Epoca International Inc
Epoca International is a privately held, family-owned houseware company that designs, manufactures, and distributes a portfolio of proprietary (Ecolution, Primula) and licensed (Tasty, Pioneer Woman, Paris Hilton, Cooking Light, Country Living, Goodful) kitchen and home brands through major U.S. mass, grocery, and e-commerce retailers.
- Company typePrivate
- Founded1991
- HeadquartersBoca Raton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Epoca International Inc does
Epoca International, Inc. is a privately held, family-owned houseware product design, manufacturing, and distribution company founded in 1991 and headquartered in Boca Raton, Florida. The company operates a multi-brand portfolio comprising both proprietary brands (Ecolution, Primula) and licensed brands (Tasty, Pioneer Woman, Paris Hilton, Cooking Light, Country Living, Goodful), selling more than 30 million units annually through a broad U.S. retail and e-commerce network. Its licensed brands reach approximately 1 in 2 American consumers monthly, and the portfolio is protected by 15 patents and recognized by 6 global design awards.
The company runs a vertically integrated model that combines in-house merchandising and product design, China-based sourcing and manufacturing through two China offices, and over 300,000 sq. ft. of U.S. warehouse capacity supporting high-volume, high-speed fulfillment. Its core technology stack includes a proprietary predictive analytics tool called Crystal Ball, used internally to mine market data and guide product and buying decisions. Distribution is executed through major mass, grocery, off-price, department, specialty, and e-commerce retailers including Walmart, Target, Amazon, Kroger, Sam's Club, Macy's, and Sur La Table.
Epoca monetizes primarily through wholesale and e-commerce sales of branded and licensed houseware products (cookware, bakeware, beverage, food storage, kitchen tools, and small electrics), with an ancillary brand licensing and sub-licensing program that allows third parties to develop product lines under its brands. Customer concentration is anchored by long-running exclusive or near-exclusive relationships with Walmart and Amazon. The leadership team is composed of the Melzer family (Steven Melzer as Chairman, Brian Melzer as CEO, Joshua Melzer as SVP of Marketing & Communications), and the company employs 101–250 people. In September 2025, Epoca initiated a voluntary CPSC recall of certain Paris Hilton Mini Beauty Fridge products over a fire and burn hazard.
Epoca International Inc firmographics
Firmographics- Name
- Epoca International Inc
- Legal name
- Epoca International, Inc.
- Website
- https://epoca.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Epoca International is a privately held, family-owned houseware company that designs, manufactures, and distributes a portfolio of proprietary (Ecolution, Primula) and licensed (Tasty, Pioneer Woman, Paris Hilton, Cooking Light, Country Living, Goodful) kitchen and home brands through major U.S. mass, grocery, and e-commerce retailers.
- Ownership category
- akta.pro rank
Where Epoca International Inc is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Epoca International Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Licensed Product Sales: Epoca generates revenue through licensing agreements with media brands (Tasty, Cooking Light, Country Living, Goodful, Paris Hilton, Pioneer Woman, Primula) to manufacture and sell houseware products. Products are sold through major retail partners and e-commerce channels.
- Proprietary Brand Product Sales: Sale of proprietary brands like Ecolution directly to consumers and retailers. Ecolution cookware and kitchenware are sold through major retailers and the brand's own website.
- Licensing and Sub-Licensing: Epoca offers brand licensing and sub-licensing opportunities to other companies, allowing them to develop product lines under established Epoca brands or create unique branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct-to-consumer and retail pricing varies by product and retailer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Epoca International Inc product offering
Product offeringCore offering
Epoca International designs, manufactures, and distributes quality houseware products under both proprietary (Ecolution, Primula) and licensed media-brand portfolios (Tasty, Paris Hilton, Pioneer Woman, Country Living, Goodful, Cooking Light). The company operates global sourcing from two China offices, holds 15 patents, and sells more than 30 million units annually through major retail chains and e-commerce platforms in North America.
Product overview
Epoca International Inc is a housewares company operating a multi-brand portfolio strategy consisting of both proprietary and licensed brands. The company designs, develops, and manufactures quality consumer products for the home, holding 15 patents and winning 6 global design awards. Their licensed brands include Tasty (kitchenware at Walmart), Primula (craft beverage products and drinkware with patented designs), Goodful (healthy living products), Ecolution (PFOA-free eco-conscious cookware), Paris Hilton Kitchen Collection (glamorous kitchen items), Pioneer Woman Cookware (cast aluminum from Ree Drummond), Country Living Kitchenware (farmhouse-style items), and Cooking Light (health-focused cookware). Epoca sells over 30 million units annually through global retailers including Walmart, Amazon, Target, and others, with manufacturing operations in China and over 300,000 sq. ft. of warehouse space.
Differentiator
Problem solved
Functional benefit
Brands
- Tasty: The Internet's favorite kitchen brand, largest social food network offering pots, pans, and kitchenware at Walmart.
- Cooking Light
- Goodful
- Country Living
- Paris Hilton
- Pioneer Woman
- Ecolution
- Primula
Products and services
- Tasty Kitchenware A fully diversified kitchenware line offering pots, pans, electrics, food storage, hydration, cutlery, gift kits, insulated lunch bags, bakeware, cookware, and kitchen gadgets sold at Walmart under the Tasty brand.
- Primula Innovative craft beverage products and drinkware featuring patented designs for coffee, tea, and water accessories, including coffee and espresso makers, teapots, pitchers, infusers, and thermal water bottles.
- Goodful Wellness and mindfulness-focused products offering healthy hydration, cookware solutions, beverage items, reusables, kitchen tools, gadgets, and food storage designed for a healthier lifestyle.
- Ecolution High-quality cookware made without PFOA using eco-conscious technology. Product lines include aluminum, cast iron, cast aluminum, and carbon steel cookware and bakeware, plus tools and accessories. Includes the top-selling Micro-Pop Microwave Popcorn Popper.
- Paris Hilton Kitchen Collection A kitchen collection featuring pink pots and pans, blinged-out water bottles, luggage, barware, cookware sets, outdoors items, bakeware, kitchen gadgets, slow cookers, coffee and tea products, cutlery, and beverageware.
- Pioneer Woman Cookware Cast aluminum cookware line, cutlery, cutting boards, serveware, and kitchen gadgets for the Pioneer Woman lifestyle brand created by Ree Drummond.
- Country Living Kitchenware Kitchenware line featuring traditional comfort food favorites and modern farmhouse flavors, including cast iron cookware, stainless steel sets, cutlery, and bakeware designed to embrace the comforts of home.
- Cooking Light Cookware Eco-friendly cookware and bakeware, cutlery, kitchen gadgets, and beverage products from the health, nutrition and fitness authority brand, designed to help consumers eat smart and live a healthier lifestyle.
Quantifiable outcome
- 30 million+ units sold annually across all product lines
- +2 more outcomes
Companies that use Epoca International Inc
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Epoca International Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Epoca International Inc partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- WalmartcoreMajor retail partner for multiple Epoca brands including Tasty and Pioneer Woman product lines sold in Walmart stores and Walmart.com
- TargetcoreRetail partner for houseware products, distributing Epoca's licensed brand merchandise
- AmazoncorePrimary e-commerce platform for Ecolution and Paris Hilton products, featuring top-selling items like the Ecolution Micro-Pop Popcorn Popper with 40,000+ reviews
- Tasty (BuzzFeed)flagshipLicensed brand partnership bringing Tasty's viral recipe video content into Walmart stores through exclusive kitchenware product lines
- Paris HiltonflagshipLicensed brand partnership for Paris Hilton Kitchen Collection featuring pink cookware, barware, and lifestyle products available on Amazon
- Pioneer Woman (Ree Drummond)flagshipLicensed manufacturer of cast aluminum cookware line, cutlery, and gadget items for The Pioneer Woman brand sold exclusively at Walmart
- Cooking LightcoreLicensed brand partnership for eco-friendly cookware, bakeware, cutlery, and kitchen gadgets promoting healthy living
- Country LivingcoreLicensed brand partnership for farmhouse-style kitchenware including cast iron cookware and kitchen tools
- GoodfulcoreLicensed brand partnership for wellness and mindfulness-focused kitchenware products
- QVCcoreTelevision and digital retail partner featuring Epoca's licensed brand products through live shopping broadcasts
- KrogercoreGrocery retail partner distributing Epoca houseware products in Kroger stores nationwide
- PublixcoreSoutheastern grocery retail partner for Epoca's houseware product lines
- H-E-BcoreTexas-based regional grocery retail partner for Epoca houseware products
- WegmanscoreRegional grocery retail partner for Epoca's licensed brand products
- Sam's ClubcoreWarehouse retail partner distributing bulk houseware products to members
- Ross StorescoreOff-price retail partner for Epoca branded houseware products
- T.J. MaxxcoreOff-price retail partner for Epoca houseware products
- Macy'scoreDepartment store retail partner for Epoca's houseware brand products
- Sur La TablecoreSpecialty kitchen retail partner for Epoca's premium houseware products
- AAFEScoreMilitary retail partner distributing Epoca products to military communities
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Epoca International Inc competitors and assessment
Company assessmentDirect peers
- OXO (Helen of Troy): Premium kitchen gadget and houseware brand owned by Helen of Troy, sold through mass-market and specialty retailers (Target, Walmart, Sur La Table). Comparable to Epoca's branded kitchen product strategy and retail-channel distribution.
- Lifetime Brands: NASDAQ-listed designer, developer, and marketer of branded houseware, kitchenware, and tabletop products distributed through major retailers. Operates a multi-brand portfolio with both proprietary and licensed brands—almost identical business model to Epoca.
- InterDesign: Designer and distributor of houseware and home organization products (kitchen storage, bathroom, pantry) sold through major retailers. Closely comparable in product categories (kitchen food storage, pantry organization) and licensing/retail model.
- Hamilton Beach Brands Holding Company: NYSE-listed designer and marketer of small kitchen electric appliances, cookware, and housewares sold primarily through mass-market retailers (Walmart, Target, Amazon). Closely comparable to Epoca in product mix, retail-channel dependency, and reliance on branded houseware SKUs at scale.
- Tramontina USA: Brazilian-origin cookware, kitchenware, and houseware manufacturer with significant US retail distribution (Walmart, Target, Costco). Similar product categories, retail-channel strategy, and global-sourcing-driven cost structure as Epoca.
- Cuisinart (Conair): Iconic kitchen electrics and cookware brand owned by Conair, sold through mass-market and specialty retailers. Directly comparable product-category overlap (small kitchen electrics, cookware) and retail-channel go-to-market.
- Meyer Corporation: Privately held global cookware and kitchenware designer/manufacturer with own-brand and licensed-brand portfolios (Anolon, Circulon, Farberware, etc.) distributed through major retailers. Highly comparable in supply-chain integration, multi-brand licensing, and retail-channel strategy.
Broad incumbents
- Calphalon (Newell Brands): Premium cookware brand owned by diversified consumer-products conglomerate Newell Brands. Comparable product category (cookware, bakeware, kitchen tools) at premium positioning, with broader corporate portfolio resources.
- Groupe SEB (T-fal / Tefal / All-Clad): Global cookware and small-domestic-appliance conglomerate owning T-fal, Tefal, All-Clad, Krups, Rowenta, and others. Comparable in multi-brand cookware/kitchenware portfolio and global manufacturing footprint, though at materially larger scale and broader geographic mix.
Emerging players
- Anova Culinary: Specialty smart kitchen appliance brand (precision cookers) sold through retail and e-commerce. Represents a more focused, technology-led adjacent player intersecting Epoca's kitchen electrics category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Epoca International Inc social profiles
Digital presenceEpoca International Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epoca International Inc leadership team
Management profileNumber of profiles
Profiles7 records
Epoca International Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epoca International Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epoca International Inc
What does Epoca International Inc do?
Epoca International designs, manufactures, and distributes quality houseware products under both proprietary (Ecolution, Primula) and licensed media-brand portfolios (Tasty, Paris Hilton, Pioneer Woman, Country Living, Goodful, Cooking Light). The company operates global sourcing from two China offices, holds 15 patents, and sells more than 30 million units annually through major retail chains and e-commerce platforms in North America.
Is Epoca International Inc a public or private company?
Epoca International Inc is a private company. It is classified as family owned and is currently operating.
When was Epoca International Inc founded?
Epoca International Inc was founded in 1991. It employs 101 to 250 people.
Where is Epoca International Inc based?
Epoca International Inc is headquartered in Boca Raton, United States, in the North America region.
How does Epoca International Inc make money?
Three revenue lines are on record. Licensed Product Sales are the primary driver. The others are proprietary Brand Product Sales and licensing and Sub-Licensing.
Who are Epoca International Inc's main competitors?
Direct peers on record are OXO (Helen of Troy), Lifetime Brands, InterDesign, Hamilton Beach Brands Holding Company, Tramontina USA, Cuisinart (Conair) and Meyer Corporation. Broad incumbents are Calphalon (Newell Brands) and Groupe SEB (T-fal / Tefal / All-Clad). Anova Culinary is listed as an emerging player.
Does Epoca International Inc have an API?
No public API is recorded for Epoca International Inc.