Yurplan
Yurplan is a Lyon-based SaaS platform founded in 2011 that provides integrated ticketing, access control, CRM, and marketing tools to event organizers across festivals, concerts, trade shows, conferences, and venues, serving 46,000+ organizers via a three-tier freemium-to-enterprise model.
- Company typePrivate
- Founded2011
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Yurplan does
Yurplan is a Lyon-based SaaS company founded in 2011 that provides an integrated ticketing and event-management platform for French and European event organizers. The platform combines online ticketing, an event-website builder, an event-specific CRM, marketing/communication tools, mobile access control via the Yurplan Scan app (iOS/Android, real-time QR scan synchronization), data and analytics dashboards, partner-management tools, and add-on modules for seated ticketing and on-site box office. Underlying architecture is a cloud-based, multi-tenant SaaS with an open API (Yurplan Connect) linking to 12+ third-party integrations including Apple Pay, Google Analytics, Pass Culture, TicketSwap, and live-streaming providers.
The commercial model is hybrid and recently restructured. In late 2025 Yurplan moved to a percentage commission with no minimum ticket value and formalized a three-tier license: a free Standard tier for essential ticketing, a paid Boost tier (subscription, priced on participant volume, adding CRM and advanced analytics), and an Advanced tier for enterprise organizers offering white-label, exhibitor-visitor networking, and dedicated Event Success Managers. Distribution combines product-led self-serve (pro.yurplan.com) with field-sales for enterprise clients; iOS/Android participant apps support the consumer side.
Yurplan serves a long tail of more than 46,000 organizers accumulated over 15 years across festivals, concerts, clubs, expositions, B2B and B2C trade shows, conferences, student events, sport events, and outdoor fêtes. Notable logos include GL Events, Sopra Steria, Ainterexpo, Salon du 2 Roues, Reims Events, Amnesia, and Lyon Biere Festival. The company is privately held with no disclosed funding rounds or external investors identified in the source data.
Yurplan firmographics
Firmographics- Name
- Yurplan
- Legal name
- Yurplan
- Website
- https://yurplan.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yurplan is a Lyon-based SaaS platform founded in 2011 that provides integrated ticketing, access control, CRM, and marketing tools to event organizers across festivals, concerts, trade shows, conferences, and venues, serving 46,000+ organizers via a three-tier freemium-to-enterprise model.
- Ownership category
- akta.pro rank
Yurplan industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
- akta.pro secondary industries
- Venue Sourcing & Site Coordination (HSACAAAD), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Yurplan is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Markets served
Yurplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission on ticket sales: Transaction fee model where Yurplan takes a percentage commission on each ticket sold, with no minimum amount to ensure fees adapt to all ticket prices.
- Software Licenses (Boost and Advanced): Paid subscription licenses for advanced features. Pricing calculated based on number of participants, available with annual commitment in single payment or monthly installments.
- Standard Free Tier: Free starter license providing essential ticketing tools to attract new organizers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free starter tier with essential ticketing features |
| Subscription | Annual | Mid-tier with marketing, CRM and advanced analytics |
| Subscription | Annual | Enterprise tier for complete ecosystem management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Yurplan product offering
Product offeringCore offering
Yurplan is a cloud-based SaaS event management platform that enables event organizers to create, sell, and manage tickets online while providing integrated marketing tools and on-site access control. The platform supports multiple event verticals including festivals, concerts, trade shows, conferences, and sports events, and is offered through a tiered licensing model (free Standard, commission-based Boost, and subscription-based Advanced). The service has been used by more than 46,000 organizers over 15 years of operation.
Product overview
Yurplan is an all-in-one event ticketing and marketing platform organized around three pricing tiers (Standard, Boost, and Advanced). The core platform comprises the Online Ticketing system, Event Website Builder, Event CRM, Marketing/Communication Tools, Access Control (Yurplan Scan app), Data & Analytics, and Partner Tools. Additional modules include seated ticketing (Placement numéroté) and on-site box office sales (Vente sur place). The ecosystem is extended through Yurplan Connect, which opens the platform's API to third-party integrations including payment providers (Apple Pay), streaming services (Omnilive, Teazit), analytics tools (Google Analytics, Google Tag Manager), and resale platforms (TicketSwap, Reelax Tickets). The company recently launched the Boost license to add marketing and analytics capabilities for growing organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- Yurplan Event Management Platform
Quantifiable outcome
- 25% increase in visitors (from 5,000 to 7,000)
- +5 more outcomes
Companies that use Yurplan
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles2 records
Yurplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Yurplan partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Apple PaycoreApple Pay integration enables faster, contactless ticket purchases on Apple devices, increasing conversion rates by 2-5x according to Yurplan data.
- Google AnalyticscoreMarketing analytics integration allowing organizers to track booking page traffic and measure online advertising effectiveness.
- Google Tag ManagercoreIntegration with Google Tag Manager for advanced marketing tracking and conversion measurement.
- Meta (Facebook)coreFacebook pixel integration for tracking and optimizing paid advertising campaigns across Meta platforms.
- Seat (SeatNave)coreVenue seating plan solution allowing organizers to easily design venue layouts and let participants choose their seats during ticket purchase.
Scale indicators7 records
Recent moves5 records
Expansion highlights3 records
Yurplan competitors and assessment
Company assessmentDirect peers
- Weezevent: Leading French event ticketing and registration SaaS serving festivals, corporate events and associations. Yurplan's closest head-to-head competitor in the same geography with overlapping module set (ticketing, cashless, CRM).
- DICE: Mobile-first ticketing and event discovery platform concentrating on concerts and nightlife. Comparable buyer base and live-event ticketing economics to Yurplan's concerts/clubs segments.
- Shotgun: Ticketing and event-tech platform for nightlife, festivals and electronic music. Direct overlap with Yurplan's concerts, clubs and festivals segments.
- Billetweb: French ticketing platform focused on small and mid-sized events, associative organizers and venues. Overlaps with Yurplan in SMB ticketing and on-site box office.
- See Tickets: European-headquartered ticketing and event services provider for festivals, concerts and live events. Comparable distribution, white-label offering and venue relationships.
- Eventbrite: Global self-serve ticketing platform for experiences and live events. Competes directly on SMB and self-serve organizers, and on the free/paid tier mechanic Yurplan mirrors with Standard/Boost.
- Universe (Ticketmaster): Self-serve ticketing platform acquired by Ticketmaster targeting small and independent organizers. Comparable self-serve/free-tier model and SMB organizer base to Yurplan's Standard tier.
Broad incumbents
- Cvent: Enterprise event management platform for meetings, conferences and trade shows. Competes with Yurplan's Advanced tier in B2B conferences and professional salons, at greater scale and breadth.
- Ticketmaster: Global live-event ticketing and event marketing incumbent with venue partnerships and large-scale concert/sports relationships. Competes in the same end markets (concerts, sports, large events) at a much bigger scale and breadth than Yurplan.
- Bizzabo: Event experience platform serving enterprise conferences and trade shows with registration, onsite and analytics. Adjacent competitor for Yurplan's B2B salons/Conférences segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yurplan social profiles
Digital presenceYurplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yurplan leadership team
Management profileNumber of profiles
Profiles1 record
Yurplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yurplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yurplan
What does Yurplan do?
Yurplan is a cloud-based SaaS event management platform that enables event organizers to create, sell, and manage tickets online while providing integrated marketing tools and on-site access control. The platform supports multiple event verticals including festivals, concerts, trade shows, conferences, and sports events, and is offered through a tiered licensing model (free Standard, commission-based Boost, and subscription-based Advanced). The service has been used by more than 46,000 organizers over 15 years of operation.
Is Yurplan a public or private company?
Yurplan is a private company. It is classified as unknown and is currently operating.
When was Yurplan founded?
Yurplan was founded in 2011. It employs 11 to 50 people.
Where is Yurplan based?
Yurplan is headquartered in Lyon, France, in the Europe region.
How does Yurplan make money?
Three revenue lines are on record. Commission on ticket sales are the primary driver. The others are software Licenses (Boost and Advanced) and standard Free Tier.
Who are Yurplan's main competitors?
Direct peers on record are Weezevent, DICE, Shotgun, Billetweb, See Tickets, Eventbrite and Universe (Ticketmaster). Broad incumbents are Cvent, Ticketmaster and Bizzabo.
Does Yurplan have an API?
Yes. Yurplan API opens to third-party tools and enables integration with solutions that improve the event participant experience. The API allows partners and developers to connect their tools with Yurplan's platform.
What industry is Yurplan in?
Yurplan's product category is Event Ticketing Software. Its primary akta.pro industry code is HSACAAAO, Virtual, Hybrid & Livestream Event Coordination, with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 561920 and its SIC code is 7900.