What Imperial Pools does

Imperial Pools, Inc. is a privately held manufacturer of inground swimming pool kits and related components, founded in 1959 and headquartered in a 150,000 sq ft facility at 33 Wade Road, Latham, New York. The company operates through three vertically integrated subsidiaries: Imperial Pools (steel and polymer pool kit manufacturing), The Vinyl Works (interior pool finishes / vinyl liners with over 32 patterns), and Saratoga Spas / Saratoga Steps (thermoformed hot tubs and pool entry systems with over 30 hot tub models and 50 step models). Its product portfolio spans two core construction technologies — galvanized steel wall panels (Legacy Edition, Generation, Royal, Passport, Escapes brands) and polymer panels (Matrix, SunPro, Precision brands) — plus specialty offerings including Persunal plunge pools, Ecotherm thermal pools, and Blue Anchor fiberglass pools, supported by accessories such as safety covers, heaters, lighting, and automation. Notable proprietary technology includes the patented Tread-Loc® Support System, Trimline™ Collar, Patented Faceplate System, Dowel Alignment System™, Perfect Seam™ Technology, Pearluster™ finish, Imperial Armor Guard coating, and Triple/Double Bend steel flange designs.

Imperial Pools generates revenue through hardware sales of pool kits, vinyl liners, thermoplastic steps, spas, and accessories, plus affiliate referral economics from consumer financing partnerships with Lending Club and HFS Financial. The company sells exclusively B2B through a Certified Pool Builder and Dealer network, providing co-brandable marketing materials, training, certified builder programs for the Legacy and Matrix brands, and a dealer-only B2B portal at imperialpoolsb2b.com along with an iOS/Android mobile app for order management and resource access. Distribution is handled through the Latham HQ plus 10 regional distribution centers (each 30,000 sq ft) in Columbia SC, Simpsonville SC, Memphis TN, Whitestown IN, Sharonville OH, Taunton MA, Amesbury MA, Fairfield NJ, and Cheshire CT, collectively serving 25 US states with a sales footprint extending into Canada via a dedicated Canadian Regional Sales Director. End customers are residential homeowners acquiring inground pools through certified installers, while direct buyers are pool builders and dealers purchasing components for installation, renovation, and service. All structural pool products carry limited lifetime warranties with one-time transferable provisions. The company is privately held with no identified external parent, no disclosed funding rounds, and no recorded acquisitions or leadership transitions in the source data.

Name

Imperial Pools

Legal name

Imperial Pools, Inc.

Website

https://imperialpools.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Imperial Pools is a privately held manufacturer of steel and polymer inground swimming pool kits, vinyl liners, thermoplastic steps, and spas, founded in 1959. It sells exclusively through a certified dealer network across 25 US states via 11 distribution centers, serving pool builders and residential homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pool Manufacturing and Distribution: Imperial Pools manufactures steel and polymer inground swimming pool kits and distributes them through a network of certified dealers. The company operates 10 distribution centers across the US serving 25 states, enabling fast delivery to installers.
2. Components and Accessories: Sale of pool components including spas, entry systems, vinyl liners, safety covers, and related products through dealer network
3. Financing Partnerships: Imperial Pools partners with Lending Club and HFS Financial to provide consumer financing for pool purchases, earning referral or partnership benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Imperial Pools manufactures steel and polymer inground swimming pool kits, vinyl interior liners, thermoplastic pool steps, and built-in spas, then distributes them exclusively through a Certified Pool Builder and dealer network across 25 U.S. states via 10 distribution centers plus a dealer-only B2B portal. The company also offers related components and accessories (entry systems, safety covers, liners, spas) and pairs them with consumer financing partnerships (Lending Club, HFS Financial).

Product overview

Imperial Pools is a privately owned manufacturer and distributor of best-in-class inground swimming pool components, spas, and related products. The company operates a multi-brand portfolio architecture centered around two primary pool construction technologies: steel wall pools (Legacy Edition, Generation, Royal, Passport, Escapes brands) and polymer panel pools (Matrix, SunPro, Precision brands), plus specialty pools (Persunal plunge pools, Ecotherm thermal pools, Blue Anchor fiberglass pools). Supporting the pool products are Vinyl Works interior pool finishes (over 32 vinyl liner patterns), Saratoga Steps and Tread-Loc thermoplastic entry systems, Nexus vinyl-finished stairs, and Whitewave built-in spas. The company provides one-source convenience through 11 distribution centers across the eastern and midwestern United States, supported by dealer networks, B2B online ordering, a mobile app, and financing partnerships (Lending Club, HFS Financial). All products are backed by limited lifetime warranties with one-time transferable provisions.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Edition Pools: Steel inground pool brand featuring 7-inch triple-bend technology and over 80 standard pool shapes.
• Matrix Pool Systems
• Generation Pools
• Royal Steel Pools
• SunPro Pools
• Precision Pools
• Passport Pools
• Escapes Pools
• Persunal Pools
• Vinyl Works
• Saratoga Steps
• Nexus
• Whitewave Spas
• Ecotherm Pools
• Blue Anchor Fiberglass Pools
• Saratoga Spa and Bath Co.

Products and services

• Legacy Edition Pools Premium steel inground pools featuring 7-inch triple-bend technology on panel flanges, backed by a limited lifetime warranty. Offers over 80 standard pool shapes with custom design options. Targeted at pool dealers and their residential customers seeking durable, premium steel pool kits.
• Matrix Pool Systems Polymer inground pools using a two-polymer approach with Versa Flex radius panels and Matrix Power Grid reinforcing design. Provides unlimited flexibility for custom shapes and sizes, targeted at pool dealers and homeowners seeking durable, corrosion-resistant polymer pool kits.
• Generation Pools Steel inground pools engineered with 6-inch double-bend technology on panel flanges, combining strength and aesthetic appeal. Targeted at pool dealers and residential customers seeking quality steel pool kits.
• Royal Steel Pools Steel inground pools offering durability and strength with double-bend engineering technology. Targeted at dealers and homeowners seeking premium steel pool kits.
• SunPro Pools Polymer-based inground pools providing design flexibility and durability. Targeted at pool dealers and their residential customers seeking polymer pool kits.
• Precision Pools Polymer pool brand offering custom inground pool solutions. Targeted at pool dealers and their residential customers seeking polymer pool kits.
• Passport Pools Steel inground pool brand within the Imperial portfolio. Targeted at pool dealers and their residential customers seeking steel pool kits.
• Escapes Pools Steel inground pool brand offering additional design options within the Imperial product line. Targeted at pool dealers and their residential customers seeking steel pool kits.
• Persunal Pools Compact steel plunge pools designed for smaller spaces, offering a peaceful place to relax with minimal maintenance requirements. Named a Top 50 Product for 2025 by Pool and Spa News. Targeted at dealers and homeowners with smaller backyards.
• Ecotherm Pools Thermal insulated swimming pools designed for energy efficiency. Targeted at dealers and homeowners in colder climates or those seeking energy-efficient pool kits.
• Blue Anchor Fiberglass Pools Fiberglass inground pool brand offered within the Imperial distribution network. Targeted at dealers and homeowners seeking fiberglass pool alternatives.
• Vinyl Works Interior Pool Finishes Premium vinyl liner pool finishes available in over 32 patterns across Classic, Geometric, Contemporary, Select, and Borderless categories. Features Perfect Seam Technology and optional Pearluster finish for mother-of-pearl luminance. Targeted at pool dealers and their residential customers for new installations, liner replacements, and renovations.
• Saratoga Steps One-piece thermoplastic pool steps with patented Tread-Loc Support System, available in over 50 models. Features include patented Trimline collar, faceplate system, and dowel alignment. Made from ABS with ultraviolet inhibitors for durability. Targeted at pool dealers and their customers for pool entry systems.
• Nexus Vinyl Finish Over Steps Steel or polymer pool stairs that bring the interior vinyl finish onto the steps, creating a uniform aesthetic appearance. Targeted at pool dealers and their residential customers seeking a finished stair-to-liner look.
• Tread-Loc Thermoplastic Steps High-quality thermoplastic pool steps with patented box-beam reinforcement, 8-inch ABS channel support, and 3-column support per 8-foot tread. Backed by a lifetime warranty. Targeted at dealers and residential customers seeking durable pool entry systems.
• Whitewave Spas Built-in poolside and spillover spas constructed from strongest-in-industry thermoplastic. Available in 78-inch and 92-inch designs, poolside and spillover configurations, and colors of white or gray granite. Targeted at dealers and residential customers seeking built-in spas.
• Safety Covers Mesh and solid vinyl safety covers that protect pools from debris while providing a protective barrier. Mesh covers feature reinforced construction; solid covers create a complete barrier with optional pump or drain panel. Targeted at dealers and homeowners for pool safety and maintenance.
• Saratoga Spas Hot tub and spa models manufactured by Saratoga Spa Company, an Imperial Pools division, offering thermoformed designs across more than 30 models. Targeted at dealers and residential customers seeking stand-alone hot tubs/spas.
• Additional Pool Options Enhancement options including heaters, water features, lighting, automatic sanitation systems, and automation controls for pool features. Targeted at dealers and residential customers adding enhancements to pool installations.
• Pool Renovations Renovation offerings including new interior pool finishes, retrofit entry systems (wedding cake stairs, sundecks, benches, coves), cantilever and coping options, colored faceplates, water features, lighting, and automation upgrades. Targeted at dealers and homeowners renovating existing pools.
• Imperial Pools B2B Online Distribution Center Dealer-only online portal for viewing product information, pricing, placing orders, managing accounts, and accessing support materials and vendor links. Targeted at Imperial Pools' certified dealer network for B2B ordering and account management.
• myPoolLinerRegistration.com Online portal for consumers to register Vinyl Works brand pool liners, access warranty information, and receive pool safety and maintenance tips. Targeted at end-consumer pool owners with Vinyl Works liners.
• Imperial Pools Mobile App Mobile application for iOS and Android devices providing pool professionals with tools, dealer resources, and access to Imperial Pools information on the go. Targeted at certified dealers and pool professionals.

Quantifiable outcome

• 65+ years in business as oldest and largest privately owned manufacturer in Northeast
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered minor.

• Lending ClubminorGTM or Marketing PartnerImperial Pools partnered with Lending Club to offer project financing for pool customers. Lending Club is America's #1 credit marketplace offering home improvement loans from $1,000-$40,000 with low fixed rates. Customers can apply in minutes and get funds quickly.
• HFS FinancialminorGTM or Marketing PartnerImperial Pools partnered with HFS Financial to offer project financing for pool customers. HFS Financial specializes in home improvement lending and provides consumer financing options for Imperial pool purchases.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hayward Holdings: Hayward is a major pool equipment manufacturer producing pumps, filters, heaters, and automation for residential and commercial pools. While Imperial focuses on pool kits/liners vs. Hayward's equipment focus, both compete for the same builder channel and backyard upgrade dollars.
• Pentair: Pentair is a global water solutions company with a substantial pool and spa equipment business. Imperial and Pentair both serve pool builders/dealers, but Pentair's portfolio is focused on pumps, filters, heaters and automation rather than pool structures/liners.
• Pool Corporation: Pool Corporation (NASDAQ: POOL) is the largest US distributor of swimming pool supplies, parts, and equipment. It overlaps with Imperial through distribution scale, B2B dealer relationships, and pool industry reach, but operates more broadly across all pool categories including service and maintenance.

Others

• Master Pools Guild: Master Pools Guild is a network of independent pool builders rather than a manufacturer. It is relevant as a competing go-to-market channel model that aggregates certified builders and competes with Imperial's certified dealer program for installer loyalty.

Direct peers

• River Pools and Spas: River Pools manufactures and distributes fiberglass pools and spas through regional dealer/installer partners. It competes with Imperial in the residential inground pool market with a similar builder-channel model but different material technology.
• Latham Pool Products: Latham Pool Products is a direct competitor manufacturing steel and polymer inground pool kits for the residential market, headquartered in New York. The two firms overlap in product, customer base (certified builders), and Northeast US distribution footprint, making them the closest comparables.
• Thursday Pools: Thursday Pools manufactures fiberglass inground pools and ships nationally to installers and dealers. It overlaps with Imperial's dealer-channel go-to-market and inground pool focus, and represents the fiberglass alternative competing for the same backyard project.
• Anthony & Sylvan Pools: Anthony & Sylvan is one of the largest US residential pool builders/installers, also manufacturing pools and liners in-house at multiple facilities. It is comparable to Imperial because it both supplies and installs inground pool kits, though it operates its own retail/build arm in select markets.
• Viking Pools: Viking Pools is one of the largest fiberglass pool manufacturers in North America, selling through a builder/dealer network similar to Imperial's. Both target residential inground pool installation, but compete across material types (fiberglass vs. steel/polymer kits).

Regional players

• Leisure Pools USA: Leisure Pools is an Australia-founded fiberglass pool manufacturer with US distribution. It targets the same residential inground pool market via builder networks but competes primarily with composite/fiberglass technology rather than Imperial's steel and polymer kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imperialpools
• YouTubeyoutube.com/user/ImpPools
• Facebookfacebook.com/ImperialPoolsInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Pools