and comprehensive youth football development programs spanning from U6 to senior level for both men and women. The club also operates a YouTube channel (Beaconsfield Town TV) for match content and news distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Beaconsfield Town FC TV: The club's dedicated YouTube channel featuring match highlights, interviews, and club content.
• The Rams

Products and services

• Sponsorship and Advertising Packages Tiered advertising and sponsorship inventory sold to local and regional businesses: an electronic roadside advertising board overlooking Junction 2 of the M40 with 36,000+ daily vehicle views, pitchside perimeter boards around the Holloways Park pitch, match-day hospitality sponsorship (including pitchside board, programme page, One Club Passes, boardroom hospitality for up to 8 and parking) and website sponsorship (logo placement on the Club Sponsors section with direct link and One Club Pass). Intended for local and regional businesses seeking community-facing brand exposure.
• Pitch Hire (Holloways Park FIFA-approved Floodlit 3G Pitch) Hire of the club's FIFA-approved floodlit 3G pitch at Holloways Park, bookable through the Bookteq platform for training, matches and events. Open to community teams, amateur clubs and private hirers needing a high-quality, all-weather surface.
• Matchday Tickets Entry tickets for home matches at Holloways Park, sold at the gate on matchday and online through the Fanbaseclub ticketing platform. Targeted at supporters, families and local spectators of the men's and women's first teams and other home fixtures.
• Club Shop (Official Macron Store Merchandise) Official Beaconsfield Town FC replica kits, training wear and club-branded apparel sold online through the Macron Store Cardiff e-commerce shop via a partnership with Macron. Targeted at supporters, players and families wanting official club merchandise.
• Youth Academy and Age-Group Football Programmes Structured competitive and developmental football programmes for boys and girls from U6 to U18, plus Academy squads and a clear pathway into the Men's First Team, Women's First Team and external professional academies. Targeted at local young players and parents seeking year-round organised football, coaching and a progression pathway.

Quantifiable outcome

• Youth player Ethan Hopkins progressed from club to Brentford FC Academy as a Category 1 Academy player in under one year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Hearthstone MortgagescoreGTM or Marketing PartnerMain sponsor since 2023. Their logo appears on front of shirt, main stand, and pitchside board. Hearthstone Mortgages is a local mortgage adviser and broker supporting buyers and property investors in Beaconsfield, Gerrards Cross and Buckinghamshire. Founded by Ajay Nayyar in 2019.
• Millennium LocksmithsminorGTM or Marketing PartnerPitch Sponsor providing pitch perimeter advertising at Holloways Park.
• FiberpayminorGTM or Marketing PartnerClub Sponsor with logo featured on website sponsors section.
• Crendon HouseminorGTM or Marketing PartnerClub Sponsor with logo featured on website sponsors section.
• BovingdonsminorGTM or Marketing PartnerClub Sponsor with logo featured on website sponsors section.
• CJD PlumbingminorGTM or Marketing PartnerClub Sponsor with logo featured on website sponsors section.
• Up Safe ScaffoldingminorGTM or Marketing PartnerClub Sponsor with logo featured on website sponsors section.
• Vinny and TedminorGTM or Marketing PartnerIndependent bar and bottle shop with locations in Chalfont St Peter and Beaconsfield Old Town. Sponsors club with logo placement. Known for craft beer on 10 taps, curated wine list, and local artisan spirits.
• Cluck FarmyardminorGTM or Marketing PartnerStreet food vendor offering crispy buttermilk fried chicken. Regular presence at Beaconsfield on Wednesday evenings outside Oxygen in new town. Catering services available for events.
• FirstCall PaintingminorGTM or Marketing PartnerProfessional painting and decorating company providing interior and exterior services for residential and commercial clients in the local area.
• Susan Daughtrey EducationminorGTM or Marketing PartnerEducation provider offering 11+ courses and mock exams for students in Years 4 and 5 preparing for 11+ examinations. Also offers refresher courses and workshops.
• Ardent TideminorGTM or Marketing PartnerConstruction industry compliance specialist removing risk and stress of CIS compliance for construction businesses engaging CIS operatives.
• PitcherocoreTechnology or IntegrationWebsite platform provider powering the club's official website, match management, team management, and ticketing systems. Also provides the mobile app for iOS and Android.
• Macron Store CardiffminorChannel Partner/ Reseller/ DistributorOfficial merchandise partner providing club-branded apparel and equipment through online store.
• FanbaseclubcoreTechnology or IntegrationTicketing platform for match fixtures, allowing supporters to purchase tickets for home games.
• BookteqcoreTechnology or IntegrationBooking platform for pitch hire reservations at Holloways Park facility.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Risborough Rangers FC: Risborough Rangers is a nearby community football club that appears in Beaconsfield Town FC's published match results, competing in a similar tier with a comparable volunteer-led, sponsorship-financed model.
• Hartley Wintney FC: Hartley Wintney FC is a Step 4/5 community club in Hampshire with a similar pyramid structure (men's, women's, large youth section), local sponsors, and facility-hire revenue model.
• Chesham United FC: Chesham United compete in the Southern League (Tier 4/5), one rung above Beaconsfield Town FC. They are a Buckinghamshire-based community club with a similar operational scale, men's and youth sections, and reliance on local sponsorship — making them the most relevant local comparable.
• Marlow FC: Marlow FC play in the Southern League and Hellenic League divisions and operate a comparable non-league community club model in nearby Buckinghamshire, with similar youth programmes, pitch hire, and local sponsorship dependency.
• Flackwell Heath FC: Flackwell Heath FC is a community football club within a few miles of Beaconsfield competing at a comparable non-league tier, with a similar youth and adult pyramid and locally driven sponsorship model.
• Chalfont St Peter AFC: Chalfont St Peter is a neighbouring village to Beaconsfield; the club operates in the Combined Counties / Hellenic League tiers with a similar community-amateur structure, youth setup, and reliance on local sponsors.
• Amersham Town FC: Amersham Town FC is a community non-league club in the same Buckinghamshire locality, competing in a similar lower-tier of the non-league pyramid with comparable youth structure and sponsorship-driven economics.
• Aylesbury United FC: Aylesbury United play in the Southern League divisions and are a similarly structured community club in the wider Buckinghamshire catchment, sharing comparable matchday, sponsorship, and youth development economics.
• Windsor FC: Windsor FC is a non-league community club operating in the Thames Valley with comparable scale, senior and youth sides, and reliance on local business sponsorship — a relevant local peer for Beaconsfield.

Broad incumbents

• Wycombe Wanderers: Wycombe Wanderers are the much larger EFL club based in neighbouring Buckinghamshire (High Wycombe). They represent the local 'broad incumbent' — not directly head-to-head at Beaconsfield's tier, but the dominant football brand in the catchment and a useful reference point for sponsorship pricing and partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beaconsfieldtownfctx
• Instagraminstagram.com/beaconsfieldfc
• Xx.com/BeaconsfieldFC
• Facebookfacebook.com/BeaconsfieldFC
• LinkedInlinkedin.com/company/beaconsfield-town-football-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaconsfield Town Football Club